MEDIAINFORMATION 2016 INCLUDING

NEW OFFERS FOR ONLINE

ADVERTISING

WE ARE HERE TO CONNECTYOU TO CUSTOMERSPrice list no. 62: valid as of 1 January 2016www.lebensmittelzeitung.net/english

OURMEDIA PORTFOLIO

For all information on LZ Media go to: www.lebensmittelzeitung.net/english

PRINT

ONLINE

MOBILE

NEWSLETTER

IPAD

DIGITAL CHANNELS

24-25 MEDIA INFORMATION 2016

TITLECONCEPT NEW &

EYE-CATCHING ADVERTISING

FORMATS

ADVERTISEMENTSOnline Advertisement SalesChristina Gudermann+ 49 69 7595 - 1766gudermann@lebensmittelzeitung.net Online Advertisement Service Nina Doroschan+ 49 69 7595 - 1745doroschan@lebensmittelzeitung.net

EDITORIAL DEPARTMENT LZ Digital Department ManagementTanja Fries + 49 69 7595 -1454net-redaktion@lebensmittelzeitung.net

WEB ADDRESS www.lebensmittelzeitung.net

BRIEF OUTLINE In the course of more than 15 years, LZnet established itself as a portal of the Lebensmittel Zeitung and is an opinion leader in the industry and a platform for industry information that gets a great many visitors. After a relaunch in November 2015, LZnet becomes LZ Digital. Every day, a separate online edito-rial department provides high-level current and frequently exclusive industry news. In addition, it supplies detailed information about all areas of trade and the consumer goods industry.

TARGET GROUP Decision-makers in trade and consumer goods industry as well as industry-related service providers.

USER DATA ■ 1,732,495 page impressions, 624,293 visits1

■ Regularly in Top 10 of IVW online specialist media■ 120,000 unique users / month2

■ Share in decisions: (trade users) 57 % decision makers■ 40 % work in mid-level, 17 % in top management3

■ 73 % of users use LZnet several times per week3

■ Overlap of LZ and LZnet users: 68 %3

NEWSLETTER sent out to 35,000 users each business day4

PUBLISHER Deutscher Fachverlag GmbHMailing address D-60264 Frankfurt am MainStreet address Mainzer Landstraße 251D-60326 Frankfurt am MainTelephone + 49 69 7595 - 01 Fax + 49 69 7595 - 2999

ACCESS CONTROL

1 Source: IVW, July 2015, www.ivw.de2 Source: AGOF internet facts 2015-05, 3 Source: LZnet user survey, November 20134 Source: Database of recipients, 31.07.2015

FORMS OF ADVERTISINGWEBSITE

LZ DIGITAL

WALLPAPERFormat: 980 × 150 px and 160 × 600 pxPrice per week/rotation: 4.790.00 €

FIREPLACE ADFormat: 980 × 150 px and160 x 600 px eachPrice per week/rotation: 5.790.00 €

MEDIUM RECTANGLEFormat: 300 × 250 pxPrice per week/rotation: 3.990.00 €

ADVERTORIALText: max. 430 charactersPrice per week on front-page story: 3.500.00 €

CONTENT BANNERFormat: max. 617 × 250 pxPrice per week/rotation: 3.990.00 €

SUPERBANNERFormat: 980 x 150 px Price per week/rotation: 3.780.00 €

BILLBOARDFormat: 940 × 250 pxPrice per week/rotation: 5.290.00 €

STICKY SKYSCRAPERpermanent visibility Format: 160 × 600 pxPrice per week/rotation: 3.780.00 €

STICKY SITEBARpermanent visibilityFormat: 300 × 600 pxPrice per week/rotation: 4.290.00 €

PRICING OVERVIEW of all advertisement spots see page 29

NEW

NEW

NEW

NEW

NEW

26-27 MEDIA INFORMATION 2016

FORMS OF ADVERTISINGNEWSLETTER

MAXI-BANNER TOP-NEWSFormat: 590 x 200 pxPrice per week: 3,290.00 €plus LZ Digital breaking news (delivery depending on news)

MEDIUM RECTANGLEFormat: 300 x 250 pxPrice per week News: 2,990.00 €Price per week IT & Logistics: 2,990.00 €

TEXT ADSMax. textvolume: 430 characters2

Price per week: place 1: 2,200.00 €Price per week: place 2: 1,850.00 €

Price per week: place 3: 1,490.00 €

LZ NEWSLETTER www.lebensmittelzeitung.net/news/newsletter

BRIEF OUTLINE Each work day the LZ newsletter provides you with industry news via e-mail. It includes attractive advertisement options for your active push-marketing.

TARGET GROUP More than 35,000 recipients1. Professional decision-makers in the trade and consumer goods industry as well as industry-related service providers.

PUBLICATION FREQUENCY Daily message from Monday through Friday (except holidays).

1 Source: Recipient database, 31.07.20152 incl. spaces, only in form of a text or HTML text advertisement.

NEW

NEW

FORMS OF ADVERTISINGRETAIL UPDATE

LZ DIGITAL

MAXI-BANNERFormat: 728 x 180 pxPrice for 4 weeks: 2,990.00 €

TEXT ADMax. textvolume: 430 characters*Price for 4 weeks: 2,100.00 €

MEDIUM RECTANGLEFormat: 300 x 250 pxPrice for 4 weeks: 2,990.00 €

RETAIL UPDATE www.retailupdate.com

BRIEF OUTLINE The globally researched Retail Update newsletter provides the newest information from retail and fmcg to a fast growing readership from around the world for free.**

TARGET GROUP The global B2B community from retail and fmcg-industry.

PUBLICATION Daily message from Monday through Friday. Retail Update is published in English.

* incl. spaces, only in form of a text or HTML text advertisement**more than 10,000 subscribers

TARGET INTERNATIONAL RETAIL AND FMCG PROFESSIONALS

WITH RETAIL UPDATE

NEW PRODUCTS & PROMOTIONS

PREMIUM LISTING For an eye-catching presence in front of decision-makers in the trade:Your new product is highlighted on the starting page “Neue Produkte” using image and long text. In addition, premium listings are displayed on LZ Digital in rotation as an image.Price: 450.00 €

More detailed information www.lebensmittelzeitung.net/neueprodukte

28-29 MEDIA INFORMATION 2016

NEW PRODUCTS & PROMOTIONSMOBILE FORMATS

SPLASH ADBanner across the entire screen prior to start of mobile website and start of app. It disappears automatically once the banner has passed.3,000.00 € / 4 weeksFormat: 300 x 427 pxanimated or static

LZ MOBILE & SMARTPHONE-APP The news update of the consumer goods industry on the go:Make a splash with advertisement opportunities on LZ mobile and smartphone apps.

FORMS OF ADVERTISEMENT ON MOBILE WEBSITE AND IN SMARTPHONE APPS*

* for Android and iOS. Technical details: GIF and JPG; max. 20 KB. Forms of advertisement in smartphone apps and on LZ mobile can be clicked and are subject to discounts.

MOBILE RECTANGLEBig banner on mo-bile website and in smartphone apps. On homepage and in item views.

4,500.00 € / 4 weeksFormat: 300 x 250 pxanimated or static

MOBILE BANNERNarrow banner forms on mobile website and in smartphone apps. On homepage and in item views.

3,500.00 € / 4 weeksFormat: 300 x 50 pxanimated or static

Please also notice our offers for iPad on page 16.

PRICINGFORMS OF ADVERTISING

LZ DIGITAL

NEWSLETTER3

> 35,000 RECIPIENTS/PRICE PER WEEK

Maxi-Banner Medium Rectangle Medium Rectangle Text Ad Text Ad Text Ad TOP-News4 News4 IT & logistics4 1 2 3 520 x 200 px 300 x 250 px 300 x 250 px max. 430 characters

3,290.00 2,990.00 2,990.00 2,200.00 1,850.00 1,490.00

RETAIL UPDATE3

> 10,000 RECIPIENTS/PRICE PER 4 WEEKS

Maxi-Banner4 Medium Rectangle4 Text Ad4

728 x 180 px 300 x 250 px max. 430 characters

2,990.00 2,990.00 2,100.00

LZ special newsletters 2016 (deadlines and pricing): www.lebensmittelzeitung.net/sondernewsletter

Reservations for placement are no longer binding starting at 4 weeks prior to date of publication.All prices in euro, plus statutory value added tax. File size for banners max. 150 KB.1 Booking on CPM basis possible. Price upon request. 2 Video ad also possible.3 For 5 days / week (Mon-Fri, except holidays). 4GIF format

General technical information and data regarding delivery of data can be found at: www.lebensmittelzeitung.net/datenlieferung

CROSSMEDIA-

OFFER PAGE 17

WEBSITE1/PRICE PER WEEK

Superbanner Sticky Sticky Medium Content Advertorial Wallpaper Billboard Fireplace Ad guaranteed ad Skyscraper Sitebar Rectangle2 Banner2 front-page story 980 x 150 a. 980 x 150 a. impressions (AIs) 980 x 150 px 160 x 600 px 300 x 600 px 300 x 250 px 617 x 250 px max. 430 characters 160 x 600 px 940 x 250 px 160 x 600 px each

Exklusive 120,000 10,200.00 10,200.00 11,600.00 10,800.00 10,800.00 12,900.00 14,290.00 15,600.00Rotation 40,000 3,780.00 3,780.00 4,290.00 3,990.00 3,990.00 3,500.00 4,790.00 5,290.00 5,790.00

LZ Digital dis-counts refer to online advertise-ment within one insertion year.

ONLINE DISCOUNT SCALEfrom 4,700.00 3 %from 10,000.00 5 %from 16,000.00 10 %from 24,000.00 15 %from 32,000.00 20 %

Alternative:LZ DIGITAL COMBI-DISCOUNT In the event of simultaneous insertion in LZ print media within one contract year, the discount level granted there can be applied to bookings in LZ Digital but not the other way around. The discount more favourable to you in each case will serve as the basis of calculation.

36-37 MEDIA INFORMATION 2016

PRICINGONLINE EMPLOYMENT MARKET

SUPERBANNER728 x 90 pxPrice per week 575.00 €4 weeks 1,790.00 €

SKYSCRAPER160 x 600 pxPrice per week 690.00 €4 weeks 2,190.00 €

CONTENT-BANNER300 x 250 px4 weeks (on rotation) 990.00 €

CAREER NEWSLETTERIndividual offers on request (Banner, left)

Sky -scraper

Company Profi le

COMPANY PROFILEMicropage with: ■ Logo■ Address details■ Number of employees■ Corporate text■ Description of occupa-

tional groups for: a. Executives b. Graduates■ Contact■ Link to your own

Website■ Link to Jobs and LZJobs.de■ Picture of your choice■ Logo on website

(on rotation) 1 year 990.00 €

Muster-Example

Superbanner

Content-Banner

MORE ATTENTION FOR YOU AS AN EMPLOYER

Link from main naviga-tion to homepage Logo

Link from homepage Logo to company profi le

Logo link to Company Profi le

Homepage Logo

JOBS UND KARRIERE

PRICINGHANDELSJOBS.DE

Feed- positions Price per Runtime-model 1 Runtime-model 2 Package per month month1 (6 months) (12 months) XXS ab 50 1,800.00 € XS ab 100 300.00 € 1,800.00 € 3,000.00 € S ab 150 400.00 € 2,400.00 € 4,000.00 € M ab 250 600.00 € 3,600.00 € 6,000.00 € L ab 500 900.00 € 5,400.00 € 9,000.00 € XL ab 800 1,200.00€ 7,200.00 € 12,000.00 € XXS ab 1500 1,500.00 € 9,000.00 € 15,000.00 €1 Minimum term 6 months

Additional charge Print-Teaser in LZ Direkt 99.00 €

We reserve the right to verify the purchased quality after 3 or 6 months runtime (depends on booked runtime-model). If the amount exceeds a tolerance limit of 20%, the difference will automatically be charged for the next larger Feed-Package.

++

07/2015

SUPERMARKT STARS 2015 Der Braunschweiger Rewe-Händler Michael Müller ist Deutschlands Marktleiter des Jahres.Die Preisträger, die Party mit mehr als 300 Gästen und dieHöhepunkte der Jahrestagung ab Seite 4

Echt stark,Michael Müller!

POS-CommunityJahrestagung: Erkenntnissefür Vollsortimenter

Seite 12

Markt des MonatsEdeka Oser: Ideen vomNahversorger de luxe

Seite 38

FeinkostGurken: Wissenswertesfür besseres Verkaufen

Seite 52

SUPERMARKHändlerDie Preisträger

EcMi

POS-CommunityityitJahrestagung: Erkenntnissefür Vollsortimenter

Seite 12

Markt des MonatsEdeka Oser: Ideen vomNahversorger de luxe

Seite 38

Feinkosnkosnk tGurken: Wissenswertesfür besseres Verkaufen

Seite 52

Käsefachkraftm/wdenn‘s Biomarkt GmbH, Hannover, Anzeigen-CodeH100403

Fachverkäufer für Fleisch- undWurstwarenm/wdenn‘s Biomarkt GmbH, Hannover, Anzeigen-Code H100404

Gebietsleiter Lebensmitteleinzelhandelm/wdenn‘s Biomarkt GmbH, GroßraumMünchen, Anzeigen-Code H100418

Bezirksleiter Lebensmitteleinzelhandelm/wdenn‘s Biomarkt GmbH, GroßraumMünchen u. a., Anzeigen-CodeH100419

Filialleiterm/wShoe 4 You, Düren, Anzeigen-Code H100432

Filialleiterm/wShoe 4 You, Brunnthal, Anzeigen-Code H100433

Filialleiterm/wShoe 4 You, Ingolstadt, Anzeigen-Code H100437

We enable the automatic transfer of all of your job ads at an affordable fl at fee.

FEED PACKAGE

TARGET GROUP■ Vocational Training retail■ Cashier■ Temps■ Warehouseman

■ Salesclerk■ Fashion clerk■ Service staff■ Store manager

ADDITIONAL ATTENTION FOR YOUR RECRUITMENT AD

TopJob (Homepage Banner) 99.00 € (only valid in combination with recruitment ad) Employer of the week 250.00 €

Run-time one weekAll prices plus VAT

RECRUITMENT AD STANDARD 165.00 €RECRUITMENT AD PREMIUM 275.00 €

Top-placement

4 weeks online

Print-Teaser in LZ direkt2

2 Print Teaser in LZ direkt only when booking a Recruitment ad Premium.

38-39 MEDIA INFORMATION 2016

GENERALTERMS AND CONDITIONS1. Insertion Order 1.1. „Insertion Order“ means the contract between the publisher (hereinafter the „Publisher“) and the customer for the publication of print or other advertisements of an advertiser as the customer (hereinafter the „Customer“) in magazines, ePapers or eMagazines for purposes of dissemination. 1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively in electronic form, whose editorial and advertising content (irrespective of any additionalfunctions arising directly from functional technical options, such as links) is largely identical to that of the print edition of the same name and which, with respect to the advertisements contained therein, is marketed together with the print edition. 1.3. „eMagazine“ is an edition of a publication published exclusively in electronic form, whose editorial and advertising content is generally independent (even of the content of any print edition of a magazine of the same name) and which, with respect to the advertisements contained therein, is marketed independently (irrespective of any print edition of the same name). 2. Print and other advertisements 2.1. An advertisement may consist of one or more of the following elements: · an image or text; · sound sequences and moving images; · a sensitive area which, when clicked, links to other Customer or third-party infor-mation via an online and mobile address specifi ed by the Customer. 2.2. Advertisements which are not recognisable as such because of the layout shall be identifi ed by the Publisher as advertising. 2.3. As a rule, the formats listed on the applicable rate card may be used for publication of advertisements. Special ad formats may be permitted subject to consultation and review by the Publisher. 3. Order 3.1. „Order“ means a contract for the publication of multiple advertisements providing for a discount to be granted to the advertiser pursuant to the rate card; the respective advertisements are inserted upon request by the Customer (ad request). Discounts shall not be granted to companies whose corporate purpose includes placing insertion orders for multiple advertisers in order to claim a group discount. If a given Order permits individual ad requests, the Order must be settled within one year from the date of the fi rst advertisement‘s publication, provided the fi rst advertisement is requested and published within one year from the date on which the Order was placed. 3.2. If any ad requests under a given Order are not performed due to circumstances for which the Publisher is not at fault, the Customer shall, notwithstanding any other legal obligations, pay the difference between the discount granted and the discount corresponding to the number of advertisements actually placed. Unless agreed otherwise, the Customer shall have a retroactive claim to the discount corresponding to the actual number of advertisements it placed within a given year. 3.3. If a group discount is claimed for group affi liates, the advertiser shall submit written proof of its group affi liate status. Group affi liates within the meaning of this provision are entities in which another entity holds an interest of least 50%. In the case of corporations, group affi liate status shall be proven by confi rmation by an auditor or by submitting the most recent annual report and in the case of partner-ships, by submitting an extract of the commercial register. Proof must be submitted on or before the close of the insertion year. Proof submitted later may not be

recognised retroactively. Group discounts must in any case be expressly confi rmed in writing by the Publisher. Group discounts shall only be granted for as long as the group affi liate status is held. The expiry of group affi liate status must be reported promptly; the group discount will expire along with group affi liate status. 4. Millimetres of advertising space In calculating the volume of advertising space purchased, millimetres of advertising copy lines shall be converted into millimetres of advertising space at the appropriate rate. 5. Right of refusal 5.1. The Publisher reserves the right to reject advertisements as well as individual ad requests under a given Order, where: · the content thereof violates the law or other offi cial provisions; or · the content thereof was objected to by the German Advertising Standards Council (Deutscher Werberat) in a complaint proceeding; or · it would be unreasonable for the Publisher to publish it due to the content, design, source or technical form thereof; or · the advertisements contain advertisements of or for third parties. 5.2. Orders for advertisements in magazines shall be binding on the Publisher only after it has received and approved the proof. 5.3. Advertisements that contain advertising of or for third parties („Tie-in Advertising“) must in each case be accepted in advance by the Publisher in writing. The Publisher may charge a premium for Tie-in Advertising. The Customer shall be notifi ed promptly if any advertisement is rejected. 5.4. The Publisher may temporarily suspend the insertion of an advertisement in electronic editions if it has suffi cient reason to suspect that the website to which the hyperlink in the advertisement refers has unlawful content. The foregoing shall apply in particular in cases involving investigations by government agencies or a warning letter from an alleged injured party, unless this is clearly unfounded. The Customer shall be notifi ed of the suspension and shall promptly remove the allegedly unlawful content or shall demonstrate or, where applicable, prove the lawfulness thereof. The Publisher may offer the Customer to replace the advertisement with another advertisement and/or a hyperlink to another website. The Publisher may at its discretion charge the Customer for any additional proven costs incurred as a result. The suspension shall be lifted as soon as the suspicion has been allayed. 5.5. The Publisher may in particular retract an advertisement that has already been published from the electronic edition if the Customer subsequently changes the content thereof without discussing this with the Publisher fi rst or changes the link‘s URL or where the content of the linked website is materially changed. In such case, the Customer has no right to a replacement at no charge, although the Publisher will retain its agreed payment claim. 6. Ad materials for magazines 6.1. If a Customer has specifi c preferences as to the positioning of the advertise-ments, the Order must be received by the Publisher promptly enough to allow it to notify the Customer before the submission deadline if the Order cannot be processed as requested. Classifi ed ads shall be printed in the appropriate section without any express agreement between the parties being required. 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials or other advertisements in magazines on time and in defect-free condition. For delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon-ding in particular to the format and the technical requirements of the Publisher - ad

proofs in due time prior to the insertion start date. 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-als requested by the Customer or for which it is responsible. The parties agree that to the extent the ad materials so allow, the print or other advertisements shall be of a quality customary for the particular magazine for which advertising space has been booked in accordance with the specifi cations in the rate card and the order confi rmation. The foregoing shall apply only if the Customer complies with the Publisher‘s requirements for preparing and transmitting the ad materials. 6.4. If the publication of the advertisement fails to refl ect the contractually owed quality or service, the Customer shall have a claim to reduction of the contract price or to a defect-free replacement advertisement, albeit it only to the extent that the purpose of the advertisement was compromised. 6.5. The Publisher may refuse to insert a replacement advertisement where: · under terms of contract and principles of good faith this would involve efforts on the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in the performance of the contract; or · this could only be accomplished at unreasonable cost to the Publisher. If the Publisher fails to meet any reasonable grace period set by the Customer or if the replacement advertisement is again not defect-free, the Customer may claim a reduction in the contract price or rescind the contract. The right of rescission shall be excluded for minor defects in the advertisement. Warranty claims for latent defects must be asserted within one year from the date on which the statutory limitation period commences. 7. Providing advertisements for electronic editions 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and appropriate advertisements for electronic editions (banners, target URL, ALT text and any advertising schedules) in the fi nal digital form no later than 5 business days prior to the agreed fi rst publication date. For special forms of advertising, the applicable period shall be 10 business days. 7.2. If the data fi les are stored on the Customer‘s server or a third-party server, the Customer shall notify the Publisher, in compliance with the aforementioned conditions, of the URL of the advertisement to be inserted. 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in text form. The aforementioned shall also apply mutatis mutandis for the addresses specifi ed by the Customer, to which the advertisement is to refer. 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-tive advertisements. If the advertisement is not provided in proper form, specifi cally if it is supplied late or subsequently changed, the Publisher shall not warrant for the agreed dissemination thereof. 7.5. If, after the aforementioned periods have expired, the Customer wishes to replace or change the advertisement or deviate from any existing advertising schedule, then the Publisher shall check whether such changes can still be made in view of the originally scheduled publication date. If this is not the case, the terms originally agreed shall apply. 8. Warranty and liability 8.1. Within the framework of foreseeable requirements, the Publisher warrants the best possible reproduction of the advertisement commensurate with customary technical standards in each case. The warranty shall not cover minor defects. How-ever, the Customer is aware that based on the current state of the art technology it is not always possible to reproduce an advertisement that is completely free

1. Insertion Order 1.1. „Insertion Order“ means the contract between the publisher (hereinafter the „Publisher“) and the customer for the publication of print or other advertisements of an advertiser as the customer (hereinafter the „Customer“) in magazines, ePapers or eMagazines for purposes of dissemination. 1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively in electronic form, whose editorial and advertising content (irrespective of any additionalfunctions arising directly from functional technical options, such as links) is largely identical to that of the print edition of the same name and which, with respect to the advertisements contained therein, is marketed together with the print edition. 1.3. „eMagazine“ is an edition of a publication published exclusively in electronic form, whose editorial and advertising content is generally independent (even of the content of any print edition of a magazine of the same name) and which, with respect to the advertisements contained therein, is marketed independently (irrespective of any print edition of the same name). 2. Print and other advertisements 2.1. An advertisement may consist of one or more of the following elements: · an image or text; · sound sequences and moving images; · a sensitive area which, when clicked, links to other Customer or third-party infor-mation via an online and mobile address specifi ed by the Customer. 2.2. Advertisements which are not recognisable as such because of the layout shall be identifi ed by the Publisher as advertising. 2.3. As a rule, the formats listed on the applicable rate card may be used for publication of advertisements. Special ad formats may be permitted subject to consultation and review by the Publisher. 3. Order 3.1. „Order“ means a contract for the publication of multiple advertisements providing for a discount to be granted to the advertiser pursuant to the rate card; the respective advertisements are inserted upon request by the Customer (ad request). Discounts shall not be granted to companies whose corporate purpose includes placing insertion orders for multiple advertisers in order to claim a group discount. If a given Order permits individual ad requests, the Order must be settled within one year from the date of the fi rst advertisement‘s publication, provided the fi rst advertisement is requested and published within one year from the date on which the Order was placed. 3.2. If any ad requests under a given Order are not performed due to circumstances for which the Publisher is not at fault, the Customer shall, notwithstanding any other legal obligations, pay the difference between the discount granted and the discount corresponding to the number of advertisements actually placed. Unless agreed otherwise, the Customer shall have a retroactive claim to the discount corresponding to the actual number of advertisements it placed within a given year. 3.3. If a group discount is claimed for group affi liates, the advertiser shall submit written proof of its group affi liate status. Group affi liates within the meaning of this provision are entities in which another entity holds an interest of least 50%. In the case of corporations, group affi liate status shall be proven by confi rmation by an auditor or by submitting the most recent annual report and in the case of partner-ships, by submitting an extract of the commercial register. Proof must be submitted on or before the close of the insertion year. Proof submitted later may not be

recognised retroactively. Group discounts must in any case be expressly confi rmed in writing by the Publisher. Group discounts shall only be granted for as long as the group affi liate status is held. The expiry of group affi liate status must be reported promptly; the group discount will expire along with group affi liate status. 4. Millimetres of advertising space In calculating the volume of advertising space purchased, millimetres of advertising copy lines shall be converted into millimetres of advertising space at the appropriate rate. 5. Right of refusal 5.1. The Publisher reserves the right to reject advertisements as well as individual ad requests under a given Order, where: · the content thereof violates the law or other offi cial provisions; or · the content thereof was objected to by the German Advertising Standards Council (Deutscher Werberat) in a complaint proceeding; or · it would be unreasonable for the Publisher to publish it due to the content, design, source or technical form thereof; or · the advertisements contain advertisements of or for third parties. 5.2. Orders for advertisements in magazines shall be binding on the Publisher only after it has received and approved the proof. 5.3. Advertisements that contain advertising of or for third parties („Tie-in Advertising“) must in each case be accepted in advance by the Publisher in writing. The Publisher may charge a premium for Tie-in Advertising. The Customer shall be notifi ed promptly if any advertisement is rejected. 5.4. The Publisher may temporarily suspend the insertion of an advertisement in electronic editions if it has suffi cient reason to suspect that the website to which the hyperlink in the advertisement refers has unlawful content. The foregoing shall apply in particular in cases involving investigations by government agencies or a warning letter from an alleged injured party, unless this is clearly unfounded. The Customer shall be notifi ed of the suspension and shall promptly remove the allegedly unlawful content or shall demonstrate or, where applicable, prove the lawfulness thereof. The Publisher may offer the Customer to replace the advertisement with another advertisement and/or a hyperlink to another website. The Publisher may at its discretion charge the Customer for any additional proven costs incurred as a result. The suspension shall be lifted as soon as the suspicion has been allayed. 5.5. The Publisher may in particular retract an advertisement that has already been published from the electronic edition if the Customer subsequently changes the content thereof without discussing this with the Publisher fi rst or changes the link‘s URL or where the content of the linked website is materially changed. In such case, the Customer has no right to a replacement at no charge, although the Publisher will retain its agreed payment claim. 6. Ad materials for magazines 6.1. If a Customer has specifi c preferences as to the positioning of the advertise-ments, the Order must be received by the Publisher promptly enough to allow it to notify the Customer before the submission deadline if the Order cannot be processed as requested. Classifi ed ads shall be printed in the appropriate section without any express agreement between the parties being required. 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials or other advertisements in magazines on time and in defect-free condition. For delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon-ding in particular to the format and the technical requirements of the Publisher - ad

proofs in due time prior to the insertion start date. 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-als requested by the Customer or for which it is responsible. The parties agree that to the extent the ad materials so allow, the print or other advertisements shall be of a quality customary for the particular magazine for which advertising space has been booked in accordance with the specifi cations in the rate card and the order confi rmation. The foregoing shall apply only if the Customer complies with the Publisher‘s requirements for preparing and transmitting the ad materials. 6.4. If the publication of the advertisement fails to refl ect the contractually owed quality or service, the Customer shall have a claim to reduction of the contract price or to a defect-free replacement advertisement, albeit it only to the extent that the purpose of the advertisement was compromised. 6.5. The Publisher may refuse to insert a replacement advertisement where: · under terms of contract and principles of good faith this would involve efforts on the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in the performance of the contract; or · this could only be accomplished at unreasonable cost to the Publisher. If the Publisher fails to meet any reasonable grace period set by the Customer or if the replacement advertisement is again not defect-free, the Customer may claim a reduction in the contract price or rescind the contract. The right of rescission shall be excluded for minor defects in the advertisement. Warranty claims for latent defects must be asserted within one year from the date on which the statutory limitation period commences. 7. Providing advertisements for electronic editions 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and appropriate advertisements for electronic editions (banners, target URL, ALT text and any advertising schedules) in the fi nal digital form no later than 5 business days prior to the agreed fi rst publication date. For special forms of advertising, the applicable period shall be 10 business days. 7.2. If the data fi les are stored on the Customer‘s server or a third-party server, the Customer shall notify the Publisher, in compliance with the aforementioned conditions, of the URL of the advertisement to be inserted. 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in text form. The aforementioned shall also apply mutatis mutandis for the addresses specifi ed by the Customer, to which the advertisement is to refer. 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-tive advertisements. If the advertisement is not provided in proper form, specifi cally if it is supplied late or subsequently changed, the Publisher shall not warrant for the agreed dissemination thereof. 7.5. If, after the aforementioned periods have expired, the Customer wishes to replace or change the advertisement or deviate from any existing advertising schedule, then the Publisher shall check whether such changes can still be made in view of the originally scheduled publication date. If this is not the case, the terms originally agreed shall apply. 8. Warranty and liability 8.1. Within the framework of foreseeable requirements, the Publisher warrants the best possible reproduction of the advertisement commensurate with customary technical standards in each case. The warranty shall not cover minor defects. How-ever, the Customer is aware that based on the current state of the art technology it is not always possible to reproduce an advertisement that is completely free

For our general terms and conditions go to: www.lebensmittelzeitung.net/info/agb

AT OUR OFFICES

Managing Director Peter EsserPhone 069 7595 -1751Fax 069 7595 -1760esser@lebensmittelzeitung.net

Publication Manager Sven Lang Phone 069 7595 -1756 Fax 069 7595 -1760 lang@lebensmittelzeitung.net

Project Manager LZ direktDenise BergerPhone 069 7595 -2527 Fax 069 7595 -2520 berger@lebensmittelzeitung.net

Sales Manager IT/Logistics/Packaging Daniel Ochs Phone 069 7595 -1769 Fax 069 7595 -2520 ochs@lebensmittelzeitung.net

Sales Manager Online Christina Gudermann Phone 069 7595 -1766 Fax 069 7595 -2520 gudermann@lebensmittelzeitung.net

Project Management Nonfood Kirsten Zschätzsch Phone 069 7595 -2524 Fax 069 7595 -2520 zschaetzsch@lebensmittelzeitung.net

Manager Advertising Service Rainer Tradt Phone 069 7595 -1744 Fax 069 7595 -1740 tradt@lebensmittelzeitung.net

Distribution Manager Astrid Kühn Phone 069 7595 -2218 Fax 069 7595 -2210 kuehn@lebensmittelzeitung.net

Subscriber Services Heike Deibel Phone 069 7595 -2215 Fax 069 7595 -2210 deibel@lebensmittelzeitung.net

Marketing Manager Beate Ohlsen Phone 069 7595 -1951 Fax 069 7595 -1950 ohlsen@lebensmittelzeitung.net

Manager Market Research Hilke Waas Phone 069 7595 -1957 Fax 069 7595 -1950 waas@lebensmittelzeitung.net

Recruitment Ad Sales Daniela Waldmann Phone 069 7595 -3095 Fax 069 7595 -553095 waldmann@lebensmittelzeitung.net

CONTACTSIN GERMANY

IN GERMANY

Head of International Ad SalesBarbara CannawurfPhone + 49 69 7595 - 2534Fax + 49 69 7595 - 2520cannawurf@lebensmittelzeitung.net

Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailadress:60264 Frankfurt am MainFax + 49 69 7595 -1760

Media information 2016 online:www.lebensmittelzeitung.net/english

OUTSIDE GERMANY

AustriaHubert M. Nitsche HMN Media- und Marketingberatung GmbH Parkstraße 61 87439 Kempten / Allgäu GERMANYPhone + 49 831 87963 Fax + 49 831 584781 nitsche@hmn.de

ItalyCristina BussolinUpper & So.Ge.Co. Srl Via Repubblica, 17 20026 Novate Milanese (Ml)ITALY Phone + 39 33 430444 10 info@sogecobm.it

GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone + 30 2310 450111Fax + 30 2310 457581st@blast-consult.eu

SpainÁlvaro Valenzuela ARGOS Consulting C/Coso 98-100, 6°, 1-A 50001 Zaragoza, SPAIN Phone + 34 976 46 85 48 + 34 609 92 16 49 (mobil) Fax + 34 976 46 85 49 argosespana@argosconsulting.net

Switzerland / FrancePatrick Marth (SWITZERLAND)Eva Burkart (FRANCE)KünzlerBachmann AGZürcherstrasse 601 9015 St. Gallen, SWITZERLANDPhone + 41 71 314 0444Fax + 41 71 314 0445p.marth@kueba.che.burkart@kueba.ch

CONTACTSINTERNATIONAL

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