LEAD FACULTY:

Dr. Pamela Rutledge prutledge@fielding.edu

Dr. Jerri Lynn Hogg jhogg@fielding.edu

The problem

I trust friends more than I

trust you I expect to participate

I want social connection

I want to be entertained in exchange for my attention

I’m impatient

We can help

•  Don’t just solve problems •  Learn core psychological principles •  Anticipate, don’t follow •  Be prepared no matter what the message,

brand or technology.

Marshall McLuhan, 1999

Control over change is moving not with it

but ahead of it.

Anticipation gives the power to deflect and

control force.

The answer:

Brand Psychology

& Storytelling

Audience Engagement &

Persona Development

Elective

Define Your Brand

Telling the Story

Design for Participation

Brand Psychology

& Storytelling

Audience Engagement &

Persona Development

Elective

Find Your Audience

Learn How to Listen

Have Maximum Impact

Brand Psychology

& Storytelling

Audience Engagement &

Persona Development

Elective

Electives

•  MSC-560 The Psychology of Social Media Strategy –  How the Internet and social technologies have reshaped

society by transforming information distribution and human connection.

•  MSC-552 Global Media and Social Advocacy –  A global perspective explores ways in which global

broadcast and narrowcast media make an impact in society, and how these media are harnessed to actively promote the advancement of social concerns.

•  MSC-555 Positive Psychology and the Social Entrepreneur –  How can media serve to promote the development of

these qualities at the individual, group, and organizational level.

Courses Total

321 Required Elective

Requirements

Putting the Pieces Together

Benefits

•  New skills and knowledge that apply no matter what the market or technology

•  Ability to cut through noise •  Think transmedia •  Deliver what customers want (not what you

think they need) •  Expand your career potential

Studying Media Psychology

•  You will learn the core psychological principles that are applicable no matter what the message, brand or technology.

Learn, Evaluate, Create

Who is this for?

advertising

business

healthcare

entertainment

design

politics non-profits

social change agents

education

marketing

Who are we?

Dr. Pamela Rutledge prutledge@fielding.edu Faculty, Fielding Graduate University Director, Media Psychology Research Center Advocate for media psychology and the power of mobile technologies to change lives Passionate about applying storytelling to media and technology use and development

Dr. Jerri Lynn Hogg

Faculty, Fielding Graduate University President, APA Society for Media Psychology & Technology Advocate for media literacy and online education Passionate about psychology to the development and use of mixed reality applications

Things to Know

•  Courses are 12 weeks •  Student enrollment capped at 10 per class •  Students and faculty participate in weekly

discussion forums •  All courses earn academic credit that can be

transferred into the full MA degree program •  For questions about admissions requirements

and financial aid: –  MSCadmission@fielding.edu

For more information about the certificate content contact Dr. Rutledge or Dr. Hogg or see: www.audiencepsych.com For admissions requirements, application process and financial aid, contact: MSCadmission@fielding.edu

Dr. Pamela Rutledge prutledge@fielding.edu

Dr. Jerri Lynn Hogg jhogg@fielding.edu