Copyright HeroesTogether Lets

Together Lets→ Involves everyone

Slogan

→ “Together lets realise the consequences of copyright infringement and piracy”

this is what the campaign would like to achieve

Since the Beginning → Suited better to the right people

Webpage → Images

→ Video Clips

→ Further Detail

→ Simple

→ Information is Easy to Find

→ Informative

Webpage Above the fold

Webpage Below the fold

Webpage Below the fold

Webpage Below the fold

Logo

→ Basic

Twitter Page

→ People between the ages 15 and 18 tend to use Twitter quite often

2 Minute Cinema Advert→ Engage the audience → Realistic→ Unscripted

Rough Idea

Magazine

→ Front Cover→ Contents Page→ Double Page Spread ● On the Cinema Advert→ Creative Techniques ● Bright Colours

Survey

→What People Think About Our Campaign● How it Makes Them Feel● What it Makes Them Think→ Different Genders→ Different Ages