Media KitApril 2019

200+ data personas 2.5m opted in members Rich 1st-party data

Digital Product of the year IABNZ, 2018

Kiwis trust us.In fact, we are the 3rd most influential New Zealand brand. (Ipsos, 2017)

Trade Me is NZ’s largest shopping site.With over 2.5 million opted in buyers and sellers.

Our data tells a billion stories.We know our audiences and can help you generate their awareness, create their interest and capture their intent.

Our audience

1.7 millionactive members

2.5 millionopted-in members

58 millionsessions per month

7.8 millionlistings

8000+total categories (28 main)

53% vs 47%male vs female members

Tuesdaybusiest day

17purchases per year

41average age

Google Analytics, February - April 2018

168,000DIYers

284,000Property Buyers

520,200Car Buyers

705,000SMEs

275,000Farmers

173,000New & Expecting Parents

Data Management Platform, Trade Me member data May 2019

56%Mobile7:35 mins duration

44%Desktop11:13 mins duration

Sessions Cross-device usage

Google Analytics, average of February - April 2018

30.4%Use both desktop & mobile

Our verticals

Property

1.1 million active users28 million page views

APP USERS

234,703 iOS

192,419 Android

Google Analytics, average of February - April 2019

3.1 million homepage views

Desktop

Motors

1.1 million active users47 million page views

APP USERS

262,417 iOS

216,638 Android

Google Analytics, average of February - April 2019

2.9 million homepage views

Desktop

Marketplace

2.1 million active users95 million page views

APP USERS

497,273 iOS

405,762 Android

Google Analytics, average of February - April 2019

1.4 million homepage views

Desktop

Jobs

415,500 active users7.6 million page views

APP USERS

110,207 iOS

108,294 Android

Google Analytics, average of February - April 2019

1.2 million homepage views

Desktop

Targeting

Smarter data solutionsCustomise our targeting solutions to meet your goals

Gender, age, bank provider, mobile phone provider, location (address, not IP), postcode, household, deprivation index.

Create your own custom built persona based on insights tailored to your needs and our first party data building blocks.

Target our members demonstrating the strongest intent to purchase: those who have added an item to their watchlist from a specified category.

Member Profile

Custom Audiences

WatchlistTargeting

Mobile

Keywords

Category

Retargeting

Make your brand a seamless part of the mobile shopping journey. Placements in web and app.

Searches on Trade Me illustrate our members’ purchasing intentions. We offer placements in search results and product listing pages.

We have over 400 categories across our verticals and sub-categories. Placements in category home pages and search results.

Keep your brand front and center and bring “window shoppers” back when they're ready to buy.

Data frommember profiles

EG: Under 40 years old,

Onsite Interest & intent indicators

Watchlisting property for sale,

Other variables

Time period (last 90 days),

PersonasOver 100 predefined audiences like: Farmers, Young Families, Pet Lovers and DIYers.

A persona.

First-home buyers

+ =+

=

Apartment Buyers

Lifestyle Property

Looking to Build

Commercial Property

First Home Buyers

Next Home Buyers

Property Investors

Property Buyers

Renters

Rental Intent

Property Movers

Property Personas

Car Buyers

Boy Racers

Used Car Buyers

New Car Buyers

Electric vehicles

High End Car Brands

Luxury Cars

Bikers

Boaties

Urban Utes

Caravaners

Hybrid & ElectricVehicle Interest

SUV, ute, hatchback, station wagon & 4WD Vehicle Preferences

Car Buyer Personas

Life Stages

Flatties

Rural Youth

Young Males

Young Females

Bridal Party

Young Families

Lifestyles

Affluent

Wealthy

Rural

Rural Women

Chinese LanguagePreference

New & Expecting Parents

Retirement Planner

Retiring

Retired

SMESMEs

Trade Me Business

Trade Me Agents

Tradies

Ramping Business

Home & Living Home Interiors

DIYers

BBQ Buffs

Garden Oasis

Man Cave

Food Lovers

FarmingFarmers

Dairy Farmers

Farm Vehicles

Beef Farmers

Sheep Farmers

Hobby & interestAutomotive Tinkerers

Campers

Fashion & Beauty

Gamers

Holiday Makers

Sports & recreationAdventure Sports

Campers

Watersports

Fitness Fanatics

Golfers

Musicians

Pet Lovers

Tech Heads

Creative Spirits

Horse Mad

Hunter Gatherer

Sports Fans

Team Sports

Yoga & Pilates

Snow Experiences

Ad placements

Nat

ive

+ Content-relevant placement means higher engagement+ Product available on the Yellow app and desktop

+ Ad matches site layout, fonts and graphics

Hom

epag

e

MRec or Half-page300x250 or 300x600

+ Premium homepage placements sit above the fold

+ 13.3 million page views each month

Google Analytics, August-October 2018

Mot

ors

Banner728x90

MRec300x250

Skyscraper160x600

Wallpaper1906x1000

Banner728x90

MRec or Half-page300x250 or 300x600

Home Page

Listing Page

Prop

erty

Home Page

Listing Page

Wallpaper1906x1000

Billboard970x250

Banner728x90

MRec or Half-page300x250 or 300x600

Prop

erty Skyscraper

160x600

In-search Display640x200

In Search Results

Jobs Banner

728x90

MRec300x250

Banner728x90

MRec300x250

Home Page

Listing Page

Mar

ketp

lace

Banner728x90

MRec300x250

Banner728x90

MRec300x250

Home Page

Listing Page

Right audience,Right time.

Your audience lives here. We’re here to help you reach them.

Get in touch with us