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As trusted local news sources for over a
century, The Gustine Press-Standard and The
West Side Index, along with their companion
publication, the Tuesday Review, ofer local
community news journalism and advertising
to thousands of West Side readers – in print
and online.
With a distribution territory stretching from
Santa Nella to Crows Landing, including
the communities of Gustine and Newman,
Mattos Newspapers ofers the broadest
market coverage on the West Side and the
best value for your advertising dollar. All
three publications are delivered by the U.S.
Postal Service so readers receive them inside
their homes with other important mail.
At Mattos Newspapers, we are proud of the
tradition and the inspiration our publications
bring into homes every week. News which
graces the front pages of The Gustine Press-
Standard and The West Side Index relects
the commitment to our communities. Births,
local clubs and community organization
news, school news and sports are all a part of
our weekly coverage.
We also bring the “hard news” stories to our
readers, those concerning government,
schools, police reports and other
controversies. As our communities continue
to grow, we pledge to keep pace and
provide content that enriches the lives of our
local readers.
REACHING MORE THAN
TOTAL MARKET COVERAGE:Reaching every household in the following zip codes
19,000 LOCAL READERS
HOUSEHOLD INCOME
NEWMAN Total Population .......................... 12,153Population in Households ........... 12,082Population in Families ................. 10,798Total Households ........................... 3,614Average Household Size .................. 3.34Family Households ........................ 2,878Average Family Size .............................. 4Total Housing Units ....................... 3,936Owner Occupied HU ........ 2,292 (58.2%)Renter Occupied HU ........ 1,322 (33.6%)Median Home Value ................ $147,194
GUSTINETotal Population ............................ 9,578Population in Households ............. 9,560Population in Families ................... 8,350Total Households ........................... 3,117Average Household Size .................. 3.07Family Households ........................ 2,309Average Family Size .............................. 4Total Housing Units ....................... 3,614Owner Occupied HU ........ 1,772 (49.0%)Renter Occupied HU ........ 1,345 (37.2%)Median Home Value ................ $138,033
SINGLE BOX (IN-STORY POSITION)
Online Advertising Opportunities
Ad Type Ad Size(Pixels)
Rates
1Week
1Month
3Months
1Year
Weather Sponsor
Top Leaderboard
Top Tile
Drop Down Pencil
Content Banners
88x31
728x90
200x90
960x30 expandsto 960x300
468x60
Small Square 120x90
Single Box 300x250
Single Box (In Story) 300x250
Double Box 300x600
ADD Mobile Banner
ADD Mobile Single Box
300x50
300x250
$89 $299 $249 $199
$79 $249 $219 $199
$49 $149 $129 $99
$149 $499 $449 $399
$59 $199 $169 $149
$29 $99 $89 $79
$79 $249 $219 $199
$49 $199 $169 $149
$99 $349 $319 $299
$19 $49 $39 $24
$29 $99 $79 $49
ALL ADS ARE RUNOFSITE UNLESS OTHERWISE INDICATED. SIX ROTATIONS PER AD SPACE.ADS ARE SOLD ON A FIRSTCOME, FIRSTSERVED BASIS
ONLINE BUSINESS DIRECTORY
Welcome to the newest business solution on
the West Side. We can enhance your business
marketing plans by reaching more of your
customers than ever before. Our exclusive
marketing packages start at less than $1.00 a
day!
Plus, if you’re currently a customer in the printed
edition of our Business Directory, ask us about
special pricing to add an online package!
WEST SIDE
MARKETPLACE
POWER LISTING - $39.95/MO.
Maximize your exposure and power-up your SEO!
By upgrading to a Power account, you can start your own business blog, upload photos, and control the content and display of your premium business proile!
Posting relevant, expert advice about your business helps drive tra�c to your Web site, highlights you as an expert in your ield, and really ires up your SEO (Search Engine Optimization). You are free to post press releases, advice columns, product announcements, information about upcoming sales, and more!
This is the only listing option that gives your listing exposure on our home page!
ENHANCED LISTING - $29.95/MO.
Get better results and attract more visitors!
Our enhanced business listing option gives you great results for very little cost.
With this type of account you get more exposure than a free listing, and can begin adding some content to your business proile. If you want to upload more content and maximize your exposure, try our Power Listing.
You will get the following with an Enhanced Listing:
PRINT PUBLICATIONS
THE WEST SIDE INDEX | WEEKLY NEWSPAPER
LOCAL COMMUNITY JOURNALISM FOR MORE THAN A CENTURY
THE GUSTINE PRESS-STANDARD | WEEKLY NEWSPAPER
THE TUESDAY REVIEW | SHOPPER PUBLICATION
1890
Newman and Crows Landing
95360, 95313
Distribution: Mailed First Class USPS to all paid subscribers each Thursday
as well as on news stands
1910 as The Gustine Standard
Gustine and Santa Nella
95322
Distribution: Mailed First Class USPS to all paid subscribers each Thursday
as well as on news stands
The Tuesday Review is our TMC (Total Market Coverage) shopper
publication
Newman, Gustine, Crows Landing, Santa Nella
95360, 95313, 95322
Distribution: Mailed First Class USPS to all addresses in our coverage area
JANUARY New Year’s Community CircleSuper Bowl Ad Promotion
FEBRUARYValentine’s Day Ad Promotion
MARCHSalute to Agriculture Special Edition
MARCH/APRILEaster Ad PromotionEaster Community CircleEaster Worship Guide
APRIL/MAYMother’s Day Ad Promotion
MAYSpring Mass MailerGraduation Community Circle
JUNEFather’s Day Ad PromotionSalute to Our Dairy Industry Special Edition
JULY4th of July FlagSizzling Summer Ad Promotion
AUGUSTBack to School Ad PromotionFootball Contest
SEPTEMBERNewman Fall Festival Special EditionOur Lady of Miracles Celebration Special EditionFootball Contest
OCTOBERFall Savings Ad PromotionFootball Contest
NOVEMBERRemembering Military and Veterans PromotionFall Mass MailerFootball ContestThanksgiving Community Circle
DECEMBEREarly Christmas Gift GuideLetters to Santa Special EditionChristmas Ad PromotionChristmas Worship GuideIn Memory FeatureChristmas Greetings Ad FeatureChristmas Community Circle
SPECIALEDITIONS &ADVERTISING
PROMOTIONS
Celebrating West Side
A Special Publication of Mattos NewspapersThursday, March 20, 2014
MMMMaMaaaattttttMaMMaatatttaMay,ay,ay,ayay,ay, yy, ay, ayaa MMMMMM
Celebrating Our
A Special Publication of Mattos NewspapersThursday, June 19, 2014
g
2015 ROP Rates & Mechanics
DiscountPercentage
10%
12%
14%
16%
18%
20%
22%
InchesPer Year
100
250
500
750
1,000
1,250
1,500
$7.20
$7.04
$6.88
$6.72
$6.56
$6.40
$6.24
RETAIL OPEN RATESWest Side Index &
Gustine Press-Standard$8.00
PER COLUMN INCH
The Tuesday Review$8.00
PER COLUMN INCH
West Side Index &Gustine Press-Standard
PLUS The Tuesday Review
$10.50PER COLUMN INCH
COLOR RATESWest Side Index &
Gustine Press-Standard$100.00
The Tuesday Review
West Side Index &Gustine Press-Standard
PLUS The Tuesday Review
$180.00
$100.00
INSERTION RATES
Minimum Size: 3” x 5”
Maximum Size:(folded to) 5.5” x 10”
Full Run RequiredCirculation Available Upon Request
$55.00PER THOUSAND
Rates (Per Column Inch)
Newspapersor Shopper
Newspapers and Shopper
$9.45
$9.24
$9.03
$8.82
$8.61
$8.40
$8.19
CONTRACT DISCOUNTS
NEWSPAPER ADVERTISINGSPECIFICATIONS
All print advertising is offset process.All ads (black & white and color) are at 85 line screen. Broadsheet page dimensions are 11 inch-es x 21 inches depth. Tabloid page dimensions are 10.125 inches x 10.5 inches depth.
RETAIL BROADSHEET : 6 COLUMN FORMAT
1 COLUMN ........... 1.729”2 COLUMNS ......... 3.583”3 COLUMNS ......... 5.437”
4 COLUMNS .........7.292”5 COLUMNS .........9.146”6 COLUMNS .........11”
SPECIAL SECTION TABLOID : 6 COLUMN FORMAT
1 COLUMN ........... 1.583”2 COLUMNS ......... 3.292”3 COLUMNS ......... 5.0”
4 COLUMNS .........6.708”5 COLUMNS .........8.417”6 COLUMNS .........10.125”
Special section advertising is sold in modular sizes of 1/9, 1/3, 1/4, 1/2, 2/3 and full pages.
MONTHLY ADVERTISING PACKAGESPRINT & ONLINE COMBINATIONYour Best Value!
PACKAGE
1PACKAGE
2PACKAGE
3PACKAGE
4NEW
BUSINESS PACKAGE
RETAIL VALUE: $288.95 SALE: $249.95/mo.
RETAIL VALUE: $356.95 SALE: $299.95/mo.
RETAIL VALUE: $553.95 SALE: $499.95/mo.
RETAIL VALUE: $900.95 SALE: $799.95/mo.
RETAIL VALUE: $602.14 SALE: $399.95/mo.
ALL PACKAGES EXCEPT NEW BUSINESS PACKAGE REQUIRE 6 MONTH MINIMUM COMMITMENT
For more information on opportunities to grow your business, contact our advertising department today!
TONI BUTERO, Advertising Director
O�ce (209) 243-8170
Mobile (209) 480-6700
Fax (209) 862-4133
email: [email protected]
1021 Fresno Street
P.O. Box 878
Newman, CA 95360
(209) 862-2222
M A T T O S N E W S P A P E R S
