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WWW.SUSQUEHANNASTYLE.COM 2017 MEDIA KIT The Susquehanna Valley’s MONTHLY LIFESTYLE MAGAZINE
WWW.SUSQUEHANNASTYLE.COM
2017 MEDIA KITThe Susquehanna Valley’sMONTHLY LIFESTYLE MAGAZINE
Throughout the pages of Susquehanna Style you’ll find the very best that our region has to offer. Everything from the people who move the region to fabulous restaurants and shopping opportunities, breathtaking homes and exclusive events is at your fingertips. It’s the ultimate showcase of all the arts, culture and culinary excellence that make the Susquehanna Valley the place to live, work & play.
By connecting with our readers through print, online & in person, your business or organization can reach the exclusive targeted community you’ve been looking for. Susquehanna Style connects local businesses to our en-gaged audience on multiple platforms.
Be a part of that movement and choose Susquehanna Style – a dynamic marketing partner.
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PRINT IS
THRIVING!
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Households with incomes over $150K are drawn to print mag-azines more than newspapers, internet, radio or television – MPA, The Association of Magazine Media
A recent study from Temple University neuroscientists found that people were more likely to desire a product and remember an ad and its context if they saw it in print. Neural brain mapping showed that a print-exposed group showed significantly higher activity in the area of the brain that’s associated with reward processing and desirability. – ADWEEK
Print advertisers have the highest return on advertising rate with an average of $3.94 for every dollar spent. Print tops all other outlets in the health & beauty, food, beverage, general merchandise and over-the-counter categories. – Nielsen Catalina Solution
Monthly Readership: 80,000Monthly Circulation: 20,000Online Community: 40,000+
Susquehanna Style is the only local magazine that reaches all members of the following organizations:
WHERE?
POWERFUL PARTNERSHIPS
Approximately 16,000 copies mailed each month, including targeted household incomes of $250K+ throughout Adams, Cumberland, Dauphin, Lancaster, Lebanon and York Counties (this includes subscribers and powerful partnership member subscriptions)
3,500-4,000 copies picked up through bonus distribution at sophisticated regional events, salons/spas, coffee shops, restaurants, waiting rooms, boutiques and hotels
Approximately 1,100 newstand copies (at Barnes and Noble and affluent area GIANT Food Stores and Stauffers of Kissel Hill)
80% female 20% male
86% of readers are homeowners
32% work outside the county in which they reside
74% of readers share Susquehanna Style with up to 4 friends
75% of readers keep each issue for 1 month or more
76% of our readers have visited an advertiser after seeing their ad in Susquehanna Style
83% of our readers have visited an advertiser's website after seeing their ad in Susquehanna Style
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GET CONNECTED –
TO THE RIGHT AUDIENCE!
Besides our impressive circulation numbers and influential partnerships, Susquehanna Style’s delivers opportunities for readers to engage with our brand. Our multi-platform presence through digital and social media communities makes us the place to go to be part of the discussion.FACEBOOK: 8,500+TWITTER: 2,500+INSTAGRAM: 1,500+PINTEREST: 1,000+
WHO?Susquehanna Style’s readers are community conscious, socially active, well-educated and influential with an average age between 30 and 60.
A GREATER REACH
EDITORIAL CALENDARJANUARY 2017Winter & Wedding IssueFeaturing:10 local weddingsTruly personal ceremoniesVegetarian recipesLocal winter festivalsExperiencing the Makerie eventSpecial Ad Sections:Wedding Professionals Profiles Space & Material Deadline:November 11
APRIL 2017Outdoors IssueFeaturing:Gardens/outdoor spacesChesapeake BayCheap EatsOutdoor accessoriesConsignment store roundupSpecial Ad Sections:Senior Living Profiles: Fostering Whole Body WellnessHome and Garden MarketplaceChef ProfilesSpace & Material Deadline:February 10BONUS DISTRIBUTION!
FEBRUARY 2017Men’s IssueFeaturing:Good men in the regionRegional wing roundupValentine’s Day expectationsMust-have men’s fashion/gadgetsSoups to keep you warmSpecial Ad Sections:Men’s ProfilesMen’s Marketplace Space & Material Deadline:December 9
MAY 2017Local Living IssueFeaturing:Stellar seniorsBest Bloody MarysUrban home tourRetiring in Central PAWeekender: Cape MaySpecial Ad Sections: FACESSpring Fashion RoundupHome and Garden MarketplaceFarm Stand Space & Material Deadline:March 10BONUS DISTRIBUTION!
MARCH 2017Spring Home & Garden IssueFeaturing:Annual home trends Color of the YearDowntown living/high end loftsSolar homesSpecial Ad Sections:Real Estate Professional ProfilesHome and Garden Marketplace Space & Material Deadline:January 13BONUS DISTRIBUTION!
JUNE 2017Local Living IssueFeaturing:Local farm-cationsBurgers around the regionCherry orchardsCutest Pet Photo ContestSpecial Ad Sections:Life Advisory ProfilesDestinations GuideFarm StandSpace & Material Deadline:April 14BONUS DISTRIBUTION!
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JULY 2017Best of Susquehanna Valley IssueFeaturing:War of the Shores (Best of Harrisburg/Lancaster/York)Kutztown Folk FestivalSupercarsBacon hot spotsSpecial Ad Sections:Best OfFarm StandSpace & Material Deadline:May 12BONUS DISTRIBUTION!
OCTOBER 2017Health & Beauty IssueFeaturing:Aspire health systemBoho fall fashionTraveling medical providersAmerican Cancer Society support storiesSpecial Ad Sections: Fall Fashion RoundupHome and Garden MarketplaceFarm Stand Space & Material Deadline:August 11BONUS DISTRIBUTION!
AUGUST 2017Local Living IssueFeaturing:Autistic children becoming adultsUnique PA foodsMount Gretna Outdoor Arts ShowPolo for a cureSpecial Ad Sections:Senior Living ProfilesHome and Garden MarketplaceFarm StandSpace & Material Deadline:June 9
NOVEMBER 2017Women in Business IssueFeaturing:Good women in the regionNetworking groupsOrganizations helping vetsKitchen and Bath ContestStuffing recipesSpecial Ad Sections: Women’s Professional ProfilesWinter Fashion ForecastHome and Garden MarketplaceGift GuideSpace & Material Deadline:September 15
SEPTEMBER 2017Fall Home IssueFeaturing:New & renovated homesRegional comfort foodsYork Bike NightLocal fairsHome accessoriesSpecial Ad Sections: Home Professionals ProfilesFall Fashion ForecastHome and Garden MarketplaceFarm StandSpace & Material Deadline:July 14BONUS DISTRIBUTION!
DECEMBER 2017The Giving IssueFeaturing:Holiday home tourGeneroCitySilver Spoon AwardsParty looksWinter cocktailsSpecial Ad Sections: CAUSESGift GuideSpace & Material Deadline:October 13
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PREFERRED PARTNER RATES
SPACE & MATERIALS DEADLINES
Size 1x 4x 6x 9x 12x
Full Page $2,925 $2,725 $2,525 $2,250 $1,995
2/3 $2,525 $2,425 $2,325 $2,020 $1,720
1/2 $2,155 $2,005 $1,805 $1,500 $1,195
1/3 $1,605 $1,405 $1,290 $980 $750
1/6 $835 $725 $655 $599 $520
PRINT RATES & DEADLINES
*All rates are net
JANUARY | NOVEMBER 11FEBRUARY | DECEMBER 9MARCH | JANUARY 13APRIL | FEBRUARY 10MAY | MARCH 10JUNE | APRIL 14
JULY | MAY 12AUGUST | JUNE 9SEPTEMBER | JULY 14OCTOBER | AUGUST 11NOVEMBER | SEPTEMBER 15DECEMBER | OCTOBER 13
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All rates shown are 4-color. Rates quoted are net per insertion and represent a negotiated discount off the 2017 standard published rates for members of our preferred partners. No other discounts will apply.Guaranteed positions: add 15%Premium positions: inquire for rates and availability
ASK YOUR ACCOUNT EXECUTIVE ABOUT OUR OTHER PUBLICATIONS –
BERKS COUNTY LIVING & LEHIGH VALLEY STYLE
ARTWORKMECHANICAL SPECS
Our staff utilizes Adobe Creative Suite 6, any of the following layout files are acceptable: Abobe Indesign (*.indd), Photoshop (*.psd, *.tif, *.jpg, *.eps), Illustrator (*.ai, *.eps, *.pdf) & Acrobat (*.pdf). We can accept non-working files of *.tif, *.jpg, *.eps & *.pdf format. Note that changes cannot be made to these files once received. Non-working files must have all text converted to outlines or all fonts embedded, and all images embedded, in addition to following all other specifications.
Full page with bleed . . . . . . 9.5 x 11.375, trim: 9 x 10.875, live area: 8.375 x 10.375Full page . . . . . . . . . . . . 8 x 102/3 page . . . . . . . . . . . . 4.875 x 101/2 page horizontal . . . . . . 7.625 x 4.8751/2 page vertical . . . . . . . . 4.875 x 7.51/3 page square . . . . . . . . 4.875 x 4.8751/3 page vertical . . . . . . . . 2.5 x 101/6 page horizontal . . . . . . 4.875 x 2.51/6 page vertical . . . . . . . . 2.5 x 4.875
2/31/3 V
1/2 H
1/3 SQ 1/6 V
1/6 H
1/2 V
1/3 V
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SPACE & MATERIALS DEADLINESJANUARY | NOVEMBER 11FEBRUARY | DECEMBER 9MARCH | JANUARY 13APRIL | FEBRUARY 10MAY | MARCH 10JUNE | APRIL 14
JULY | MAY 12AUGUST | JUNE 9SEPTEMBER | JULY 14OCTOBER | AUGUST 11NOVEMBER | SEPTEMBER 15DECEMBER | OCTOBER 13
PROFILESDo you have something to tell our readers? Here's your chance!These profiles enable you to provide a bigger picture of what you can offer clients and what inspires you to be so good at it!
28 SUSQUEHANNA STYLE | May 2016 May 2016 | SUSQUEHANNA STYLE 29
The Face of Custom Furniture & Interior Design Steiner-Houck & Associates
With 35 years of design experience, Sandra Steiner-Houck, CKD, says her profession is her passion in life. The president of Steiner-Houck & Associates earned the specialized Certified Kitchen Designer (CKD) credential, but is equally well-versed in designing both residential and outdoor living spaces including kitchens, baths, master suites, wine cellars and more.
“What makes us unique is that we evaluate the total environment—mood, feeling, lighting, texture, color, and fabric,” explains Steiner-Houck. “When we design a kitchen, for example, we don’t just install cabinetry and appliances—we look at all of the furnishings right down to the details such as artistic finishes, custom rugs or custom lighting.”
Kitchens require tremendous design expertise, according to Steiner-Houck, due to the mechanicals involved such as ventilation, plumbing and wiring. “It’s the most technical space in the house,” she says. Once the function of a kitchen is designed, she enjoys embellishing it with fabrics and rugs to create a warm, inviting space.
Steiner-Houck describes two completed projects of which she’s especially proud: “One was a very grand wine cellar project—quite spectacular—that incorporated reclaimed and antique fixtures, as well as products from Europe. Another was a grand master suite project that featured a vanity hall, cathedral ceilings and beautiful dressing rooms with elaborate details such as lighted closet rods and leather counter surfaces.”
Classic, timeless design is Steiner-Houck’s goal for all clients. “We strive for longevity—projects that still look spectacular in 20 years…the value is far superior with a timeless design,” she explains.
One of her firm’s latest enhancements is a private-labeled upholstered furniture collection which allows them to create customized pieces such as dining room chairs, upholstered headboards, sofas, sectionals, ottomans and more.
Steiner-Houck says she enjoys the entire design process, from start to finish. “Every project is unique…and it’s very rewarding to build relationships with clients,” she reflects. “One of the things that’s most enjoyable is seeing how happy the client is as the entire space comes to fruition.”
Steiner-Houck & Associates | P.O. Box 656 | Mt. Joy, PA 17552 | www.steinerhouck.com | 717-492-4093
S P E C I A L A D V E R T I S I N G S E C T I O N S P E C I A L A D V E R T I S I N G S E C T I O N
83% of our readers have visited an advertiser's website after seeing their ad in Susquehanna Style
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66 SUSQUEHANNA STYLE | September 2016 September 2016 | SUSQUEHANNA STYLE 67
HomE
DUFFBUILDERS
HOW DID YOU BECOME INVOLVED IN YOURPROFESSION? Growing up within our dad�s home building and remodeling business, we�ve always shared his passion for transforming dreams into reality. Our love of family is the driving force behind what we do and the inspiration for creat-ing personal, collaborative relationships with each customer family. WHAT SETS YOURBUSINESS APART?The nature of custom building for our company is truly “custom.” We offer no limitations to the design and selections for each project and provide all the tools at our disposal to assist our clients in get-ting exactly what they envisioned within their price and time-frame expectations. EXPERTISE?We specialize in renovations, additions and custom homes in Lancaster and the surrounding areas. We offer expert de-sign or thorough review of your existing plans at no extra charge.
1812 Willow Street Pike, Lancaster, PA 17602
(717) 293-5100 | www.duffbuilders.com
HIVELY LANDSCAPES
HOW DO YOU CHOOSE YOUR PROJECTS? We focus on non-profits and schools that don’t typically have the available budget to dedicate to landscaping. We also make sure that the project will benefit the surrounding community, not just the specific property. This is what makes schools and community focused non-profits such a good fit for these projects.
WHAT IS YOUR MOST MEMORABLE PROJECT? In 2015, we helped with the total renovation of a large courtyard at a York city elementary school. The result of this project has had a direct and positive impact on the 300+ children who attend this school, as well as on the surrounding community.
Landscaping a CommunityOwner Ted Ventre explains how giving back helps a business grow.
4555 Paradise Rd, Dover, PA 17315(717) 292-5696
www.hivelylandscapes.com
WHY IS GIVING BACK SO IMPORTANT TO HIVELY? Any company is a reflection of the community that it serves-our em-ployees live here and our company benefits from a stable and safe community. If we can use our expertise to help the community be a better place to live and work, we should. DOES EVERYONE AT HIVELY GET INVOLVED? Yes, we hold an annual day of service when we close the office and pull all the crews in to focus on one project for one day. We can execute around 300 labor hours of work in a day…it’s impressive. It’s also a great day of team-building, with crews that rarely work together on jobsites spending the day together. It’s fun and offers a rewarding sense of accomplishment forthe crews, too.
HOME PROFESSIONAL PROFILES
The image of home is a lot more than it used to be. Gone are the days when a basic floor plan, stovetop burner and enamel bathtub were all that was needed to meet the needs of a family. New home builders and renovation experts are constantly visualizing fantastic living areas that top the expectations of homeowners. Working with families to create open designs, elegant chef-inspired kitchens, spa-like bathrooms and luxurious retreats, these Susquehanna Valley professionals are truly exceeding those dreams. Discover what sets them apart, their work process and how they get their inspirations. See how they can turn your dream into a reality for your family.
Professionals
JANUARYWedding Professional ProfilesSpace & Material Deadline:November 11
FEBRUARYMen’s Professional ProfilesSpace & Material Deadline:December 9
MARCHReal Estate Professional ProfilesSpace & Material Deadline:January 13
APRILSenior Living Community Profiles: Fostering Whole Body WellnessSpace & Material Deadline:February 10
MAYFACESSpace & Material Deadline:March 10
JUNELife Advisory ProfilesSpace & Material Deadline:April 10
AUGUSTSenior Living Community ProfilesSpace & Material Deadline:May 12
SEPTEMBERHome Professional ProfilesSpace & Material Deadline:July 14
NOVEMBER Women in Business ProfilesSpace & Material Deadline:September 15
DECEMBERCAUSESSpace & Material Deadline:October 13
ASK YOUR ACCOUNT EXECUTIVE FOR RATES & MORE INFO
PREFERRED PARTNER RATES
SPECIAL AD SECTIONS
Size 1x 3x 6x
1/8 $420 $389 $369
1/4 $669 $645 $599
1/2 $969 $945 $920
FEBRUARY | MEN’S ISSUEMen's MarketplaceSpace & Material Deadline: December 9
MARCH | SPRING HOME & GARDEN ISSUEHome and Garden MarketplaceSpace & Material Deadline: January 13
APRIL | THE OUTDOORS ISSUEHome and Garden MarketplaceSpace & Material Deadline: February 13
MAY | LOCAL LIVING ISSUEHome and Garden MarketplaceSpring Fashion RoundupFarm StandSpace & Material Deadline: March 10
JUNE | LOCAL LIVING ISSUEDestination GuideFarm StandSummer Fun GuideSpace & Material Deadline: April 15
JULY | BEST OF THE SUSQUEHANNA VALLEY ISSUEBest ofFarm StandSummer Fun GuideSpace & Material Deadline: May 12
AUGUST | LOCAL LIVING ISSUEHome and Garden MarketplaceFarm StandSummer Fun GuideSpace & Material Deadline: June 9
SEPTEMBER | FALL HOME ISSUEFall Fashion ForecastHome and Garden MarketplaceFarm StandSpace & Material Deadline: July 14
OCTOBER | HEALTH & BEAUTY ISSUEFall Fashion RoundupHome and Garden MarketplaceFarm StandSpace & Material Deadline: August 11
NOVEMBER | WOMEN IN BUSINESS ISSUEWinter Fashion ForecastHome and Garden MarketplaceGift GuideSpace & Material Deadline: September 15
DECEMBER | THE GIVING ISSUEGift GuideSpace & Material Deadline: October 13
SPECIAL ADVERTISING SECTIONSSPECIAL ADVERTISING SECTIONS provide maximum exposure to our readers at a manageable price, allowing any business to reach the right audience with frequency. Special section ads are grouped on theme pages in the issue.
*All rates are net
3.75” x 2.35”
3.75” x 4.875”
7.625” x 4.875”
76% of ourreaders have visited anadvertiser after seeingtheir ad in Susquehanna Style
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ONLINE PRESENCE
42,524 Page Views
9,821 Unique Visitors
3 Pages Per Visit
MONTHLY WEB AVERAGES
•www.SusquehannaStyle.com •Monthly Style Insider e-News• Monthly Blogs With Style e-News• Weekender e-News
ONLINE COMMUNITY
40,000+
SPACE & MATERIALS DEADLINESJANUARY | NOVEMBER 11FEBRUARY | DECEMBER 9MARCH | JANUARY 13APRIL | FEBRUARY 10MAY | MARCH 10JUNE | APRIL 14
JULY | MAY 12AUGUST | JUNE 9SEPTEMBER | JULY 14OCTOBER | AUGUST 11NOVEMBER | SEPTEMBER 15DECEMBER | OCTOBER 13
Reinforce your print exposure with a digital plan. Susquehanna Style offers online users another dimension to continue savoring the good life. Through our vibrant website, bonus online features, contests, dynamic bloggers, timely and useful e-newsletters you can add that extra informational layer that your competitors are missing out on.
78% of readers visit our website monthly or more often
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WEB ADVERTISING$499 Fixed site leaderboard 970 x 90 px 728 x 90 px* 320 x 50 px*$349 Fixed homepage leaderboard 970 x 90 px 728 x 90 px* 320 x 50 px*$199 Rotating leaderboard 970 x 90 px 728 x 90 px* 320 x 50 px*$189 Skyscraper web ad 300 x 600 px$179 Rotating medium rectangle web ad 300 x 250 px 320 x 50 px*
*adjusted mobile device sizes
E-NEWS ADVERTISING$369 Premium banner (available for all e-News options) 590 x 115 px$235 Standard banner (available for all e-News options) 590 x 115 px
All rates are net
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EVENTS
Secret SupperMarch 23, 2017
Derby PartyMay 6, 2017
Best of the Susquehanna ValleyJune 28, 2017
Celebrate Women in StyleNovember 2, 2017
*Dates are subject to change
We’re known for throwing fabulous parties paired with compelling editorial content that can showcase your sponsorship investment. Partner with Susquehanna Style to customize your experience and gain incredible exposure.
CONNECT WITH THE MOST INFLUENTIAL AUDIENCE IN THE SUSQUEHANNA VALLEY.
EVENTS/DATES:
“ “The team at Susquehanna Style did an outstanding job at the Celebrate Women event! I truly enjoyed it. The folks from Hand & Stone Massage and Facial Spa were really impressive . . . in fact, I already have my appointment booked!
Debra MacDonaldEvent guest
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STYLE SCENE
IT’S A GREAT WAY TO MAKE YOUR GUESTS FEEL SPECIAL AND SET YOUR EVENT APART FROM THE OTHERS.
Bring that extra something to your event with our Style Scene. Our well-known Style Scene backdrop draws crowds who want to get their picture print-ed in the magazine and online. The Style Scene is staffed by two Susquehanna Style representatives for up to 90 minutes. A selection of photos will ap-pear in an upcoming issue of Susquehanna Style and all images will appear on SusquehannaStyle.com.
$2,500: includes your logo on the backdrop along with the Susquehanna Style logo
*Date must be contracted two months before event
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P.O. BOX 444 | EAST PETERSBURG, PA 17520PH: 717-581-6550 | FAX: 717-581-6552
