www.woodwing.com Neue Luzerner Zeitung The Swiss daily newspaper Neue Luzerner Zeitung is published in one main and five regional editions. Because of the complex workflow, the publisher set demanding requirements for its new editorial system. WoodWing Enterprise and Content Station came out on top. About the customer • The Neue Luzerner Zeitung is the leading journalistic voice of Central Switzerland and is highly regarded in the entire country. • The daily newspaper focuses on regional, national and worldwide topics in politics, culture, business, finance, sports and lifestyle. • Central Switzerland includes the six cantons of Luzern, Nidwalden, Obwalden, Schwyz, Uri and Zug. That’s why the Neue Luzerner Zeitung appears in a main edition, and also in five regional editions with a general part and regional content, each with its own title page. • The regional offices are free to choose topics within their section, which greatly adds to the workflow complexity. • Every day, about 80 editorial pages are created with up to 250 images, reaching about 270,000 readers in Central Switzerland. • The Neue Luzerner Zeitung is available also on the Web, on the iPad, the iPhone, and as ePaper. The Neue Luzerner Zeitung is produced with WoodWing Enterprise and its editorial management application Content Station. Challenges: ≡ Replacement of existing outdated newspaper system ≡ Strong regional approach results in complex workflow ≡ Open architecture required to ensure integration, scalability and sustainability Solution: ≡ WoodWing Enterprise Benefits: ≡ Unprecedented levels of automation and production reliability ≡ Planning and production managed centrally and transparently ≡ Flexible integration with third-party solutions Case Study: Enterprise I Newspaper
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www.woodwing.com
Neue Luzerner ZeitungThe Swiss daily newspaper Neue Luzerner Zeitung is published in one main and five regional editions. Because of the complex workflow, the publisher set demanding requirements for its new editorial system. WoodWing Enterprise and Content Station came out on top.
About the customer• The Neue Luzerner Zeitung is the leading journalistic voice of Central Switzerland and is highly
regarded in the entire country.
• The daily newspaper focuses on regional, national and worldwide topics in politics, culture, business, finance, sports and lifestyle.
• Central Switzerland includes the six cantons of Luzern, Nidwalden, Obwalden, Schwyz, Uri and Zug. That’s why the Neue Luzerner Zeitung appears in a main edition, and also in five regional editions with a general part and regional content, each with its own title page.
• The regional offices are free to choose topics within their section, which greatly adds to the workflow complexity.
• Every day, about 80 editorial pages are created with up to 250 images, reaching about 270,000 readers in Central Switzerland.
• The Neue Luzerner Zeitung is available also on the Web, on the iPad, the iPhone, and as ePaper.
The Neue Luzerner Zeitung is produced with WoodWing Enterprise and its editorial management application Content Station.
Challenges: ≡ Replacement of existing outdated newspaper system
≡ Strong regional approach results in complex workflow
≡ Open architecture required to ensure integration, scalability and sustainability
Solution: ≡ WoodWing Enterprise
Benefits: ≡ Unprecedented levels of automation and production reliability
≡ Planning and production managed centrally and transparently
Project• Until fall 2011, the Neue Luzerner Zeitung was produced with an outdated newspaper system.
• The old system had reached its development limits and could not be adapted to modern publication forms.
• In addition, there was an increasing need to coordinate the regional offices and advertising services more efficiently, and to optimize the prepress process.
• Neue Luzerner Zeitung AG decided in 2010 to implement a new production environment, in order to lift the editorial technology up to cutting-edge standards.
Goals• Key aspects were optimal flexibility, open architecture and use of open standards, high availability
and comprehensive editorial process management.
• Special emphasis was put on the future- readiness and sustainability of the system.
Evaluation• The publisher spent four months on the
specification, devising elaborate requirements for the new editorial system.
• The publisher evaluated four systems includ-ing WoodWing Enterprise and its editorial management system Content Station.
“A highly available and future-ready pub-lishing system for the production of newspa-pers and magazines is our stable basis for successful multi-chan-nel and multi-platform production.
”Anton Nussbaumer, Production and Engineering Manager at Neue Luzerner Zeitung AG
Case Study: Enterprise I Newspaper
Content Station, the editorial management application of Enterprise, serves as the central workflow cockpit in which all steps can be carried out (in this case the publication overview).
Implementation• The new environment was introduced gradually during 2011. Everything went well without any
deadline issues.
Integration• Content Station is tightly integrated with the planning and production solution of DIG. The system
stores the pages automatically in Enterprise according to the planning. Advertisement pages are also automatically organized in the page planning.
• Press releases from news agencies stream directly into Content Station.
• For story planning, the editors use the Web-based platform Desknet, which was also integrated with Content Station.
• Content Station is also connected to fidion, the web CMS used by Neue Luzerner Zeitung – content can be published comfortably and efficiently on the paper´s Web site.
• Integrated in the overall workflow, Claro Premedia by Elpical Software manages the image workflow.
Results• Today the system runs in three instances and comprises 150 internal seats.
• There are also about 50 external workplaces in regional offices using InCopy or the Web editor to access the central system. They can transfer stories from the main edition and change both the content and the appearance.
• The Neue Luzerner Zeitung now reaches unprecedented levels of automation and production reliability. Planning and production of all titles can be managed centrally and transparently.
Case Study: Enterprise I Newspaper
“Multiple content sources can be searched directly from within Content Station and published across all media channels, without switching applications.
”Erich Hunkeler, Project Manager at A&F Computersysteme AG
About WoodWingWoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine, newspaper and book publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.
WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smart phones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.
WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 90 selected partners in more than 100 countries. WoodWing’s long-standing relation-ship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. More information can be found at www.woodwing.com.
The PartnerFor many years A&F Computersysteme AG, based in the Swiss town of Sursee, has been the most successful system integrator for the graphic industry. More than 500 publications in Switzerland and Germany are currently produced using A&F systems. In the past 25 years the company has lead the way consistently, with cutting-edge publishing systems. More information is available at www.a-f.ch.
