MEDIAINFORMATION

2014

GLOBAL POWER BRAND

ELLE is the world’s biggest-selling fashion magazine brand. It is THE international authority on style with 44 print editions worldwide and 37 websites. Launched in Paris in 1945, ELLE has unparalleled access to world-renowned designers, celebrities, models, photographers and stylists. Sexy, stylish and spirited ELLE was the first to inspire readers to celebrate their individuality and create their own style

British ELLE is the only luxury magazine brand to have a fully integrated editorial team producing content across all brand platforms. Matching appropriate content on the appropriate platform; giving the reader, user, follower, fan what she needs, when she needs it, how she needs it. For women who love fashion by women who love fashion. Putting the reader at the centre. Inspiring customer connection and interaction.

ELLE 360

ELLEUK

Sources: Digital; Google Analytics Oct 2012 – Oct 2013. Social; Twitter, Facebook stats from analytics Oct 2012 v 2013. Events sysmomos map tool for Twitter reach. Print; ABC/NRS Jun 12 - Jul 13

LICENSING

27K FOLLOWERS

#ELLEUK had a Twitter reach of 235M in the last 30 days

On average, each ELLE tweet is retweeted 7 times

689K FOLLOWERSUP 52% YOY

3.7M LIKES

Biggest UK glossy

Adding 13K fans a day

35K daily likes/share/comments

1.2M clicks on posts a week

UP 307% YOY

310K FOLLOWERS23 average comments per post

1,963 average likes per post

1.5M VIEWS

NEWSLETTER 188K RESEARCH PANEL 9K

DATA

MANDARIN GUIDETUMBLR BLOG

ELLE COLLECTIONS

Biannual print & digital edition

DIGITAL SPECIAL EDITIONS

THIS IS LONDON

ELLE IN IBIZA

ELLE STYLE AWARDS

FEB

£30M PR VALUE

EVENTS

GRADUATE FASHION

WEEKJUNE

10K FOOTFALL

LONDON FASHION

WEEKENDFEB

30K FOOTFALL

FRESHERS FAIRSEPT

8K FOOTFALL

CLOTHES SHOW

DEC130K FOOTFALL

63.3M Twitter reach

1.1M Twitter reach ELLE UK and #LFWend

BEAUTY ECOMMERCE

THE ELLE EDITELLE SHOP

ADVERTISING APPS

HOROSCOPE

UNIQUE USERS EVERY MONTH550K

PAGE IMPRESSIONS EVERY MONTH5.5M

DESKTOP58% OF TOTAL AUDIENCE

YOY30%

TABLET12% OF TOTAL AUDIENCE

YOY139%

MOBILE30% OF TOTAL AUDIENCE

YOY108%

Average engagement rate

on rich media between 1 to 10%

E-COMMERCE

ENGAGEMENT

BRANDING

177K COPIES SOLD

822K READERS

EVERY MONTH

MAGAZINEPrint and digital

ADVERTISING EDITORIAL

21M READERS6.6M COPIES SOLD88 COUNTRIES44 INTERNATIONAL EDITIONS#1 SUPPLIER OF CONTENT TO THE ELLE NETWORKMORE FASHION THAN ANY OTHER MONTHLY

SUPERDRY CEO JAMES HOLDERBrand repositioning ‘a defining moment for the brand, a game changer’

BRAND AWARENESS

BRAND EDUCATION

DIRECT RESPONSE

Display

Promotions Special partnerships

Paper tech

Inserts

83.8M Twitter reach

EVENTPRESS

BBC, The Guardian, The Telegraph, The Times, Creative Review, Huffington Post

CAMPAIGNS#ELLEfeminism

RETAIL PARTNERSHIP

In-store

ELLE EDITS

GIFT CARDS

READER OFFERS

ELLE LOVES

READER EVENTS

MARKET FIRSTS

EXCLUSIVES

PRODUCT LAUNCHES

Proven sales uplift in ATV:

River Island Gift card +£17 instore +£39 online

#ELLEFASHIONCUPBOARD& #ELLEBEAUTYCUPBOARD

#ELLEFASHIONCUPBOARD had a Twitter reach of 35M in the last 30 days

See it › love it › shop it › share it

POWER & INFLUENCE OF

SOCIAL

DIGITAL

An opinion former; a word

of mouth champion

THE ELLE360

AUDIENCE

The ELLE woman is style, fashion and beauty obsessed

Knowledge is her social currency, she

looks to ELLE to keep her a step ahead

Social; participating and sharing

like never before

Loyal to her favourite magazine Actively seeking out

new style content

!ELLEUKUrban, educated and affluent

Upmarket readership; 34% AB Profile, 64% ABC1 ProfileUrban and eduated; 85% live in a town or city, 86% of ELLE readers are educated to A’Level or aboveHigh spenders; ELLE readers spent £919m on clothes and accessories, £1 in every £16 spent in the UK, 49% more than the average woman and £216m on cosmetics and toiletries, £1 in every £19 spent in the UKA social influencer; 174k ELLE readers create their own blog and are 96k WOM champions for clothes and accessories (higher than Vogue)

5FT & 8FTWINDOW BAYS

SHOWROOM

BACKSTAGE

LIVE STREAM CAMERA

#ELLE FASHION CUPBOARD LIVE

New multi-platform space at the heart of ELLE officePrime window space for fashion + beauty brandsUnique interaction with our fashion, style and beauty obsessed audience via digital and socialNew commercial opportunities for brands

NEW MOBILE WITH LIVE

PRINTProducing a dedicated 8-page

flick-overexecution, incorporating a bespokeshoot and extremely

high quality creative values

NEWSLETTER

• Bespoke newsletter to dive to the content hub

DIGITAL• Interactive content hub hosted on

ELLEuk.com showcasing backstage ‘moments’ from the shows, models names to know and a seasonal catwalk report

• Supporting traffic drivers included 2 weeks channel takeovers delivering 310,000 PI

• 9,204 UU to the hub

• 14,703 PI of the hub

• Average dwell time 3.23 minutes

• Most popular content channel: Backstage Moments

IN-MAG CRTEATIVE

SOCIAL CAMPAIGN• Supporting social media activity drives users to the online content hub

– spiking with a re-tweet from model Cara Delevingne delivering 1,000 UU to the hub

Facebook activity; 1660 likes

CHANEL COCO MADEMOISELLE

IN ORDER TO ALIGN CHANEL COCO MADEMOISELLE WITH FASHION

ELLE CREATE BESPOKE EDITORIAL ACROSS BOTH PRINT AND DIGITAL

PRINTProducing a dedicated 8-page

flick-overexecution, incorporating a bespoke shoot and extremely

high quality creative values

COMPETITION• Levi’s and ELLE

collaborated to offer users the chance to win £501 to spend at Levi’s or one of 10 pairs of Colour non-denim jeans hosted @elleuk.com

• 6121 entries

• 2453 opt-ins

• 40% opt-in rate

DIGITAL• Levi’s ran a one week takeover on

ELLEuk.com/fashion driving to the #501 Global Gallery, delivering 126,000 page impressions

• The takeover included an interactive flip book in the HPU ad unit.

• Engagement with interactive flip book and takeover was way above industry averages – over 2,600 interactions and a dwell time of over 47 seconds.

TABLET• The magazine flip book

was enhanced for the tablet with the creation of an interactive ‘swipable’ flip book

• Over 100 outfit combinations were possible, and the execution offered user initiated pop up product info and a tap to buy e-commerce facility

• The execution had an extremely strong click-though rate of 5.5% - significantly above industry averages

LEVI’S 501In partnership with Levi’s ELLE

created an exciting, original and engaging campaign to raise awareness of the new 501s

(coloured chinos in 5 colours) and demonstrate the styling

versatility of the range

IN-MAG MECHANIC

IN-MAG CREATIVE

MULTI-PLATFORM COMPETITION

INTERACTIVE TABLET

CAMPAIGNHIGHLIGHTS• 360° media first  

• Truly innovative use of paper, tablet and digital technology

• Exceptionally high engagement and response rates

• Extensive PR support

• Client extremely pleased with the campaign and results , ensuring pick up from key retail partners 5.5% - significantly above industry

SOCIAL CAMPAIGN• Each social platform

shared the content and assets to support the campaign

WEB HUB ON ELEUK.COM

COINTREAUIn partnership with COINTREAU,

ELLE selected a designer, Simone Rocha to receive a £100,000 bursary. The

campaign CONNECTS with a FASHION FORWARD audience across all the ELLE touch

points; online, social and print-ELLE 360It positions COINTREAU as an ENABLER

BRAND and creates an emotional connection with the ELLE AUDIENCE

First ELLE 360 campaign with editorial integration

PRINT• Series of promotions to

support Cointreau activity through the year; The ELLE Style Awards, Cointreau Fizz Garden Party, etc

• Cointreau branded display ads

• Editorial coverage on the bursary prize and Simone Rocha’s journey

• ELLE has championed Simone Rocha within the fashion pages

COMPETITIONSVarious competitions run on ELLEuk.com throughout the campaign period and also on Handbag.com and Cosmopolitian.co.uk

ADDITIONAL ELEMENTS• Cointreau supplied drinks at

ELLE Style Awards

• Sponsored ELLE Sessions in May 2013

• Cointreau Prive event hosted and art directed by Simone Rocha

• Simone Rocha to design limited edition Cointreau bottle

• Pop up Cointreau bar in ELLE fashion cupboard

• Interview with Simone at the end of the campaign in the #ELLEFASHIONCUPBOARD

MOBILE• Hub optimised

for mobile

• Mobile TKO throughout campaign to push to mobile optimised hub

CAMPAIGN HIGHLIGHTS& RESULTS TO DATE• Display TKO delivered 167,000

PI per week

• Hub results to date: Over 57,000 UU and 93,000 PI

• Hub dwell time 1 minute 55 seconds; peaked at 2 minutes 3 seconds

• Mobile TKO on average delivered 170,000 PI per week

• ELLE has posted 107 social posts to support campaign

• On average each Facebook post has received 300 likes

• Campaign Twitter reach is over 75 million

• Competitions 50,000 entries to date with 16% third party opt in

• 90% of all traffic to hub driven by editorial

• 285,000 new Cointreau drinkers (TGI Q3 2013)

• 9.3% rate-of-sale growthin the on-trade (CGA Brand Index 30/11/13)

SOCIAL CAMPAIGN• Each social platform

shared the content and assets to support the campaign

PORTFOLIOELLE: CREATE

ALDOAMAZON

NEXT

L’OREAL PROFESSIONNEL

SUPERDRY

COACH

RIVER ISLAND

NARS

ADVERTISINGMAGAZINE RATES

DOUBLE PAGE SPREAD

IFC £123,000

1st £92,600

2nd £84,000

3rd £80,850

4th £78,600

5th £76,400

6th-10th £73,500

Pre Style £70,200

Within Style Section £62,850

First 3rd £60,750

Pre Well/Relevant £43,550

Standard DPS £31,500

SINGLE PAGE

OBC £86,200

IBC £41,350

Facing Contents £41,350

Facing Editor’s letter £40,200

Facing Contributors £38,650

Style opener £36,850

First 3rd RH £33,050

First 3rd LH £31,950

Pre-well/relevant RH £24,650

Pre-well/relevant LH £22,900

Standard SP/ROM £16,550

Promotions +40% and production

ADVERTISINGRATES

STANDARD FORMATS: PER ‘000

Leaderboard £45

MPU £55

HPU £65

HPU rollback £105

Expandable Formats £2 surchage

TAKEOVERS

Homepage takeover (per week) £45,000

Premium channel takeover (pre week) £40,000

SPONSORSHIP

Sponsored weekly newsletter £10,000

Solus email sponsorship £12,000

Advertorials and content hubs POA

COLLECTIONS & WEDDINGe l l e

ADVERTISING RATES

POSITION

IFC £35,000

OBC £15,500

DPS (pre fashion opener) £20,000

DPS (front half) £15,000

SP (Contents/Editor’s letter) £10,500

SP (front half) £8,500

SP (run of magazine) £5,000