Mediasmith Mobile Learnings

Mobile Media SummitMay 2014

Mobile Explosion

We’ve driven:

• Subscriptions

• Downloads

• Leads

• Awareness

• Engagement

• Foot traffic

Our mobile efforts have grown 4x over the past two years

Mediasmith Mobile Efforts

Just Some of the Recent Learning

Which device targeting Resonates strongest with IT purchasers

If Mobile Newsletters drive more qualified Leads than Mobile Display

How Mobile DSP’s compete with standard mobile partners

Benefits of true mobile adserving on tracking trials

What increases conversion rates?

Breaking out creative messaging with device/OS call-outs

Responsive rich media opportunities to build awareness / promote content

Extend mobile coverage to leading social networks

Non standard and native ads