MEDIA EVALUATION Post-script

WHAT KIND OF MEDIA INSTITUTION WOULD DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Bauer Media Group could distribute my magazine as it has experience with magazines like mine as they distribute ‘Q’ which means that they know that they would know what the consumers like and how to advertise my magazine. Bauer Media Group also have 300 different magazines in 15 different countries this means that they know how to sell magazines and make money. I know this by the fact that Bauer Media Group made over $2 billion last years.

The only issue with Bauer Media Group distributing my magazine, 1950, is that as they distribute ‘Q’ which was the magazine I mainly based my magazine on, therefore Bauer Media Group might not want to distribute my magazine as it will could be a competition for ‘Q’. This means that they probably wouldn’t want to put aside budget that could be given to ‘Q’ to ‘1950’ as it would be detrimental to ‘Q’. 1950 would have to prove to Bauer Media Group that it sells

before they decided to distribute it.

After reviewing this I think that Time INC would be the best fit for my magazine as it doesn’t have any magazines that are exactly like mine. It has over 90 different magazines and are based in New York, therefore they have lots of different connections within the media world. It does distribute NME which is similar to my magazine but it has a main focus on the Rock genre, whereas my magazine, although my magazine is loosely based on the genre of Rock, it is more general towards the music industry. Therefore I feel that this would be the best for Time INC to distribute my magazine as they have experience distributing music magazines but the music magazine they distribute wouldn’t be in competition with my magazine much as they are aimed towards different people.

LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE PRODUCT?

Looking back at my preliminary task, I have learnt how to make my product that looks a lot more professional. I did this by learning how to cut a picture out and put it on the blank background which makes the picture look a lot more like a professional photo-shoot. I have also learnt how to make the text to fit around the picture. Since the preliminary task I have improved the placing of text which means that it is easier to read and shows the importance of the stories. I have also learnt the ways that print media products are distributed and how the development in media has changed the way that people report about anything including the music industry which changed the way that I decided what to include in my magazine and helped my decide what stories to put on the front cover as they link to what people want to read about. I found these things through the audience research that I did.