Quick Snapshot

Week 4 - 11’2014

MCCS

ABP ANANDAPeriod – Wk 4-11’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

36

10

20

% Genre Sh

Source : TAM Period : Wk 11’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares marginally down by 9%

0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.09.1

% Genre Share

Wk 4-11'13 Wk 4-11'14

Source : TAM Period : Wk 4-11 Year : 2013 &2014

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

30%

23%

19%

14%

9%6%

% Mkt. Share

Wk 4-11'14

Source : TAM Period : Wk 4-11’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 4-11’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7

64 4

2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66

54 3

2 1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 4-11’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 20% 37% 27% 23% 23% 23%ABP Ananda 28% 40% 32% 30% 30% 30%Kolkata TV 22% 4% 23% 19% 19% 19%News Time Bangla 7% 15% 15% 9% 9% 9%RPLUS 17% 1% 3% 13% 13% 13%High News 7% 4% 0% 6% 6% 6%

ABP Ananda performing on News Bulletins & Sports/Magazines

Source : TAM Period : Wk 11’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Interviews/Portraits & DiscussionsKol TV scoring from Cartoons/Animations & Film Based Magazines

Week11'14

Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 21% 39% 22% 8% 10%

News Headlines 55% 0% 32% 0.0% 12%

Cartoons/Animation 32% 0% 46% 22% 0%

Sports Magazines 16% 28% 28% 13% 14%

Interviews/Portraits/Discussions 53% 30% 0% 0% 17%

Film Based Magazines 15% 7% 41% 4% 33%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 11’2014

Date Time From Time To Programme Genre TVT 000s13 Mar 14 18:58 20:26 PROTI POKHE Talk Shows/Chat 144

13 Mar 14 22:58 23:23 PROTI POKHE Talk Shows/Chat 132

12 Mar 14 19:28 19:57 ABP ANANDA PROGRAM News Bulletin 128

11 Mar 14 18:58 20:27 JUKTI TAKKO Talk Shows/Chat 125

12 Mar 14 20:00 20:25 ABP ANANDA PROGRAM News Bulletin 122

09 Mar 14 21:58 22:23 EK DOZEN GALPO News Bulletin 120

11 Mar 14 22:58 23:23 JUKTI TAKKO Talk Shows/Chat 112

13 Mar 14 20:29 20:54 ABP ANANDA KHABAR News Bulletin 110

12 Mar 14 18:58 19:25 ABP ANANDA PROGRAM News Bulletin 109

11 Mar 14 23:28 23:54 JUKTI TAKKO Talk Shows/Chat 107

Thank You