Social Media +Social Marketing

For You andYour Organization

Marc Ross @ 2ndSixSession 1

MeasuringSocial Media

Efforts

Marc Ross @ 2ndSixSession 5

Presentation

1.Remember2.DIDM3.Qualitative4.Quantitative 5.Action6.Ideas7.Q&A

Remember

It is new

Value in the long tail

It doesn’t take a lot to be in the top

Who is engaging with you?

TastemakerTrendspotter

Opinion LeaderExpert

RingleaderCelebrity

Old Way = measure what you paid forNew Way = measure what happened

You can’t manage what you can’t measure

DIDM

Result

D = Define your goals

I = Identify the metrics that represent those goals

D = Determine the tools + methodology for measuring your metrics

M = Measure

Qualitative

Campaign Engagement+

Participation in Relevant Discussions

Quality of the discussions

Loyalty of supporters

Reputation

Amount + Quality of interactions with supporters

Information + Ideas your supporters provide and exchange

Quantitative

Number of visitors and/or amount of traffic

Action Items

Join email listCreate an account

Joint text messaging Follow TwitterJoin Fan PageForward video

Share presentation

Amount of timespent on site

and/or with brand

Where are they coming from?

CityLocationNeighborhoodWebsiteSocial NetworkWOM

KeywordsSearch Terms

What are your most popular?

WebpagesActivities

Responses

Tools

Authority + Links

Video + Photo

News

CommerceGroups

Analytics + Web Traffic

Q&A

Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com