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Understanding the new age communication with students How to use social media to attract students to your institution
| Date post: | 30-Jan-2015 |
| Category: |
Education |
| Upload: | anirudh-phadke |
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Understanding the new age communication with students
How to use social media to attract students to your institution
Are you on these?
• FB• Twitter• Linkedin• Instagram• Orkut!
What do you do on them?
• Personally• Professionally
Some more questions…
• Should not be allowed in office?
• Students should not be allowed to be on these networks in college?
• Have you bought something from the appstore/ google play/ android store?
Gen Y Social Networking habits…
• Prefers Facebook, Twitter and IM to connect on the move
• Facebook was the clear favourite among students in metro cities.
• Students from mini-metro cites like Kochi, Ahmedabad, etc preferred using Orkut, Hi5 and iBibo
• Prefers sending text messages over voice calls.• e-mail in mini metros is 55 % as compared with
metros @ 34%• 14 % use tablet
Source: http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3448918.ece
…Gen Y Social Networking habits
• 40 % of the high school students use mobile phones to browse the web
• 33 % spend 30 minutes to one hour on the internet in a day
• 73 % use for research work, 67 % to chat/connect and 50 % for music
• Only 0.71 % gave a ‘thumbs up' to TV• In Mumbai, 99 % of high school students own mobile
phones• 80 % of the employees in TCS will belong to
Generation Y by 2015. At present, it is 69 %
…and your institute on these?
• Linkedin: 123 members• FB: 20,807 likes• Twitter: 115 tweets, 254 following, 70 followers-
last tweet on 14th Aug
Your institute
Where is your institution on:
• Google search• Alexa ranking
Benchmarking
Alexa Stats
Examples of usage
• Using instagram for brand communication (eg GE, Levi’s-#iamlewis, Starbucks, National Geographic, …refer Mala’s article in BW)
• Using twitter and fb for sneak peeks (bollywood stars/ directors using it- Karan Johar)
• Connecting with the “fans” (AB, Barkha Dutt…)
General Electric (Instagram)
• 123,867 followers• To showcase the company's impact in areas
like energy and transportation by appealing to enthusiasts with photos of engines, turbines and locomotives
• "Instagrapher" Campaign– Nearly 4,000 photos with #GEInspiredMe
• Top Brands on Twitter
• Guess the Top 4!
• Twitter, Google, FB, Apple
Top Indian Brands on Twitter
• Source:
Top Indian Brands on Facebook
Building the brand xyz
• Is xyza living entity? How?• Am I with the crowd? Or am I behind it?• What is the xyz social networking strategy?• Spend?• Dilemma: Should you project what he/she
wants to see, or should you be showing the “true” picture?
Action Points
• Profile your prospect (eat/drink/behave/…)• What will he/she get attracted to in your
college?– Academics– Lifestyle– Feel connected– And, of course, other things like placements!
Strategy
• Internalize the need• The tweets, updates, comments give
intelligence- alum movements, vacancies, concerns
• Refresher Training Courses for alum?• Run a campaign with a funny/ cool theme• Get your Director active on Twitter
Use Social Media to…
• Disseminate information• Show student and faculty work• Broadcast events• Send emergency notices• Connect alumni, students, faculty• Publish material• Communicate informally (hashtags)• Create an open-house• Open a course• Release a iXYZ app?
