Quick Snapshot

Week 39 – 46’2013

MCCS

ABP NEWS Week: 39 - 46 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

REG

HIN

DI ...

HIN

DI...

KID

S

MU

SIC

SPO

RTS

INFO

LIFE

T...

EN

G

RELI

G...

BU

S ...

EN

G E

NT

0

5

10

15

20

25

30

35

40

4539

16

11

6 5 4 31 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 46’2013

VS. last year 30% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.0

6.4

% Genre Share

Wk 39-46'12 Wk 39-46'13

Source : TAM Period : Wk 39-46’13Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News India News Z News News 240%

2%

4%

6%

8%

10%

12%

14%

16%

18%16%

13% 12%

9% 9%8%

% Mkt Share

Wk39-46'13

Source : TAM Period : Wk 39-46’13’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News NDTV India

IBN 70

10

20

30

4042

3731 30

26 25

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 39-46’13

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0

10

20

30

40

50

6050

4439 38

31 30

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 39-46’2013

Market Share %

ABP News scoring on Reviews/ Reports

Source : TAM Period : Wk 46’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on Cricket Matches & ComediesIndia News performing on News Bulletins & India Newson Intervews/Portraits & Discussions

Genre Aaj Tak ABP News India TV India News Z NewsNews Bulletin 12% 13% 14% 8% 13%Reviews/Reports 13% 31% 20% 2% 0%Cricket Match 58% 0% 16% 2% 0%

Interviews/Portraits/Discussions 3% 10% 6% 13% 8%Comedies 71% 0% 0% 0% 0%

Top 10 Shows Across Hindi News Genre

Sr No Channel Date Day Time from Time to Programme Genre TVT 000

1 Aaj Tak 11 Nov 13 Mon 21:57 22:18 10 TAK News Bulletin 447

2 Aaj Tak 14 Nov 13 Thu 19:58 20:13 NON STOP 100 News Bulletin 399

3 Aaj Tak 16 Nov 13 Sat 21:29 21:47 VISHESH News Bulletin 392

4 Aaj Tak 15 Nov 13 Fri 21:59 22:21 10 TAK News Bulletin 376

5 India TV 13 Nov 13 Wed 22:00 22:17 NON STOP SUPERFAST News Bulletin 368

6 Aaj Tak 14 Nov 13 Thu 20:58 21:44 SALAM SACHIN Cricket Match 361

7 Aaj Tak 13 Nov 13 Wed 20:28 20:49 RAJTILAK Talk Shows/Chat 348

8 Aaj Tak 15 Nov 13 Fri 19:58 20:12 NON STOP 100 News Bulletin 344

9 Aaj Tak 11 Nov 13 Mon 20:58 21:19 0.875 News Bulletin 332

10 India TV 13 Nov 13 Wed 21:00 21:52 AAPKA FAISLA News Bulletin 314

No Programmes from ABP News in top 10

Source : TAM Period : Wk 46’2013

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25% 23%22%

19%

15%

12%

8%

Wk 39-46'13

Wk 39-46'13

Source : TAM Period : Wk 39-46’2013

MCCS maintaining its # 1 position

Thank You