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Kaplan, K.Medical Bloggers Panel

• This slideshow, presented at Medicine 2.0’08, Sept 4/5th, 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team

• Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009(www.medicine20congress.com)

• Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php

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Medicine 2.0 Medicine 2.0 Congress Medical Congress Medical

Bloggers PanelBloggers PanelKeith J. Kaplan, MDKeith J. Kaplan, MD

Mayo ClinicMayo Clinic

Department of PathologyDepartment of Pathology

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DisclosuresDisclosures

Consultant – Aperio, Inc.Consultant – Aperio, Inc. Digital Pathology BlogDigital Pathology Blog

www.tissuepathology.comwww.tissuepathology.com

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Digital Pathology

Digital Data Set/Whole slide image

Telepathology

Image analysis &

CAD

ResearchEducation

Imaging & Archiving

Virtual microscop

y

PACS signout Virtual IHC Consultation

Diagnosis Consultation

Targeted

therapies

Image based

searches

Reporting Links to images Digital archiveUndergradu

ate GME/CME

TMA Comparative

analysis

HSI

Rare event detection

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Why is it Effective?Why is it Effective?

It is persistent; one can view slide It is persistent; one can view slide from anywherefrom anywhere

It is consistent; same slide, same It is consistent; same slide, same time, no degradation or loss of time, no degradation or loss of materialmaterial

It is effective; maintain single It is effective; maintain single repository electronically, enhanced repository electronically, enhanced archival and retrieval of material, no archival and retrieval of material, no slide lossslide loss

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Why Do I Blog?Why Do I Blog?

Someone talked me into itSomeone talked me into it Cover digital pathologyCover digital pathology Academic bloggingAcademic blogging Less personalLess personal Social marketing and networking Social marketing and networking

tooltool White noiseWhite noise RSSRSS

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http://www.corporeality.net/museion/2008/07/29/all-883-health-and-medicine-blogs-on-display-in-one-image-playing-with-wordle-part-3; Accessed 30 July 2008

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Why do MDs Blog?Why do MDs Blog? Amplify MDs perspective on devices, tests, Amplify MDs perspective on devices, tests,

rules, regulations in medicinerules, regulations in medicine Personal reflections on practicing medicinePersonal reflections on practicing medicine

Patient encounters – “Doctor stories”Patient encounters – “Doctor stories” A Piece of My MindA Piece of My Mind Personal reflections – death of parent or patientPersonal reflections – death of parent or patient

Expose fraudelent practices or Expose fraudelent practices or ideas/propose and propogate new ideas or ideas/propose and propogate new ideas or concepts in practice of medicine or concepts in practice of medicine or subspecialtysubspecialty

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Academic BloggingAcademic Blogging

Workspace to explore and share new Workspace to explore and share new ideas, technologies, practicesideas, technologies, practices University/hospital employees afforded University/hospital employees afforded

an independent voicean independent voice Constraints with clinical duties and Constraints with clinical duties and

respect for institutionrespect for institution

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Academic BloggingAcademic Blogging Disseminate new ideas for discussionDisseminate new ideas for discussion

Short form of journalism/medical publicationShort form of journalism/medical publication # of people helped may outweigh peer-# of people helped may outweigh peer-

reviewed manuscripts published on esoterica reviewed manuscripts published on esoterica (1 day/1 year)(1 day/1 year)

Synergy between industry and academia Synergy between industry and academia for collaborationfor collaboration Affords industry low-cost marketing and Affords industry low-cost marketing and

advertising for investigators investing sweat advertising for investigators investing sweat equity to post on relevant topicsequity to post on relevant topics

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Academic BloggingAcademic Blogging

Scan horizon for worthy items within Scan horizon for worthy items within your personal interests and your personal interests and expertiseexpertise

Filter and interpreter for other Filter and interpreter for other laboratory professionals & digital laboratory professionals & digital pathology communitypathology community

Re-post items from sources not Re-post items from sources not available to public, patients, industry available to public, patients, industry or researchers outside domainor researchers outside domain

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DeliverablesDeliverables Good blogs are discovered; not marketedGood blogs are discovered; not marketed ““Word of blog”Word of blog” Bloggers read a lot of blogsBloggers read a lot of blogs Millions of blogs and most keep up with 4 or Millions of blogs and most keep up with 4 or

55 New content/information to keep loyaltyNew content/information to keep loyalty Imitation sincerest form of flatteryImitation sincerest form of flattery

Re-posting; track backs; referencing; blog Re-posting; track backs; referencing; blog carnivalscarnivals

Immediacy of response and feedbackImmediacy of response and feedback

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Why is this important?Why is this important?

mayoclinic.org receives 1 million visitors a mayoclinic.org receives 1 million visitors a monthmonth

e-Cleveland Clinic CME website receives e-Cleveland Clinic CME website receives about 1 million visitors per yearabout 1 million visitors per year

DailyKos has nearly that many page views DailyKos has nearly that many page views on an average dayon an average day

About 10-15% of users become patients About 10-15% of users become patients Getting the word out for Centers of ExcellenceGetting the word out for Centers of Excellence Attracting e-consumers to patientsAttracting e-consumers to patients

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Digital Pathology and Digital Pathology and Medicine 2.0Medicine 2.0

Name of IT Tool

Application in Pathology

Web portal software; Web portal software; web-enabled LISweb-enabled LIS

Enhanced capability for lab Enhanced capability for lab medicine consulting; easy access to medicine consulting; easy access to MD officeMD office

Wi-Fi enabled devicesWi-Fi enabled devices Enable physicians to access lab Enable physicians to access lab reports and images using browser reports and images using browser softwaresoftware

Image integration into Image integration into surgical pathology surgical pathology reportsreports

Ideal documentation of gross/micro Ideal documentation of gross/micro images; teaching & collaboration images; teaching & collaboration tool with clinicianstool with clinicians

Automated rule-based Automated rule-based software to screen software to screen results/diagnoseresults/diagnose

Triaging cases and reports to Triaging cases and reports to identify most complex cases in need identify most complex cases in need of consultationsof consultations

““Smart” Pathology Smart” Pathology ReportsReports

Customized information for PCP, Customized information for PCP, specialist (oncologist) and patientspecialist (oncologist) and patient

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PrimaryPathologist

Anywhere in the 50 US states

SecondaryPathologist

Lab performing IHC, Consultation

TertiaryPathologist

“Glass-Less” virtual Microscopy consultation

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Patient report

Specialist report Pathology report

1

2

3

4

•PDF

•E-mail

•Web-enabled

•RSS

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Thank YouThank You

kaplan@tissuepathology.comkaplan@tissuepathology.com