© 2011 MediaMind Technologies Inc. | All rights reserved
August 2011
Presented by:
Mike Rosner, Caleb Hill, Tony Rose,
Ross McNab, Geoffrey King
MediaMind In-Stream
© 2011 MediaMind Technologies Inc. | All rights reserved
Why MediaMind for In-Stream?
How we help clients win …
1. Committed to your long term success
2. Expertise with In-Stream video
3. White glove service
4. Actionable analytics
© 2011 MediaMind Technologies Inc. | All rights reserved
Massive Scale
I’m still concerned about my account
I’m not convinced
Little better
Ok, that’s big
Ok Ok…I get it, scale isn’t
an issue
Global Offices: 41
Monthly Impressions Served: 60 Billion
Network Bandwidth: 16 Gigs per second
Advertisers: 9000
Server Request per Second: 50 Thousand
Unique Users: 750 Million
Countries Served: 63
© 2011 MediaMind Technologies Inc. | All rights reserved
DG Acquires MediaMindHigher degree of innovation focusing on merging broadcast and online
Enabling advertisers to remove silos between media budgets- thus more effciency, more reach
Continued focus on creating value solely for advertisers and their agencies
Only ad technology company poised to leverage both traditional and online budget
© 2011 MediaMind Technologies Inc. | All rights reserved
Our businesswith Vivaki ...
© 2011 MediaMind Technologies Inc. | All rights reserved
35 CountriesIn 2011 so far …
1499 Campaigns31b Impressions
$4m Spend
© 2011 MediaMind Technologies Inc. | All rights reserved
In-StreamVideo
© 2011 MediaMind Technologies Inc. | All rights reserved
Expertise with In-Stream Video
▸ 8 + years with In-Stream and interactive video
▸ Dedicated team focused on In-Stream
▸ Exclusive relationships with premium content
▸ Handle entire strategy - Reach and Impact
▸ Established creative agency relationships
© 2011 MediaMind Technologies Inc. | All rights reserved
200 AdvertisersIn 2011 so far …
500 Campaigns800m Impressions
© 2011 MediaMind Technologies Inc. | All rights reserved
Brands who trust their In-Stream with us
© 2011 MediaMind Technologies Inc. | All rights reserved
VAST / VPAID Certified Partners• ABC.com• ABCFamily.com• ABCNews.com• A&E• Lifetime• History Channel• About.com• AccuWeather.com• Buzz Media• BNET• CBS Audience Network• CBSi International Media• CBS Sports College Network• CBSMoneyWatch.com• CBSNews.com• CBSSports.com• CBS.com• Chow• Clicker
• CNET• GameSpot• Last.fm• MaxPreps• Metacritic• my Simon• TechRepublic• TV.com• UrbanBaby• ZDNet• Fox FEP• Lenco Media• MSN• NBC• USA• Bravo• SyFy• Oxygen• NY Times• Adult Swim
• Cartoon Network• CNN• TBS• TNT• TruTV• BET• MTV• ComedyCentral• CMT• VH1• Logo• Nickelodeon• Nick at Nite• TVLand• SpikeTV• WB• Rolling Stone• Men’s Journal• Us Weekly• 24/7 Real Media
• SpotXChange• Undertone Networks• Adap.tv Inc• Brightroll• Freewheel• LiveRail• Justin.tv• Kaltura• Brightcove• TubeMogul• Yahoo• BNET
= VAST Certified
= VAST & VPAID Certified
© 2011 MediaMind Technologies Inc. | All rights reserved
Linear Format
Pre-roll ad Mid-roll ad Post-roll ad
▸ Presented before, middle, or after video content
▸ User watches ad instead of content
© 2011 MediaMind Technologies Inc. | All rights reserved
Non-Linear Format
▸ Overlay ad
▸ Ad runs parallel to the video content
▸ A more compelling experience
▸ Expand inventory
© 2011 MediaMind Technologies Inc. | All rights reserved
In-StreamExpertise
© 2011 MediaMind Technologies Inc. | All rights reserved
In-Stream Team Structure
Daniel BloomfieldIn-Stream Account
Manager
Elizabeth Mufich In-Stream
Sr. CampaignManager
Leanna YoungIn-Stream Producer
Shawn SnyderIn-Stream Lead
Producer/Developer
Tony RoseDirector, In-Stream
Rich Media Solutions
Breanna RollingsIn-StreamCampaignManager
Caitlin FeigenbaumIn-Stream
Sr. CampaignManager
Jim EganVP, Advertising
Operations
Kristen CoreyVP, Publisher
Solutions
Gianluca MilanoVP, Product
Management
Andrea Bridges-SmithVideo ProductCertification
© 2011 MediaMind Technologies Inc. | All rights reserved
VAST / In-Stream Video Campaign Workflows
CampaignFollow-up
Full-Service (third-party serves with full tracking)
CampaignSupportSend TagsCreative
ProductionCampaign
ManagementQA the CreativeAssets
Kick-offCall
PostCampaignAnalysis
Tracking (delivery of video to publisher in required format)
CampaignMonitoringQA
Video Asset &Tracker tags
sent to Client
Video getsEncoded
AssetRetrieval
ClientProvides
ADIDor asset
location for download
Video Assetuploaded toclient’s FTP
No Tracking (delivery of video to publisher in required format)
Video getsEncoded
AssetRetrieval
ClientProvides
ADIDor asset
location for download
© 2011 MediaMind Technologies Inc. | All rights reserved
Proposed Workflow
Tag delivery& QA to
multiple Pubs
Assets go into
Production
Asset retrieval& review by
Creative Team
Campaign Mgrjoins kick-off call
& assists withsetting timelines
Certificationwith Video
Team
Vivakihands-off
assetsto Vivaki
account team
Launch &CampaignMonitoring
PostCampaignAnalysis
Certified?
No
Yes
© 2011 MediaMind Technologies Inc. | All rights reserved
Video Encoding / Handling Services
Encoding Services Digital Video Sources
MediaMind is able to encode video for multiple rich media delivery systems:
MediaMind can accept many different digital video file formats, including:
Flash VAST Linear VAST Mobile
• FLV
• MP4
• F4V
• FLV
• WMV
• MS Smooth Streaming (VC-1/WMA)
• MP4
• Ogg Theora
• WebM
• FLV
Quicktime (.mov)
Windows Media (.wmv, avi)
MPEG (MPEG-2, MPEG-4)
Tape and Disc Video Sources
MediaMind offers transfer services for clients with tape or disc-based source material
© 2011 MediaMind Technologies Inc. | All rights reserved
In-StreamWorkflow
© 2011 MediaMind Technologies Inc. | All rights reserved
© 2011 MediaMind Technologies Inc. | All rights reserved
actionableanalytics
© 2011 MediaMind Technologies Inc. | All rights reserved
Adjusted Uniques
© 2011 MediaMind Technologies Inc. | All rights reserved
Dashboard for In-Stream
© 2011 MediaMind Technologies Inc. | All rights reserved
Why MediaMind for In-Stream?
How we help clients win …
1. Committed to your long term success
2. Expertise with In-Stream video
3. Actionable analytics
4. White glove service
© 2011 MediaMind Technologies Inc. | All rights reserved
Thank you