What kind of media institution might distribute your product

and why?

Question 3

• The two main magazine production and distribution companies are ‘emap’ and ‘IPC’.

• IPC seems to be the more widely heard of company.

Magazine Distribution

• Emap is a business-to-business multiplatform media group, whose brands inform, inspire and connect within the sectors they operate in. For millions of people across the globe involved in the built environment, retail, media, fashion, health, education, government and automotive sectors, Emap provides essential news, analysis and access.

• Emap maintains an undiluted focus on content and product quality across online and offline publications, conferences, awards, exhibitions, festivals, data and intelligence services. This enables the sharing of best practice, ideas and inspiration, for better, more timely, more informed decisions. Emap gives business professionals the commercial understanding and access to the people and organisations they need to do their jobs better.

• Emap’s ethos is routed in innovation, in making brave decisions for a better offering that meet and exceed customer demands intelligently and proactively. We are committed to giving those who rely on us the best in networking, information or stimulation.

• We depend on the imagination and passion of our people to invent and develop our brands, and drive our business forward. Personal accountability is at the centre of Emap, which means Emap employees are empowered to create the kind of timely, dynamic products our customers find essential.

EMAP Limited

• IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month.

• IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound,Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

• Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire andInStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home,Livingetc and housetohome.

IPC Media

• The magazine I focused on mainly for my research and planning was ‘Gramophone’. I have taken many ideas from it and think my magazine would be competing in the same genre. The institution that publishes Gramophone would most probably publish my magazine as well.

Magazine Research

• Haymarket Media Group is the largest privately-owned publishing company in the United Kingdom. It also has offices in Australia, China, Germany, Brussels, India, Japan, Singapore and the USA.

• It started out as Cornmarket Press in the 1950s. Clive Labovitch and Michael Heseltine – later a minister under Margaret Thatcher and Deputy Prime Minister under John Major – who had met at university started out with the 1957 Directory of Opportunities for Graduates and in 1959 relaunched Man About Town , which was to become an influential (though unprofitable) men's consumer magazine. The company failed in its relaunch of the British news weekly Topic, the title closing at the end of 1962, within three months of the takeover. The partners split in 1965, with Heseltine renaming his half of the business Haymarket Press to publish Management Today. The company was renamed Haymarket Publishing and, due to its growing presence in online media and live events, it was rebranded as Haymarket Media Group in 2007.

• Haymarket has publications in the consumer, business, professional and customer sectors, both print and online. It also operates exhibitions allied to its own publications, and on behalf of organisations such as the BBC. Haymarket is also active worldwide.

• In the UK, its main offices are located in Hammersmith and Teddington, both in London, with additional offices in Gloucester and Daventry.

Haymarket Media

• IPC Media are a huge multi-national company who publish and distribute hundreds of magazines annually.

• The risk of a loss rather than profit would be accepted easier than a smaller distributor such as Haymarket.

• I would expect IPC to distribute my magazine ‘Classical’.

Distributing my Magazine