Copyright HeroesTogether Lets
Together Lets→ Involves everyone
Slogan
→ “Together lets realise the consequences of copyright infringement and piracy”
this is what the campaign would like to achieve
Since the Beginning → Suited better to the right people
Webpage → Images
→ Video Clips
→ Further Detail
→ Simple
→ Information is Easy to Find
→ Informative
Webpage Above the fold
Webpage Below the fold
Webpage Below the fold
Webpage Below the fold
Twitter Page
→ People between the ages 15 and 18 tend to use Twitter quite often
2 Minute Cinema Advert→ Engage the audience → Realistic→ Unscripted
Rough Idea
Magazine
→ Front Cover→ Contents Page→ Double Page Spread ● On the Cinema Advert→ Creative Techniques ● Bright Colours
Survey
→What People Think About Our Campaign● How it Makes Them Feel● What it Makes Them Think→ Different Genders→ Different Ages