Data

Vendor Placement Sum of Vendor Impressions

Vendor Finance C Level 632,411

Finance News 781,604

Finance Personal Finance 590,824

Finance Quote Home Page 726,856

Finance Quote Results 140,309

News Business 782,261

News Business Front Page 693,153

News C Level 1,673,905

RON C Level 914,793

RON Finance 747,829

RON Tech Software Business Productivity 286,531

Vendor Total 7,970,476

Grand Total 7,970,476

Vendor 1 Behavior Targeting vs. Registration Targeting

Sum of Click-throughs Sum of Unique Click Throughs Sum of Total CTR Sum of Unique CTR

179 170 0.03% 0.03%

733 704 0.09% 0.09%

592 567 0.10% 0.10%

462 422 0.06% 0.06%

79 76 0.06% 0.05%

503 492 0.06% 0.06%

206 185 0.03% 0.03%

472 461 0.03% 0.03%

368 345 0.04% 0.04%

688 640 0.09% 0.09%

160 146 0.06% 0.05%

4,442 4,208 0.06% 0.05%

4,442 4,208 0.06% 0.05%

Vendor 1 Behavior Targeting vs. Registration Targeting

Sum of Total Conversions (P&S) CVR Sum of Total Primary Conversions

22 12.29% 21

113 15.42% 80

105 17.74% 74

102 22.08% 75

35 44.30% 27

151 30.02% 104

37 17.96% 27

145 30.72% 98

60 16.30% 50

95 13.81% 75

19 11.88% 12

884 19.90% 643

884 19.90% 643

Sum of Total Secondary Conversions Sum of Total Tertiary Actions Sum of Carousel Actions

1 11 44

33 68 1,062

31 43 1,186

27 71 888

8 100 192

47 56 740

10 60 336

47 48 622

10 16 283

20 23 917

7 2 112

241 498 6,382

241 498 6,382

Sum of Site Engagements Sum of Other Pages Sum of Total Downloads Sum of Total Audio

23 101 22 0

120 281 93 14

97 195 80 8

97 146 85 4

35 264 35 0

143 396 127 10

44 196 24 3

152 314 130 9

68 105 67 0

81 56 67 8

19 39 14 5

879 2,093 744 61

879 2,093 744 61

Sum of Other video Sum of Total RSS/Pod Sum of Home

0 1 10

0 13 54

0 9 33

0 8 63

0 0 100

0 6 49

0 17 43

2 11 26

0 1 16

0 6 16

0 0 2

2 72 412

2 72 412

590,824

140,309

286,531

- 200,000

Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home Page

Finance Quote Results

News Business

News Business Front Page

News C Level

RON C Level

RON Finance

RON Tech Software Business Productivity

Client Name: Company.com

Report Start Date: January 17th

Report End Date: June 17th

179

170

733

704

592

567

462

422

0% 10% 20% 30% 40% 50% 60% 70% 80%

Sum of Click-throughs

Sum of Unique Click Throughs

Finance C Level Finance News Finance Personal Finance

Finance Quote Home Page Finance Quote Results

23

120

97 97

35

-

20

40

60

80

100

120

140

Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home

Page

Finance Quote Results

Sum of Site Engagements

44 192

Vendor Placement Sum of Vendor Impressions

Vendor Finance C Level 632,411

Finance News 781,604

Finance Personal Finance 590,824

Finance Quote Home Page 726,856

Finance Quote Results 140,309

News Business 782,261

News Business Front Page 693,153

News C Level 1,673,905

RON C Level 914,793

RON Finance 747,829

RON Tech Software Business Productivity 286,531

Grand Total 7,970,476

1,062

1,186

888 Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home Page

Finance Quote Results

- - 1

14

-

13

8

-

9

4

-

8

Sum of Total Audio Sum of Other video Sum of Total RSS/Pod Sum of Home

Finance C Level Finance News Finance Personal Finance Finance Quote Home Page

632,411

781,604

590,824

726,856

782,261

693,153

1,673,905

914,793

747,829

200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000

Impression Level

462

422

79

76

80% 90% 100%

Finance Personal Finance

0% 20% 40% 60% 80% 100%

Sum of Total Primary Conversions

Sum of Total Secondary Conversions

Sum of Total Tertiary Actions

21

1

11

80

33

68

74

31

43

75

27

71

27

8

100

Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home Page

Finance Quote Results

Sum of Site Engagements

Finance Quote Results 35

Sum of Click-throughs Sum of Unique Click Throughs Sum of Total CTR Sum of Unique CTR

179 170 0 0

733 704 0 0

592 567 0 0

462 422 0 0

79 76 0 0

503 492 0 0

206 185 0 0

472 461 0 0

368 345 0 0

688 640 0 0

160 146 0 0

4,442 4,208 0 0

Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home Page

Finance Quote Results

- 10 20 30 40 50 60 70 80

Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home Page

22

10

54

33

63

Sum of Home

Finance Quote Home Page

Finance C LevelFinance News Finance Personal Finance

Finance Quote Home Page Finance Quote

Results

101 281

195 146 264

1,800,000

Finance C Level

Finance News

Finance Personal Finance

Finance Quote Home Page

Finance Quote Results

85

Sum of Total Conversions (P&S) CVR Sum of Total Primary Conversions

22 0 21

113 0 80

105 0 74

102 0 75

35 0 27

151 0 104

37 0 27

145 0 98

60 0 50

95 0 75

19 0 12

884 0 643

80 90 100

93

80

85

Sum of Total Secondary Conversions Sum of Total Tertiary Actions Sum of Carousel Actions

1 11 44

33 68 1,062

31 43 1,186

27 71 888

8 100 192

47 56 740

10 60 336

47 48 622

10 16 283

20 23 917

7 2 112

241 498 6,382

Sum of Site Engagements Sum of Other Pages Sum of Total Downloads Sum of Total Audio

23 101 22 -

120 281 93 14

97 195 80 8

97 146 85 4

35 264 35 -

143 396 127 10

44 196 24 3

152 314 130 9

68 105 67 -

81 56 67 8

19 39 14 5

879 2,093 744 61

Sum of Other video Sum of Total RSS/Pod Sum of Home

- 1 10

- 13 54

- 9 33

- 8 63

- - 100

- 6 49

- 17 43

2 11 26

- 1 16

- 6 16

- - 2

2 72 412