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www.casa-gradina.ro MEDIA KIT 2016
www.casa-gradina.ro
MEDIA KIT2016
www.casa-gradina.ro
Concept
Casa și grădina is the magazine that inspires you,giving you all the suggestions you need in homeand garden design, decoration and home improvements. It is always updated with the latest home & deco and gardening information, so that you know the trends and find out about what suits you best.
We publish a magazine for Romanian people, consisting of ideas, answers, Romanianinteriors and products that you can easily findon the Romanian market!
We are helping our readers with complete information and with creative ideas.
Why? So that we can make them happier! So thatthey may feel good at home and have the courageto design the home they had dreamt of.
Presentation
www.casa-gradina.ro
Uniqueness
The entire editorial content of the magazine islocal, made by the Casa și grădina editorial team. Our features match perfectly with our readers. Casa și grădina addresses to you, to your needs, always adjusting to local conditions in order to be truly practical.
We dare to believe that this publication willrevive the Romanian home & deco industry. Itwill help the readers, but also the businessmen,manufacturers, importers, small entrepreneurs,designers!
We dare to consider ourselves one of the mostimportant home and deco magazines in Romania.We are the magazine that certifies and featuresideas, answers, products, information!
We dare to believe that Casa și grădina is thestandard in the home & deco area.
Presentation
www.casa-gradina.ro
• Aged 20 – 50: 69.000 ie 54%• Medium / high education: 101.000 ie 76%• Medium / high income: 84.000 ie 63%• Medium / high social status: 102.000 ie 76%• Living in big cities: 81.000 ie 60%• Shopping responsible: 110.000 ie 82%
133.000 readers / issue
Audience
Audience leader
58,7% women41,3% menCirculation
78.000 55.000 15.000
Source: SNA FOCUS January 2014 - August 2015
www.casa-gradina.ro
142
156
161
185
142
Every few years I changesomething in the house
Interested ininterior decorations
Always reaching for new ideasto improve home living
I take my inspiration frommagazines for home improvements
I always try to do the repairs in the house myself
AFF
INIT
Y IN
DEX
AudienceReaders’ interest in home decoration
Beauty and personal hygiene in home decoration
Source: SNA FOCUS September 2013 - May 2015
123
112
139
140
138
142I buy care productswith natural ingredients
I buy expensive products
I usually havean elegant outfit
I am interested in bio cosmetics
I take care ofmy silhouette / my weight
I don’t leave the housewithout dressing up
www.casa-gradina.ro
163
133
158
188
138
147
131
Credit for homeimprovements
Credit for buying a land
Debit card
Shopping card
Credit forpersonal loans
Life / health insurance
House andgoods insurance
Audience
Banking and insurances
AFF
INIT
Y IN
DEX
Source: SNA FOCUS September 2013 - May 2015
www.casa-gradina.ro
Editorial plan Special projects
ISSUE ISSUE’S THEMES
February 2016 trends in home and garden improvements
March Rearrangements: refreshing ideas for your home
April Easter: prepare your home for the holiday
MayLong-term investments - when and how we invest in a house
June Month of children and their comfort
JulyThe holiday season, your inspiration source in home improvement
August Furniture and accessories at reduced prices
September Back to work! Organizing your work space
October Casa și grădina 10th anniversary
November Spending more time at home. Home comfort.
December Winter holiday preparations
May June July August Sept./Oct.April
www.casa-gradina.ro
Website
280.000unique visitors
per month
770.000views
per month
36.000newsletterssubscribers
393.000likes on
2015 AVERAGE TRAFFIC (Source: Google Analytics January – October 2015)
WE CAN CREATEMediaFormat for banners: .jpg, .gif, .png, .swf.
Size: 728 x 90 px300 x 250 px300 x 600 px160 x 600 px
300 x 250
160 x 600
728 x 90
300 x 600
www.casa-gradina.ro It’s a fresh website, daily updated with news and creative ideas for home and garden. Trough its structure but also trough its approach to topics, the site invites its users to discover original interiors, surprisingly solutions for every house to become a home.The target audience consists of young families who have just bought a home and people who already have a home or live in a rented one. The site's articles are promoted on all social media communities of Casa și Grădina: Facebook, Twitter, Instagram, Pinterest, newsletter.
Custom native content
Advertorial type content
Video content
www.casa-gradina.ro
EDITOR:
FREQUENCY:
DISTRIBUTION:
BOOK SIZE:
FORMAT:
PAPER:
COVER PRICE:
WEBSITE:
FACEBOOK:
Burda România
monthly
national
96+4
210 x 275 mm
150 gxm cover, 70 gsm interior paper
8,99 lei
www.casa-gradina.ro
www.facebook.com/revistacasasigradina
Issue Reservations deadline Ad deadline On market
February 11.01.2016 18.01.2016 02.02.2016
March 08.02.2016 15.02.2016 01.03.2016
April 14.03.2016 21.03.2016 05.04.2016
May 11.04.2016 18.04.2016 03.05.2016
June 16.05.2016 23.05.2016 07.06.2016
July 13.06.2016 20.06.2016 05.07.2016
August 11.07.2016 18.07.2016 02.08.2016
September 15.08.2016 22.08.2016 06.09.2016
October 12.09.2016 19.09.2016 04.10.2016
November 10.10.2016 17.10.2016 01.11.2016
December 14.11.2016 21.11.2016 06.12.2016
Info
Key data
www.casa-gradina.ro
Net format 210 x 275 mm
Files• PDF (format recommended)• Photoshop: TIFF, EPS, 300 dpi, CMYK• Illustrator: EPS, CMYK
Total Ink Limit (TIL)
• Covers: max 300%• Inside pages: max 270%
Insert costs without wrapping in the magazine
(for 1000 copies)
Format costs, added to the insert costs
(for 1000 copies)
Random insert 46 € max. 4 pages 38 €
Exact page 49 € max. 8 pages 62 €
Glued 51 € max. 16 pages 124 €
Glued in the spine 63 € > 16 pages 185 €
Info
Rate card print
Rate card online
Bleeds minimum 5 mm. Minimum distance of the elements from the edge: 5 mm.
2/1 pag. ------------------------------ 6,400 €420 x 275 mm (spread)
1/1 pag. -------------------------------3,200 €210 x 275 mm
1/2 pag. ------------------------------- 2,100 €210 x 130mm (landscape) 100 x 275 mm (portrait)
1/3 pag. ------------------------------- 1,650 €210 x 85 mm (landscape) 65 x 275 mm (portrait)
Cover 4 ------------------------------5,200 €
Cover 2 -------------------------------4,700 €
Cover 3 ------------------------------ 3,800 €
Opening spread --------------------- 7,900 €
Right positioning --------------------- +10%
Special positioning -------------------+20%
Advertorial ---------------------------- +15%
Advertorial ------------------------ 150 € monthly
Facebook post -------------------- 100 €
Newsletter insert ----------------- 150 €
Banner ----------------------------- 250 €
Bd. Decebal nr. 25-29,Olympia Tower, sector 3,cod poștal 030964, BucureștiTel: +40 372 10 60 00Fax: +40 372 10 60 55
FLORENTINA PĂUNA-LAUDAGroup Advertising Director
+40 727 089 275�[email protected]
www.burda.ro
STELUȚA CIURUMELEA Senior Sales Manager
+40 721 822 [email protected]
