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Media Kit 2011 www.businessinbajio.com info@businessinbajio.com
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Media Kit 2011
www.businessinbajio.com
Why did BinB emerge?
• There is currently an unlimited amount of information pertaining to all genres; it is imposible to discern it due to its large scope of contents. Business in Bajio offers the best and most updated news to those businessmen who lack sufficient time in order to analyze, in a detailed manner, the information presented in newspapers, television, radio, magazines, bulletins, etc. Hence, they will be able to be updated with regard to various topics related to Marketing, Business, Innovations in Information Technology, Advertising, Human Resources, and such.
Editorial ProfileDigital publication for the Bajio region, employing an editorial
style which is characterized by creativity, reliability, ethics, and efficacy.
BinB will portray an image will be contemporary, lively, fresh anddynamic, thus making the publication rather appealing. Itsobjective will be to keep high level executives concernedabout issues such as the country’s development, within theBajio region, in order for them to make wise decisions and toattain a practical understanding of trade negotiationsBinB will be a spearhead publication that will act as an upgrade
and feedback tool.
Reader ProfileBusines leaders, directors, high executives, and individuals in
charge of various departments who are liable for their subordinates in order to achieve common objectives for the company.
Individuals responsible for making purchase related decisions in one of the most powerful regions in the country.
NSE: ABC+: 85%C: 15%
• Upper Management: 17%• Functional Managers: 21%• Executives: 29%• Engineering / Purchases: 3%• Universities: 30%
MediaKitPeriodicity:
Issued monthlyCirculation:
Companies pertaining to the following sectors: Industrial, Trade, Tourism, Power and Electricity, Business, Textile, Food and Agriculture, Marketing and Publicity.
Audience:More than 10,000 readers from various driving sectors that make business in the Bajio region.
Distribution:Aguascalientes, Guanajuato, Queretaro, San Luis Potosi, Zacatecas and Jalisco
Scope:More than 5 individuals within a given company, since it is a digital means which can be readily transferred.
SectionsEditorial
Success stories: Real stories whereby companies from various sectors show how they solved market related problems.
Entrepreneur: It includes the bestarticles and tips on how to helpyour company become the best.
DO’s and DON’Ts: The best tips for highlevel executives.
International News: The bestmarketing and business news at theinternational level.
Local News: The best local levelmarketing news.
Marketing: The latest trends markingthe path for this flexiblecommunication tool.
The Best ADS: A graphic display ofthe best advertising ads.
Strategic Planning: Experts talk aboutthe building, development andexecution of their operating plans tomeet their set goals and objectives.
Executive Woman: A report on everything related to women’s environment in business, news, events, tips and such.
Sections-continued
Human Capital: We spend most of ourtime in the workplace, so, how can weturn this into a more satisfyingexperience?
Business Writing Tips for Executives.All you need to know, from writing abusiness letter to making an YearlyReport.
BBranding. Get to know the beststrategies for brand building.
Social Networks: Social networks havebecome a direct-contact electronicmeans which provide benefits in allrespects.
Events: Events to be held during the following month (pertaining to all scopes).
Literary Suggestions: The best books (recommended by Casa Gandhi), from novels to technical books.
Cuisine Recommendations: The best places to dine out and have fun.
Fine Art: A wide selection including the best works of contemporary and all-time art.
New Technology: The most expensiveand luxurious gadgets everyone wantsto have.
Bajio Business News: The bestheadlines from the country’s centralregion.
10 High Impact Reasons Why You Should Consider BusinessinBajio as Part of Your 2011 Guidelines1. Digital advertising increases the effectiveness of traditional media in addition to increasing
the purchase intention as well as the scope of campaigns developed in traditional media, such as the radio, TV, and printed media. Source: NFO Infratest.
2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato, Jalisco, Queretaro, San Luis Potosi, and Zacatecas.
3. BusinesinBajio has a readership made up by more than 10,000 individuals.4. It is present in the most important Social Networks.5. It reaches more than 3 individuals within the same organization or company.6. It reaches the country’s main economic sectors.7. It possess a truly valuable editorial content, since national and international collaborators
contribute by sending articles.8. It includes 20 highly interesting sections for individuals involved in Business and Marketing.9. Your company will be advertised in digital media for one year, thus helping reinforce your
Branding efforts.10. Advertising material recall and purchase intentions improve when traditional and digital
media unite. Source: NFO Infratest.
Frequency Discounts
ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus taxThis is a type of article aimed at providing information on a given enterprise,
including details regarding its foundations, beginning, development and goals. It must include images and general interest information.
Ad design $ 850.00 pesos plus tax
Business in BajioClosing Dates
2010 Editions• October September 24• November October 18• December November 16
2011 Editions• January December 13• February January 17• March February 14• April March 21• May April 18• June May 16• July June 20• August July 18• September August 15• October September 19• November October 17• December November 14
Digital Material Specifications
All files must be in high resolution digital jgp format, (150 dpis).
Online Sponsorships Ads
“Diamond” Sponsorship Adwww.businessinbajio.com
Size: 469 wide x 90 high
Duration: One month
Position: Shared (2 sponsorship ads)
Investment: $ 5,500.00
Rate does not include tax
“Silver” Sponsorship Adwww.businessinbajio.com
Size: 205 wide x 114 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 4,500.00
Rate does not include tax
Online Sponsorships Ads
“Star” Sponsorship Adwww.businessinbajio.com
Size: 150 wide x 194 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 4,000.00
Rate does not include tax
Online Sponsorships Ads
www.businessinbajio.com
