Measuring Social Media.

@davidalston of @radian6

Social Mediais not a media.

Social Mediais a two-way communications channel.

What can I measure?

Complaints

IdeasMemes

Influencers

Campaign

Crisis Competition

Crowds

Needs

Compliments

In what frameworkam I measuring?

The 5 C’s

Content

Community

Conversation

Collaboration

Connections

OK, getting more specific,what can I measure?

Share ofConversation

Share of Voice

Fan Mentions

Point of NeedLeads

Customer Service Conversions

Sentiment

Conversationsthat Convert

Engagements per Day

Influencer Mentions & RT’s

Types of

Conversations

Connect?

More info:Radian6.com@davidalston