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MEDIA PACK 2017
MEDIA PACK 2017
RECHARGENEWS.COM2
Darius Snieckus, Editor-in-Chief, Recharge
What is Recharge? The wind and solar power markets are fast-moving — and evolving rapidly. You need to know what’s happening and why it matters — and you need to know it now. You need Recharge.
Our international team of experienced energy correspondents deliver breaking news, analysis, opinion and high-impact features from the industrial frontlines, all streamed through an industry-leading , multi-platform service. Recharge’s website and e-newsletters make sure the business intelligence you need reaches you 24 hours a day, whatever your time zone.
And the agenda-setting Recharge magazine brings you insightful writing on new energy business, ideas, and people in one page-turning dossier, landing on your desk six times a year.
The global clean-energy revolution is being won. Stay ahead of the competition with Recharge. Required reading for the renewable-energy industry
Join a market leader Recharge’s reputation as the world-leading news provider for renewables is unrivalled.
Reach senior decision-makers 96% of our subscribers are in management positions, and 24% head their companies.1
Speak to a captive audience Our magazine reaches over 10,000 readers every month, and our
website gets 41,060 unique visitors and 180,500 page impressions per month.
Target key markets Our services are used by companies across Europe, the US, Asia, Australasia and Latin America.
Target specific industries We have sector-specific web sections and newsletters for wind and solar subscribers.
Experience the benefits of multi-platform advertising Our services span print, digital and event communications.
Be sure your ads are relevant to people who see them Our subscribers pay for our services, so we know they think they are useful.
Get your ads noticed We have a high editorial-to-
Why advertise?
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Recharge London head office 100% wind-powered “Recharge is one of the most authoritative publications in the renewable-energy sector, but the company’s commitment to renewables extends beyond journalism. We are proud to award the WindMade label to Recharge’s UK operations” | Henrik Kuffner, chief executive, WindMade
advertising ratio, so your ads won’t be lost among others.
Benefit from our extensive promotional programme As well as attending around 60
international events annually, we are constantly improving how we attract new subscribers. 1 TNS Gallup
Website Round-the-clock news, analysis and commentary on international developments
Daily newsletters Keeping decision-makers abreast of recent changes in wind and solar
Weekly wind and solar newslettersThe week’s developments for each sector in one place
Sponsored Content Get your articles on the Recharge website
Magazine Features, opinion pieces and photojournalism on topics of vital importance to senior professionals
Recharge Thought Leaders EventsBringing together leading thinkers and influencers in our industry
Our products
All subscribers receive six magazine issues per year and common entry to all or sector-specific parts of the website.
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Recharge digital Our website offers users access to up-to-the-minute news, features, analysis and opinion on the renewables industry. Users can also search an archive of about 30,000 Recharge articles.
Advertisers on our website don’t just benefit from the large number of subscribers who make frequent visits to the site. They also have the unique opportunity to reach our wider online user base.
The site is an important resource for professionals and decision-makers across renewables sectors.
A range of advertising options offer flexible and targeted communications — now with sector-specific advertising options.
We make it easy for you to measure the success of your campaigns — you receive reports during a campaign and at its conclusion.
A leading renewables websiteFor 2017, Recharge has launched a brand new digital platform.
Designed around a philosophy of ‘depth and dimension’ of news coverage, the fully responsive site is easier to navigate and delivers desktop and mobile users with a more intelligent and dynamic online experience
As a leading renewable-energy industry site, rechargenews.com reaches both Recharge subscribers and a wider audience of renewables professionals. Rechargenews.com gets ever more popular, with new visitors arriving and page views increasing every week.
180,500page impressions per month
41,060unique users per month
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rechargenews.com home pageNew fully responsive site!
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Online specifications1. All news articles and archive are subscriber-access only. The home pages, news introduction pages, careers and events are open to all users.2. Maximum file size is 30Kb. Gif, jpg or Flash files are all accepted. Animated banners are limited to six panels each.3. All positions rotate, with a maximum of three advertisers per position.4. Daily email rates are for five editions of the newsletter.5. All advertisements should be emailed to [email protected].
rechargenews.com article page Newsletter
Pride-of-place position dominates
the newsletter
Cost-effective slot for getting your message across
Smartly placed in newsletter content
The daily newsletterRecharge digital newsletters are delivered free tof charge to thousands of newsletter subscribers, who choose to receive them daily or weekly. Subscribers also choose to receive news on either the solar or wind industry — or both.
NEW Website advertising prices (NKr)Screen <1000 desktop wide
Screen: 1000-701 desktop/landscape
Screen: 700-401 tablet/landscape/mobile
Screen: <401 Mobile
Monthly Home Page Rate
Monthly Wind Rate
Monthly Solar Rate
Super leaderboard 980 x 180 desktop format - responsive
desktop format - responsive 320 x 150 74,160 37,080 18,540
Sidekick 300 x 600 desktop format - responsive
desktop format - responsive 320 x 150 49,440 24,720 12,360
Medium rectangle 300 x 250 desktop format - responsive
desktop format - responsive 320 x 150 37,080 18,540 9,270
Panorama 980 x 120 desktop format - responsive
desktop format - responsive 320 x 150 24,720 12,360 6,180
Billboard 1 980 x 300 desktop format - responsive
desktop format - responsive 320 x 200 22,250 11,120 5,560
Billboard 2 980 x 300 desktop format - responsive
desktop format - responsive 320 x 200 22,250 11,120 5,560
NEW Newsletter advertising prices (NKr)Screen size Comments Daily email Rate Weekly Wind Rate Weekly Solar Rate
Top Banner Newsletter 588 x 150 Only newsletter 18,540 12,360 6,180
Newsletter Square 180 x 150 Only newsletter 12,980 8,650 4,330
Newsletter Medium Rectangle 300 x 250 Only newsletter 10,380 6,920 3,460
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Sponsored content rates (NKr)1 week 33,000
1 month: 10%* 118,800 3 months: 20%* 316,800 6 months: 30%* 554,400 12 months: 50%* 792,000
Enhance your brand visibility by telling your story through Recharge’s new sponsored editorial content packages. Branded articles supplied by you will appear among the editorial on Recharge’s superb new digital platform and in our newsletters, creating a unique opportunity to get your message across to the thousands of senior renewables executives around the world who read our content daily. What you get
Headline plus short four-line introduction plus image run across the site. The home page, article pages and newsletter all have exclusive sponsored content positions
Link through to sponsored content page containing your article and images.Alternatively, the introduction can be linked to your website
Why use Recharge’s content marketing?
Excellent for creating and increasing brand awareness
Establishes authority and thought leadership
Creates engagement with potential customers
Drives website traffic and referrals
Capitalises on Recharge’s strong SEO-optimised site and high Google ranking
Content isn’t stopped by ad-blocker software
Significantly more space for messaging than conventional online advertising
How to use it Capitalise on trends by quickly adapting content
Promote white papers, webinars and newsletters
Draw attention to online resources
Review products and services
Explain technical advances
Preview events and exhibition stand content
Tell brand stories
These are just a few ideas of how content marketing can work for your business.Ask us for tailor-made recommendations! What we need1. Headline: one line with max 30 characters
including spaces or two lines with max 60 characters including spaces
2. Introduction paragraph: up to 40 words (with one-line headline) or 25 words (with two-line headline)
3. Two photos: minimum resolution of 72 dpi
NEW Sponsored content
Your sponsored content will appear on our home page
*discount compared to weekly rate
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Event dailies keep delegates at conferences, summits and exhibitions informed of the latest industry news — from the event and beyond. Recharge is responsible for producing official event dailies for some of the most prestigious industry events.
Whether your goal is to advertise your presence at an event, build brand awareness, promote products and services or recruit staff, our officialdailies are an excellent way of bringingyour message to aninternational audience.
Front page Full page 1/2 page 1/4 horizontal 1/4 page vertical
(All sizes in mm) 100(H) x 230(W) 297(H) x 230(W) 146(H) x 230(W) 74(H) x 230(W) 297(H) x 67(W)
Front page 56,444 - - - -
Text page - 50,058 25,029 12,515 12,515
Inside front cover - 75,087 - - -
Back page inside cover - 72,584 - - -
Back page - 100,116 - - -
Print rates per day (NKr)
Contact | [email protected]
Official event dailies in 2017
AWEA WINDPOWER 2017 SHOW DAILY22-25 May, Anaheim, USA America’s largest wind energy conference and exhibition
OFFSHORE WIND ENERGY 2017 SHOW DAILY6-8 June, LondonWindEurope’s biannual offshore expo, now combined with Renewable UK’s Global Offshore Wind event
WINDEUROPE ANNUAL EVENT 2017 SHOW DAILY28-30 November, AmsterdamEurope’s leading wind-energy event and International platform for the wind industry
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Official event dailies
Published six times per year, Recharge magazine is respected and influential across the wind and solar industries, providing senior professionals with thought-provoking features and analysis of issues that have an impact on their business. With high-quality production and design, contributions from influential
thinkers and world-class photojournalism, it is a must-read for anybody contributing to or wanting to stay abreast of the rise of renewables, and puts advertisers at the heart of the industry.
High editorial-to-advertising ratio means your ads stand out
Your adverts will be seen by over 10,000 readers globally every month, and the magazine’s long shelf life increases exposure
As well as reaching subscribers, the magazine is distributed at key industry events during the year (see overleaf)
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Who are they? 24% Senior Management 19% Business Development Management22% Sales and Marketing Management17% General Management11% Specialist Management
How much influence do they have? 58% Influence the company’s
strategic direction33% Final authority for some elements of
company expenditure30% Responsibility for one or more
departments14% Final authority for the company’s major
capital expenditure
Our subscribers
78% agree that Recharge is beneficial for managers in the renewable-energy business 96% of subscribers are in management, with 24% at the top of their companies
87% of respondents rate Recharge as a good publication
64% of subscribers prefer reading Recharge to any other industry publication
82% state that Recharge has helped them or their company identify leads or business opportunities
Recharge magazine
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Booking and technical specifications1. Advertisements should be booked by the 15th of each preceding month.2. All advertisements must be CMYK, 300dpi and include 3mm bleed with crop marks.3. Advertisements should be produced in print-ready PDF format.4. All advertisements should be emailed to [email protected]. Full production facilities are available at no extra charge.
Frequency discountA 5% discount for three advertisements and a 10% discount for six advertisements.
Print rates (NKr)
Classified
1/2 page
Classified
1/4 page
Full page
1/2 page
1/4 page horizontal
1/4
pag
e v
ert
ical
Classified full page (mm)
Classified 1/2 page (mm)
Classified 1/4 page vertical (mm)
260(H) x 190(W) 128(H) x 190(W) 128(H) x 93(W)
37,544 18,772 9,386
Insert prices Start-up cost 50,000 Price per gram 1,500
Classified
full page
Full page (mm) 1/2 page (mm) 1/4 page horizontal (mm)
1/4 page vertical (mm)
297(H) x 230(W) 146(H) x 230(W) 74(H) x 230(W) 297(H) x 67(W)
Text page 50,058 25,029 12,515 12,515Inside front cover 75,087 - - -Back page inside cover 72,584 - - -Back page 100,116 - - -Page 3, 5, 7 70,081 35,041 17,520 17,520Page 9, 11, 13 65,075 32,538 16,269 16,269
How many of them have major or final influence on purchasing?
29% Research & Development20% Construction/Fabrication16% Raw Materials38% Recruiting25% Finance/Legal/Insurance/
Services Control25% Production/Safety/Environmental
Where are they? 34% Europe27% Americas15% UK12% Asia10% Australasia2% Other Source | TNS Gallup
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Recharge at major industry eventsRecharge has a strategic alliance with leading trade organisations such as GWEC, WindEurope, Solar Power Europe, AWEA and IRENA.
As part of this collaboration, Recharge magazine will be distributed at all high-level seminars and forums organised by these associations.
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Industry events schedule 2017 v Recharge magazine schedule
JANUARY/FEBRUARYWorld Future Energy Summit 2017 (including Solar Expo) 16-19 January, Abu Dhabi
Scottish Renewables Offshore Wind Conference and Exhibition 23-24 January, Glasgow
Winterland 6-8 February, Skellefteå, Sweden
Windforce Baltic Sea 8-9 February, Tallinn, Estonia
Recharge Thought Leaders Summit 201722-24 February, Holmenkollen, Oslo
World Smart Energy Week 2017 (including PV Expo 2017, Wind Expo 2017, Int’l Smart Grid Expo 2017) 1-3 March, Tokyo
Mexico Wind Power 2017 (GWEC event) 1-2 March, Mexico City
MAYAWEA WINDPOWER 2017 22-25 May, Anaheim, USA
Official event daily, AWEA Windpower 2017
Windforce Conference 9-11 May, Bremerhaven, Germany
MARCH/APRILSolarPower Europe Summit 2017 7-8 March, Brussels
Windergy India 2017 (GWEC event) 25-27 April, New Delhi
Clean Energy Summit 2017 25-27 April, London and Hannover Messe
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SEPTEMBER/ OCTOBERSolar Power International 10-13 September, Las Vegas
Husum 2017 12-15 September, Husum, Germany
China Wind Power 2017 17-19 September, Beijing
JUNE/JULY/AUGUSTOFFSHORE WIND ENERGY 2017 (WindEurope/RenewableUK event) 6-8 June, London
Official event daily, Offshore Wind Energy 2017
Intersolar Europe 30 May–2 June
Intersolar North America 11-13 July, San Francisco
Intersolar South America 22-24 August, São Paulo
Brazil Windpower 2017 29-31 August, Rio de Janeiro
NOVEMBER/ DECEMBERWINDEUROPE ANNUAL EVENT 2017 28-30 November, Amsterdam
Official event daily WindEurope Annual Event 2017
WINDABA (GWEC event) 14-16 November, Cape Town
Intersolar India 5-7 December, Mumbai
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There is a need for the renewables sector to find innovative approaches to the challenges it faces. With this in mind, we created the Recharge Thought Leaders, which brings together leading thinkers and influencers in our industry to contribute towards finding new solutions. The group includes the chief executives of
developers, utilities and equipment suppliers,
as well as policymakers, corporate energy buyers, industry associations and investors — who write thought-provoking opinion columns for our digital platform and magazine, and meet at our annual summit and contribute to our roundtables throughout the year.
rechargenews.com/ThoughtLeaders
Adam Bruce, Global Head Corporate Affairs, Mainstream Renewable Power
Alessandra Marinheiro, CEO, ContourGlobal Latam
Alfredo Parres, Group Senior Vice-President, ABB
Anders Rebsdorf, Director, Envision Energy
Anders Runevad, President and CEO, Vestas
Andrew Garrad, Member, DNV GL Energy supervisory board
Andrew Jamieson, CEO, Offshore Renewable Energy Catapult
Andrew Schifrin, Partner, Dentons
Andy Kinsella, Executive Director and Group Chief Operating Officer, Mainstream Renewable Power
Anne McEntee, President & CEO Renewables at GE Power & Water
Arto Lahtela, CEO, Moventas Group
Bjørn Haugland, Executive Vice President and Chief Sustainability Officer, DNV GL
Bob Olsen, Director of Corporate Marketing, DuPont Photovoltaic Solutions
Bruce Valpy, Founder and Managing
Director, BVG Associates
Carlo Cecchi, Director of Business Development, The Switch
Chris Wissemann, CEO, Fishermen’s Energy
Cosmin Laslau, Senior Analyst, Lux Research
Cliff Harris, Vice-chairman of WindEurope, and general manager, EMEA, at GE Renewable Energy
Dan Shreve, Partner at MAKE Consulting
Dana Younger, Chief Renewable Energy Specialist, International Finance Corporation
Danny Kennedy, Managing Director at CalCEF, Co-founder and former President of Sungevity
David Clarke, CEO, Energy Technologies Institute
Dima Rifai, CEO, Paradigm Change Capital Partners
Eicke Weber, Director, Fraunhofer Institute for Solar Energy Systems ISE
Eitan Parnass, Director General, Green Energy Association of Israel and Secretary of Global Solar Council
Élbia Silva Gannoum, Executive
President, ABEEólica
Felicity Jones, Partner, Everoze
Francesco Starace, CEO, Enel Group
Frederik Mowinckel, Director, Turquoise International Limited
Hans-Josef Fell, Former Green Party Member of Parliament, Germany
Hans-Dieter Kettwig, Managing Director, Enercon
Hebert Nascimento, Managing Director, Latin America, K2 Management
Henrik Bæk Jørgensen, Head of Product Management at MHI Vestas Offshore Wind
Henrik Stamer, CEO, K2 Management
Henrik Stiesdal, former CTO of Siemens Wind Power
Ian Mays, CEO, RES Group
Ignacio Sánchez Galán, Chairman and CEO, Iberdrola
James Watson, CEO, SolarPower Europe
Jason MacDowell, Manager of Renewables, GE Energy Consulting
Jens Frederik Hansen, CEO, A2SEA
Jens Jakobsson, Senior Vice
President, Dong Energy
Jeremy Sainsbury OBE, CEO, Natural Power
Jochen Kreusel, Head of the Smart Grids Segment Initiative, ABB Group
José Luis Blanco, COO & Deputy CEO, Nordex/Acciona Windpower
Juan Amate Lopez, Head of Offshore Technology, Iberdrola Engineering & Construction
Kirk Edelman, CEO, Siemens Financial Services
Laszlo von Lazar, General Manager, Offshore Projects, Bechtel
Lei Zhang, Founder and CEO, Envision
Lorry Wagner, President, Lake Erie Economic Development Corporation
Luis Álvarez, General Manager, Adwen
Ma Xiaohui, Business Director, Middle East & North Africa, Goldwind International Holdings
Markus Tacke, CEO, Siemens Wind Power and Renewables
Mathias Becker, CEO, Renova Energy
Mauricio Tolmasquim, former president, Brazilian Energy Research Agency, EPE
Recharge Thought Leaders
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Recharge Thought Leaders
Thought Leader events sponsorship
Business challengesStand out from the competition: In today’s business environment, distinguishing yourself from the crowd is more important than ever. Businesses large and small seek to heighten their visibility in the marketplace, shape attitudes and build personal relationships with current and future clients.
The solutionWhen sponsorships are strategic and well-conceived, they can boost both short-term and long-term growth. They raise brand awareness, create positive PR and promote good relations with clients. Sponsorship provides your organisation with a unique opportunity to
create and enter into dialogue with opinion formers and policymakers. It allows you to differentiate yourself from the competition.What makes sponsorship of our events so
effective? It is simply our attention to what our sponsorship clients want, expect and value. Our tailored sponsorship packages help them achieve their objectives, whether they are looking to make a presence in the conference hall, host a networking function or make a mark with specific conference material. The quality of our delegates and speakers is well known — whether you are looking to develop business in a region or sector, or simply want an association with an industry hot topic, our targeted events can make it happen.
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Contact | [email protected]
Michael Lewis, Managing Director Climate and Renewables, E.ON
Michael Hannibal, CEO, Siemens Offshore Wind Power
Mika Ohbayashi, Director, Japan Renewable Energy Foundation
Mike Garland, CEO, Pattern Energy
Mike Grunow, Vice President, Moventas Group
Neil Auerbach, Managing Director, Hudson Clean Energy Partners
Nick Chronias, Head of Private Placements at First Avenue Partners
Oliver Schäfer, President of SolarPower Europe and Market Development and Policy Director, SunPower
Paul de la Guérivière, President, Ideol
Peter Poon, CEO, Romax
Philip Totaro, Founder & CEO, Totaro & Associates
Robert Todd, Managing Director, Renewables, HSBC
Rodrigo Lopes Sauaia, Executive Director, Brazilian PV Solar Energy
Association, Absolar
Ross Wigg, Vice-President, Renewables, Lloyd’s Register
Salvatore Santoro, Managing Director/Head of Investment Banking, Sweden, at DNB Markets
Sean Whittaker, Renewable Energy Consultant, International Finance Corporation
Simon Currie, Global Head of Energy, Norton Rose Fulbright
Stephen Prince, President & CEO, Younicos
Steve Sawyer, Secretary-General, Global Wind Energy Council
Sven Lindström, CEO, Midsummer
Tom Kiernan, CEO, American Wind Energy Association
Tulsi Tanti, Chairman, Suzlon
Tyler Ogden, Solar Analyst, Lux Research
Wu Gang, Chairman, Goldwind
Xabier Viteri, Renewables Business Director, Iberdrola
Thought Leaders RoundtablesIn 2017, we will hold five strategic Thought Leaders roundtables aligned with key industry events:
February 2017Recharge Thought Leaders Summit 2017, Oslo, Holmenkollen, Norway
In 2017, the Recharge Summit will again bring together leading voices from the wind, solar, oil & gas, hydropower
and energy-storage sectors, along with key financiers and corporates and leading industry bodies. The big issues up for debate
will include the anticipated changes to global markets and how the new energy realities will take shape as the world leaves behind fossil fuel in favour of increasingly decentralised energy systems.
May 2017Recharge Thought Leaders Roundtable at AWEA Windpower 2017, Anaheim,
California, USA
June 2017Recharge Thought Leaders Roundtable at Offshore Wind Energy 2017 (Wind Europe and RenewableUK event), London
August 2017Recharge Thought Leaders Roundtable at Brazil Windpower Rio de Janeiro, Brazil
November 2017Recharge Thought Leaders Roundtable at WindEurope Annual Event, Amsterdam
Participants at Holmenkollen 2016
London7th Floor, 125 Wood Street, London EC4A 4AB, United Kingdom
T. +44 20 7645 2300F. +44 20 7796 1946
OsloCourier/visiting address:Christian Krohgs gate 16,Oslo, Norway
Mailing address:PO Box 1182 Sentrum,NO-0107 Oslo, Norway
T. +47 24 10 17 00F. +47 24 10 17 10
StavangerCourier/visiting address:Reider Berges gate 9,4013 Stavanger, Norway
T. +47 51 93 87 80F. +47 51 93 87 81
[email protected] | rechargenews.com
RECHARGE is part of NHST Media Group
PDFs of this media pack are available in four currencies (¤, US$, GBP, NKr).
