Measuring Social Media.
@davidalston of @radian6
Social Mediais not a media.
Social Mediais a two-way communications channel.
What can I measure?
Complaints
IdeasMemes
Influencers
Campaign
Crisis Competition
Crowds
Needs
Compliments
In what frameworkam I measuring?
The 5 C’s
Content
Community
Conversation
Collaboration
Connections
OK, getting more specific,what can I measure?
Share ofConversation
Share of Voice
Fan Mentions
Point of NeedLeads
Customer Service Conversions
Sentiment
Conversationsthat Convert
Engagements per Day
Influencer Mentions & RT’s
Types of
Conversations
Connect?
More info:Radian6.com@davidalston