How does your media product present particular social groups?

My magazine will address teenagers (primarily male) as the majority of fans of underground music are teenagers and as the magazine features hip-hop (a

more male acclaimed genre) I believe it will attract more males than females. I think the photos give off a moody impression which is associated with

underground music as the pictures feature people grimacing in dark clothes in dim-lit urban areas yet the articles challenge the usual stereotypes of the as they are written positively about the artists coming out of the underground

and reaching mainstream popularity. I have done this to challenge the stereotypes that underground music should remain unpopular forever. I have

challenged this stereotype as I’m the first person to make a mainstream magazine dedicated to underground bands and artists giving details about

them and how to access their music and where they are performing therefore giving mainstream artists a light and helping them emerge to gain mainstream

recognition.

What kind of media institution might distribute your media product and why?

A media group which I believe might distribute my magazine is the Bauer media group as they already have specialised music magazines such as Kerrang (Metal) and Q (Classic mainstream rock/pop) whereas they are lacking Indie underground music in which publishing rivals IPC specialise in (NME) therefore they could use a magazine which specialises in that and does more as NME has the majority of young readers and if Bauer chose my magazine which has the elements of what makes NME so popular but more of it in my magazine Bauer would be leading the way in music magazines as they already have the metal/rock audience with Kerrang, general music audience with Q and if they have the young independent audience they would be leading the music magazine market.

How did you attract / address your audience?

• My magazine will address teenagers (primarily male) as the majority of fans of underground music are teenagers and as the magazine features hip-hop (a more male acclaimed genre) I believe it will attract more males than females. I think the photos give off a moody impression which is associated with underground music as the pictures feature people grimacing in dark clothes in dim-lit urban areas yet the articles challenge the usual stereotypes of the as they are written positively about the artists coming out of the underground and reaching mainstream popularity. I have done this to challenge the stereotypes that underground music should remain unpopular forever.

How did you attract/address your audience?

• My magazine attracts my target audience as the listeners of underground rock hip/hop are predominately young men and my cover star is a young man and most of the feature articles revolve around male bands or male artists. The female audience of this genre typically seem to favour men as the genre itself is a masculine genre therefore that is the reason they like the underground hip hop/rock genre. My magazine also attracts the audience with incentives also as we offer the chance of free concert tickets on the puff on the front cover. The colour scheme is also dark and the photo locations are all urban which is obviously associated with independent urban music. Judging by my audience research I’d say the ideal reader of my magazine would be a 17 year old male who likes underground things as opposed to

What have you learned about technologies from the process of constructing this

product• Throughout the process of my magazine I have learnt how

to use software such as quark express when making my contents and double page spread. I also learnt how to use new features on photoshop such as the sponge tool to make the cover star look darker. Also the cut tool so the cover star would go over the mast head to follow traditional conventions of a magazine cover.

Looking back at your preliminary task what do you feel you have learned in the progression from it to the full project

From my preliminary task to my main task I have learnt how to properly and successfully apply the codes and conventions of a magazine cover and have learnt how to use more photoshop features such as using a font to create a unique barcode and blur tool to smoothen out the background estate unlike my preliminary cover where I have not done this so the coverstars face blends in with the cover and does not stick out like a star as he does in my final cover. In the front cover I have also used a sponge tool to give the photo a grimy edge which is often assossciated with the genre of music (underground grime)