19
MEDIA KIT
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
INTEGRATED
MARKETING
SOLUTIONS
LEAD GENERATION AND BRANDING OPPORTUNITIES
Contents
02
RFID Journal events are the most productive useof my prospects’ time. Seeing is believing, and
your events prove the value of the technology and makethem successful.”
—Roy Noepel, Enterprise Sales Manager, OATSystems, a division of Checkpoint
Being a small company, it was critical for us toreceive a large number of high-quality visitors at
our booth. The results that we achieved were beyond ourexpectations. We received so many visitors that we couldnot serve all of them, and most of them were high-qualitycontacts. In the four weeks after the show, we’d alreadyreceived orders from some of these visitors. We willundoubtedly repeat next year.”
—Ramir De Porrata-Doria, CEO, Keonn Technologies
OVERVIEW PAGES 03-06
FACE-TO-FACE EVENTS PAGES 07-08
VIRTUAL EVENTS PAGES 09-11
WEBINARS PAGES 12-13
WEBSITE TARGETED ADVERTISING PAGES 14-17
NEWSLETTER TEXT OR BANNER ADS PAGES 18
200,000 professionalsvisit our websiteeach month
65,000active newsletter subscribers
65%havethe authority topurchase RFIDtechnologies
sell moreproducts
increase brand awareness
drive more leads
achieve a greaterROI
OVERVIEW INTEGRATED
MARKETING
SOLUTIONS
REACH KEYRFID DECISION-MAKERS 365DAYS A YEARInfluential end users andprofessionals of all levels turnto RFID Journal, the world’smost trusted RFID authority,for the industry’s latest news,reports, product reviews andobjective information. By bringing together thetimeliness of online contentand the one-to-onenetworking of events, RFIDJournal offers the industry’smost powerful marketingplatform.
We work closely with you to create customized and targetedcampaigns that will meet your goals and ensure that you:
Access the largest and most targeted audience of RFIDprofessionals worldwide
OnlineConnect with visitors seeking RFID information
EventsMeet technology buyersface to face and online
Only RFID Journal reaches key decision-makers through all major channels 365 days a year
03Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
Less than100 35%
More than1,000
44%
100 to 49915%
500 to 9996%
MANAGEMENT 26%
SALES & MARKETING 3%
IT | OPERATIONS 15%
SUPPLY CHAIN MANAGEMENT 22%
INVENTORY | WAREHOUSE MANAGEMENT 8%
FINANCE 2%
MANUFACTURING 12%
RETAIL 7%
OTHER 5%
Job Function Connect with individuals from diverse jobfunctions applying RFID technology today.
IndustriesTarget thousands of professionals in every major industry applying RFID technology today.
› Aerospace | Aviation
› Apparel | Footwear
› Automotive
› Chemicals | Adhesives
› Consulting | Business Services | Legal
› Consumer Packaged Goods
› Government | Military | Homeland Security
› Education | Library | Research
› Electronics
› Energy | Utility
› Entertainment | Media | Publishing
› Financial Services | Venture Capital
› Food | Agriculture
› Forestry | Pulp | Paper
› Health Care
› IT Software, Hardware, Service Provider
› Manufacturing
› Packaging | Labels
› Pharmaceuticals
› Retail
› RFID Hardware, Software or Services
› Transportation | Logistics
› Other
Company SizeAccess companies of all employee sizesapplying RFID technology today.
Active Registered Users
Purchase Authority
Total RegionRFID JOURNALREACHES YOURMARKETRFID Journal delivers thelargest audience of qualifiedRFID decision-makers withthe authority to purchase,representing the full range ofindustries, functions andcompany sizes.
OVERVIEW INTEGRATED
MARKETING
SOLUTIONS
YES
65%NO
31%NO
RESPONSE
4%
100,000North America52%Asia Pacific22%Europe18%Middle East/Africa4%Latin America4%
04Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
RFID JOURNAL MARKETING OPPORTUNITIESRFID professionals andinfluential business leadersaround the world rely on RFIDJournal to stay on top of theindustry. Align your brandwith the most trusted RFIDinformation resource onlineand at face-to-face events.
RFID Journal OnlineRFIDJournal.com delivers the largest audience of RFID recommenders, specifiers, and approverswith the authority to purchase RFID products and services. Campaign customization includestargeting by content, user profile, time of day, keyword or phrase and geographic location.
CONNECT WITH VISITORS SEEKING RFID INFORMATIONSite Traffic Includes:› 200,000 unique visitors per month› Nearly 1,000,000 page views per month› 4 page views per visit
RFID Journal E-NewslettersOnly RFID Journal provides you with the latest insights into what’s happening with thetechnology and standards and inside the operations of leading early adopters across allindustries and around the world.
GET THE ATTENTION OF YOUR AUDIENCEBenefits of E-Newsletters Include:› 7 timely e-newsletters: one general-interest edition; three industry-specific editions;one European edition; one Brazilian edition; one Premium edition› More than 50,000 active newsletter subscribers
RFID Journal WebinarsRFID Journal conducts turnkey webinars that educate the worldwide audience and drivequalified sales leads to sponsors. These session offer a wide variety of information on the latestRFID products and solutions.
TURNKEY ONLINE EVENTS DESIGNED TO GENERATE LEADSBenefits of Webinar Sponsorship Include:› An average of 200 targeted sales leads generated per webinar› Customized content to suit each sponsor’s need› Marketing campaign promoting your sponsorship
OVERVIEW INTEGRATED
MARKETING
SOLUTIONS
05Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
RFID Journal EventsGet in front of key decision-makers and influential industry leaders, be among the leadingtechnology companies and stay connected with the RFID community at the world’s largest andmost comprehensive events covering RFID technology.
MEET TECHNOLOGY BUYERS FACE TO FACE› RFID Journal LIVE! › RFID in Retail and Apparel › RFID Journal LIVE! Europe› RFID in Aerospace and Defense
RFID Journal Virtual EventsRFID JOURNAL’S VIRTUAL EVENTS—PROVIDING UNIQUE AND POWERFUL BENEFITS TO MARKETERS
RFID Journal conducts turnkey online events that educate the worldwide audience and drivequalified sales leads to sponsors. These robust programs feature several speakers and sponsorsparticipating in one event and offer a wide variety of information on the latest developmentspertaining to RFID in a specific area or industry.
Integrated Marketing SolutionsRFID Journal serves the needs of business people and technical implementers with timely news,strategic analysis, case studies, education and networking opportunities at events. This allowsus to offer Integrated Marketing Solutions to RFID technology providers seeking to targetsenior-level RFID decision-makers in the most effective, cost-efficient manner possible.Leverage RFID Journal’s one-to-one, 365-day relationship with the worldwide audience of RIFDdecision-makers.
RFID Journal Integrated Marketing Solutions enable advertisers to:› Sell more product. › Drive more sales leads.› Generate greater product awareness.› Achieve the strongest value and ROI for your marketing spend.› Communicate directly with your target audience.› Establish a leadership position in an emerging market.ASK YOUR SALES REPRESENTATIVE
ABOUT OUR INTEGRATED MARKETINGSOLUTIONS DISCOUNT PACKAGES
OVERVIEW INTEGRATED
MARKETING
SOLUTIONS
RFID JOURNAL MARKETING OPPORTUNITIES
06Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
RFID JOURNAL EVENTSLeverage the power of RFIDJournal events, where theworldwide RFID communitygathers to learn, network andbuy. Ask our sales team abouthow you can participate in ourupcoming events to achieveyour goal.
EVENTS INTEGRATED
MARKETING
SOLUTIONS
07
RFID in Retail and ApparelOCT. 3, 2018 | Helen Mills Theater - New York
The RFID event for the retail and apparel industries
RFID Journal LIVE! EuropeNOVEMBER 2018 | London
The RFID event for companies in Europe
RFID Journal LIVE!APR. 10-12, 2018 | Orange County Convention Center – Orlando
Join industry leaders from around the world at the most important RFID event
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
Let RFID Journal create a customized event to meetYOUR business goalsEvery year, RFID Journal produces the most respected, must-attend events in the industry.Now you can leverage the industry’s most trusted brand to produce a unique event to meetyour particular needs. We can create an event that will enable you to reach your targetcustomers, whether they are in a specific vertical industry (e.g., automotive, health care, retail),or have a particular job function (supply chain, packaging, manufacturing) or title (CIO).
Why work with RFID Journal?In addition to having one of the most respected brands in the industry, RFID Journal has theworld’s largest database of end users interested in RFID technologies. That means we can targetthe specific audience you are interested in reaching. We can build co-located events alongsideour existing world-class conferences, or create a standalone product with your company, aseither the sole sponsor or part of a partnership of sponsors.Whether you have an idea for a new event, or an existing event you are looking to expand or
co-locate, let the experts at RFID Journal help you execute a tailored event to meet your needs.
CONTACT YOUR SALES REPRESENTATIVE TO GET STARTED TODAY!
RFID JOURNAL EVENTS
EVENTS INTEGRATED
MARKETING
SOLUTIONS
08Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
VIRTUAL EVENTS INTEGRATED
MARKETING
SOLUTIONS
Introducing RFID Journal’sVirtual Events—ProvidingUnique and Powerful Benefitsto Marketers
What is a virtual event?Just as a conference is a series of seminars in a single location, virtual events are seminars heldover the Internet. The key difference is that a virtual event provides a more robust program withseveral speakers and sponsors participating in each event.
Why participate in a virtual event?Our virtual events are turnkey online events. We will harness our broad audience and ability toattract attendees with high-quality content to deliver highly qualified sales leads. After each virtualevent, we will provide sponsors with a lead report according to their sponsorship level. This is oneof the most effective ways to gain new sales leads and maximize your online marketing efforts.
How does it work?We will find appropriate end-user speakers, and produce andmoderate the event, lending our valuable editorial credibility.We will then promote the event to a vast audience comprising100,000 registered users and 200,000 monthly website visitors.
UPCOMING TOPICS IN 2018
RFID IN MANUFACTURINGManufacturing companies across many industries are employing RFID to achievemajor benefits, both in their supply chains and in their factory operations. Hear howleading manufacturing firms are using RFID to achieve benefits today.
RFID IN HARSH ENVIRONMENTSCompanies in the oil and gas, chemical, mining, construction and energy industriesare using RFID-enabled technologies to increase operational safety and efficiency, aswell as improve financial results. During this virtual event, learn how RFID can be usedfor asset tracking, personnel safety and equipment maintenance, as well as forspeeding up production and shipping processes in harsh and complex environments.
RFID IN RETAIL AND APPARELRetail and apparel companies have been among the early adopters of RFIDtechnologies, both internally and within their shared supply chains. During this virtualevent, hear how retailers worldwide are using RFID to track individual items, improveinventory accuracy and have products on shelves when customers want to buy them.
09
An average of
250registrants/leadsgenerated per virtual event
FEB27
MAY22
JUN19
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
VIRTUAL EVENTS INTEGRATED
MARKETING
SOLUTIONS
10
SPONSOR BENEFITSCAPTURE QUALIFIED SALES LEADS:Following the virtual event, RFID Journal will provide the premier sponsor with a detailed leadreport. Our registration process will capture information from all who register and review anarchived event, and the premier sponsor will receive contact information for every prospect.
REACH THE LARGEST AND MOST QUALIFIED AUDIENCE:RFID Journal will aggressively promote each virtual event to capture the largest number ofqualified prospects available, thereby saving you time and marketing dollars.
TURNKEY PROGRAM:RFID Journal will handle all of the back-end work for you, so you don’t have to worry abouttechnical headaches or paying expensive licensing fees. All you need to do is provide a speakerand presentation.
POSITION YOUR COMPANY AS A THOUGHT LEADER:RFID Journal will recruit end users to speak at the virtual event, and you will be associated withour high-quality editorial and well-respected brand. There is no better way to position yourcompany as a thought leader and a technology leader in a specific segment of the market.
INTERNET OF THINGS VIRTUAL EVENTWhat’s behind all the excitement about the Internet of Things? How will companiesbenefit from IoT technologies? What will be the impact on consumers? Whatstrategies should companies use to take advantage of IoT technologies, and whichtechnologies will dominate the IoT. During this virtual event, leading experts willanswer these and other questions.
RFID IN HEALTH CAREHealth Care companies around the world are looking to track assets, ensure hand-washing compliance, safeguard surgical instruments, monitor drug inventories andmuch more with RFID. In this virtual event, speakers will explain the benefits of usingRFID and the technologies required to achieve them.
RFID FOR WAREHOUSE AND INVENTORY MANAGEMENTLearn how to benefit from deploying radio frequency identification within yourwarehouse, by managing your inventory and coordinating your supply chain. Hearreal-world case studies explaining the tangible business benefits of how RFID can helpyour organization improve visibility regarding product movements and relatedtransactions, as well as increase efficiencies, lower labor costs, optimize inventorylevels, track assets and differentiate your logistic service, in order to gain a competitiveadvantage.
JUL24
AUG21
OCT2
SEE NEXT PAGE FOR SPONSORSHIP OPPORTUNITIES
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
E-NEWSLETTERS: Prior to the event,RFID Journal willpromote each virtualevent in our e-newsletters, whichreach an audience ofmore than 50,000subscribers.
BANNER ADVERTISING:RFID Journal will runan ad campaign of upto 500,000 adimpressions on rfidjournal.com topromote each virtualevent.
PRESS RELEASE: RFID Journal willpublish a pressrelease via eReleases,and onrfidjournal.com, topromote each virtualevent, its speakersand its sponsors.
VIRTUAL EVENTS INTEGRATED
MARKETING
SOLUTIONS
SPONSORSHIP OPPORTUNITIESPREMIER SPONSOR ($15,000)As the exclusive premier sponsor, you will get maximum branding exposure before and duringthe event. You will receive a 40-minute speaking slot, and all leads from the virtual event, as wellas all leads from anyone who watches the playback. In addition, you will be able to haveregistrants answer up to five customized questions.
PLATINUM SPONSOR ($7,500)As one of up to two platinum sponsors, you will get branding exposure before and during theevent. You will receive a 20-minute speaking slot, and receive a total number of leads equal tohalf of all who register for the virtual event, including all leads from those who watch theplayback (the rest will be chosen at random if fewer than half of the people watch your session).
GOLD SPONSOR ($3,000)As one of up to four gold sponsors, you will get branding exposure before and during the event.You will receive a 10-minute speaking slot, as well as a total number of leads equal to 25 percentof all those who register for the virtual event, including all leads from those who watch theplayback (the rest will be chosen at random if fewer than 25 percent watch your session).
MARKETINGBENEFITS OFRFID JOURNALVIRTUAL EVENTSTo generate registrations, wewill promote each virtualevent to our onlineaudience—the largest andmost qualified audience ofRFID decision-makers in theworld. This will save youmarketing dollars and giveyou an instant source ofqualified attendees.
11
RECENT VIRTUAL EVENT SPONSORS INCLUDE:
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
WEBINARS INTEGRATED
MARKETING
SOLUTIONS
Your turnkey sales-lead generatorRFID Journal webinars are a powerful vehicle to generate highly qualified sales leads. Ourwebinars are turnkey online events designed to generate leads and engage the worldwide RFIDcommunity. RFID Journal will produce the webinar on behalf of an advertiser, have one of oureditors moderate to provide you with valuable objective credibility, and promote it to oursubscriber database plus more than 200,000 unique visitors worldwide who visitrfidjournal.com each month. We take care of all the back-end and provide you with qualifiedleads—all you have to do is provide the content!
“The webinar was excellent. It was practical andinsightful. I will be tuning in to future webinars!” —David Mackail, Nike
“We had several significant prospects attend our RFIDJournal-sponsored webinar and closed a multi-million-dollar contract within eight weeks of theevent, so once again RFID Journal is proving to be myvery best marketing investment.” —Diana Hage, RFID Global Solution
Read what people had to say about RFID JournalWebinars
An average of 200 targeted salesleads generated per webinar
12
RECENT WEBINAR SPONSORS INCLUDE:
SEE NEXT PAGE FOR MARKETING BENEFITS AND SPONSORSHIP OPPORTUNITIES
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
WEBINARS INTEGRATED
MARKETING
SOLUTIONS
How you benefit:QUALIFIED SALES LEADS: After your webinar, RFID Journal will provide you with a detailed lead report. Our registrationprocess captures information from everyone who registers for and reviews an archivedwebinar, and you will receive contact information from every prospect.
CUSTOMIZED DATA FOR YOUR NEEDS:You can customize five questions on the registration page to capture specific targetedinformation of your choice—helping you to qualify and prioritize the incoming leads.
CAPTURE THE LARGEST AND MOST QUALIFIED AUDIENCE: RFID Journal aggressively promotes each webinar to capture the largest number of qualifiedprospects available, saving you time and marketing dollars.
TURNKEY PROGRAM: We handle all the back-end work for you, so you don’t have to worry about technical headachesor paying expensive licensing fees. All you need to do is provide the speakers and presentation.
COMPLETE CONTROL OF CONTENT: You control the content of your webinar. The webinar template and list on our site is co-brandedwith your logo.
Promotion of your webinarIn order to generate registrations, we take care of promoting your webinar to our onlineaudience, the largest and most qualified audience of RFID decision-makers available. This savesyou marketing dollars and gives you an instant source of qualified attendees.
E-NEWSLETTER: We promote your webinar in our e-newsletter twice prior to the event (newsletter audience ofmore than 50,000).
BANNER ADVERTISING: We will run an ad campaign (up to 300,000 ad impressions) on RFIDJournal.com prior to yourwebinar.
COST: RFID Journal webinars make it easy and cost-effective for you to promote your product andgenerate qualified leads.
› $10,000 FOR A SINGLE SPONSOR› $3,000 FOR EACH ADDITIONAL SPONSOR
Access targeted leads and achieve a greater ROI
13Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
RFID Journal has introduced the ability to deliver ads to our highly qualifiedaudience based on any or all of the following criteria:
Targeted marketing means you’ll never waste money advertising to those whoare not your target audience. This is the most powerful, cost-effective marketingtool for RFID companies!
WEBSITE INTEGRATED
MARKETING
SOLUTIONS
THE WORLD’SMOSTTARGETED RFIDMARKETINGTOOLNow you can target the mostqualified buyers interested inYOUR specific RFID solution. How it works:
TARGETING BY INDUSTRYRFID Journal’s website is segmented byindustries in which RFID is making an impact,including automotive, apparel and footwear,manufacturing, and retail. Ads can bedisplayed only on pages within theseparticular sections, so that you reach potentialcustomers in the vertical industry you want.
TARGETING BYKEYWORDSAds can be displayed based on keywords inany given article. Want to reach peopleinterested in jewelry tags, for instance, ormedical cabinets? We can display your adsonly to readers who have clicked on an articlerelated to the specific topics you choose, soyou’ll know you are reaching potentialcustomers interested in your products orservices. You can purchase any keyword,including you company's name—and those ofyour competitors.
TARGETING BY LOCATIONAds can be targeted by country or U.S. statefor optimal geo-targeting. Need to reachcustomers in California, Germany, Korea orIndia? No problem—we can target anycountry in the world.
TARGETING BYDAYAds can be targeted by particular days of theweek, so that you can ensure you get yourmessage in front of prospects at optimaltimes.
TARGETING BYUSER FREQUENCY(FREQUENCY CAP)Ads can be served to a particular user a setnumber of times per week or month, toensure broadest exposure. Increase theefficiency of your advertising by controllinghow often your message is viewed by repeatvisitors.
Other opportunities:WHITE PAPER POSTING LEAD GENERATION›RFID Journal will list white papers in our dedicated white paper resource area.›You will receive a 300 x 250 vertical banner each with 100,000 impressions to promote eachwhite paper.
›RFID Journal will provide full contact details we receive for each download of each white paper.
CONTENT SPONSORSHIPSponsor a feature or section of RFIDJournal.com and achieve guaranteed promotion andexposure to thousands of RFID decision-makers around the world.
Industry Country orU.S. state
Keywords or phrases in articles
Day of theweek
Readerfrequency
To learn more about how youcan microcast your ads to themost qualified buyers in theRFID universe, call one of oursales representatives today.
14Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
WEBSITE INTEGRATED
MARKETING
SOLUTIONS
Rate Card and Terms: Online Advertising
› All ads receiveRFIDJournal.com homepageand run-of-site placement. › Rates are CPM (cost perthousand ad impressions). All rates are at net cost.›Minimum purchase: 50,000 adimpressions.› Accepted formats: JPEG, PNG, GIF,HTML/Javascript (no Flash).›Maximum number of ad loopsand slides: four.› Additional sizes available uponrequest.
NOTES:
ASK US ABOUT
OUR SPECIAL INTEGRATED CAMPAIGN PACKAGES
BANNER ADVERTISING OPTIONS
Top Horizontal Banner (728 x 90 pixels)Location: Top of web page •Maximum file size: 30KRate: $60 CPM •With targeting: $75 CPM
Top Right Banner (300 x 250 pixels)Location: Right-hand column •Maximum file size: 25KRate: $50 CPM •With targeting: $65 CPM
Video Ads (300 x 250 pixels)Location: Right-hand columnMaximum file size: 25MB•Pricing upon request
Search Ad Banner (300 x 250 pixels)Location: Right-hand column •Maximum file size: 25KRate: pricing upon request
Top Left Banner (120 x 60 pixels)Location: Left-hand column •Maximum file size: 10KRate: $25 CPM •With targeting: $30 CPM
Right Banner (300 x 120 pixels)Location: Right-hand column •Maximum file size: 20KTop – Rate: $40 CPM •With targeting: $50 CPMMid – Rate: $35 CPM •With targeting: $50 CPMBottom – Rate: $30 CPM •With targeting: $50 CPM
Skyscraper (120 x 600 pixels)Location: Right-hand column •Maximum file size: 30KRate: $75 CPM •With targeting: $90 CPM
Right Banner (120 x 240 pixels)Location: Middle column •Maximum file size: 20KRate: $25 CPM •With targeting: $30 CPM
Horizontal Banner (530 x 70 pixels)Location: Middle column •Maximum file size: 20KRate: $25 CPM •With targeting: $30 CPM
Targeted Search Text Ad (530 x 90 pixels)Location: Middle column • Logo size: 60 x 60 pixelsMaximum characters: 200 •Rate: $1 per word
RFID JOURNALWEBSITERFIDJournal.com is theindustry’s most trustedsource for RFID information,and the largest onlineresource for the RFIDcommunity worldwide.RFIDJournal.com reachesmore than 200,000 uniquevisitors per month, providingthe largest, most targetedaudience of recommenders,specifiers and approvers withthe authority to purchaseRFID products and services.For as little as $500, you canmaximize your marketingefforts with keyword targetingcampaigns. Our low-cost andhighly effective targeted adcampaigns ensure that yourad only shows up for thosecustomers you want to reachby industry, country, region orspecific keyword.
11
22
3
4
45
3
5
6
6
7
7
8
8
9
9
15Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
WEBSITE INTEGRATED
MARKETING
SOLUTIONS
Rate Card and Terms: Online AdvertisingRFID JOURNALBRASIL ANDRFID JOURNALESPAÑOLRFIDJournal.com is theindustry’s most trustedsource for RFID information,and the largest onlineresource for the RFIDcommunity worldwide. RFIDJournal Brasil and RFID JournalEspañol provide the latestRFID news and information tothe Portuguese- and Spanish-speaking communities.These sites provide thelargest, most targetedaudience of recommenders,specifiers and approvers withthe authority to purchaseRFID products and services.
BANNER ADVERTISING OPTIONS
Top Horizontal Banner (728 x 90 pixels)Location: Top of web page •Maximum file size: 30KRate: $60 CPM
Top Vertical Banner (120 x 240 pixels)Location: Right-hand column •Maximum file size: 12KRate: $30 CPM
Mid Vertical Banner (120 x 240 pixels)Location: Right-hand column •Maximum file size:12K Rate: $20 CPM
Lower Vertical Banner (120 x 240 pixels)Location: Right-hand column •Maximum file size:12K Rate: $10 CPM
11
1
2
2
3
4
2
3
4
3
4
BANNER ADVERTISING OPTIONS
Top Horizontal Banner (728 x 90 pixels)Location: Top of web page •Maximum file size: 30KRate: $60 CPM
Top Vertical Banner (120 x 240 pixels)Location: Right-hand column •Maximum file size: 12KRate: $30 CPM
Mid Vertical Banner (120 x 240 pixels)Location: Right-hand column •Maximum file size:12K Rate: $20 CPM
Lower Vertical Banner (120 x 240 pixels)Location: Right-hand column •Maximum file size:12K Rate: $10 CPM
1
2
3
4
› All ads receive RFIDJournal.com homepage and run-of-site placement. › Rates are CPM (cost per thousand adimpressions). All rates are at net cost.›Minimum purchase: 50,000 adimpressions.
› Accepted formats: JPEG, PNG, GIF,HTML/Javascript (no Flash).›Maximum number of ad loops and slides:four.› Additional sizes available upon request.
NOTES:
16Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
WEBSITE INTEGRATED
MARKETING
SOLUTIONS
17
Rate Card and Terms: Online Advertising
RFIDJournal.com is theindustry’s most trustedsource for RFID information,and the largest onlineresource for the RFIDcommunity worldwide. RFID Journal Japan providesthe latest RFID news andinformation to the Japanesespeaking communities.
BANNER ADVERTISING OPTIONS
Top Horizontal Banner (728 x 90 pixels)Location: Top of web page •Maximum file size: 30KRate: ¥2500 CPM •With targeting: ¥3000 CPM
Top Right Banner (300 x 250 pixels)Location: Right-hand column •Maximum file size: 25KRate: ¥1850 CPM •With targeting: ¥2500 CPM
Right Banner (300 x 120 pixels)Location: Right-hand column • Maximum file size: 20KTop – Rate: ¥1500 CPM •With targeting: ¥1850 CPMMid – Rate: ¥1250 CPM •With targeting: ¥1500 CPMBottom – Rate: ¥1000 CPM •With targeting: ¥1250CPM
Targeted Search Text Ad (530 x 90 pixels)Location: Middle column • Logo size: 60 x 60 pixelsMaximum characters: 200 • Rate: Pricing uponRate: ¥650 CPM with targeting
11
2
2
3
4
3
4
› All ads receive RFIDJournal.com homepage and run-of-site placement. › Rates are CPM (cost per thousand adimpressions). All rates are at net cost.›Minimum purchase: 50,000 adimpressions.
› Accepted formats: JPEG, PNG, GIF,HTML/Javascript (no Flash).›Maximum number of ad loops and slides:four.› Additional sizes available upon request.
NOTES:
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
1 Due dates: Insertion orders and creative must be received 5business days prior to flight date. For third-party or rich-mediaads, please allow 7 business days prior to flight date for testingpurposes. Your impression buy is not guaranteed until a signedinsertion order is received by RFID Journal.
2 Tracking and reporting: RFID Journalgives advertisers access toonline performance reports, which include impressions, clicksand yield. Complete instructions, including URL, user name andpassword, are sent upon flight date.
3 Guarantee: All RFID Journal schedules are 100% guaranteed,
based on traffic. In the event of a shortfall, we will deliver make-good impressions during or immediately following the flight.
4 Creative may be changed on a monthly or biweekly basis, if set up prior to campaign start. 4.0 browser-compliant and rich media ads must detect for browser or appropriate plug-in. If these are not present, you must serve a GIF.
5 Video, pop-up and sound are not accepted. Animated ads canloop no more than 4 times and have no more than 4 slides.
6 Ads must not resemble RFID Journal editorial content and mustnot include reference to RFID Journal unless part of an
authorized partnership.7 Click counting is not guaranteed by RFID Journal for third-partyor rich-media ads.
8 All creative submissions are subject to RFID Journal approval. Weretain the right to pull any campaign for any reason (such asquestionable content, broken images or links, interference withour site or user experience, or conflicts with RFID Journal’s ownproducts or advertising).
Reach more than 50,000 key decision-makers
ADVERTISING OPTIONS
1x 3x 6x 12x
TEXT AD $1,395 $1,345 $1,245 $1,195
BANNER AD $795 $745 $645 $595
TEXT AND BANNER AD SIZES
Text Ads4 lines of text, 70 characters per line(including spaces); the fifth line is a live link to theadvertiser’s URL. Additional lines (in excess of 4):$200 per line.
VERTICAL BANNER (120 x 240 pixels, 12Kmaximum file size) Location: Right-hand column
TAB (120 x 90 pixels, 10K maximum file size)Location: Right-hand column
SPONSORED LINK ($500 per newsletter)
E-NEWSLETTER INTEGRATED
MARKETING
SOLUTIONS
E-NEWSLETTERADVERTISINGRFID Journal e-newslettersprovide timely coverage of therapidly evolving industry, andare how more than 50,000decision-makers—includingsenior executives andimplementers at leadingcompanies around theworld—stay up to date onRFID and applications of RFID.We publish a general-interestnewsletter, a newsletter forpremium subscribers, andnewsletters covering theretail/CPG, health-care/pharmaceutical andmanufacturing sectors, aswell as deployments inEurope and Brazil.
TERMS:
18
1
1
2
2
3
4
4
› Prices are per e-newsletter.› Ad copy is due a minimum of two businessdays prior to scheduled run date. › A 50% cancellation fee will apply.› Accepted banner formats: JPEG, GIF,animated GIF (no Flash).›Maximum number of ad loops and slides: four.› Contact your sales rep for schedule. › Ad clickthrough data for each issue availableupon request.
NOTES:
Alan McIntoshSENIOR DIRECTOR OF SALES
Matthew SingerSENIOR DIRECTOR OF SALES
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
E-NEWSLETTER INTEGRATED
MARKETING
SOLUTIONS
2018 E-NEWSLETTERCALENDAROur general-interestnewsletter covers topicsrelevant to all readers, whilethe others focus on RFID’s use in Brazil and Europe, aswell as the retail,pharmaceutical andmanufacturing sectors.
19
JANUARYEurope 08
Manufacturing 09
Brazil 10
General 11
Retail 16
General 18
Health Care 23
General 25
FEBRUARYGeneral 01
Europe 05
Manufacturing 06
General 08
Retail 13
Brazil 14
General 15
Health Care 27
MARCHGeneral 01
Europe 05
Manufacturing 06
General 08
Retail 13
Brazil 14
General 15
Health Care 20
General 22
General 29
APRILEurope 02
Manufacturing 03
General 05
Brazil 11
Retail 17
General 19
Health Care 24
General 26
MAYManufacturing 01
General 03
Europe 07
Retail 08
Brazil 09
General 10
Health Care 15
General 17
General 24
JUNEEurope 04
Manufacturing 05
General 07
Retail 12
Brazil 13
General 14
Health Care 19
General 21
General 28
JULYEurope 09
Manufacturing 10
Brazil 11
General 12
Retail 17
General 19
Health Care 24
General 26
AUGUSTGeneral 02
Europe 06
Manufacturing 07
Brazil 08
General 09
Retail 14
General 16
Health Care 21
General 23
General 30
SEPTEMBEREurope 10
Manufacturing 11
Brazil 12
General 13
Retail 18
General 20
Health Care 25
General 27
OCTOBEREurope 01
Manufacturing 02
General 04
Retail 09
Brazil 10
General 11
Health Care 16
General 18
General 25
NOVEMBERGeneral 01
Europe 05
Manufacturing 06
General 08
Retail 13
Brazil 14
General 15
Health Care 27
General 29
DECEMBEREurope 03
Manufacturing 04
General 06
Retail 11
Brazil 12
General 13
Health Care 18
General 20
Alan McIntoshSENIOR DIRECTOR OF SALES
212-584-9400 x [email protected]
Matthew SingerSENIOR DIRECTOR OF SALES
212-584-9400 x [email protected]
CALL OUR SALES TEAM TO CREATE A CUSTOMIZED INTEGRATED MARKETING CAMPAIGN TODAY!
