Thursday, September 16th, 2010 | The Hynes Convention CenterPresented by The Ad Club in Partnership with TraffiQ

PRESENTING SPoNSoR

ThaNk you To ouR SPoNSoRS

ThaNk you To ouR Gold CoNTRIbuToRS

ThaNk you To ouR PlaTINum CoNTRIbuToRS

www.bos tonhe rald .com

PRESENTING SPoNSoR

CoMMITTEE CHAIR:Cindy StoCkwellEVP, Media DirectorHill Holliday

2010 CoMMITTEE:tammy BondanzaVP, Digital Media DirectorHill Holliday

annemette BontaiteSAccount Manager Time, inc.

Jane BowmanExecutive Director of Sales DevelopmentBosTon GloBe media

Jennifer CahillMedia Planning SupervisormPG

martha Cleary VP, Group Account DirectorcaraT

ellen Comley EVP, Managing DirectormPG

John CoomBe VP, CommunicationsliBerTy muTual

karen CoppolaSVP, Marketing TJX

tim davieS Client Service Account DirectorBliTz media

Jane deery PresidentPGr media

liSa deSiStoChief Advertising Officer &General Manager, Boston.comBosTon GloBe media

BoB Galietti SVP, Group Account DirectormPG

leSlie Grenon SVP, Group Media Directormullen

kathy kiely PresidentTHe ad cluB

Sonny kimVP, Digital MarketingamP

JoCelyn mollaDigital Media SupervisorHill Holliday

lynne monteSanto Global Director of Multimedia SalesWall sTreeT Journal

John mooreChief Media Officermullen

Gale mUrray National Sales ManagerTHe Business Journals

SCott portUGalCRO & Managing DirectorTraffiq

patriCk reynoldS EVP, MediaTriTon diGiTal media

ChriS rohland Regional DirectorWWW.BuyWiTHme.com

meliSSa romiG VP, Digital Media Directorallen & GerriTsen

Jeremy tateAccount Directormedia conTacTs

Beth taylorSVP, Media DirectordiGiTas

laUra weSt Eastern Advertising Directormni

It’s a sImple proposItIon...

You’re eIther In The Ad Club, which means you’re involved with the region’s most dynamic network of over 8,000 marketing, communications and business professionals… you’re on top of the latest developments in the industry… you’re having a blast at over 30 events like our EDGE Conference, CMo Breakfasts, Hatch Awards or opening Day at Fenway… and you’re giving something back to your community and your profession... or You’re mIssIng out. {are You In?}™www.adclub.org

2010 mEdIa auCTIoN CommITTEE

ThE ad Club boaRd of dIRECToRSExECuTIvE CoMMITTEE:andrew GraffcHairmanChief Executive Officerallen & GerriTsen

todd BairdfoundaTion rePVP, Strategy & Account ManagementPHilliPs desiGn GrouP

annemette BontaiteSsecreTaryAccount ManagerTime, inc.

ed piette TreasurerPresident & General ManagerWBz-TV & TV38

DIRECToRS:Jim BaCharaChVP, Brand Communications & Creative ServicesJoHn Hancock

BarBara CalaUttiDirector, Northeast Region Sales, Marketing & Business DevelopmentdeloiTTe & ToucHe llP

John CoomBeVP, CommunicationsliBerTy muTual

tim davieSClient Service Account DirectorBliTz media

anthony evrardSenior International Marketing ManagerPuma norTH america, inc.

Sarah fayIndependentformerly ceo of aeGis media norTH america

Bill foxSVP, Managing DirectorfideliTy inVesTmenTs

Jeff GreenlerVP, Global MarketingmonsTer

randy hanoPresidentBosTon maGazine

maUriCe hayneSVP, Director of WorkLifearnold

eriC healyVice PresidentsaPienT

ian karnellFounding Partner & CEOone To one inTeracTiVe

Jeremi karnellFounding Partner, President & Managing Director, OTOinsightsone To one inTeracTiVe

karen ledererDirector, Advertising & Media StrategyBlue cross Blue sHield of massacHuseTTs

keith lorizioVP, US Advertising SalesmicrosofT adVerTiser & PuBlisHer soluTions

John macneilExecutive Producer & Foundermoody sTreeT PicTures

ChriStian meyerVP & General Manager, Digital SolutionsGsn diGiTal

Jim nortonVP of Sales, Advance Teamaol

Jo-anne nyerVP, Marketing DirectorTJX

hUnter o’hanianVP for Institutional Advancement & Executive Director of the FoundationmassacHuseTTs colleGe of arT & desiGn

kenneth romanziSVP & Chief Operating Officerocean sPray cranBerries, inc.

darren roSS EVP, Digital Marketingcramer

BaBa ShettyEVP, Chief Media OfficerHill Holliday

marGie SUllivanExecutive ProducerredTree ProducTions

david SwaeBeSVP, Agency Communicationsmullen

roB weiSBerGChief Marketing OfficerziPcar

laUra weStEastern Advertising Directormni

ChriStopher woodSHead of Google Boston’s Direct Sales OrganizationGooGle, inc.

Chip riveScHairman emeriTusChief Executive OfficerTrP sPorTs & enTerTainmenT markeTinG ChriS rohlandRegional DirectorWWW.BuyWiTHme.com

John zarBaCreative DirectorsTaPles

ThE ad Club STaffkathy kielyPresidentmarSha maceaChernExecutive Assistant to the PresidentkimBerly GetkerCreative Director

kate mcCaBe Director of Content & Programmingkayt raCz Events CoordinatorJohn deGray Marketing Coordinator

kaitlin maUd Social Media MavenCaleB hUtChinGSBrand Ambassador JeSSiCa Clarke ControllerClare CoxProfessional Development

Today’S PRoGRam

maVEN aWaRdS

1:00pm: 2010: A MEMORABLE YEAR IN MARKETING John Moore takes a look at the current media landscape and discusses the most prevalent trends that will change the future of marketing. JoHn moore, Chief Media OffiCer, mullen

1:30pm: BEYONd MOBILE BARRIERs The mobile media platform is becoming a more widely utilized piece of many

media planning strategies. Rich media, applications, coding, scanning, geo-location and hyperlocal features are just a few capabilities allowing brands and establishments to interact with mobile users in new and useful ways. Hear more about these emerging trends in mobile marketing and their value to brands and marketers.

dan olscHWanG, President & CeO, JumPTaP andreW Paradise, CeO & fOunder, aisleBuyer Ben smiTH, interaCtive Marketing Manager, dunkin’ Brands moderaTor: mike Troiano, President, Holland-mark diGiTal

2:15pm: COFFEE BREAK

2:30pm: AuGMENTING FREE sOCIAL MEdIA wITh PAId sOCIAL MEdIA Quantifying the value of social media is a topic on the minds of most marketers

today, but is there any value in supplementing free social media with paid social media? Is paid social media counter-intuitive to the intrinsic value of social media? our panelists discuss the concept of paid social media - if it works, in what instances it works, and what potential benefits there are for marketers willing to give it a try.

Troy kelley, evP, Chief digital OffiCer, arnold WalTer saBo, Chief exeCutive OffiCer, HiTVieWs roB WillinGTon, Chief exeCutive OffiCer, sWifTcurrenT sTraTeGies moderaTor: naTHan lumP, vP, COntent strategy, Hill Holliday

3:15pm: TEChNOLOGY & ThE ChANGING FACE OF MEdIA Digital technology is evolving rapidly and will forever change the way we advertise,

engage and conduct business online. Panelists will discuss how new technologies are driving the future of media and digital exchanges.

JoHn Haake, head Of Marketing, Turn, inc. scoTT PorTuGal, CrO & Managing direCtOr, Traffiq PaT reynolds, evP, Media, TriTon diGiTal media moderaTor: adam caHill, evP, CO-direCtOr Of Media, Hill Holliday

4:00pm: ThE REINvENTION OF TRAdITIONAL MEdIA Marketers and agencies face many opportunities and challenges as they look to leverage

the power of traditional media in new and engaging ways. Panelists will discuss the future of Tv, radio and newspaper. From addressability, to consumer generated news content and beyond, hear about the non-traditional ways of using traditional media.

Julie kaHn, vP, Market Manager new england, enTercom claudio marcus, exeCutive viCe President, VisiBle World moderaTor: cHase GarBarino, Chief exeCutive OffiCer, Pinyadda media

4:45pm: BREAK

5:00pm: 2Nd ANNuAL MAvEN AwARds emcee: daVid Wade, news anChOr, WBz-TV

6:00pm: MEdIA AuCTION KICK OFF GALA Cocktails & networking will kick off the 2010 Media Auction.

11:59pm: ThE AuCTION wEBsITE adcluB.orG/media GOEs LIvE

SPEAKERS

ThaNk you To Today’S SPEakERS

ADAM CAHILL eVP, co-direcTor of media Hill HollidayAs EvP, Media, Adam is responsible for Hill Holliday’s media department, including communications planning, cross-channel media planning/buying, and analytics for clients like Dunkin’ Donuts, Liberty Mutual, and Chili’s.

Prior to Hill Holliday, Adam was the SvP, General Manager at Carat, where he was responsible for the clients, culture, operations and P/L of the Boston office that serviced clients that included Wachovia, Philips, Reebok and Cablevision.

Adam is a frequent contributor to the marketing industry’s leading publications, including Advertising Age, iMediaConnection, MediaPost and ClickZ, for which he writes a monthly column on integrated marketing.

JoHN HAAkEHead of markeTinG Turn, inc.John Haake is the Head of Marketing for Turn, Inc., the industry’s only end-to-end platform for managing data-driven digital advertising. As an innovative and award-winning marketer, John is a staunch advocate of the “Promise of Digital.” John comes to Turn with a mix of agency, technology and brand experience with an emphasis in innovative marketing communications, SEM, online advertising, online visual merchandising, online direct marketing, CRM, breakthrough go-to-market programs, as well as traditional marketing strategies and tactics.

John holds a bachelor’s degree from the university of Missouri, and master’s from Syracuse university.

CHASE GARBARINocHief eXecuTiVe officer Pinyadda mediaChase Garbarino is the Co-founder and CEo of Pinyadda Media, a new media company in Boston that operates Pinyadda.com, a social news aggregation platform, and BostInnovation.com, Boston’s beat for innovation, startups and tech news. Chase is also a member of the Executive Advisory Committee of the MassTLC Mobile Cluster and has been an advocate for the Greater Boston startup scene for nearly 5 years.

Chase graduated with a B.A. from Hamilton College in Clinton, NY.

TRoY kELLEYeVP, cHief diGiTal officer arnoldIn his role as Arnold Worldwide’s Chief Digital officer, Troy leads the agency’s award-winning digital and social media capabilities, focusing on business development, account leadership, strategy and management of a 55-person team across Arnold’s network offices.

Troy has been lucky enough to work with some of the biggest brands and brightest people in digital, serving in management roles at ogilvyInteractive and Agency.com when each was an ADWEEk Interactive Agency of the Year. He’s worked with over 50 clients in every industry category, helping to create award-winning advertising, eCRM and eCommerce solutions for IBM, British Airways, Six Flags, Novartis and Pfizer. He serves on the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITx) actively supporting Boston’s innovative digital technology and social media community.

JuLIE kAHNVP, markeT manaGer neW enGland enTercomJulie kahn is vice President/New England Market Manager of Entercom New England. Julie manages seven stations for Entercom including sports radio WEEI, WAAF-FM, Mike 93.7FM, and talk radio WRko. She also presides over Entercom’s New England-wide syndication of WEEI and Howie Carr – the only such syndication of regional content in American radio.

kahn has received recognition both from within the industry and without. She is regularly included on Radio Ink Magazine’s lists of the “Best Managers in Radio” and the “50 Most Influential Women in Radio.” She was featured in Boston Magazine’s Power Issue as one of “100 People Who Run This Town.” She was also a recipient of the Greater Boston Chamber of Commerce’s 2009 Pinnacle Award for women who have achieved excellence in private sector management.

CLAuDIo MARCuS eXecuTiVe Vice PresidenT VisiBle WorldClaudio Marcus is Executive vice President of Market Development at visible World. Prior to joining visible World, Claudio was vice President and research area leader for technology-enabled marketing at Gartner. In addition to his experience as a leading industry analyst, Claudio has worked with world renowned brands as a marketing executive, a database marketing consultant and an advertising agency executive.

over the course of his 25+ year career, Claudio has authored more than 50 trade articles and research briefs on the subjects of database marketing, customer segmentation, customer relationship management, marketing resource management and advanced Tv advertising.

Claudio earned a Bachelor’s Degree in Liberal Arts and Sciences from the university of Illinois, and a master’s degree from Northwestern university’s kellogg Graduate School of Management.

NATHAN LuMPVP, conTenT sTraTeGy Hill HollidayLump is vP, Content Strategy at Hill Holliday, where he is responsible for developing and executing breakthrough content-driven solutions that drive brand engagement and deliver on both client business objectives and consumer wants and needs. Among his current duties is oversight of Liberty Mutual’s Responsibility Project, the world’s largest branded content community, on target to receive 10 million unique visitors in 2010. Prior to joining Hill Holliday, Nathan spent his career in publishing, most recently as an editor of T: The New York Times Style Magazine, following stints at Travel + Leisure (American Express Publishing), SmartMoney (Hearst/Dow Jones), and Condé Nast Traveler. He has written widely, appeared regularly as a guest on national television and radio programs, and been a frequent speaker at conferences on the evolving nature of consumer habits and preferences in the luxury market. He holds an A.B., summa cum laude, from Harvard.

DAN oLSCHWANGPresidenT & ceo JumPTaPolschwang is a driving force for innovation in the mobile advertising industry. He leads a world class team with top talent from across mobile operators, mobile solutions providers, search and digital advertising. He has built the company to be the global mobile advertising leader with a record of market leading solutions, highly regarded carrier deployments, and an unprecedented intellectual property patent portfolio. He has led a strategic communications effort that has earned numerous company and best product awards from prestigious organizations including Fortune, Red Herring, visiongain, Frost and Sullivan, Juniper Research, IDC, MassNet Comms, Search Engine Watch, and Always on Top 100. His breadth of experience in general management, strategy, M&A, product, sales and marketing has earned him a reputation for driving revenue growth in recessionary markets, building effective teams and managing change in dynamic environments.

JoHN MooREcHief media officer mullenMoore is the Chief Media officer for Mullen’s branded media arm dubbed “Mediahub.” He is responsible for crafting the department’s vision and spearheading new business initiatives. Mediahub’s major clients include JetBlue, olympus, Timberland, Zappos, La Quinta, Stop & Shop/Giant, Match.com, Four Seasons and Foxwoods. Since taking over the top spot, Moore has built an operation that focuses on embracing, accelerating and leveraging change and the agency recently created a dedicated mobile unit and hired a creative media director to ensure that content and distribution are always working in unison.

John has been in the business for over 20 years and has worked on brands including Wendy’s, H&R Block, Converse, Monster.com, General Motors, NEC and Whirlpool. He is frequently quoted in The Wall Street Journal, New York Times and Ad Age.

ANDREW PARADISEceo & founder aisleBuyerAndrew is currently the CEo and Founder of AisleBuyer LLC, a stealth-mode startup company focused on providing innovative solutions for retailers. He is currently on the advisory board for the Inventis Group, a technology transfer initiative for the uS Air Force, and the IT Chair on the advisory board for Boston Entrepreneurs Network. Andrew was most recently CEo of Photrade, a web 2.0 digital media and advertising company. While at Photrade, Andrew created patent-pending advertising technologies, forged business development with companies such as Apple and led the eventual sale of Photrade to publicly traded, MPA, Inc.

Andrew received his Bachelor of Arts in English Literature, summa cum laude, from the university of Massachusetts Amherst, and his Bachelor of Commerce in Economics from the university of Auckland in New Zealand.

WALTER RICHARD SABo JR.cHief eXecuTiVe officer HiTVieWsWalter Sabo is a leader in media programming, marketing and management. In June 2007 he founded Hitviews. Hitviews is a marketplace that strategically places brand products and messages inside online videos made by webstars. Webstars are performers who have figured out how to attract millions of viewers to their videos — a skill that has eluded most brands and ad agencies.

Walter Sabo’s background includes the distinction of being the youngest vice President in the history of ABC and NBC Inc, having landed both posts before the age of 30. He is the only media executive to have been the chief of a station group and of a radio network.

PATRICk REYNoLDSeVP, media TriTon diGiTal media

In a career spanning 20 years, Patrick Reynolds has covered the marketing spectrum. Having spent time in multiple top-tier advertising agencies (holding business, media and creative leadership positions), he has led hyper-local targeted campaigns, groundbreaking global campaigns, and everything in between. In addition to advertising, Reynolds has been a marketing generalist with CMo stints at Tweeter Home Entertainment Group and now at Ando Media.

A graduate of St. Bonaventure university, he resides in Boston with his wife and two children.

SCoTT PoRTuGALcro & manaGinG direcTor TraffiqPortugal is a digital technology veteran with more than 14 years of broad ranging experience. A long-time leader of digital display business development initiatives, Portugal brings deep experience in display media selling, buying, ad network management, targeting technologies and digital media strategies. Scott has been featured as both a speaker at industry events and as contributing writer for various media publications and is a trusted source of information for the digital display ecosystem.

Prior to TRAFFIQ, Portugal was the vice President, Publisher Services for TACoDA.

RoBERT WILLINGToNcHief eXecuTiVe officer sWifTcurrenT sTraTeGiesRobert Willington was a strategist for the Scott Brown for uS Senate campaign. Rob joined RebuildTheParty.com as Executive Director in December of 2008 to conduct grassroots trainings across the country for conservative activists. Prior to Rebuild, Rob was Executive Director and Political Director of the Massachusetts Republican Party. In 2005, Willington was Campaign Director for voteonMarriage.org, which garnered over 170,000 signatures in just 62 days — this was the largest ballot initiative in the history of Massachusetts.

MICHAEL TRoIANoPresidenT Holland-mark diGiTalTroiano spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, and became the founding CEo of ogilvy & Mather Interactive in 1995. Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, and merged it with NASDAQ-listed Primix Solutions in late 1998. After the sale of Primix in 2002 he joined venture-funded mobile content pioneer m-Qube, serving as a member of the executive team until the company was bought by veriSign (Nasdaq: vRSN) in one of the largest Boston-based venture capital exits of 2006.

Mike serves as a Board Advisor to several Boston area technology startups, including unbound Commerce, Butterfly Publisher, Crimson Hexagon, and SocialGrow. His blog, Scalable Intimacy, is listed on both the AdAge Power150 and Alltop, and he is ranked in the top 2% of the most influential people on Twitter.

BEN SMITHinTeracTiVe markeTinG manaGer dunkin’ BrandsBen Smith has been with Dunkin’ Brands – the parent company of Dunkin’ Donuts and Baskin-Robbins – since october 2005, working in interactive marketing for both brands. While managing Baskin-Robbins interactive marketing program from 2005-2008, Ben’s accomplishments included the redesign of BaskinRobbins.com, the launch of the Birthday Club, a promotional email marketing program, and its subsequent database growth from 125,000 members to over 2 million in two years. After joining the Dunkin’ Donuts brand in october of 2008, Ben has managed several high-profile digital campaigns like the “Create Dunkin’s Next Donut Contest” and the “Dunkin’ Run.” Ben has also played an integral role in driving Dunkin’s social media strategy and managing several social engagement campaigns and initiatives.

DAvID WADE EmCEEneWs ancHor WBz-TVMultiple award-winning journalist David Wade co-anchors WBZ-Tv News weekday newscasts at 4:30AM, 5AM, 6AM and Noon with co-anchor Paula Ebben, meteorologist Melissa Mack and reporter and Conversation Nation conversationalist David “Robi” Robichaud.

A Massachusetts native raised in Somerville, Wade most recently worked at Boston’s WFxT-Tv where he was a weekday anchor at 5PM and 10PM. He joined WFxT-Tv in 1998 and spent four years as a general assignment reporter before being named anchor.

Before joining WFxT in 1998, Wade was a reporter at WxxA-Tv (Fox) in Albany, NY. Before that, he began his broadcast career in 1995 as a reporter at WRNN-Tv in Rye Brook, NY.

over the course of his distinguished broadcast career, Wade has been nominated for 20 Boston/New England Emmy Awards and has won 17 including three for Best Anchor. He has also received the award for Best Reporter, and four awards for Best News Writing. In addition, he won an Associated Press award in 2002.

David is a 1995 graduate of Emerson College with a B.A. Degree in Broadcast Journalism. He graduated from Tewksbury High School in 1991.

Boston’s WBZ-Tv and Tv38 are part of CBS Television Stations, a division of CBS Corporation.

aWaRd CaTEGoRIES

BeSt USe of traditional mediaThis award recognizes media plans that are driven by traditional media. The Maven Awards Jury defines “traditional media” to include: print, national television, local television and radio.

BeSt USe of oUt of homeThis award recognizes outstanding and creative use of out of home media. The Maven Awards Jury defines “out of home” to include: billboards, public transit advertisements, mobile billboards and digital billboards.

BeSt USe of diGital mediaThis award recognizes media plans that are driven by digital media. The Maven Awards Jury defines “digital media” to include: websites, banner ads, rich media banner ads, digital video and microsites.

BeSt USe of moBile mediaThis award recognizes media plans that are driven by mobile media. The Maven Awards Jury defines “mobile media” to include: mobile apps, advertisements, banners, video, click-to-buy, location-based features, MMS & SMS marketing and in-game advertising.

BeSt USe of Branded ContentThis award recognizes media plans that are driven by branded content. The Maven Awards Jury defines “branded content” to include: advertising in the form of entertainment, television content, web content, podcasts, etc.

BeSt USe of new mediaThis award recognizes media plans that are driven by new media that does not fit into the above categories. The Maven Awards Jury defines “new media” to include: search engine marketing, mobile, branded content, in‐game advertising and non‐traditional use of traditional media.

SPECIalTy aWaRdS

BeSt plan for CampaiGn SpendinG $1 million or leSSThis award specifically recognizes media plans that spent $1 million or less.

BeSt USe of reSearChThis award recognizes media plans that were significantly based on a specific insight from audience research.

BeSt yoUth CampaiGnThis award recognizes media plans designed specifically to reach the youth market.

the media reSponSiBility awardThis award recognizes media plans designed to promote a brand’s commitment to social responsibility, community and specific public causes.

the riSky BUSineSS awardThe purpose of this award is to recognize media plans that took a significant risk, went against the conventional media wisdom and put a meaningful budget toward taking that risk. Examples might include reaching a new, unconventional audience, experimenting with a new media channel or vehicle, or generally taking a brand where it hadn’t been before from a media perspective.

GARETH kAYdirecTor of Brand sTraTeGy GoodBy, silVersTein & ParTnersGareth joined GSP in 2009 to lead strategic thinking on the agency’s digital output and help foster digital thinking and innovation throughout the agency’s strategic output. He was recently promoted to lead the brand strategy group and co-run the overall strategy group with Josh Spanier, the Head of Communications Strategy.

Prior to GSP, Gareth established the planning discipline at Modernista!, building a department recognized for both its creative inspiration and business effectiveness, and was recently recognized by his peers as the most respected planning director in the u.S. He began his career in the u.k. helping develop award-winning communications for Waterstone’s, fcuk, the BBC, Reebok and unilever. Gareth also serves on the Board of the vCu Brandcenter, is a Co-founder of the non-profit Planning For Good and writes the planning blog, “Brand New.”

MATT GILLsVP, eXecuTiVe searcH GrouP Pile and comPanyMatt Gill is Senior vice President of Pile and Company’s Executive Search Group where he is on the executive team and focuses on recruiting marketing and advertising executives for his clients. Matt also serves on the Council of Champions for Citizens Schools and is a current Advisor and the past Chair for the local chapter of the Marketing Executives Network Group (MENG). He also served as a Board Member and past Chair of Susan G. komen for the Cure and participates in the Greater Boston Chamber of Commerce, Future Leaders of Boston and Workforce Development Committee. He earned his B.A. from Saint Michael’s College.

ThaNk you To ThE maVEN JudGES

kRISTIN voLkcHief sTraTeGy officer di diGiTalDuring kristin’s career as a strategic planner at some of the best agencies around — including Arnold, Deutsch, and Saatchi & Saatchi – she honed her ability to mine the consumer insights and cultural trends that led to some of the most iconic campaigns in recent history. kristin was the planner behind the award winning “Drivers Wanted” positioning that put vW back on the map, as well as the “Get out There” campaign for Royal Caribbean that redefined the entire cruise category.

kristin recently decided to act on a growing trend she was witnessing: the third screen was taking over. The so-called mobile “phone” had morphed from something we just make calls on into something more akin to a lifeline. The mobile phone had become the universal remote for our lives. Armed with this insight, kristin decided to leave the traditional agency world and join a mobile venture called DI Digital, a mobile marketing company that offers a fresh perspective on concise messaging strategies and next-generation SMS solutions.

TED MoRGANfounder & ceo skyHook WirelessTed Morgan founded Skyhook Wireless with Michael Shean in 2003 to capitalize on the explosive growth of Wi-Fi usage and the emerging demand for location-based services. Prior to founding Skyhook, Morgan served as vice President of Marketing for edocs Inc., a provider of customer self-service solutions, sold to Siebel Systems in January 2005. At edocs, he ran marketing communications, inside sales, product marketing, and product management.

Prior to the technology industry, Morgan spent four years in the financial services industry, as part of Donaldson, Lufkin & Jenrette, Alliance Capital, and Allen & Company. Morgan has an undergraduate degree in mathematics from Georgetown university and an MBA from the university of Chicago.

*Source: Scarborough 2009 Release 2, Boston DMA; Scarborough 2009 Custom, Boston DMA; Nielsen Netview May 2010; Conmio May 2010

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