Date post: | 24-Apr-2015 |
Category: |
Business |
Upload: | india-social |
View: | 890 times |
Download: | 0 times |
Measurement beyond fans, likes & comments
Karthik Nagarajan
A ‘like’ is an opportunity.
Not the destination.
What is the ROI of taking your client out to golf?
ROI? we don’t know. Today the equation to measure that doesn’t exist…
“
Your brand’s TG
Digital conversations about your brand
Conversations in yoursocialcommunities
Overall chatter about your brand
Conversations in the intended direction / rooting for you
The number of conversations your last message generated
Your overall reach
Conversations generated by you
Conversations about you