MEDIA KIT

REACH YOUR TARGET

2020

LOUISIANA’SRESTAURANTINDUSTRY

RESTAURANTIndustry Sales

$10.3 BILLION

RESTAURANTSEMPLOY

214,000Louisianans

RESTAURANTSARE THE LARGESTPRIVATE EMPLOYERIN THE STATE

DELICIOUS PROFITS

Advertising with the Louisiana Restaurant

Association gives you something that no

other prospect can provide in Louisiana –

instant access to key decision-makers in

the Louisiana restaurant industry.

Each issue of a la carte Magazine

receives over 16,800 reads representing

every role in the industry including

restaurateurs, general managers, executive

chefs, caterers and other food and

hospitality-oriented businesses. This popular

and influential trade publication is mailed

to every Louisiana Restaurant Association

member business and has a much longer

shelf life than other forms of media.

Fall 2019

Photo by: Frank Aymami

2019 LRA Restaurateur of the Yearp.18

ROBÉRTLEBLANC

NEWS & INFORMATIONRESTAURATEURS CRAVE

Who reads a la carte Magazine:

a la carte, published quarterly by the Louisiana Restaurant Association, is a business resource

and information tool for restaurateurs covering topics important to Louisiana’s foodservice

industry including political, business legal issues, trends and workforce development.

Louisiana restaurateurs rely on the Louisiana Restaurant Association as their primary source

of industry news and information. Advertise in a la carte Magazine and put your brand in front

of suppliers, owners, general managers, chefs and decision makers who value what the

Louisiana Restaurant Association and its partners have to offer.

a la carte is also available in a convenient digital editionflipbook format with the same layout, text and

advertisements as the print version.

BARS

WEB

FOOD & BEVERAGESUPPLIERS

PRODUCT/SERVICE

PROVIDERS

HOTELS RESTAURANTS LOUNGES &NIGHTCLUBS

M A G A Z I N E

SPRINGMaterials due: 3.22.20

SUMMERShowcase Edition Materials due: 6.14.20

FALLMaterials due: 9.13.20

WINTERMaterials due: 12.14.20

WORTHY OF ADVOCACYSTART ®

Spring 2019

PROSTART ®A WORKFORCE WORTHY OF ADVOCACY

Fall 2019

Photo by: Frank Aymami

2019 LRA Restaurateur of the Yearp.18

ROBÉRTLEBLANC

PRINT ADVERTISINGSPECIFICATIONS

Submitting a Print Display Ad: Advertisements are accepted in digital format only, submitted on USB drive or via email.

Accepted Program Files and Formats: Adobe Photoshop: EPS, JPEG, and TIFF accepted. Files must be flattened, converted to CMYK, and meet minimum of 300 dpi requirement.

Adobe Illustrator: AI and EPS accepted. Convert all fonts to outlines and colors to CMYK. All embedded images must meet a minimum of 300 dpi and placed no larger than 125%.

PDF: All resulting PDFs must be high resolution and created with crop marks at a 12 pt. offset. All fonts must be embedded, and all colors must be CMYK. All placed images must meet minimum of 300 dpi requirement, CMYK and placed no larger than 125%. *Add size with bleed: 8.75”w x 11.25” h

Live Area: 7.5”w x 10”hTrim Size: 8.5”w x 11”h

A. B. D. E.

C.

DISPLAY AD DIMENSIONS

A. Full page with bleeds*

B. Half page vertical

C. Half page horizontal

D. Third page vertical

E. Quarter page vertical

8 3/4”

3 1/2”

7 1/2”

2 1/2”

3 1/2”

11 1/4”

10”

4 3/4”

9 1/2”

4 3/4”

WIDTH HEIGHT

August 1-2, 2020New Orleans MorialConvention Center

A two-day marketplace for restaurant& foodservice professionals

Summer 2020

PRINT ADVERTISINGRATES

The LRA offers a 10% discount for LRA members, noted below.

* Sponsored Content: Material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product. 1 page article with 500-700 words

All Four-Color 1x MEMBER/NON-MEMBER 4x MEMBER/NON-MEMBER

Quarter page

Half page

Full page

Full page premium position

Full page inside covers

Full page outside back cover

Sponsored Content

$986 / $1096

$1290 / $1433

$1679 / $1866

$1904 / $2116

$1949 / $2166

$1994 / $2216

$1500 / $1750

$618 / $687

$1007 / $1119

$1070 / $1297

$1095 / $1547

$1340 / $1597

$1385 / $1647

| Fall 2018

Louisiana Restaurant Association | a la carte | Fall 2018

of Arnaud’s Restaurant

& Remoulade

Fall 2018 | www.LRA.org

T H E O F F I C I A L M A G A Z I N E O F T H E L O U I S I A N A R E S T A U R A N T A S S O C I A T I O N

page 18

page 14

Heroes of Hospitality

Social Media Influencers —

page 10

- Katy and Archie Casbarian

To Comp Meals or Not?

LRA Restaurateurs

of the YearLRA Restaurateurs

of the Year

Louisiana Restaurant Association | a la carte | Spring 2018Louisiana Restaurant Association | a la carte | Spring 2018

Advocacy Edition

Spring 2018 | www.LRA.org

T H E O F F I C I A L M A G A Z I N E O F T H E L O U I S I A N A R E S T A U R A N T A S S O C I A T I O N

page 27

page 8-14

page 18

ProStartA key to Industry AdvocacyA Key to Industry Advocacy

Acing Advocacy:Jeff Gulotta

in action

®

LRA Advocacy

Louisiana Restaurant Association | a la carte | Summer 2018

Louisiana Restaurant Association | a la carte | Summer 2018

1

EXPO Edition

Summer 2018 | www.LRA.org

T H E O F F I C I A L M A G A Z I N E O F T H E L O U I S I A N A R E S T A U R A N T A S S O C I A T I O N

page 16 NewLouisiana Seafood King Crowned

NewLouisiana SeafoodKing Crowned

page 12LRA EXPO 2018—All the details to know

page 34Are on-demandemployees the future?

PRINT ADVERTISINGRATES

The LRA offers a 10% discount for LRA members, noted below.

* Sponsored Content: Material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product. 1 page article with 500-700 words

All Four-Color 1x MEMBER/NON-MEMBER 4x MEMBER/NON-MEMBER

Quarter page

Half page

Full page

Full page premium position

Full page inside covers

Full page outside back cover

Sponsored Content

$986 / $1096

$1290 / $1433

$1679 / $1866

$1904 / $2116

$1949 / $2166

$1994 / $2216

$1500 / $1750

$618 / $687

$1007 / $1119

$1070 / $1297

$1095 / $1547

$1340 / $1597

$1385 / $1647

| Fall 2018

Louisiana Restaurant Association | a la carte | Fall 2018

of Arnaud’s Restaurant

& Remoulade

Fall 2018 | www.LRA.org

T H E O F F I C I A L M A G A Z I N E O F T H E L O U I S I A N A R E S T A U R A N T A S S O C I A T I O N

page 18

page 14

Heroes of Hospitality

Social Media Influencers —

page 10

- Katy and Archie Casbarian

To Comp Meals or Not?

LRA Restaurateurs

of the YearLRA Restaurateurs

of the Year

Louisiana Restaurant Association | a la carte | Spring 2018Louisiana Restaurant Association | a la carte | Spring 2018

Advocacy Edition

Spring 2018 | www.LRA.org

T H E O F F I C I A L M A G A Z I N E O F T H E L O U I S I A N A R E S T A U R A N T A S S O C I A T I O N

page 27

page 8-14

page 18

ProStartA key to Industry AdvocacyA Key to Industry Advocacy

Acing Advocacy:Jeff Gulotta

in action

®

LRA Advocacy

Louisiana Restaurant Association | a la carte | Summer 2018

Louisiana Restaurant Association | a la carte | Summer 2018

1

EXPO Edition

Summer 2018 | www.LRA.org

T H E O F F I C I A L M A G A Z I N E O F T H E L O U I S I A N A R E S T A U R A N T A S S O C I A T I O N

page 16 NewLouisiana Seafood King Crowned

NewLouisiana SeafoodKing Crowned

page 12LRA EXPO 2018—All the details to know

page 34Are on-demandemployees the future?

DIGITAL ADVERTISING*

DIGITAL ADVERTISING RATES

We invite you to take advantage of an exciting new advertising opportunity with the LRA – bring your brand’s vision to life through digital experiences. Your message can link to content of your choice whether it is a website, video, social account, etc. Through online advertising you can reach engaged restaurateurs and industry decision makers on a consistent basis. Additionally, engagement with your advertisement’s performance can be easily tracked and modifications can be accommodated with a short turn-around time.

SnapShotSnapShot is an e-newsletter highlighting industry and public policy news which impacts restaurant and foodservice operations. It is delivered to members via email on a weekly basis (Mondays) and is the most widely-read resource among LRA members.

www.LRA.orgAdvertising on the homepage of the LRA website is a highly targeted and easily editable promotional opportunity. This one-stop shop provides 24/7 access to all of the resources and information the LRA has to offer including news and information, resources for legal help and training, useful links and a member login area.

26% OPEN RATE5% CLICK-THROUGH-RATE

4,838 UNIQUE VISITS PER MONTH10,423 PAGEVIEWS PER MONTH

LRA WEBSITE

Month 3 Months 6 Months

SNAPSHOT WEEKLY E-NEWSLETTER

Submitting an Online Ad: Send file as .jpeg, .png, or gif. For an online ad to be directed to a website, clients should supply the URL when submitting artwork.

One time rates 1x MEMBER / NON-MEMBER

Top Leader Banner

Middle Page Banner

Skyscraper (2 available)

$1300 / $1430

$1100 / $1210

$1000 / $1100

3x MEMBER / NON-MEMBER

$3600 / $3960

$3000 / $3300

$2700 / $2970

6x MEMBER/NON-MEMBER

$6600 / $7260

$5400 / $5940

$4800 / $5280

One time rates 1x MEMBER / NON-MEMBER

Banner

Skyscraper

$1000 / $1100

$1000 / $1100

3x MEMBER / NON-MEMBER

$2700 / $2970

$2700 / $2970

6x MEMBER/NON-MEMBER

$4800 / $5280

$4800 / $5280

Ad Dimensions Width

Top Leader Banner

Middle Page Banner

Skyscraper Banner

728 pixels

728 pixels

300 pixels

Height

90 pixels

90 pixels

250 pixels

Submitting an Online Ad: Send file as .jpeg, .png, or gif. For an online ad to be directed to a website, clients should supply the URL when submitting artwork.

Ad Dimensions Width

Banner

Skyscraper

728 pixels

300 pixels

Height

90 pixels

250 pixels

PODCAST ADVERTISING

Leissez les bons temp rouler!

It is said in Louisiana that a great deal of our culture revolves around food. An understatement to say the least – we literally live to eat. The We Live to Eat podcast will explore Louisiana’s restaurant industry one episode at a time. Reach an entire new audience with podcast advertising – available to both members and the general public, alike. The We Live to Eat podcast can be downloaded or live streamed directly from the LRA website, Spotify and Apple and Google podcasts. The average episode length is 30 minutes.

P O D C A S T

presented by

Message copy or MP3 file to be provided by sponsor. Production fees are included in the price indicated above.

Sponsorships—Interested in promoting your product or services?

:30 spot

:90 spot

:30 spot

:90 spot

6 episodes

6 episodes

12 episodes

12 episodes

$900

$1,350

$1,800

$2,700

2 available

1 available

2 available

1 available

ADVERTISING TERMS:

1. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising that is not in keeping with the LRA’s standards and objectives.2. The publisher accepts no responsibility for the content of any ad. Placing an ad with the LRA does not imply endorsement. 3. The advertiser and/or advertising agency agrees to defend and indemnify the publisher and its publications against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.4. The publisher will not be bound by any condition stated in an insertion order or in copy instructions when those conditions conflict with the regulations set forth here.5. No advertisement shall be published unless an insertion order in writing is received by the advertising representative no later than the closing deadline specified by the publisher. 6. If acceptable copy and art are not received by the materials deadline, the publisher will insert the most recent advertisement. 7. If an advertisement does not conform to the sizes indicated here, it will be billed at the rate for the next larger ad.8. Advertising is invoiced upon publication. Net amount due and payable upon receipt of invoice. Mastercard, Visa, American Express and Discover cards are accepted. 9. Advertisers will be billed at the onetime rate unless written contracts specify a higher frequency. Orders containing incorrect rates or conditions will be charged at the rates tabulated here. 10. New advertisers must pay in full with a signed contract. 11. Print Advertising: This contract does still allow you to change your ad to a larger size only from issue to issue. Cancellations must be submitted in writing before closing date. All ads must be placed within 12 months from the time the contract is signed. 12. Digital Advertising: Advertisements must be submitted 7 business days prior to publication date. This contract does allow you to change the artwork and/or URL of your digital ad during the contracted period as long as changes are submitted in writing within 7 business days of publish date.13. Podcast Advertising: Ads or ad copy must be submitted a minimum of two weeks in advance of scheduled air date. This contract does not allow you to change your ad from episode to episode.

ADVERTISING CONTRACT

I have read the advertising rates and data for advertising with the LRA. I understand that this contract is binding, and full payment of the contract amount will be paid to the Louisiana Restaurant Association within 30 days of billing.

DIGITAL ORDER (SNAPSHOT WEEKLY E-NEWSLETTER):

Leader Banner Middle Banner Skyscraper 1 Month 3 Months 6 Months

Website URL for ad to link to:

ALC INSERTION ORDER:

Insertion Issue: Frequency of ad:

Size of ad: Vertical Horizontal

AGENCY INFORMATION:

Responsible for receiving invoices: Yes No

ADVERTISER INFORMATION:

Company Name:

Contact Person:

Address: City: State: Zip:

Phone: Email:

Firm Name:

Contact Person:

Address: City: State: Zip:

Phone: Email:

Authorized Signature:

Title: Date:

Received by: Date:

DIGITAL ORDER (LRA WEBSITE):

Leader Banner Middle Banner Skyscraper 1 Month 3 Months 6 Months

Website URL for ad to link to:

LRA Member: Yes No

PODCAST ORDER (WE LIVE TO EAT):

:30 Spot

Start date:

Start date:

Start date:

:90 Spot

6 episodes

12 episodes