1. Media and Marketing for Middle School

2. History: Started by John Garvey andMs. Holly Barton Lopez in 2005 Objective Introduce students to careers in media and introduce media to Zanetti School 3. Schedule 1/10 Introduction 1/17 Online Advertisement 1/31 Television News 2/7 Radio 2/14 Newspapers 2/21 Social Media 4. 1/10 Presenter John Garvey Owner: Garvey Communication Associates Inc. 5. 1/17 Presenter Brenda McGiverin Digital Sales Director,WWLP-22News 6. 1/31 Presenter Elysia Rodriquez Anchor/Reporter,WWLP-22News 7. 2/7 Presenter Craig Swimm General Manager,WMAS 94.7 FM WHLL, The Hall 1450 AM 8. 2/14 Presenter Elizabeth Roman Digital Sales Director,WWLP-22News 9. 2/21 Presenter Mary Fallon Media Director,Garvey Communication Associates Inc. 10. An Introduction To Digital Marketing 11. % internet users who do this Send or read e-mail 92 Use a search engine to find information 92 Look for health/medical info~ 83 Look for info on a hobby or interest 83 Search for a map or driving directions 82 Check the weather 81 Look for information online about a service or product you are thinking of buying* 78 Get news 76 Go online just for fun or to pass the time 72 Buy a product 71 Watch a video on a video-sharing site like YouTube or Vimeo 71 Search for info about someone you know or might meet* 69 12. The Internet Is A Marketplace 13. YOU 14. Facebook Fan Page for Business 15. Online Video 16. TwitterFor Business 17. Tweets Per Day 18. QR Codes Make Prints Digital 19. Social Media Content Part One Creating Engagement With People

Create (post) content that has value from customer/prospect perspective

Examples - Business advice; Resources;Social mission/community service/events

20. Social Media Content Part Two Capturing The Attention Of Machines

Use Keywords common usage, technical terms, items that most people would search for.

• a) Low search value: sustainable energyvs.much higher search value: green energy

• b) Low search value: Bio tech vs. much higher search value: Biotech

21. Mobile Will Change Everything 22. Questions 23. Mobile Will Change Everything 24. Home Work What Questions do youhave for Brenda McGiverin? Digital Sales Director,WWLP-22News