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Indian Media scenario

Print : 94, 0067 news papers

Radio: 1000 FM stationsexpected by III Phase

 T : !00 T channe"s

  #!9 T news channe"s  60 $i""ion %T& connections

 Mobi"e: 1 'i""ion expectedconnections

Internet: (00 $i""ion )sers* +rowth1#

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  y -1!

Pro.ected re/en)es in bi""ion IR (01(-

17

2013 2018 E CAGR (2012-17)

 Te"e/ision 417 !! 16*(

Print (4# #74 9*0

Radio 14*6 ##*6 1!*1M)sic 9*6 17*! 1#*(

Fi"$ 104*4 (19*! 11*9

%i2ita"

ad/ertisin2

#0*1 10(*( (7*7

33333 Tota"

33333396

 3333*(,(4

33333*1!*4

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'ea$in2 "" ro)nd

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'roadcastin2 %istrib)tion

•  T ho)se ho"ds 160 $i""ion

• 5ab"e- 140 $i""ion s)bscribers

• %T& #6 $i""ion

• IP T 0* $i""ion

• Mobi"e T

• &IT &ead end in the-s8y * "" pay

channe"s are down "in8ed to a h)b orsate""ite "in8 to a"" cab"e operators*

•  Terrestria" Te"e/ision

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5

• 5ab"e co/era2e 9#

• %i2ita" ddressab"e syste$

%i2ita"isation enab"es eciency

Pro/ides conditiona" access

""ows Trip"e p"ay: T, phone ;internet

5o$pete with %T& and IPT

•  TRI ti$e ra$e

• 5ab"e T act

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Internet &TVNews New Ecosystem of

News

• $ate)r ideos

• ideo sharin2

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Inor$ation Bxp"osion

• et wor8 society• Re deCnin2

nationa"bo)ndaries

• Inte2ration ote"eco$$)nicationand broadcast

techno"o2ies• )to$ation and

artiCcia"inte""i2ence*

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 The nat)re o

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F5B'DDE 

• 5rossed 'i""ion acti/e $onth"y )sers in(01(

• Feat)res:

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 T

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 o) T)be

• Fo)nded by 5had &)r"ey, te/e 5henand >a/ed Eari$ e$p"oyees o PayPa"* (00

• 'y (01( o)r bi""ion /ideos strea$edper day

• 60 ho)rs o /ideos )p"oaded per

$in)te*

• Mar8etin2 on o) T)be*

• Pay$ent by yo) t)be or n)$ber ohits and b)siness $ode"*

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ew Media 5e""

• 5e"" in the PMD- a dedicated tea$

• Modi is o""owed by 66 $i""ion peop"eon twitter, PMD (*6 $i""ion, &o$eMinister (* =a8hs and Rah)" +andhi"ess than a "a8h*

• F' has o/er (( $i""ion o""owers o

Modi, PMD has *6 $i""ion*

• ports $inistry has 4#9 o""owers ontwitter and 7000 on F'

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Indian Media scenario

Growt 2012-17

•Print : 9*#

•Radio: 1*6

•

 T : 17*9• Internet: (9*!

Internet 1(4-400 $i""ion )sers

by (017G

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Jsin2 M)"tip"e P"ator$s

•

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5DMMJI5TI+

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Dn "ine writin2

!o"e r#n$e of %e'#

&yperG Text

)dio

ideo

ti"" i$a2esni$ation

F"ash interacti/ity

'"o2sMicro b"o22in2

ocia" networ8in2Laceboo8Ltwitter

Po"" s)r/eysLe $ai" etc*

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!E !RITING

• ED< DJR J%IB5B

•  T&IE FIRT - % T&IE %IFFBRBT

•

 TI=DR DJR B

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!E !RITING

• &DRT 'JT

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Pi""ars o >o)rna"is$

• Accr#cy: 'roadcast inor$ation sho)"dbe correct* 5onOictin2 inor$ation sho)"dbe assessed and p"aced in context*

Mista8es sho)"d be corrected*•  Im*#rt'#"'ty: >o)rna"ists sho)"d not be

Cnancia""y, po"itica""y or e$otiona""yin/o"/ed in the story they are reportin2 on*

 They sho)"d not write reports in ret)rn orcash or a/o)rs*

•  +#'rness: >o)rna"ists sho)"d be honest

and not $is"ead inter/iewees, so)rces oinor$ation or their a)diences*

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Bthics o T >o)rna"is$

• =ibe"L%ea$ation: Bxposin2 to p)b"ic scorn*

•  >o)rna"istic deense : Tr)th, pri/i"e2e andair co$$ent-$atter o p)b"ic interest

• Fa"se "i2ht• tin2 operations

• 5onOict o interests

•

Reenact$ents and sta2in2• Fi"e oota2e L ethics o editin2 a)dio ;

/ideo

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 Than8 yo)

Pro* Ra2ha/a 5hari

chari(8Q2$ai"*co$