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Measurement beyond Fan Count Arun Nair IndiaSocial Summit 2012
| Date post: | 18-Jan-2015 |
| Category: |
Business |
| Upload: | india-social |
| View: | 1,059 times |
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Measurement beyond Fan CountArun NairIndiaSocial Summit 2012
Let's examine Brand X on Facebook…
Scatter Diagram
Followers
Peop
le T
alki
ng A
bout
F/P Ratio
Performance Baseline
The “You Should Worry!” Quadrant
0.03 ~ 0.05
0.06 ~ 0.08
0.09 ~ 0.3
Just about average.Scale up!
Decent .Can do better!
Good Job!
F/P Ratio
>0.3 Give me the numberof your agency!
Coming back to Brand X…
F/P ratio~0.002
Topical Content. Milk the moment, but make it contextual to your brand.
Crowd-sourceSense of shared ownership.
Shareable ContentHumour, entertainment, rich in visuals.
Brand Broadcast Low levels of involvement with the community
Update FrequencyThe number of updates per week affects the F/P ratio.
Thank you!w: indianeye.org e: [email protected]: @nairarun
