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Media institution

Date post: 14-Aug-2015
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Q3) What kind of media institution might distribute your media product and why?
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Q3) What kind of media institution might distribute

your media product and why?

After researching media institutions such as Time Inc, CONDE NAST, BAUER music, EMAP and the BBC, I have chosen CONDE NAST as the company I would present my magazine to.

CONDE NAST MEDIA BRANDS

• VOGUE- fashion• GLAMOUR- fashion/make up• GQ- Mens magazine for health and celebrities• TRAVELLER- Holidays destinations• TATLER- Interviews from society• HOUSE AND GARDEN- Gardening magazine and decor• BRIDES- Wedding magazine• GQ Style- men’s fashion • INERIORS- Decor• VANITYFAIR- Society magazine• Johansens• CONTRACT PUBLISING• WIRED• LOVE• FASHION AND DESIGN

WHY WOULD BE PERFECT FOR ‘AMPED’

o I chose this producer/distributor because it currently doesn’t supply and music magazine at all.

o It doesn’t have any experience in the field of music magazines, however a number of their magazines are seen all over the world. This would be beneficial for my magazine because it would mean that the magazine would appeal to a wider audience and be more successful because it would build up quite a good profile.

o CONDE NAST although it doesn’t have an already existing music magazine portfolio, it does have a magazine called ‘LOVE’ this magazine is target at the same age range as mine (teenagers/young adults) and therefore if they enjoy the genre of music my magazine is they may purchase it.

o The current magazine from CONDE NAST are predominantly aimed at females however they do offer magazine for men and both genders, for example TATLER. This is seen by their front covers as magazines such as VOGUE and VANITYFAIR because they mostly feature females on their front cover and men on the GQ and GQ fashion magazines. Due to my magazine being aimed at both genres it would allow my magazine to be aimed at both quite easily.


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