Date post: | 25-May-2015 |
Category: |
News & Politics |
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Quick Snapshot
Week 38 – 48’2013
MCCS
ABP NEWS Week: 38 - 45 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Among National genres Hindi News at # 3
GEC
REG
HIN
DI ...
HIN
DI...
KID
S
MU
SIC
SPO
RTS
INFO
LIFE
T...
EN
G
RELI
G...
BU
S ...
EN
G E
NT
0
5
10
15
20
25
30
35
40
4539
1612
65 4 4
1 1 1 1 0 0
% Genre Share
Source : TAM Period : Wk 45’2013
VS. last year 25% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.0
6.4
% Genre Share
Wk 38-45'12 Wk 38-45'13
Source : TAM Period : Wk 38-45’13Year : 2012 & 2013
ABP News maintaining its position
Aaj Tak India TV ABP News India News Z News News 240%
2%
4%
6%
8%
10%
12%
14%
16%
18%16%
13% 13%
9% 9%8%
% Mkt Share
Wk38-45'13
Source : TAM Period : Wk 38-45’13’13
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News NDTV India
IBN 70
10
20
30
4042
3731 30
26 25
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 38-45’13
Aaj Tak
ABP News
Z News
India TV
IBN 7 NDTV India
0
10
20
30
40
50
6050
4439 39
31 30
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 38-45’2013
Market Share %
ABP News scoring News Bulletins
Source : TAM Period : Wk 45’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins & Reviews/ ReportsIndia News performing on Intervews/Portraits & Discussions
Genre Aaj Tak ABP News India TV India News Z NewsNews Bulletin 15% 15% 12% 10% 11%Reviews/Reports 25% 18% 14% 3% 0%
Interviews/Portraits/Discussions 10% 9% 4% 17% 3%Comedies 81% 4% 2% 0% 0%Cricket Match 30% 1% 19% 7% 0%
Top 10 Shows Across Hindi News Genre
Channel Date Day Time from Time to Programme Genre TVT 000ABP News 04/11/2013 Mon 7:59:00 PM 9:20:00 PM GHOSHNA PATRA Talk Shows/Chat 446Z News 09/11/2013 Sat 8:27:00 PM 8:51:00 PM Z NEWS PROGRAM News Bulletin 415Aaj Tak 07/11/2013 Thu 8:27:00 PM 8:51:00 PM SPECIAL REPORT Reviews/Reports 405Aaj Tak 09/11/2013 Sat 8:27:00 PM 8:51:00 PM SPECIAL REPORT Reviews/Reports 400ABP News 06/11/2013 Wed 7:59:00 PM 8:24:00 PM KAUN BANEGA MUKHYAMANTRINews Bulletin 385India TV 04/11/2013 Mon 10:00:00 PM 10:15:00 PM NON STOP SUPERFAST News Bulletin 376Aaj Tak 09/11/2013 Sat 8:58:00 PM 9:21:00 PM 0.875 News Bulletin 371Aaj Tak 06/11/2013 Wed 8:28:00 AM 8:44:00 AM NON STOP 100 News Bulletin 333ABP News 05/11/2013 Tue 7:27:00 PM 7:42:00 PM FATAFAT 101 News Bulletin 321Aaj Tak 06/11/2013 Wed 8:22:00 AM 8:24:00 AM SO SORRY Comedies 313
3 programmes of ABP News in Top 10
Source : TAM Period : Wk 45’2013
ABP Ananda performing on News Bulletins
,Sports/Magazines, Comedies & Religious/ Devotional
Source : TAM Period : Wk 45’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
NT Bangla scored on Sports Magazines, Cartoons & Reviews/ Reviews/ Reports
Prog Genre
24 GHANTA
ABP Ananda High News NT Bangla RPLUS Kolkata TV
News Bulletin 17% 37% 5% 21% 12% 8%Sports Magazines 0% 1% 0% 57% 41% 0%Cartoons/Animation 3% 0% 0% 97% 0% 0%Comedies 17% 29% 4% 20% 20% 10%Religious/Devotional 25% 63% 3% 0% 1% 8%Reviews/Reports 7% 8% 1% 48% 11% 25%
Top 10 Shows Across Bengali News Genre
Channel Date Days Time From Time To Programme Genre TVT 000sABP Ananda 04/11/2013 Mon 11:27:00 PM 11:54:00 PM ABP ANANDA PROGRAM News Bulletin 115ABP Ananda 05/11/2013 Tue 8:58:00 PM 9:59:00 PM KHELA BHANGAR KHELA Interviews/Port 112Kolkata TV 06/11/2013 Wed 10:59:00 PM 11:03:00 PM EI MAHURTA News Headlines 111Kolkata TV 03/11/2013 Sun 2:59:00 PM 3:03:00 PM EI MAHURTA News Headlines 107ABP Ananda 05/11/2013 Tue 11:28:00 PM 11:55:00 PM KHELA BHANGAR KHELA Interviews/Port 97Kolkata TV 06/11/2013 Wed 11:04:00 PM 11:29:00 PM SAMBAD SARADIN News Bulletin 9724 GHANTA 07/11/2013 Thu 8:01:00 PM 8:56:00 PM AAPNAR RAI Interviews/Port 86ABP Ananda 07/11/2013 Thu 10:58:00 PM 11:26:00 PM ABP ANANDA KHABAR News Bulletin 83Kolkata TV 04/11/2013 Mon 2:29:00 PM 2:38:00 PM COLOUR BAR Different Magaz 83ABP Ananda 07/11/2013 Thu 4:58:00 PM 5:26:00 PM AAJ AYE RAJYE News Bulletin 82
5 programmes of ABP Ananda in Top 10
Source : TAM Period : Wk 45’2013
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25% 24%22%
19%
15%
12%
8%
Wk 38-45'13
Wk 38-45'13
Source : TAM Period : Wk 38-45’2013
MCCS maintaining its # 1 position
Thank You