2012

Admicro is proud to be one of the

members in VCCorp family with a

mission “Ads to the Right Targets”

With a communications network of

more than 100 websites throughout

Vietnam, and websites divided into

groups according to groups of

readers such as: dantri.com.vn,

vietnamnet.vn, cafef.vn,

vneconomy.vn, phapluattp.vn,

kenh14.vn, afamily.vn, giadinh.net.vn,

genk.vn, autopro, Admicro reveals

itself as a trustworthy partner of

companies and entrepreneurs in

terms of Online Advertising thanks to

the advanced technology and

outstanding forms of advertising.

Admicro owns an advanced

measurement and ads support system,

helping companies to reach targeted

customers and easily count as well as

effectively manage their own advertising

campaigns.

AdmicroAds to the

Right Targets

TURNING 6 YEARS OLD, VCCORP (VIETNAM COMMUNICATIONS CORPORATION) HAS BECOME A WELL-KNOWN NAME, ASSERTING THE LEADING POSITION OF ITS OWN IN THE FIELD OF COMMU-NICATIONS – INTERNET, HAS BECOME THE RATIONAL CHOICE FOR INVESTMENT FROM IDG VENTURES VIETNAM AND INTEL CAPITAL FUNDS.

Intro

2 3

Intro

NOWADAYS, INTERNET – THE ONLINE COMMU-NICATING CHANNEL – IS A POTENTIAL

MARKET, COMPETING FIERCELY WITH OTHER TRADITIONAL COMMUNICATING CHANNELS.

In order to be a major competitor and surpass the

ascendants, besides the determination to develop

the current online advertising methods with typical

advantages like reasonable cost, coherence,

spread, flexibility and high level of interaction,

Internet marketing should be “innovating

non-stop” to create new and effective products to

satisfy each and every group of customers.

4

1. Image, trademark, logo, slogan… of your

company

2. Information of the product being

advertised

Images, consultative articles, tips & experi-

ence of using the product

3. Hotline, contacts, online assistance.

Address, map, store, showroom…

Links to company’s social networks such as

Facebook, Twitter, YouTube, blog, forum…

4. Subscription, online purchase, promotion

application

Online & real-time discussion box, survey,

Q&A, Reader’s Opinion…

5. Information, images of other products by

your company.

1

2 3

4

5

Capturing the trend of the market,

Admicro has created AdStore, the

unique product which is the perfect

combination of the product’s content

and images. On AdStore, one product

will be introduced via a PR article,

reinforced by its own banners

appearing close to the article. This will

create the synchronism and absolute

coverage for the product. AdStore

can be considered as a valuable,

smart, full-package product that any

company can give to their customers.

So what are the values AdStore?

Features

6

TV ADVERTISING WAS ONCE CONSIDERED THE DOMINANT AND EFFECTIVE METHOD OF ADVERTISING, WHICH GAINED CUSTOMERS’ ATTENTION AND AFFECTED THEIR CHOICES

THANKS TO THE FLEXIBLE COMBINATION OF IMAGES, COLORS, MOTIONS AND SOUNDS.

With the pace of development of information

technology platform, when the habit of using

the computer and Internet access is gradually

overwhelming the TV, Online TVC which has

impressive influence and attraction on the

audience is becoming the trend.

This innovative advertising method does not

only bring together all the lively elements of a

television advertisement but also takes full

advantage of the power of the Internet.

Intro

VIETNAM 13.1M Total Unique Video Viewers

89.8% Reach of the Online Web Population

1.7B Total Videos Watched

137.4 Average Videos Watched per Viewer

9

TVC ONLINE – THE "ESSENCE" OF TVC AND ONLINE ADVER-TISING

Make great use of TV’s features

- Video ads are shown before main

videos in categories so that

viewers are obligated to watch the

ads when they are absolutely

focusing on the monitor.

Vivid sounds and images

impressively convey advertising

messages and ideas.

More than TVwe SEE

s

ain

e

Leverage the power of the Internet:

- Approach the right audiences.

- Message and image are always shown during

the time audience plays the main video.

- Clients only pay when audience actually sees the

ads.

- Clients can actively change as well as effectively

manage the advertising content.

- Free format and capacity conversion in order to

give clients full support.

- International standards advertising technology (*)

Fully meet the requirements of foreign systems,

able to give out more detailed and accurate

reports.

-----------------------------------------------------

(*) Admicro is currently the only unit in Vietnam using VAST / VPAID,

the special standards for Video Player of IAB, to monitor and

measure ads effectiveness.

Features

10

WITH SMARTPHONES, THE WORLD IS MORE DYNAMIC. IT WON'T BE LONG UNTIL SMARTPHONES ARE UBIQUITOUS

THE WORLD ROUND, FOLLOWED BY THE BOOM OF MOBILE APPLICATIONS, WHICH ATTRACTS AND CHANGES

THE SMARTPHONE USERS’ BEHAVIORS. PURCHASING ONLINE, SURFING THE INTERNET, READING NEWS ON SMARTPHONE WILL BE IN LINE WITH GLOBAL TREND,

HELPING CONSUMERS BUY MORE AND QUICKLY.

In order to help clients reach this potential market,

Admicro launches Mobile Ads Networks – the first

banner-displayed ads network on mobile in Vietnam.

Intro

13

dmicrmicr

FeaturesSmartphone Users have high potential

of purchasing goods: In Vietnam,

smartphone users belong to the

high-class customer segment, who

are interested in “finance service”,

“IT”, “luxury goods or non-essential

consumer goods”, and have high

potential of goods purchase.

Consumers are stimulated to

“purchase immediately”: Mobile Ads

shortens the distance between the

“intention of buying” and the “action

of buying” thanks to the ability to

immediately meet customers’ current

demands while viewing the ads.

Cost optimization: Clients are only

charged for actual displayed ads,

which saves advertising expense.

Flexibility in displaying ads to the

targeted customers: With Mobile Ads

network, clients can choose to display

ads flexibly on multi websites or in every

content category; can choose to display

ads according to geography, demo-

graphic, telecommunication services,

brands of mobile, mobile OS, etc. to

enhance the potential of reaching the

targeted customers.

Why choose Mobile Ads?

8/2012)

The greatest aspects of Admicro mobile

ads network.

Mobile Ads spreads widely on Admicro’s

platform including many prestigious mobile

sites such as m. dantri, m.cafef., m.sohanews,

m.linkhay, m.kenh14, among which, m.dantri

ranks third in terms of traffics, only after

Google and Facebook (according to Opera,

Supported by the platform of a topnotch IT

company, Admicro’s Mobile Ads is an

absolute breakthrough thanks to a flexible

CPM distribution system and an accurate

measurement system.

14

Your company can “communicate” better with

viewers via BoxApp, thanks to the brilliant

combination between image advertising and

content advertising. Eye-catching designs on a

broad advertising zone create strong impression of

the brand. Applications such as image chain,

video, Google maps, online Q&A enrich and

deepen the content.

The information released by your company will be

wholly packed in this magic box integrated with

various apps. Furthermore, the outstandingly smart

technology platform and the simplicity in operating

enable entrepreneurs to take charge of the box

design as well as campaign management to create

the most effective advertising as wishes.

THE DIVERSITY OF INFOR-MATION AND THE

AUTONOMY IN CAMPAIGN MANAGEMENT ARE WHAT

ENTREPRENEURS LOOKING FOR IN AN EFFECTIVE

ADVERTISING CAMPAIGN.

Intro

17

Features

18

Rich content

Multiple Apps

Eye-catching & smart design. The advertising

banner blends in well with the design of website

which “the box” is currently displayed on.

Able to be displayed on various devices.

Box our appsMark your style