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Media Resources Discounted for 4A’s Members
Media Resources
Discounted for
4A’s Members
1
Expanded Discounts for Media Resources
Offered to 4A’s Members The aim of research, whether manual or online, is to insure that advertising dollars are being spent wisely
to reach the right people at the right time at the lowest cost. With more data available every day, the
challenge facing media planners is to find the right sources needed to construct and evaluate media
campaigns using all available media outlets. The cost of producing and placing advertising is increasing
while, at the same time, audiences are decreasing because of fragmentation. This makes media research
and other resources more important than ever to clients of all sizes. Subscribing to these services gives
credibility and professionalism to the decision-making process. What are the benefits of subscribing to
these services?
Knowledge about more media/marketing alternatives
Access to extensive databases
Information comparable to that available to advertisers.
This is an update of the media resources companies that offer special discounts to 4A‘s members; most
offers are good until December 31, 2014. Please note that details of services and discounts listed are
provided by the individual companies. Be sure to identify yourself as a member of 4A’s when contacting
these companies. If you are interested in a company that is not listed, please contact the 4A‘s and we will
attempt to secure a discount.
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Table of Contents
@media ........................................................................................................................................... 4
Ad-ology Research.......................................................................................................................... 5
Advantage Software Company, Inc. ............................................................................................... 7
Anderson Associates ..................................................................................................................... 10
Arbitron Software Suite ................................................................................................................ 11
Audit Bureau of Circulations (ABC) ............................................................................................ 12
BPA Worldwide (BPA) ................................................................................................................ 13
Certified Audit of Circulations, Inc. (CAC) ................................................................................. 14
COREMedia Systems ................................................................................................................... 15
Digital Place-Based Advertising Association (DPAA) ................................................................ 16
Fuimus Corporation ...................................................................................................................... 17
GfK MRI ....................................................................................................................................... 19
Hall‘s Magazine Reports, LLC ..................................................................................................... 20
Harris Corporation, Broadcast Communications .......................................................................... 21
The Institute for International Research (IIR) .............................................................................. 23
Kantar Media│Audiences ............................................................................................................. 25
Kantar Media│Compete ............................................................................................................... 27
Kantar Media│Intelligence ........................................................................................................... 28
Kantar Media | SRDS .................................................................................................................... 29
MarketingPilot AMS ..................................................................................................................... 30
The Media Audit ........................................................................................................................... 32
Media Buying Academy ............................................................................................................... 33
Media Framework ......................................................................................................................... 35
Multicultural Marketing Resources, Inc. ...................................................................................... 37
National Association of Broadcasters — NAB Store ................................................................... 39
Netpop: Social Advertising and Consumer Insights ..................................................................... 40
OAAA ........................................................................................................................................... 41
Paradigm Software Technologies Inc. .......................................................................................... 42
Paragon Media Inc. ....................................................................................................................... 44
Persuadable Research Corporation ............................................................................................... 46
Red Books ..................................................................................................................................... 47
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SQAD ............................................................................................................................................ 48
Verified Audit Circulation ............................................................................................................ 49
Workhorse Software Company ..................................................................................................... 50
Index of Companies by Category .............................................................................................. 51
4
@media A division of Management Science Associates
www.msa.com
@media offers turn-key EDI solutions for the cable and broadcast industry regardless of which
traffic and billing system is used. Our system can read, translate and transmit invoices and
inventory to your trading partners. We can identify any validation errors that keep data from
transmitting and will communicate that to your team. We also provide troubleshooting and
resolution assistance. Once files are transmitted, @media tracks their status to ensure that the
data has been picked up by the trading partner‘s system. This is offered as both a software
solution called EDI Coordinator and also as a fully supported EDI service through our @media
EDI Service Bureau.
@media offers a 10 percent discount on first year EDI Coordinator license fees for 4A’s
members. Members must mention the discount at the time of purchase to receive the
reduced license fee.
Contact:
Susan M. Stiger
Senior Client Operations Manager
@media/MSA Media 6565 Penn Avenue
Pittsburgh, PA 15206
Phone: (412) 362-2000
Fax: (412) 441-6272
E-mail: [email protected]
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Ad-ology Research www.ad-ology.com
Ad-ology is the science of customer insights for effective advertising and marketing. Our affordable
research focuses on the specific demographic, psychographic, geographic, or vertical market segments
most likely to be your best customers — as well as their needs, wants and what motivates them.
Ad-ology Research is used by over 2,000 advertising agencies, media companies, and corporate
marketing departments across North America and is sourced by leading trade and consumer media.
Buy single reports through our Research Store at www.Ad-ology.com or subscribe to Ad-ology PRO for
the best value. Ad-ology PRO gives you unlimited access to:
All relevant, exclusive Ad-ology primary research
All U.S. markets for Industry Marketing Insights
All U.S. markets for Consumer Spending Forecasts
Access to the entire library of Audience Interests and Attitudes and Media Influence on
Consumer Choice reports
Nine categories of demographics with customizable boundaries.
Ad-ology Research Reports:
Audience Interests & Attitudes: Affordable psychographic data. Each report analyzes 67 topics of
interest and reports are available for more than 300 customer types.
Industry Marketing Insights: The New Business Scouting Report for Agencies. Get smart fast
with advertising and marketing insights on over 400 B2C+B2B industries.
Media Influence on Consumer Choice: Reveals how much influence 20 different types of online,
traditional and social media have on purchasing decisions. More than 25 topics are currently
available.
Consumer Spending Forecasts: Connect with the customers who spend the most on what you
have to sell with estimates and analysis of annual consumer spending on your choice of 600+
products/services, plus five-year projections. Available for your choice of 210 television markets or
330 metro markets.
Attitudes on Agencies: Connect with your clients by better understanding them better. This special
report studies 326 chief marketers in the U.S. that employ at least one outside firm. Learn what clients
are looking for when hiring a new agency plus their biggest frustrations and forecasts of marketing
budget expenditures and goals.
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Small Business Marketing Forecast. Find out what U.S. small business owners think about
their sales, advertising, online marketing and social networking. This is the largest small business
marketing study of its kind with a sample size of 1,100 small business owners.
4A’s Member get 10 percent off any subscription package or single report purchase at
www.ad-ology.com with the code AAAA.ORG.
Contact:
Barry Shawgo, General Sales Manager
Ad-ology Research
600 N. Cleveland Avenue – Suite 260
Westerville, OH 43082
Phone: (614) 794-0500, ext. 105
Fax: (800) 548-4223
E-mail: [email protected]
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Advantage Software Company, Inc. www.gotoadvantage.com
4A’s Member Discount: 15 percent off license fees for any size in-house (non-hosted) system.
The Advantage Agency Management system automates all aspects of agency operations including
project management, media management, accounting, client and job profitability, employee
productivity, and internal communications. The entire agency workflow process is streamlined to ensure
higher productivity and efficiency. Advantage is a native Windows application utilizing MS SQL Server
but also provides browser-based access to key applications and tools through Webvantage and
Webvantage Client Portal.
The Webvantage Desktop includes a configurable interface that enables each user to select various
―widgets‖ that display snapshots of important information ―as of now,‖ including financial metrics,
project status, media deadlines, workload management, and more. As updates and notifications are
pushed to the desktop, alerts are sent to the user through pop-ups, e-mail, and/or the ―My Alerts‖ widget.
Those that prefer to use mobile devices can access alerts and supported browser-based applications
through tablets and smartphones.
Browser-based applications such as project estimating, purchase orders, electronic job jacket, project
schedules, time sheets, expense reports, alerts, document management, electronic A/R statements, and
the interactive project and media calendars empower all of your associates and facilitate overall
agency efficiency.
Webvantage Client Portal is a tightly controlled browser-based tool designed to enable agency clients
to review creative, access alerts, approve and comment on job estimates, media estimates and other
items sent for approval.
Advantage Reporting delivers information through several options: Standard Reports and Forms,
Webvantage Browser-Based Reports, User-Defined Reports, and the Custom Reports Library. Reports
may be printed to external programs or may be sent via the ―Auto E-mail PDF‖ feature.
Advantage ―Hosted‖ is a fully hosted version of Advantage. You can access Advantage from anywhere
without the maintenance and expense associated with in-house systems.
Project Management:
Electronic job jacket including specifications, versions, change orders, creative briefs, job costs,
budget, billing history, media buys, media specifications, and more. Ability to scan and attach
external documents through the document manager.
Estimating from templates or job history with unlimited quotes and revisions. Includes vendor
quoting capabilities and flexible printing options.
Scheduling from templates including automatic calculation of due dates, task and role-based
assignments, workload management tools, calendars, milestones, phases, and easy updating features.
Multiple queries for accessing job status, job costs, billing, employee, estimate and other information.
Electronically deliver purchase orders and other forms directly to vendors or clients without printing.
Campaign forecasting and budgeting application.
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Media Management:
Broadcast estimating and buying features include broadcast month, calendar month, and daily unit
types to support cable or network buys. Complete integration with broadcast planning and
management systems are available and include Strata, CoreMedia, and SmartPlus.
Comprehensive Print estimating and buying applications include access to media specifications,
delivery information, and unlimited rate cards. Print includes magazine, newspaper, inserts, and
features to accommodate direct mail media.
Separate Internet and out-of-home estimating and buying applications are also available containing
appropriate features based on the media type.
Generic import from Excel allows media orders to be created electronically from various sources that
can provide data in this generic format.
Billing:
Billing command center that streamlines the entire billing process.
Online billing approval, multiple billing worksheets, and draft invoices are available.
Billing rate hierarchy is completely user-definable to accommodate any rate scenario.
Extremely flexible billing options and control at the product level.
Advance billing that includes estimate billing and ―free style‖ methods. Monthly or user-defined
recognition of revenue and costs with complete audit trail.
Easy-to-use ―billing adjustments and transfers‖ application that maintains a complete audit trail.
Customizable invoice formats and the ability to send invoices or invoice data electronically.
Accounting/Financial:
Real-time, intuitive accounting applications that streamline and expedite daily and month-end processes.
Powerful report generator for flexible financial and accounting reports. Time-saving imports available for
items such as shipping bills, income only items, cleared checks, payroll and journal entries. General
ledger and accounting queries include extensive drill-down capabilities. Full audit trail on all transactions;
historical data may be kept long-term. Export/link of general ledger data to other systems such as
Hyperion.
Communications:
An automatic communication system is available for agency-wide ―Alerts.‖ Associate events, topics,
documents and files to clients, campaigns, or jobs; comment, track, and collaborate on associated
items. Alerts can be sent internally, or can include clients through Webvantage Client Portal.
Management Reporting Includes:
Company/Office, client and job profitability with automatic allocation of overhead expenses.
Division, product, and A/E profitability. Employee productivity analysis. Client time analysis. Client
budgeting and forecasting at multiple levels. Service fee analysis and automatic reconciliation.
Cost of the Software:
Pricing is based on concurrent usage (in house) or per seat (Hosted). Several pricing options are available
including flat fee purchase or monthly fee; call for quote. Implementation services via telephone are
included in the price of the software.
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Agency size, by number of employees, for which the system is designed:
Current base of more than 650 agencies ranging from 15 to 1,200 employees.
Contact:
Ellen Coulter
President
The Advantage Software Company, Inc.
119 Backstretch Lane
Mooresville, NC 28117
Toll Free: (800) 841-2078
Phone: (704) 662-9980
Fax: (704) 662-9982
E-mail: [email protected]
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Anderson Associates www.media-buying-software.com
Created and priced specifically for small to mid-sized agencies, media buying services and in-house
media departments. Designed for ease of use with Microsoft® Excel in Windows and MAC
environments, the Media Director Series® consists of worksheet modules for radio, TV/cable,
newspaper, outdoor and multi-media analysis. Each module will assist in media cost-efficiency analysis,
schedule preparation, and pre- and post-buy analysis. All incorporate industry standard reach & frequency
formulas that make calculations for each media a snap—for any market, any demographic group and any
daypart. And the unique multi-media analysis module calculates the unduplicated average reach &
frequency and cost-effectiveness of any schedule—for up to 4 different media. Each module simply
requires the inputting or linking of basic data and a few numbers from any ratings service or subscribing
media outlet.
Anderson Associates is pleased to offer 4A’s members a 25% discount with minimum 12 month
lease.
Contact:
Steve Anderson
President
Anderson Associates
P.O. Box 537
Boiling Springs, PA 17007
Phone: (717) 245-2662
E-mail: [email protected]
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Arbitron Software Suite www.arbitron.com/ad_agencies/home.htm
A market leader in media software development, Arbitron offers a host of tools that simplify data analysis
and the buy/sell process. Our applications help provide market definition, trending and consumer
comparison, making virtually every aspect of your job faster and more efficient. Via our versatile
software, you can analyze radio data (both respondent level and summary level), TV and cable
information, qualitative data such as Scarborough and print or outdoor media.
Arbitron‘s software services provide end-to-end software solutions. They include qualitative and
quantitative research capabilities; planning, buying and management modules; order generation; post-buy
analysis; electronic invoicing and links to accounting systems.
Applications currently available:
SmartPlus®: Broadcast analysis, pre-buy, buy and post-buy system.
PrintPlus®: Print buy and reporting system.
SmartReportsSM
: Media reporting workstation.
e/Partners: Integrate buying with EDI and agency accounting systems.
TAPSCAN®, TVSCAN®: Broadcast analysis, pre-buy, buy and post-buy system.
QUALITAPSM
: Qualitative planning, buying and negotiation system.
Custom CoverageSM
: Broadcast analysis, pre-buy and buy detail at the county level.
Arbitron Analyzer: Find Arbitron Metros or Nielsen DMAs with zip code, city or county.
Media Planning: Planning products are available through IMS/Market Mate Radio and Market Mate
TV, Newscope as well as MediaMix.
Arbitron Inc. provides software discounts to 4A’s members of five percent for a three-year
agreement and 10 percent for a five-year agreement.
Contact:
Michael Sharp, Vice President of Sales for Agency/Advertiser Services
Arbitron
Phone: (212) 887-1502
Fax: (866) 380-1071
E-mail: [email protected]
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Audit Bureau of Circulations (ABC) www.accessabc.com
The Audit Bureau of Circulations (ABC) is a forum of the world‘s leading periodical and newspaper
publishers, advertisers and advertising agencies. The organization provides credible, verified information
essential to the media buying and selling process. As the world‘s first and largest print circulation-
auditing company, ABC independently verifies circulation data for more than 1,800 newspapers,
magazines, business and farm publications in North America.
In addition to print circulation, ABC also audits readership, subscriber demographics and online activity
data. Always responsive to the changing needs of its members, ABC offers innovative reporting options
that allow publishers to integrate print and online audience data on circulation reports to more
accurately reflect a their total audience; a statistic relevant for integrated online and offline media buys.
ABC products and reports are created and vetted by more than 200 industry leaders that research industry
trends and concerns and design solutions to meet the market‘s needs. Recent product highlights include:
Consolidated Media Report (CMR) – A innovative report that allows publishers to showcase their
brand extensions on print, digital, and mobile platforms.
ABC Rapid Report – An online consumer magazine reporting tool that provides buyers with issue-
by-issue circulation data within weeks of the magazine‘s on-sale date.
Preprint Projection Center – A new online tool that helps newspaper advertisers better plan for
preprinted insert ad production requirements.
Insert Verification Service – An easy-to-read report that measures the accuracy of a newspaper‘s
preprint distribution process.
Audience-FAX – A new U.S. newspaper initiative that incorporates print and online audience
metrics on ABC reports.
ABC also offers a wide variety of online e-Data tools that provide buyers with precise and efficient
analysis of key data elements, including rate base guarantees, ZIP code distribution and circulation trends.
4A’s members have a complimentary membership to ABC that includes:
Biannual hard copies of ABC Audit Reports and Publisher‘s Statements for 25 publications of
your choice. These trusted circulation statements help buyers compare the performance of multiple
publications and make informed media buying decisions.
One complimentary subscription for either newspaper or consumer magazine FAS-FAX reports.
FAS-FAX reports provide top-line summary circulation data from the most recently filed Publisher‘s
Statements.
Contact:
Annette Chow, Manager, Marketing and Sales
Audit Bureau of Circulations (ABC) 122 East 42
nd Street, Suite 807
New York, NY 10168
Phone: (212) 867-8992, ext.27
E-mail: [email protected]
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BPA Worldwide (BPA) www.bpaww.com
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of
media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA
has the largest membership of any media-auditing organization in the world, spanning 30 countries.
Worldwide, BPA audits 2,600+ media properties – including B-to-B publications, consumer magazines,
newspapers, Web sites, events, e-mail newsletters, databases, wireless and other advertiser-supported
media – as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit
reports, membership information and publishing and advertising industry news.
Additionally, under the iCompli brand, BPA documents compliance to defined standards including data
protection, provides assurance of sustainability reporting, and verifies technology, service and privacy
claims.
All 4A‘s members receive complimentary advertiser/agency membership with BPA Worldwide and are
entitled to in-house training sessions instructing media planners and buyers about the specifics of BPA
circulation statements and audits, and how the data can be used effectively in media analysis.
Every advertiser/agency member also receives free access to the BPA Interactive audit tool that is fast
becoming the most comprehensive and reliable source of audited traffic data for pre-buy media
evaluation.
Agency members may choose a training session devoted exclusively to the BPA consumer statement or
exclusively to the BPA business statement, or a combined session.
All sessions offer ample opportunity for interaction and Q&A with senior BPA staff.
Contact:
Peter Black
Senior Vice President, Business Development
BPA Worldwide
Phone: (203) 447-2846
Fax: (203) 447-2800
E-mail: [email protected]
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Certified Audit of Circulations, Inc. (CAC) www.certifiedaudit.com
Founded in 1956, CAC audits circulation as a tri-partite, not-for-profit membership organization. CAC
provides verified circulation data and market research information to advertising agencies, advertisers and
publishers.
CAC currently audits circulation in the United States, Puerto Rico and Mexico. In addition to daily
newspapers, CAC provides audit information for TMCs, paid and free weekly newspapers and other print
media products.
Audit reports are available free to all CAC members. Annual membership for advertisers and advertising
agencies is free.
Membership includes print and online access to: audit reports, total audience reports, consolidates
statements, publisher‘s statements and Redi-Reference.
Contact:
Mark Stoecklin
CEO
Certified Audit of Circulations, Inc. (CAC) 155 Willowbrook Blvd.
Wayne, NJ 07470
Phone: (973)785-3000, Ext.131
E-mail: [email protected]
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COREMedia Systems www.coremedia-systems.com
COREMedia Systems is pleased to submit the following product discounts to all 4A‘s member
agencies.
CoreDirect, now licensed at more than 125 regional and national direct response agencies, buying
services, advertisers and marketers, is the leading software application for the buy management and daily
analytics of your direct response efforts.
All 4A’s participating agencies that purchase CoreDirect through 2014 are eligible for the following
discounts.
Up to 5 Users – 5 percent off the CoreDirect monthly license fee during the first year
5-10 Users – 10 percent off the CoreDirect monthly license fee during the first year
10+ Users – 15 percent off the CoreDirect monthly license fee during the first year.
Our five-year license term is required to take advantage of these discounts. No other advertising agency
group discount may be used in conjunction with this program.
Contact:
Kevin Gaffney
Vice President, Sales
COREMedia Systems, Inc.
695 Route 46 West, Suite 403
Fairfield, NJ 07004
Phone: (973) 276-0882, ext 15
E-mail: [email protected]
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Digital Place-Based Advertising Association (DPAA) www.dp-aa.org
The Digital Place-based Advertising Association (DPAA) is the only trade organization dedicated to
making it easier for marketers and agencies to plan, buy, and evaluate the effectiveness of digital place-
based advertising networks.
Digital place-based networks engage consumers as they go about their daily lives, in places where they
work, shop, play and socialize. Often called the second fastest growing medium after search, 63percent of
advertisers (in a recent Forrester survey) agreed that place-based media will become increasingly
important.
Founded in 2007, the DPAA exists to create a forum for substantive, ongoing collaboration between
advertisers, agencies, digital place-based advertising networks and their suppliers to drive growth for the
industry.
We will accomplish this by:
Demonstrating and promoting the effectiveness of digital place-based advertising
Educating the advertising community on the power and reach of digital place-based networks
Developing of industry-wide best practices, guidelines, and standards, industry wide research
making
it easier to plan, buy and evaluate effectiveness
4A‘s member benefits:
DPAA is available to all 4A‘s members to come into your agency and give an
overview presentation of the industry, the major players, and accomplishments.
4A‘s members also pay only $99 for DPAA‘s Annual Digital Media Summit; the
event is held every October in New York. The 2012 event is being held at the
New York Hilton on October 16. (The 2012 regular registration fee is $695.)
Contact:
Ajay Durani,
Conference Producer
Digital Place-based Advertising Association (DPAA)
535 Madison Avenue, 20th
Floor
New York, NY 10022
Phone: (646) 205- 8520
E-mail: [email protected]
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Fuimus Corporation www.fuimus.com
Fuimus AAMS is a fully integrated financial management and control system, covering all areas of agency
paperwork handling. The base system covers the financial underpinnings of the agency, while the
integrated media extensions provide seamless connectivity from the media functions.
Software Applications: Master media releases, insertion and broadcast orders, automated billing and
linking to financial system, cost variance management, and related reports.
Media: National broadcast, local broadcast, national cable, local cable, national radio, local radio,
magazines, newspapers, Internet, and outdoor/out-of-home.
Separate modules for each media type – broadcast, print, Internet, and out-of-home (outdoor).
Included in Fuimus AAMS are:
TV and radio network spot buys and housekeeping
Automatic billing of TV and radio from schedule
Affidavit checking and approval
Print insertion master media release (housekeeper)
Print insertion orders from master media release
Out-of-home (outdoor) master media release
Out-of-home (outdoor) placement orders from master media release
Internet master media release
Internet placement orders from master media release
Automatic billing of print media from schedule
Media docketing, billing, and paying
Purchase orders
Production docketing, billing and paying
Production estimates with actual cross-referenced
Employee time docketing and billing
Extensive time management reporting
Retainer (fixed fee) control system
Miscellaneous charge docketing and billing
Promotional expense control
Customizable automatic client invoicing routines
Traffic management system
Full client profitability reporting, by client, product, month, etc.
Complete accounts receivable system with client statements
Complete accounts payable system with check issuing
Full general ledger system with financial statements
Extensive management reporting on all systems
Instantaneous inquiry to clients, suppliers, dockets, etc.
Ad hoc report generation for those one-off reports.
Out-of-home media module
Enhanced production budgeting and control
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Extensive estimation system
Online timesheets
Extensive reporting on employee activities.
Fuimus AAMS does NOT presently require additional third-party database software or report generators,
which reduces the total cost of use vis-à-vis other software. Fuimus AAMS provides an excellent value
proposition.
Fuimus AAMS has eliminated the initial marketing fee and is licensed on a monthly basis. After the three
or six month minimum term, Fuimus Corporation will provide 4A‘s members with an additional three
months without charge. This offer is valid on the current version, Version 6.n, of the software.
Contact:
Robert Bruce
Fuimus Corporation
80 Kingsmount Park Road
Toronto, Ontario M4L 3L4
Phone: (416) 601-1744
E-mail: [email protected]
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GfK MRI www.gfkmri.com
GfK MRI has produced syndicated, single-source marketing and media research, providing demographic
and attitudinal data, product/service usage, and media exposure information since 1979. GfK MRI also
offers a complete suite of custom research capabilities to create and overlay proprietary consumer
segmentations on to GfK MRI‘s national Survey of the American Consumer study.
For 4A’s Members: Ten percent discounts are available to first-time subscribers for the following
reports:
Market by Market: Annual survey providing consumer data for every one of the 205 DMAs
(Designated Market Areas) in the continental United States. Reflecting GfK MRI‘s national
Survey of the American Consumer, this study measures 6,000 product and service brands across
550 categories, demographics and lifestyles, media usage and exposure, consumer actions and
attitudes, psychographics and volumetrics.
MediaDay: Details the daily media usage of American consumers - including when they use
particular media, where they are when they use them, what else they are doing at the time and how
engaged they are with each medium.
Teenmark/Twelveplus: Annual survey of persons aged 12-19 from homes of the national study
respondents. Data include estimates of demographics, media usage, product consumption, brand
volume, and household purchase influence, plus activities and lifestyles of teens.
Note: These discounts may not be combined with other GfK MRI discounts that might apply.
Contact:
Scott Turner
EVP-Agency and Advertiser Sales
GfK MRI 401 North Michigan Avenue
Chicago, IL 60611
Phone: (800) 310-3305
E-mail: [email protected]
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Hall’s Magazine Reports, LLC www.hallsreports.com
Hall‘s Magazine Reports, LLC has been a leading supplier of editorial content analysis of magazines for
more than 70 years. Hall‘s clients include: all major publishing companies as well as the top advertising
agencies in the U.S. Hall‘s classifies magazine editorial for more than 180 consumer publications. Our
reports utilize a classification system that incorporates more than 250 key advertiser categories, such as:
business, travel, technology, health, sports, parenting, food, etc. To learn more, please visit our Web site
at www.hallsreports.com. Hall‘s data is now available online via our Web site. With 12 years of data
online, clients can analyze sophisticated trends in the publication industry. The demand for Hall‘s data
has grown rapidly with the advent of our Web-based data delivery system.
Magazines use Hall‘s data to distinguish themselves editorially among their competitors, while our
advertising agency clients refer to Hall‘s data with an eye toward developing print plans that suit their
clients‘ needs. Does your client maintain a specific need when choosing an editorial vehicle? Hall‘s
Magazine Reports has been an industry standard for determining editorial content since 1938.
Hall‘s has a new product line that includes Brand Mentions reports. Hall‘s counts the number of times a
product name is mentioned in the editorial body of a specific publication(s). Magazines, agencies and
their clients are utilizing these reports with great success. Hall‘s also has a full-service Custom Division
to satisfy all custom study requirements.
Hall‘s is headquartered in Stamford, CT.
Hall’s is currently offering a 15 percent discount to all 4A’s members. This discount is available
for our entire product line.
Contact:
Ralph Kantrowitz
President
Hall’s Magazine Reports, Inc.
733 Summer Street
Stamford, CT 06901
Phone: (203) 363-0459
E-mail: [email protected]
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Harris Corporation, Broadcast Communications www.eas.harris.com
Software Name: Enterprise Agency Suite (EAS)
The Advertising Solutions Group (ASG) of Harris provides integrated solutions to the broadcast and
advertising industries in the U.S., Canada and Europe. Harris ASG offers seamlessly integrated solutions
for the full range of advertising functions: media planning/pre-buy, buying, stewardship, billing, paying,
general ledger accounting, job management, traffic, account management, client accounting, time
management, and digital asset management/workflow.
Harris is a global supplier of end-to-end marketing services solutions, including automation, sales, traffic,
programming, financial and business information systems for the broadcast, cable, and satellite industries.
Most of the leading television, radio, cable and satellite broadcasting companies in the world now use its
systems.
Discounts for EAS offered to 4A’s members range from 5–15 percent, based on term of contract.
Description of Software Functions:
Harris‘ EAS suite of software applications combines the power of an easy-to-use graphical user interface
with the leading relational database management system. Developed utilizing an open architecture and
Web-centric technology, the system can be accessed by both PCs and Macs. Designed with international
capabilities, the solution can utilize multiple server platforms to provide true scalability and is integrated
with ad-commerce tools such as DARE, ePort, Spotdata and TECC to help streamline the business
process.
Harris Media Management: Local broadcast, national broadcast, syndication, cable, digital, trade,
radio, print, out-of-home media and direct response.
Harris‘ premier media system for U.S. media and trade agencies can be integrated with internal back-
end systems or customized to fit your agency. Clients can choose to operate a server in-house or use a
Harris-operated service bureau. The system runs on a Windows platform and features thin-client
graphical user interfaces, with spreadsheet-like data entry/import/export.
Harris Financial Management: Accounts payable, accounts receivable, general ledger, and time
accounting/client profitability.
Harris Financial Management brings the whole enterprise together in one central accounting product
designed for the advertising industry. Designed for multi-company and international use, the
applications provide online drill-down windows, sophisticated budgeting and reporting tools as well
as confirmation pay capabilities.
Harris Production Management: Production estimating, purchase orders, traffic management,
electronic job jacket, and account management.
Production Management System manages production jobs through the complete workflow cycle,
from opening and tracking jobs, creating estimates and purchase orders to coordinating traffic
schedules. Production is centered on a unique electronic job jacket that enables a user to track every
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element of the job. Integrated with an agency‘s e-mail system, the electronic job jacket enhances an
agency‘s ability to communicate and manage the production process.
Harris Time Management: electronic timesheets. The Harris Time Management System provides an
agency with electronic timesheet capabilities and detailed cost accounting and client profitability
analysis.
Systems:
Available on an in-house or ASP basis, a combination of browser and fat client applications support both
Macs and PCs and utilize Oracle‘s relational database management system on various computing
environments including: Windows 2003/2008, Linux, and other Unix platforms. Remote users or offices
can easily access the applications via the Internet or Virtual Private Network (VPN).
Agency Size, by # of Employees, for which the System is designed:
More than 1200 advertising, media and marketing communications companies throughout the U.S. utilize
Harris systems, designed to accommodate large multi-national advertising organizations as well as small
to midsize agencies. EAS is scalable and well-suited for agencies with billings of $30 million and
upwards.
Contact:
Dave Duggan
Vice President, Sales, Advertising Solutions Group
Harris Corporation, Broadcast Communications
555 Fifth Avenue, 7th Floor
New York, NY 10017
Phone: (212) 303- 4200
Direct: (212) 303- 4266
E-mail: [email protected]
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The Institute for International Research (IIR) www.iirusa.com
IIR is a business information organization, with offices located in 32 key cities around the world,
including Paris, Frankfurt, Milan, London and New York. IIR organizes more than 5,000 events
worldwide, drawing more than 375,000 attendees annually. IIR provides progressive educational
marketing forums by the leading practitioners, consultants and academicians. IIR produces conferences
and events on many topics, including:
Branding
Customer loyalty & satisfaction
Direct marketing
Packaging design
Market research
Innovation
Marketing strategy
Marketing
New product development
Project Management.
A 20 percent discount off the registration fee is offered to all 4A’s members.
Upcoming conferences include:
The Market Research Event — November 12-14, 2012, Boca Raton, FL
www.themarketresearchevent.com
The Market Research Event for Non MR Leaders — November 13-14, 2012, Boca Raton, FL
www.iirusa.com/leaders
Front End of Innovation EMEA — March 4-6, 2013, Copenhagen, DK
www.iiruas.com/feieurope
FUSE: Design & Culture, Brand Identity & Packaging — April, 2013, Chicago, IL
www.iirusa.com/fuse
Front End of Innovation — May 6-8, 2013, Boston, MA
www.frontendofinnovation.com
The Future of Consumer Intelligence — May 14-16, 2013, San Francisco, CA
www.iirusa.com/technology
Shopper Insights in Action — July 15-17, 2013, Chicago, IL
www.shopperinsightsevent.com
Total Customer Experience Leaders – Spring 2013
www.iirusa.com/totalcustomer
24
Contact:
Anastasia Ioannou
Regional Marketing Director, Marketing & Strategy Division
The Institute for International Research (IIR)
708 Third Avenue, 4th
Floor
New York, NY 10017
Phone: (646) 895-7306
25
Kantar Media│Audiences www.KantarMediaNA.com
Audience Measurement with Return Path Data Kantar Media a proven global track record with audience research services across 32 countries. We
helped set the standards in electronic measurement of media audiences using Return Path Data (RPD)
from cable and satellite provider set top boxes to deliver state-of-the-art TV Audience Measurement.
Our Audience Measurement tools provide granular intelligence that you can use to evaluate live and
time-shifted (DVR) viewing behaviors at a second-by-second level. These intensive analytics can then
be combined with third-party datasets so you can gain deeper insights into audience shopping behavior
and whether ads are effectively reaching specific groups such as car buyers. With Kantar Media
services, advertising agencies and media companies can:
Easily turn data from hundreds of thousands of homes into clear and actionable insights
Manage your workflow to access the intelligence you want through a customizable interface and
graphical reporting options
Save time and multitask by scheduling several reports at once.
4A‘s members enjoy a special 10 percent discount on a Kantar Media Audience Measurement
license or a 10 percent discount on a customized analytic project utilizing our Return Path Data.
Contact:
Michelle Weaver, Account Executive
Kantar Media │ Audiences 11 Madison Ave, 12th Floor
New York, NY 10010
Phone: (212) 991-6197
E-mail: [email protected]
Media Planning & Buying Software Kantar Media is also one of the world‘s largest and most experienced providers of software solutions for
television viewing analysis for the media planning and buying field. We design, develop and market TV
software systems that put the power of analysis into the hands of media professionals.
Our products include:
X*Pert2: A state of the art television optimizer and reach and frequency planning tool. X*Pert2 allows
users to find the optimal television daypart mixes based on budget, GRP, or reach criteria. Using
Nielsen‘s respondent-level data, X*Pert2 gives planners the opportunity to produce plans based on real
time viewing.
Viewergraphics: A suite of TV reporting tools designed to give users crucial insights into television
viewing habits of their target audiences. With the Nielsen respondent level data, users can create
audiences based on viewing and demographics. Viewing targets such as ―Men Who Watch Sports‖ or
―Women Who Watch American Idol,‖ are easily created in the Viewergraphics suite which then can
be analyzed for other important features.
26
The Viewergraphics suite of tools include:
Viewergraphics: A tool designed to measure duplication of audiences between programs and
dayparts, audience composition of programs, loyalty, target frequency of viewing, and a
whole lot more.
Tac*Tic: A post buy reach and frequency tool that allow users to import campaign spots in
order to determine reach and total cost build over an entire campaign. Users can then find out
who did not watch their spot, and what they were watching instead.
Top Quarters: A reporting tool designed to report ratings, average audience, and share of
audience over a time segment defined by the user. It allows users to find out what is the best
time to reach W18-34, ‗Men Who Watch Sports, or any Viewergraphic.
Top Programs: A program ranking system allowing users to determine what their target
audiences‘ favorite shows are. Users can create program rankers using any Nielsen audience
break or create their own Viewergraphic. Top Programs reports ratings, share of audience,
average audience, and index calculations of audience for each program.
Channel Switching: A source and destination system which allows users to analyze how their
target audiences change channels.
4A‘s members enjoy a special 10 percent discount on any of the software products described.
Contact:
Jackie Wilson, Account Executive
Kantar Media │ Audiences
11 Madison Ave, 12th Floor
New York, NY 10010
Phone: (212) 991-6058
E-mail: [email protected]
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Kantar Media│Compete www.compete.com
Kantar Media Compete is passionate about understanding consumers to inspire great marketing.
Compete helps the world‘s top brands improve their marketing based on the online behavior of
millions of consumers. Leading advertisers, agencies and publishers rely on our products and
services to create engaging online experiences and highly profitable advertising campaigns. Our
online panel—the largest in the industry—makes the Web as ingrained in marketing as it is in
people‘s lives. We are located in Boston, MA, with offices across the U.S., U.K. and France.
Our Ad Impact quantifies the lift achieved by online advertising. Marketers, publishers and
advertising agencies can pair Ad Impact with their own media budget data to calculate campaign
ROI and separate winning strategies from ineffective strategies. All data and analyses are presented
in concise, easy-to-read and easy-to-share formats.
Prove the value of online display campaigns: Ad Impact goes beyond the click, measuring a
campaign‘s impact on key metrics including viewthrough, time-on-site, conversion, brand-term
search activity, and product research.
Optimize media strategies with a more complete view: Ad Impact measures the influence of factors
like impression frequency on campaign outcomes like conversion, and enables comparison across
campaign strategies for goals like share of in-market consumers.
Analysis informed by Compete’s industry expertise: Ad Impact deliverables pair reliable data and to-the-
point metrics with actionable, knowledge-based recommendations.
Expose-Control Methodology: Ad Impact analyzes the online behavior of consumers after ad exposure.
This is compared to a control group of similar consumers who visited sites in the footprint of the
campaign, but were not exposed. Exposed consumers are identified by calls made by their web browsers
for URLs that belong to creative assets or to the ads‘ tracking tags – a method that minimizes set-up
requirements for the client.
Actionable Metrics: Ad Impact measures a campaign‘s impact on viewthrough to brand properties,
product research, conversion/KPI, competitor visitation, share of in-category consumers, brand
search activity, and category search activity. For each measured campaign, clients can gauge build,
decay, and the efficacy of increased impression frequency.
4A‘s members that are not Ad Impact clients receive a 10 percent discount on reports that detail
ad effectiveness.
Contact:
Scott Ernst, President
Kantar Media│Compete
Four Copley Square, Suite 700
Boston, MA 02116
Phone: (617) 933-5640
E-mail: [email protected]
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Kantar Media│ Intelligence www.kantarmediana.com
Kantar Media Intelligence is a leading provider of strategic advertising intelligence to advertising
agencies, advertisers, and media properties. Our tracking technologies collect advertising expenditure and
occurrence data for more than 3 million brands across 21 media.
For advertising agency professionals, Kantar Media Intelligence delivers timely, accurate and actionable
competitive information that fuels your clients‘ business, as well as your own, with powerful insights —
from competitive analysis and campaign planning, to new business pitches, tactical executions and
more.
4A‘s members that are current Kantar Media Intelligence clients enjoy a special 5 percent discount
on reports that make use of our custom solutions capabilities — these include advanced attributing
of creative executions.
4A‘s members that are not Kantar Media Intelligence clients receive a 10 percent discount on ad-
hoc syndicated reports that detail spending and occurrence information.
Contact:
Libby MacDonald
Senior Vice President, Custom Insights and Solutions
Kantar Media │ Intelligence
Phone: (404) 801-3744
E-mail: [email protected]
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Kantar Media | SRDS www.SRDS.com
Kantar Media SRDS‘ International Media Guides are your first reference for identifying international
advertising opportunities in newspapers, business publications and consumer magazines. Our five IMG
databases list over 21,400 titles from more than 200 countries, combining the information for all key
markets in one place in English.
Placing international ads and tapping into global markets is easy with our International Media Guides,
giving you quick access to hard-to-find contact information. For your convenience, rates are in both U.S.
dollars and in local currencies and production specifications are in both inches and millimeters.
Newspapers Worldwide©
Consumer Magazines Worldwide©
Business Publications: Asia-Pacific/Middle East/Africa©
Business Publications: Europe©
Business Publications: The Americas©
Special 4A’s member offer*: Single-user access to full set of IMG databases: $1,230
Single-user access to all three business databases: $738
Single-user access to individual IMG database: $328 each
*This offer is valid on new subscriptions only. When ordering, please identify yourself as a 4A‘s member.
Contact:
Trish Delaurier
Vice President Information Sales & Client Service
Kantar Media SRDS 1700 Higgins Road
Des Plaines, IL 60018
Phone: (386) 760-1035
Fax: (847) 375-5374
E-mail: [email protected]
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MarketingPilot AMS www.marketingpilot.com/
Browser-based, Mac and PC friendly, MarketingPilot agency management software includes all the tools
needed for marketing, production, accounting, business development, time keeping and media buying at
your advertising agency.
Serving the Adaptive Agency
Agencies must continually reinvent themselves to serve their clients – they have to quickly adapt to
changes in marketing strategy, media, technology, and society. The rise of social media and online
marketing is inexorably pushing consumers into what Forrester Research calls the Adaptive Marketing
era. In this era, mass media is no longer the foundation of marketing communication, forcing yet another
change in the expectations of what marketing agencies can and should deliver. Marketers are changing
their thinking and looking for agency partners that are more agile, can build long-term relationships with
customers and communities, and can use data to drive real-time decisions. MarketingPilot AMS is right
there.
MarketingPilot AMS agency management software streamlines campaigns, operations and improves
productivity and profitability. MarketingPilot AMS helps interactive, creative, advertising, event,
experiential and full-service agencies deliver superior marketing results for clients. MarketingPilot AMS
has all the tools needed to market, collaborate, control and measure activities at your advertising agency.
Top features:
Collaborative project management
Powerful estimating
Integrated accounting
Time slips
File markup and approval
Customizable user interface
Digital asset management
Campaign management
Marketing Automation
E-mail Marketing
Event management
Media buying and planning
Social Media
Available on demand or installed on your own server
Easy deployment; fast startup.
Why MarketingPilot?
The bottom line is that MarketingPilot saves time, reduces costs and improves results.
Here‘s how:
Grow revenues and profits
Manage strategically
Improve communications
Improve accountability
Maintain your organization‘s marketing and operational approach
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Minimize revenue ―leakage‖
Execute efficiently – save time and money
Achieve fast results
Safeguard Important Information
Help clients justify marketing expenditures
Spend wisely; improve spending awareness.
MarketingPilot is pleased to offer 4A’s members a 10 percent discount on the first year’s
subscription fees through December 31, 2014.
Contact:
Sales Department
MarketingPilot Software
Suite 210 1822 Ridge Avenue
Evanston, IL USA 60202
Phone: (847) 864-4777
E-mail: [email protected]
Note: This special discount cannot be combined with other promotional offers.
32
The Media Audit www.themediaaudit.com
The Media Audit is a syndicated, local market audience survey that measures media habits, demographics,
product consumption, retail shopping patterns and lifestyles of Adults 18+ in 100 plus U.S. metro areas.
More than 250 advertising agencies and advertisers, as well as 1,200-plus media companies subscribe to
The Media Audit.
Data collected by The Media Audit includes: socio-economic indicators, leisure activities, information on
healthcare, banking, travel, automotive, and store specific retail shopping patterns. The survey also
provides vehicle-specific information on consumer media habits: radio, television (broadcast and cable),
newspapers, and regional/local magazines. Data is also given for direct mail, outdoor, and the Internet for
local media Web sites.
Subscribers to The Media Audit may access the information in printed format or on all major third-party
processing systems (e.g., IMS, Telmar, Strata, Tapscan, New Age Media Services, etc.). They may also
access using The Media Audit proprietary software, which is available in Windows.
Members of the 4A’s will receive a 10 percent discount for the first year of their contract.
Contact:
Robert A. Jordan
President
International Demographics, Inc.
10333 Richmond Avenue, Suite 200
Houston, TX 77042
Tel: (713) 626-0333
Fax: (713) 626-0418
E-mail: [email protected]
33
Media Buying Academy www.mediabuyingacademy.com
Media Buying Academy (MBA) provides personalized professional media skills training to
buyers/planners, trainees, account service staff, brand management and sales reps at all experience levels,
covering the entire media spectrum with emphasis on the kinds of practical skills and working procedures
that only an experienced mentor could provide. The basic four-day and one evening ―Boot Camp‖ is
structured in five stand-alone subject areas, each a full eight-hour day (except Internet, which is delivered
in three hours in one evening from 6–9 PM), delivered in a small class environment geared to the specific
mix of skills in each group, with plenty of room for questions, discussions and a series of real-world
exercises and tests.
The hands-on, ―this-is-how-you-do-it‖ core curriculum that‘s offered in most of the top 50 markets
consists of:
Day One. Basics of research, industry terminology, negotiation tactics, sales techniques, ethics, and
communications.
Day Two. Drills deeply into researching, selecting, negotiating, and managing radio effectively,
including value-added and posting. This is true hands-on, ―how-to-buy‖ instruction―not just theory.
Day Two (Evening). This full-evening program covers the basics of Internet advertising
buying―everything from site selection to negotiation to response analysis and schedule management.
Day Three. Focuses solely on TV and cable TV skills and processes. This class is hands-on
instruction in the tricks of the trade that the pros use.
Day Four. Covers newspaper, outdoor/transit, theater, consumer and business publication, plus media
planning tips―all with a ―here‘s what you do‖ teaching approach.
Any portion of, or all of this material, can be customized and brought to your location by a highly
experienced senior instructor. Call for special pricing and scheduling information.
For anyone needing to study at home (or at the office) at their pace in their leisure time, MBA has
introduced the complete classroom experience on eight video cassettes with coordinated workbooks and
references. ―Media Tutor‖ is the latest in a line of support materials designed for media professionals on
DVD:
Day One. Basics, media research, terminology
Day Two. Spot Radio―in its entirety
Day Three. Spot TV and spot cable TV
Day Four. Print, newspaper, outdoor/transit/theater/magazines
Day Five. Accountability, negotiation tips, stewardship
Day Six. Internet
Day Seven. Direct mail
Day Eight. What goes into a media plan.
34
4A’s members can save 20 percent on the full, four-day, plus Internet, program in any scheduled
city through year-end 2014. Any 4A’s member taking less than the full four-days, plus Internet, will
receive a 10 percent discount on their registration. Registrants must prove that they are 4A’s
members in order to qualify. 4A’s members will also receive a 10 percent discount on all or any of
the ―Media Tutor‖ series.
Contact:
Lee Morrow
Media Buying Academy Group, Inc.
57 West Baltimore Street
Taneytown, MD 21787
Phone: (410) 756-1842 or 1-800-MBA BUYER (1-800-622-2893)
Fax: (410) 756-1844
E-mail: [email protected]
35
Media Framework www.mediaframework.com
Media Framework provides the advertising industry with analysis tools for each local market to assist
them in the process of making informed decisions. Focus is on media planning and buying as well as
market research and local events. Services include Snapshots Market Profiles, and MAVEN (Master
Advertising Vendor Encoding and Nomenclature).
Snapshots Market Profiles, our flagship service, provides the advertising industry‘s only single source of
market profiles utilizing the leaders in local market research. The web-based application aggregates
research from many sources to create the industry‘s only comprehensive multi-source market profiles. It
is the ―first-read‖ for advertising agencies and advertisers to gain an understanding of what makes each
market unique and a guide to the leaders in local market research.
Snapshots Interactive Overview:
Comprehensive market profiles for all 210 DMAs, all Arbitron MSAs and 50 states include:
Demographics
Lifestyle profiles
Media options across 5 media
Media costs
Retail information
Consumer measures
Multimedia maps
Information on leading research companies and links to their Web sites
Additional studies & papers for use by clients.
Research Companies Include:
Audit Bureau of Circulations
The Arbitron Company
Geolytics Census Data
Media Audit
Nielsen Media Research
Scarborough Research
SQAD… and more.
MAVEN (Master Advertising Vendor Encoding and Nomenclature) Service for Advertising Agencies:
MAVEN is a cross media vendor file management service for advertising agencies. Databases include
network TV, network cable, network radio, spot TV, spot radio, newspapers, magazines, Out of Home
and interactive. MAVEN's cross media categories and geographic appeal tie it all together with
ownership. Service options include initial and ongoing vendor file scrubs in agency's third-party
processing, diversity reporting, client user interface.
For 4A’s Members: First time Snapshots subscribers are entitled to a 10 percent discount on year
one of a three-year license of Snapshots Interactive. 4A’s members must mention the 4A’s discount
at time of ordering to receive discount.
36
For 4A’s Members: First time MAVEN vendor management service subscribers are entitled to a 5
percent discount off first year of a three-year license for client user interface or data scrub. 4A’s
members must mention the 4A’s discount at time of ordering to receive discount.
Contact:
Kathleen Coffey
President
Media Framework 24 East Avenue, #1370
New Canaan, CT 06840
Phone: 203-801-5228
E-mail: [email protected]
37
Multicultural Marketing Resources, Inc. http://multicultural.com
Multicultural Marketing Resources, Inc (MMR), located at www.multicultural.com and in New York
City, is a public relations agency, marketing firm, publishing company and consulting firm which serves
as a clearing house for ad agencies, corporations, research and media firms. We help corporations by
supplying information on multicultural marketing and diversity tailored to their specific needs; providing
referrals to multicultural communications firms (ad agencies, research firms etc.) and helping them
publicize multicultural programs and diversity initiatives. MMR is the publisher of Multicultural
Marketing News (MMRNews), The Source Book of Multicultural Experts, Multicultural Resources
Library and a Multicultural Speakers Showcase. MMR offer many products and services, including:
Consulting & Research
Publishing
Public Relations
Press Releases
Press Referrals
Conference & Events Services
Recruitment
And more services.
4A’s members are offered a complimentary subscription to MMRNews:
One complimentary subscription to MMRNews. Your subscription to MMRNews (newswire)
includes Multicultural Marketing News (a monthly e-mailed newsletter with news briefs and
company profiles), the monthly Calendar of Recommended Multicultural and Diversity Events, the
monthly Multicultural Travel News as well as solo e-blasts of news, features, announcements, essays
and research from multicultural marketing and diversity experts.
Subscribe at: http://multicultural.com/mail_list_sign_up
For 4A’s Members, discounts are available for the following:
30% off Purchase of the Source Book of Multicultural Experts
This Multicultural Experts Directory provides contact information and profiles of ad agencies,
research firms, ethnic media, professional organizations, seminars and corporate contacts who are
experts in marketing to African Americans, Asian Americans, Hispanics, Eastern Europeans,
American Muslims, GLBT, women and other target consumer markets.
http://multicultural.com/sourcebook/source_book_multicultural_experts
15 % off Consulting and Public Relations Services
Contact:
Lisa Skriloff
President
Multicultural Marketing Resources, Inc. 150 W. 28th Street, Suite 1501
New York, NY 10001
Phone: (212) 242-3351
Fax: (212) 691-5969
E-mail: [email protected]
38
Connect with us:
• LinkedIn: Multicultural Marketing Experts
• Facebook: Multicultural Marketing Resources, Inc.
• Twitter: @Multicultural50
39
National Association of Broadcasters – NAB Store www.nabstore.com
The Television Industry: A Market-by-Market Review 2013 – Just Released
This one-of-a-kind analysis provides up-to-date information that will help you spot industry trends,
compare market performance and social demographics, identify investment opportunities and apply
valuable revenue projections for all TV markets.
This resource includes over 400 pages of comprehensive data:
Revenue projections to assist in budgeting and forecasting
Comparative summary that allows you to compare markets with national averages.
List price $395. Member price $316
To purchase, go to www.nabstore.com
4A‘s members can receive the member price for this publication and others sold; please reference
―AAAA member‖ in comment area at checkout. For a sample page, please contact us below.
Contact:
Chris Vane
Manager, Benefit Programs and Services
NAB 1771 N Street NW
Washington, DC 20036
Phone: (202) 429-3925
E-mail: [email protected]
40
Netpop: Social Advertising and Consumer Insights www.netpop.com and www.netpopresearch.com
Netpop has been keenly aware of the convergence of online advertising and market research for more
than a decade. Through primary research, syndicated reports, and social advertising products, Netpop
offers a unique lens to engage with your target market.
Netpop offers two different solutions:
1. Primary research: Since 1997, Netpop Research has focused on the online consumer in the U.S. and
around the world. Based in San Francisco, Netpop Research works with Fortune 1000 companies
interested in competing effectively in the modern consumer market. For more information, please
visit www.netpopresearch.com.
2. Syndicated reports: Research reports (syndicated research): Netpop Research provides strategic
market research services focusing on the online consumer in the United States and around the world.
Since 1997, Netpop Research has focused on the online consumer in the U.S. and around the world.
Based in San Francisco, Netpop Research works with Fortune 1000 companies interested in
competing effectively in the modern consumer market. For more information, please visit
www.netpopresearch.com.
Netpop Research is pleased to offer 4A’s members the following discounts:
Consulting Services: 10 percent discount on consulting services.
Netpop Research Reports: 20 percent discount off of the price of Netpop reports: After
registering at www.netpopresearch.com, simply enter the discount code ―AAAA‖ in Netpop’s
PayPal page and save 20 percent immediately.
Contact:
Josh Crandall
President & Co-Founder
Netpop Research, LLC
322 Cortland Ave.
San Francisco, California 94110
Phone: (415) 647-1007
E-mail: [email protected]
41
OAAA (Outdoor Advertising Association of America)
www.oaaa.org
As the educational resource center for the outdoor advertising industry, the OAAA is delighted to offer an
assortment of valuable materials to 4A's members at a significantly discounted rate.
In general, any items offered for sale to 4A's members would be priced at the OAAA member rate rather
than the much higher non-member rate. Some popular publications include:
2011 OBIE CDs: The 2011 OBIE CDs are now available. The CD is filled with the colorful images of
the great work that won that year's OBIE, Merit and Finalist awards. The 4A's Member Rate: CDs
$6.00.
Reflections: The Art, The Smart, The Heart of America As Seen Outdoors ... : This lovely soft cover
book is a pictorial history of the outdoor industry. The book begins with vintage circus posters and
traces the progressive history of the outdoor medium through the 20 century. Each page of the book
reminds readers of the important role outdoor ads have played in reflecting Americana. 4A's Member
Rate: $5.00.
Great Outdoor, by Steve Grounds and Rob Morris (1998): Both creative guide and text book, Great
Outdoor unlocks the secrets to writing and designing superior outdoor advertising. Two award-
winning agency creatives from London analyze dozens of designs to demonstrate how each concept is
brought to life; images are in full color. A practical resource for advertising agencies and advertisers.
4A's Member Rate: $10.00.
Planning For Out of Home Media: The definitive resources for outdoor advertising. Updated for
2010, this guide examines virtually every aspect of outdoor media. Now in a convenient digital
format, Planning For Out of Home Media is organized in easy to reference modules, the book covers
diverse topics such as governmental regulations, planning & buying, research, creative guidelines,
and production specification. There is also a comprehensive glossary of terms and links to further
information. 4A's Member Rate: $10.00.
Contact:
Monisha Blair
OAAA
1850 M Street, Suite 1040
Washington, DC 20036
Phone: (202) 833-5566
Fax: (202) 833-1522
E-mail: [email protected]
42
Paradigm Software Technologies Inc. www.pdmtech.com
eServicesManager™ (eSM) 8.0 is a fully integrated Web services-based enterprise solution for
digital marketing agencies. eSM™ 8.0 is a comprehensive ERP solution for digital agencies that
combines digital media automation, workflow management, project management, resource planning,
billing, business intelligence, and accounting in a single powerful platform. eSM™ 8.0 helps leading
agencies create efficiencies and streamline processes across their media, creative and financial
operations.
eSM-DigitalMedia™ offers digital media agencies a single-point-of-entry, Web services-based
solution that automates the digital media (search, display, social, e-mail) campaign workflow from
planning, buying, trafficking, billing, through reconciliation, payment and reporting. eSM-
DigitalMedia ™ incorporates a customizable role-tailored dashboard platform with API integrations
to a multitude of 3rd
party tools and technologies, including, ad servers, search engines, bid
management, and analytics.
eSM-DigitalMedia™ key benefits and features:
Increased efficiency. Manage entire digital campaigns (online display, search, social, mobile) across
global platforms and currencies from a single Dashboard
User-defined templates and rules-driven configurations to enforce agency best practices and standard
operating process
Less duplication of work, fewer spreadsheets and manual errors, and better, faster decisions
End-to-end automation of the digital media workflow – media planning, buying, insertion orders,
media billing, media payable matching/reconciliation, reporting, and accounting
Efficient management of media authorizations, RFPs, insertion orders and 3rd
-party fees
Standard API integrations with multiple ad servers (DoubleClick, Atlas, etc), search engines
(Google, Microsoft, Yahoo, etc.), and bid management/analytics (Kenshoo, Omniture, etc.).
Browser agnostic platform - supports all leading browsers, Safari, Internet Explorer, Firefox, Chrome
Closed loop billing reconciliation, flexible billing rules (tiered rate structures), and effective matching
and reconciliation of media payable and technology fees
Real time analytics, KPIs, call to action alerts, and customizable reports across a multitude of data
points (budgeting and pacing reports, plan vs. performance vs. actual cost vs. revenue reports, etc.).
Paradigm Software Technologies is a leading provider of integrated Web services-based ERP solutions
for advertising and digital marketing agencies. Paradigm‘s unique customizable technology enables
leading agencies to create efficiencies, streamline processes and maximize profits by automating the
entire business process from a single, centralized dashboard. Paradigm maintains relationships with global
agencies across five continents. Our products are complemented by a team of experienced industry
professionals, dedicated to sustaining long term, high-value relationships.
For 4A’s members, Paradigm is pleased to offer a 15 percent discount on eSM-DigitalMedia™.
43
Contact:
Atlee Brown
Paradigm Software Technologies Inc.
9 East 40th
Street, 9th
Floor
New York, NY 10016
Phone: (646) 558-1950 ext. 108
Fax: (646) 558-1957
E-mail: [email protected]
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Paragon Media Inc. www.paragonmedia.com/mediaseminars.html
Paragon Media offers six half-day modules on media planning & buying for all levels of advertising
agency staff. Our programs are designed to give an overview of the advertising process while teaching the
fundamentals of planning and buying offline and online media. Every participant receives a valuable
workbook. Here is what we cover in our training programs:
Module No. 1 — Media Terms & Concepts: Basic terms, concepts and formulas are covered,
with work sessions putting them to practical use. Some of the concepts included are composition,
coverage, ratings, share, gross rating points, reach, frequency, cost-per-thousand, cost-per-point and
indices. Attendees learn the relative importance of these concepts, their relationship to each other as
well as how they are used in the media evaluation process.
Module No. 2 — Media Profiles: Each major medium is covered in depth, including spending,
future outlook, definitions, how each medium is used and its value to the advertiser. Also covered
are the problems facing each medium and the potential impact upon the advertiser‘s message.
Module No. 3 — Media Plan Development: Participants next learn how an advertiser translates
marketing needs into media solutions through the development of media objectives. Work sessions
are provided that put into practice this step-by-step process. Next, attendees learn how media is
chosen. Participants go through the discipline of evaluating each media form and learn how to
select media.
Module No. 4 — Media Buying: Once the media selection process is complete, the buy needs to
be executed. What is the timetable for purchasing each medium? What specifications are
necessary? How do negotiations take place? What research is available? Participants learn the
fundamentals of the buying process through class assignments.
Module No. 5 — Internet Planning & Buying 101: This morning session provides the foundation
for developing well thought out marketing solutions and covers basic terms and concepts, an
overview of the Internet‘s growth as an advertising medium, the various types of ad units and unit
sizes available and profiles the online options of search, e-mail, affiliates/lead gen/co-reg, social
networks and viral marketing.
Module No. 6 — Internet Media Planning & Buying 201: This half-day follow up to Internet 101
addresses the explosion of new digital media options including microsites, mobile, blogs, podcasts,
RSS, virtual worlds, games and widgets. Participants learn how advertisers translate their marketing
needs into online media solutions. Covered are the various ways of targeting as well as the metrics
that should be used as the measure of success for branding versus performance objectives. Attendees
learn how marketing and media goals are developed and how to evaluate online media options against
those goals. Participants learn how to optimize a campaign as well as the advantages and
disadvantages of various types of providers. The course identifies the research available and how to
use data to support recommendations. Finally, participants learn about what to include in a request for
proposal (RFP) as well as an insertion order.
Paragon Media training is available in the following four ways:
Public sessions are held in major cities and are attended by a wide variety of companies
Private onsite sessions are available for individual companies; these sessions can even be customized
for your company‘s specific needs
Recorded Webinars are ideal for those who prefer self-paced learning or who don‘t live near any of
the cities where our public seminars take place
Live Webinars for companies whose staff is scattered throughout the country.
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For over 20 years, our intensive, hands-on, marketing-oriented seminars have given advertising agencies a
superior understanding of media‘s role and the tools required to ensure success.
4A’s members can receive a 10 percent discount off the registration fee. In addition, we offer
discounts to companies that send several participants to the same session as well as early
registration discounts.
Contact:
Peggy Yervanian
Paragon Media Inc.
388 Ridgewood Avenue
Glen Ridge, NJ 07028
Phone: (973) 748-6970
Fax: (973) 743-6602
E-mail: [email protected]
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Persuadable Research Corporation www.persuadables.com
We will donate our labor and brainpower to help you win new business. You pay only for sample. Our
offer has been embraced by four of the top-10 agencies and 156 of the top-500 agencies.
As part of our donated services we will provide professional consultation, design the questions and
questionnaire, get the proper number of respondents in the right geographic area, process the data, prepare
the reports and deliver them to your desk. Just call us and we will provide our turnkey services.
Persuadable Research is known for providing high quality online research, real time focus groups,
online bulletin boards, and social media moderating at prices everyone can afford. We can reach
difficult targets and we conduct surveys world-wide in all languages.
Persuadable Research excels at handling simple to the most complex projects, including identifying who
is Persuadable®
, testing audio or video commercials, pre and post awareness studies, tracking studies,
customer satisfaction surveys, media habit studies and perceptuals.
You‘ll enjoy our high standards and our donated services. Our clients tell us we are reliable,
responsive and rocket powered. Call us and meet RT the Rocket Turtle. Then let‘s go win some new
business! (www.persuadables.com)
Contact:
Charles Miller
Senior Vice President, Sales
Persuadable Research Corporation
Corporate Woods 6
8900 Indian Creek Parkway
Suite 220
Overland Park, KS 66210
Phone: (913) 385-1700, ext. 302
E-mail: [email protected]
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Red Books redbooks.com
The all new redbooks.com is the most up-to-date and comprehensive resource for prospecting sales leads
and competitive intelligence research in the advertising and media worlds.
15,000 detailed Agency Profiles – domestic & international – are included, including direct contacts,
client lists, fields of specialization, and much more.
21,000 in-depth Advertiser Profiles are also included, for companies with annual revenue greater than $10
million.
Over 200,000 key personnel are maintained, focused primarily on marketing, brand and sales contacts –
and 100,000 e-mail contacts as well.
Red Books is now offering 4A‘s members a 15% off* on one-year subscriptions to our online
subscription (or print directory sets).
For a free trial, please visit redbooks.com or call us at (800) 908-5395.
* This offer applies only to new Red Books customers.
Contact:
Peter Valli
General Manager
Advertising Red Books Phone: (800) 908-5395 x.730
E-mail: [email protected]
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SQAD www.sqad.com
SQAD is the one source agencies and advertisers turn to for reliable information on the real cost
intelligence of National TV, Local TV and Radio, Hispanic TV, and Internet display advertising. For
more than 20 years, agencies and advertisers have used SQAD‘s real cost metrics to obtain media at fair
market values. With our unique reporting, reflecting nearly $30 billion in media transactions based on
actual buys, you will have the current and future pricing information you need to more effectively
manage your media investments.
WebCosts®, the industry‘s first real cost database for Internet display advertising, gives agencies and
advertisers an effective way to ease the planning and buying of Internet display campaigns. Aggregated
monthly from actual transaction data provided, WebCosts ensures transparency by reporting Display
CPMs on Web sites and Ad Networks for ad sizes and campaign time spans. 4A’s members that are
new Webcosts subscribers with media billings under $25 million will receive a 10 percent discount.
NetCosts™ is the largest database of real cost information for network, cable and syndicated television,
and the only real cost source of C3 and program Live CPMs. The cost and audience data in NetCosts is
collected without client name or product information from agency housekeeping systems. NetCosts‘
automated reporting computes your ad buy, unit by unit, against what the market has actually paid,
enabling you to more effectively leverage your investments by identifying any premiums you may be
paying.
Spot Broadcast is analyzed using DATAVue, the desktop software that provides instant access to current
and projected monthly local television and radio market CPMs and CPPs. Whether you‘re planning or
buying in 210 Spot TV DMAs, 19 Hispanic Spot TV DMAs, or 300+ Arbitron Spot Radio MSAs,
DATAVue provides the guidance you need to improve your efficiency and effectiveness. It‘s easy to use,
easy to understand, and a real advantage for your plans. 4A’s members that are new SQAD DATAVue
subscribers with media billings under $25 million will receive a 10 percent discount.
SQAD’s WRAP service is the leading analytical software for sweep and overnight programming. WRAP
combines ease of use with the ability to drill down and trend programming in all spot television markets
using Nielsen data. WRAP is the analytical tool of choice for networks, syndicators, rep firms and
stations, and is evolving into a powerful tool for agencies. 4A’s members that are new WRAP
subscribers with will receive a 10 percent discount.
Contact:
SQAD 303 South Broadway, Suite 210
Tarrytown, NY 10591-5410
Phone: (914) 524-7600
Fax: (914) 524-7650
E-mail: [email protected] East Coast Sales: Robin Blum (914) 703-6803/E-mail: [email protected]
West Coast Sales: Samantha Marlowe (323) 666-2274/E-mail: [email protected]
NetCosts Sales: Larry Fried (914) 703-6807/E-mail: [email protected]
WebCosts Sales: Tom Adams (914) 703-6811/E-mail: [email protected]
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Verified Audit Circulation http://www.verifiedaudit.com
Verified Audit Circulation confirms the delivery of advertising through circulation auditing and research.
In business since 1951, we pride ourselves on providing outstanding client service and support. We play a
vital role in the advertising community by offering the metrics needed to optimize media buying. We
serve publishers, direct marketers and online and print media with the tools necessary to enable the sale of
advertising products.
Verified Audit has developed methodologies to audit the circulation of newspapers, magazines, trade
journals and directories. In addition to auditing and reporting on print and digital properties and channels,
we offer targeted reader/audience surveys. They are designed to grow your business and increase your
bottom line. They are customized to reach your audience.
This online survey is an extremely cost effective way to gather audience demographics, audience reach
and readership information. We provide Web site link to the survey and we tabulate the results in a report.
This report can standalone or be incorporated into a circulation audit report and the ROI (return on
investment) can be clearly demonstrated.
Beyond the publishing industry, Verified‘s audience/reader/user surveys reach out to serve additional
media, including Web and electronic publishing, telephone and other directories, direct to door, sampling
and other means of consumer messaging. This growing segment of Verified‘s customer base is driven by
the pervasive fragmentation of media and message delivery that has occurred in recent years.
Advertisers rely on the detail and accuracy found in Verified‘s reports. Our multi-national
reputation confers confidence and the assurance needed to make cost-effective intelligent buying
decisions. Publishers and media outlets value the tools that come from a source recognized for
excellence and impartiality throughout the advertising industry.
4A’s Members: We are offering custom targeted surveys starting at $2,500.
We also offer the unique ―No Charge Associate Membership.‖ This allows access to all audit reports
in PDF format. It is our pleasure to provide you the confidence in your buying decisions by making the
information easy to use and available to you.
Please contact Verified Audit to take advantage of this offer.
Contact:
Alan Levy
V.P. Marketing and Sales
Verified Audit Circulation
Phone: (415) 461-6006 x.213
Mobile: (415) 608-5228
E-mail: [email protected]
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Workhorse Software Company www.workhorsesoftware.com
Workhorse Software specializes in developing global media planning and reporting software solutions.
Mediatools, our flagship product, is a fully integrated database-driven software suite designed to
streamline the planning and plan management process. From centralized planning parameters to
graphically driven flowcharting to purchase authorizations and on through comprehensive reporting,
Mediatools provides media plan management from start to finish with both Desktop and Web Access
software solutions.
With Mediatools Desktop, media planners create plan flowcharts in a graphic environment from
customized media definitions by country. Flowcharts are quick to create and simple to update for any and
all types of media. The Authorizations module allows users to create buy specifications from available
plan data, with both an auditable approval process and the option to transfer the spec as a goal to an
agency‘s buying system. The Views reporting tool allows planning managers to create comprehensive
customizable summaries of spending and delivery data from any number of plans and/or authorizations.
Mediatools’ solid database-driven approach assures real-time access to the most up-to-date information,
as well as comprehensive integrations to other popular media software products (including competitive
data, industry standard cost estimates, and popular agency buying systems).
Mediatools Web Access provides the ideal companion/extension to any Mediatools implementation
without the need for installing additional software. Through Mediatools Web Access sites, remote users
can review Plans, generate Views, and review and approve Authorizations all through a simple browser-
based interface. All with the same solid central database support and robust user security model that keeps
Mediatools at the forefront in providing innovative media planning software solutions around the globe to
agencies and advertisers alike.
Mediatools Web Access also serves as a unique customizable data collection portal for all types of data.
When coupled with Mediatools’ existing support for global media with complete controls over any
number of currencies, Web Access becomes a single point of access for global reporting. Web Plan
information is automatically integrated with planning data from desktop flowcharts to provide real-time
roll-ups of all planning and purchase information across the globe.
Workhorse also offers expert custom consulting and software development, as well as a variety of global
support and training options to ensure that Mediatools is appropriately integrated to a client‘s business
needs. A 10 percent rate card discount is available to 4A’s members.
Contact:
Marty Hayden
Workhorse Software Company
630 Davis Street, 4th Floor
Evanston, IL 60201
Phone: (847) 475-7488, ext.114
Fax: (847) 475-8260
E-mail: [email protected]
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Index of Companies by Category
Audit Services
Audit Bureau of Circulations (ABC) .................................................................................12
BPA Worldwide (BPA) .....................................................................................................13
Certified Audit of Circulations, Inc. (CAC) ......................................................................14
Verified Audit Circulation .................................................................................................49
Competitive Reports
Kantar Media │Intelligence ...............................................................................................28
Customized Research
Persuadable Research Corporation ....................................................................................46
E-Business Solutions @media ................................................................................................................................4
Education
Digital Place-Based Advertising Association (DPAA) .....................................................16
The Institute for International Research (IIR) ...................................................................23
Media Buying Academy ....................................................................................................33
Paragon Media Inc. ............................................................................................................44
Media Information Services
Kantar Media | SRDS .........................................................................................................29
Media Framework ..............................................................................................................35
Multicultural Marketing Resources, Inc. ...........................................................................37
National Association of Broadcasters - NAB Store ...........................................................39
OAAA ................................................................................................................................41
Red Books™ ......................................................................................................................47
Media Software
Advantage Software Company, Inc. ....................................................................................7
Anderson Associates ..........................................................................................................10
Arbitron Software Suite .....................................................................................................11
COREMedia Systems ........................................................................................................15
Fuimus Corporation ...........................................................................................................17
Harris Corporation, Broadcast Communications ...............................................................21
Kantar Media │Audiences .................................................................................................25
Kantar Media | Compete ....................................................................................................27
MarketingPilot AMS ..........................................................................................................30
Paradigm Software Technologies, Inc. ..............................................................................42
Workhorse Software Company ..........................................................................................50
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Planning Cost Reports
SQAD™ Inc. ......................................................................................................................48
Syndicated Media Research
Ad-ology Research...............................................................................................................5
GfK MRI ............................................................................................................................19
Kantar Media │Audiences .................................................................................................25
The Media Audit ................................................................................................................32
NetPop: Social Advertising & Consumer Insights ............................................................40
Tracking Services
Hall‘s Magazine Reports, Inc. ...........................................................................................20
