Cloud 9Productions

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE

FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

MAGAZINE

As you can see both

mastheads are the

biggest texts on the

page which catches the

target audiences eye.

Also they are both in a

‘san-serif font’ or ‘block

font’ again making it the

biggest font on the page.

as this is an independent film

magazine, we noticed that

they don’t have that many

sale lines, therefore we had

chosen to give our magazine

a limited amount of sale

lines. as for the typography,

they used a bright red and

black colour scheme to

make them stand out from

the background image. In

response we chose to use

white for our font as it would

stand out more.

In ‘sight and sound’ their main

story was about ‘ewan’ which

explains why it was the second

biggest text on the page which

tells the audience that he is

the main focus in that issue of

the magazine. Again, as a

response we also made our

film title and film slogan the

second biggest text on our

magazine and also decided to

make it red so that it will stand

out more from the background

image and catch our target

audiences eyes.

POSTER

As you can tell we used an most plain background but added a grudge effect to it just to anchor the horror genre within the poster. We got this idea from looking at other posters such as ‘sinister’ as we thought it was really effective.

From looking at the ‘sinister’ poster, we noticed that they used a ‘serif font’ which my group thought went really well with the whole theme of the poster, in response we used a similar ‘serif font’ but put our own twist on it making it vertical to make it our own which again also fitted in nicely with the theme of our poster.

From looking at a lot of other horror posters we noticed that they look a bit desaturated from colour, as a response to this we decided not to use any bright colours and kept the colour scheme simple using a mixture of grey white and black. We also adjusted the light and darker areas to empathies the chiaroscuro within our poster.

Lastly we added the essentials such as titles, company brand, release date, convergent links and the casting which we also saw on other existing horror posters.

TRAILERDue to research we have noticed that by using a hand held camera, we are able to put our audience an in the moment experience by giving them the point of view angle of one of the characters. We found this very effective which is why we chose to use this technique in our horror trailer.