Meetings January/February 2015

6 reasons why you should use mobile apps at your next event

MEETINGS AFRICAR50.00 (VAT incl)

Look to the future

MICE trends – what to expect in 2015

HOW TO Green your event with fl are

SPOTLIGHT

Advancing Africa Together

JAN/FEB 2015 • Issue 59

www.saconference.co.za

This is a very tough but rewarding industry with great people”3D Group of Companies’ Conrad Kullman

FOCUS ON GREENING06 How to make your next event carbon neutral

Franz Rentel provides possible solutions

09 Greening best practice A comprehensive list

on how to ensure a green event

10 Venues Top picks of venues with

green credentials

11 Exhibitions Green ways to build a stand

IN THE SPOTLIGHT12 My exhibit, my show, my return 3D Group’s

Conrad Kullman on getting the most out of

an exhibition

DESTINATION14 Gauteng Event planners’ city of gold

BEST PRACTICE16 Top 15 MICE trends Helen Brewer shares her

predications for 2015

18 Lend me your eyes and ears Jacqui Higgins on

how to attract people to your stand

20 Ditch the paper, drive engagement John Fisher

on ways to connect delegates with your event

22 Improving experiences Karmen Vladar on

using technology at your events

SPECIAL FEATURE24 A to Z of hosting your events in SA

SERVICE PROVIDER28 ConCept G Exhibitions & Events What it takes

to have a successful year

MEETING PLACES31 Airport venues Why location matters

32 Crowne Plaza Johannesburg – The Rosebank

Glitz and glamour take centre stage

33 Holiday Inn Sandton, Rivonia Road Sandton’s

Conferencing Mecca

34 Johannesburg Expo Centre Local expertise

goes global

06 GREENING

Carbon neutral

43 Pumula Beach Hotel The personal touch

44 Southern Sun Elangeni & Maharani The

brightest star on the Golden Mile

TALKING POINTS47 Frank Lee Looking back

48 SAACI Which shade of green are you?

48 EXSA Exciting year predicted

51 IBTM Africa Networking opportunities

51 AIPC Making a difference

REGULARS03 Ed’s letter Roll with the punches

05 Tidbits Meetings, must-know minutia

23 Speaker’s Corner What to expect at Meetings

Africa 2015

26 Sound Bite CTICC’s Warwick Thomas is a

passionate food fundi

27 20 Questions Scan Display’s Justin Hawes is

making a difference

52 Miss Meet Dim the lights, cue the music

14DESTINATION

Gauteng

With this issue of Meetings, we have included

the Meetings Africa 2015 supplement – a

comprehensive guide on all you need to know

about this year’s event.

ON THE COVER

43 MEETING PLACES

KwaZulu-Natal

in this issue

The perfect backdrop

38 Riverside Sun Resort Nature’s meeting place

39 Southern Sun O.R. Tambo International Airport

Fuss-free conferencing

40 Tshwane Events Centre Everlasting events

43 Champagne Sports Resort Themed

functions galore

Now in Cape Town, Knysna, East London, Port Edward, Pinetown, Pretoria, Midrand, Johannesburg O.R. Tambo AirportCentral Reservations: 086 111 5555 | [email protected] | www.premierhotels.co.za

PREMIER HOTEL O.R. TAMBO AIRPORTCinema Style 750 | U-shaped 180 | School Room 450 | Banquet 480 | 275 Luxurious bedrooms

PREMIER HOTEL PRETORIACinema Style 300 | U-shaped 180 | School Room 60 | Banquet 200 | 118 Luxurious bedrooms

PREMIER HOTEL MIDRANDCinema Style 300 | U-shaped 100 | School Room 200 | Banquet 200 | 113 Luxurious bedrooms

Publisher Elizabeth ShortenEditor Martin Hiller ([email protected])Head of Design Hayley MendelowContributors Brad Adler, Helen Brewer, Geoff Donaghy, Charles Drewe, John Fisher, Jacqui Higgins, Adriaan Liebetrau, Thulani Nzima, Franz Rentel & Karmen VladarChief Sub-Editor Tristan SnijdersSub-Editor Beatrix KnopjesSenior Designer Frédérick DantonDesigner Kirsty GallowayClient Services & Production Manager Antois-Leigh BotmaProduction Coordinator Jacqueline ModiseFinancial Manager Andrew LobbanAdministration Tonya HebentonMarketing Manager Hestelle RobinsonDigital Manager Esther LouwDistribution Manager Nomsa MasinaDistribution Coordinator Asha Pursotham

Advertising Ruth Baldwin +27 (0)11 233 2600 [email protected]

PUBLISHED BYNo. 4, 5th Avenue, Rivonia, JohannesburgPO Box 92026, Norwood 2117, South AfricaTel: +27 (0)11 233 2600Fax: +27 (0)11 234 7274/75

www.3smedia.co.za

Meetings January/February 2015 © Copyright. All rights reserved 2015www.saconference.co.za

SUBSCRIPTIONR300.00 per annum (incl. VAT) | [email protected] 1684-9264

NOTICE OF RIGHTS Meetings is published bi-monthly by 3S Media. This publication, its form and contents vest in 3S Media. All rights reserved. No part of this book, including cover and interior designs, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.The authors' views may not necessarily reflect those of the publisher. While every precaution has been taken in the preparation and compilation of this publication, the publisher assumes no responsibility for errors, omissions, completeness or accuracy of its contents, or for damages resulting from the use of the information contained herein. While every effort has been taken to ensure that no copyright or copyright issues is/are infringed, 3S Media, its directors, publisher, officers and employees cannot be held responsible and consequently disclaim any liability for any loss, liability damage, direct or consequential of whatsoever nature and howsoever arising.

FORGET NEW YEAR resolutions, I am all about New Year challenges. In 2015, I have a few challenges for you:

CHALLENGE 1Be open to try new things Let’s face it, if it ain’t broke, why fix it? This seems to be the attitude of many clients who want their events to be done in the same manner as before. Throw caution to the wind and propose different themes, new entertainments and decor. On page 16, our annual trend report is filled with information to help you plan an event that is not only successful but on trend.

CHALLENGE 2Have a sense of humour Events never go exactly as planned. Planners need to be flexible and learn to laugh things off. You need to roll with the punches, laugh it off and tend to your bruises later. Of course, I would to love to hear about some of your embarrassing moments.

CHALLENGE 3Be humble Whether you’re dealing with clients, vendors, or other event planners, listen carefully to what they have to say and show them that their opinions matter. The ENDORSED BY

MY FAB FIND

with the punches

PublPublisishher EliElizabzabeth ShShortortenenEditor Martin Hiller (martin@3SmSmedie a.ca.coo.za)

CCreeatatiningg ExExpeperirienencecessCCC

Want to feel like you are part of Crawley family from Downton Abbey? Then high tea at Crowne Plaza Johannesburg – The Rosebank is for you. Feel like royalty as your every need is catered for while you enjoy fl avoured teas and scrumptious fare. All items are prepared in the hotel’s unique style through innovation and inspiration. To experience this sweet offering, visit rosebank.co.za.

nature of event planning is that trends are constantly changing, so someone can always teach you something you didn’t know.

CHALLENGE 4Go green Event greening is no longer a buzzword in our industry. In this issue, we give you a comprehensive breakdown on how to green your event. It is easier than you think and the benefits are truly rewarding.

CHALLENGE 5Promote our MICE industry Last year was a fantastic year for our industry. Nina Freysen-Pretorius was appointed ICCA president, Amanda Kotze-Nhlapo was appointed to the ICCA board as the geographical member of the region, and Craig Newman was appointed to the UFI executive board. I have no doubt that, in these positions, the South African flag will be flown high. This year, I hope to hear more success stories.

Make 2015 the year for innovative concepts, creative design and flawless execution.

Until next time

MEMBER OF

IN COLLABORATION WITH

EARN CPD POINTS BY READING MEETINGS

ED'S LET TER

Roll

MEETINGS l JAN/FEB 2015 • 3

Tend to the guests and we’ll manage the ow

[email protected] • www.xploreafrika.com • +27 11 781 32 08 • +27 11 329 9580Conference and event specialists

Date: Monday, 23 February 2015

Venue: Sandton Convention Centre, Johannesburg

Time: 08H00 – 12H00

Knowledge

2. Value3. Marketing

4. Network

5. Preferred

Service Provider6. Use of Logo

SAVE THE DATE!


Meetings’ must-know minutia

ICCA'S FIRST AFRICAN AND THIRD WOMAN PRESIDENTNina Freysen-Pretorius was

elected as president of the Interna onal

Congress and Conven on Associa on (ICCA) at the

associa on’s Annual General Assembly. Freysen-Pretorius, owner of Durban-, Cape Town- and Johannesburg-based The Conference Company, has been second vice-president of ICCA since October 2010. She is the immediate past president of the Southern African Associa on of the Conference Industry (SAACI). “Having worked interna onally with so many ICCA members across the world, I believe I understand the challenges of the industry. ICCA and the conference industry are entering a new phase of innova on and growth. The organisa on needs a president who can build on the successes of recent ICCA leaders, who can think strategically, inspire excellence and provide insight into the challenges of its members,” says Freyson-Pretoruis.

Amanda Kotze-Nhlapo, chief conven on bureau offi cer at the South African Na onal Conven on Bureau, was elected as geographical member for Africa on the ICCA board.

CONGRATULATIONSJohannesburg Expo Centre CEO Craig Newman has been appointed to the UFI execu ve commi ee by the main board of directors of UFI, The Global Associa on of the Exhibi on Industry. “I am, once again, honoured and humbled by the UFI’s belief in my ability to make a meaningful contribu on to this pla orm,” says Newman. “I look

forward to seeing what the future holds for the global exhibi ons

and events industry and the part that Africa’s exhibi ons

industry can play in this development.” UFI is the associa on of trade show organisers, fairground owners, na onal and interna onal associa ons of the exhibi on industry

and its partners.

YOU ARE WHAT YOU EATIt’s the food we eat at MICE gatherings that makes all the diff erence. These foods should be included in your food off erings:• BLUEBERRIES enhance learning capacity• AVOCADOS keep delegates more alert• BROCCOLI/CAULIFLOWER improves

brain power• EGGS improve delegates’ cogni ve

performance• DARK CHOCOLATE increases delegates’

powers of concentra on.

Source: IBTM’s global events magazine, July edi on of ‘The Diary’THE TABLE BAY

The Table Bay has introduced customised foraging expedi ons that deliver the opportunity to explore the Mother City’s splendid natural outdoor market. Charles Standing, a recognised urban hunter-gatherer, has intricate knowledge of the Cape’s exquisite landscapes and vast knowledge regarding the wild plants that may be used for culinary purposes. He takes foragers on an informa ve and scenic tour of Cape Town’s beau ful areas. Foragers are then invited to venture into the kitchen with charisma c execu ve chef Jocelyn Myers-Adams to learn about preparing delicious food using their harvests. This is a great team-building experience.

ICCAFAWPNiPr

eleof th

CongAssocia

associa on

GO GREEN OR GO HOMEHere are AV Direct’s top ps for greening your next event:• Produce reusable, generically branded events

materials that can be used at several events• Encourage guests to return their name badges

as they leave the event• Plan menus that use local, seasonal

produce. This will result in tas er and more environmentally friendly dishes

• Use a mee ng room with as much natural light as possible. Your delegates’ concentra on will be improved and scarce resources are saved by not using unnecessary electricity.

GO GREEN OR GO HOMEmy ability to make a meaninto this pla orm,” says Newm

forward to seeing wholds for the glo

and events inpart that Af

industry cadevelopmassocia oorganiseowners, interna of the ex

and its pa

5 FUN FACTS ABOUT SOUTH AFRICA1 South Africa is the

only country in the world where you can order monkey-gland sauce steak at a restaurant without the risk of a real internal organ being placed before you. It was invented many decades ago by overseas chefs as a pointed insult, aimed at the brash inhabitants of Joburg who poured Worcestershire and tomato sauce over everything.

2 South Africa has a penguin colony, which thrives thanks to the cold Antarc c currents on the west coast near the Cape.

3 There are only 12 countries in the world that supply tap water that is fi t to drink, and South Africa is one of them. Our tap water quality is third best overall in the world.

4 The Lost City Resort Hotel at Sun City is the largest theme resort hotel in the world.

5 South Africa’s hotels, game lodges and restaurants are frequent winners of top global awards.

6 • MEETINGS l JAN/FEB 2015

G R E E N I N G

Why should your next event be

carbon neutral?

As an event organiser,

how can you continue

to meet client, delegate

and stakeholder

expectations for

sustainable event

operations while still

holding down costs?

Franz Rentel provides

possible solutions.


GIVEN ALL THE MANY things event organisers are doing to go green in order to try and stay competitive, it’s

not uncommon to occasionally overlook some of the easier ways of doing so.

Large or small events such as conferences, sporting competitions, concerts, festivals and conventions are all sources of greenhouse gas emissions. Electricity, heating, air conditioning, transport, air travel and paper are just some of the ways that events contribute to climate change. However, many event organisers are recognising that events do not have to have a huge climate impact and – in fact – can play a positive role by becoming carbon neutral.

By staging a carbon neutral event, you can take responsibility for your event’s emissions and use your larger purchasing power and profile to lead in climate change action. Benefits include the opportunity to publicly

demonstrate commitment to sustainability and to inspire participants to choose low-carbon options in their own lives, as well as saving money through emission reductions.

GETTING STARTEDClimate-friendly event practices needn’t be limited to large-scale events. You can green an event of any size, such as a small meeting of less than 50 people.

Making an event carbon neutral is similar to making an organisation carbon neutral. First, you will need to get full commitment from management when the planning starts. Then allocate enough money, people and time to ensure that the initiative succeeds.

MEASUREThe next step is to define the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions. Major emissions sources will likely include travel to the host city, local road transportation, energy consumed by the event venue and energy used through stays at local hotels. Smaller emission sources include transportation of goods the event needs, event organiser travel during planning and preparation, catering, paper use and waste generation (especially food waste). The complexity, and hence costs, of emissions calculations will vary depending on the size of the event.

REDUCEOnce all emissions associated with the event are identified, strategies for reducing these emissions need to be devised. This is the most important step in staging a carbon neutral event. If possible, targets can be set to help track performance. For instance, organisers may set out to reduce travel-related emissions by 10% by encouraging participants to use public transport. If the event is held annually, reduction targets can be based on previous years’ emissions.

Virtually all aspects of any event can have a reduced climate impact, including venue, registration, transportation, catering, procurement, waste minimisation and recycling, energy efficiency, renewable energy and event accommodation.

In general, the event’s scale and nature will influence how best to reduce its greenhouse gas emissions.

OFFSETOnce emission reduction strategies are exhausted, emissions that cannot be further reduced can be offset. It is absolutely essential to choose high-quality certified offsets to ensure that emission reductions actually occur.

South African events have the unique opportunity to offset with projects in their own backyard, thereby promoting local sustainable development. Projects with a strong community emphasis, such as clean cookstoves, have many positive co-benefits.

The cost to offset will depend on the type of project, and carbon credits used. As a general indication, it will cost organisers less than R10 per delegate to offset all emissions, except the travel emissions of the delegates.

Once you have offset your remaining emissions you have succeeded in making your event carbon neutral.

COMMUNICATEHolding a carbon neutral event can help raise awareness of climate change issues and actions that can be taken to reduce or offset greenhouse gas emissions, so it’s important to inform participants about the initiative. The event’s website, event programme, press releases, opening, signage and post-event publications can all deliver the message. Large event organisers may want to set up an on-site sustainability booth to provide information about the event’s greening initiatives, and also issue a press release that discusses the event’s environmental initiatives.

Organisers may also choose to get participants involved by getting them to offset their own emissions. That option needs to be part of the registration or ticketing. However, passing on the onus of offsetting emissions to participants may not work, as not all participants will choose to do so. One option is for organisers to take responsibility for any leftover emissions not offset by participants. Another is to build the cost of offsetting into the ticket price. Whichever course you choose, make sure participants know they are attending a carbon neutral event.

FRANZ RENTEL is country director for Climate Neutral Group, an international carbon management and offsetting fi rm. He has been active in the carbon market for almost 10 years.

Holding a carbon neutral event can help raise awareness of climate

change issues


Greening best practiceEvent greening should start at the inception of the project and involve all the key players. The comprehensive list below can be used to ensure a green event.*

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GREENING

GREEN MEETINGS: 5 to 20 delegatesEvent ac vity Greening interven ons Greening prac ceInvita ons • Email invita ons OR use recycled paper • Waste minimisa onCatering • Use caterers in close proximity to the venue to reduce the carbon footprint of transpor ng the food

• Caterers must use minimal, environmentally friendly packaging • Use water jugs rather than bo led water

• Environmentally effi cient transport

• Waste minimisa onTransporta on • Host your mee ng at a venue on a public transport route

• Encourage a endees to carpool• Environmentally

effi cient transportVenue • Use a venue that has natural ven la on and light to reduce the use of air condi oning and ligh ng

• Make sure that recycling sta ons are available throughout the venue• Energy effi ciency• Waste minimisa on

Mee ng materials

• All mee ng no ces, agendas and presenta ons should be sent by email• If you need to print, use recycled paper

• Waste minimisa on• Eco-procurement

GREEN LAUNCHES AND EXHIBITIONS: 200+ delegatesRegistra on • Use recycled name badges and registra on so ware • Waste minimisa onCatering • Use caterers in close proximity to the venue to reduce the carbon footprint of transpor ng the food

• Caterers must use minimal, environmentally friendly packaging • Use water jugs rather than bo led water• Le over food must be disposed of correctly• Request seasonal produce that is locally sourced



Transporta on • Host your mee ng at a venue on a public transport route• Arrange group transport


Venue • Use a venue that has natural ven la on and light • Make sure that recycling sta ons are available throughout the venue• Enquire about the venue’s water effi ciency technology

• Energy effi ciency• Waste minimisa on• Water conserva on

Exhibi on material

• All decor needs to be sourced locally and be environmentally friendly• All equipment used during the exhibi on must be energy effi cient• Once the event is done, donate all the usable recyclables to a local school or community• Put in place a policy that limits the amount of waste they can produce• Encourage exhibitors not to hand out printed informa on brochures

• Social development and local economic development

• Energy effi ciency• Waste minimisa on

Media • Send out media packs electronically or on a USB drive. If you need to print, use recycled paper • Waste minimisa onGREEN CONFERENCES: 50 to 300 delegatesInvita ons • Email invita ons • Waste minimisa onRegistra on • Use recycled name badges and registra on so ware • Waste minimisa onCatering • Use caterers in close proximity to the venue to reduce the carbon footprint of transpor ng the food

• Caterers must use minimal, environmentally friendly packaging • Use water jugs rather than bo led water• Le over food must be disposed of correctly• Request seasonal produce that is locally sourced



Transporta on • Select conference venues where delegates can stay• Hire a shu le bus if the accommoda on and conference venues are not within walking distance


Venue • Use a venue that has natural ven la on and light • Make sure that recycling sta ons are available throughout the venue• Enquire about the venue’s water effi ciency technology

• Energy effi ciency• Waste minimisa on• Water conserva on

Exhibi on material

• All decor needs to be sourced locally and be environmentally friendly• All equipment used during the exhibi on must be energy effi cient• Once the event is done, donate all the usable recyclables to a local school or community• Encourage exhibitors not to hand out printed informa on brochures

• Social development and local economic development

• Energy effi ciency• Waste minimisa on

Media • Send out media packs electronically or on a USB drive. If you need to print, use recycled paper • Waste minimisa onAccommoda on • Select accommoda on facili es that have green cer fi ca on standards • Resource effi ciencyConference bags/gi s

• Source bags/gi s from local suppliers to reduce the carbon footprint from transporta on emissions• Support local community projects• Bags/gi s must be reusable to reduce waste


• Social upli ment• Waste minimisa on

Gala events • Arrange shu les to transport a endees to the dinner if the venue is not on-site • Support local ar sts and musicians as part of the entertainment• All decor needs to be sourced locally and be environmentally friendly


• Social upli ment • Eco-procurement

GAUTENG Built with sustainability in mind, The Peech Hotel in Melrose off ers a trendy and upmarket experience for delegates. The hotel’s water is heated by solar geysers, grey water is used for watering the gardens, food waste gets processed into garden fer liser and the hotel bo les its own water on-site. Its fully equipped boardroom accommodates up to 18 delegates. The hotels off ers an in mate mee ng space, The Green Room, which has been designed so that under normal weather condi ons it needs no light and no hea ng, even in winter. The room is ideal for small mee ngs where a crea ve space is needed. It can seat up to six people. +27 (0)11 537 9797 • thepeech.co.za


G R E E N I N G

Try these venuesPlanning an event?

GAUTENG ‘Growing your own’ is a burgeoning trend against the backdrop of rising food costs and global emphasis on sustainable living. The Maslow Hotel’s chefs have brought their passion for growing their own to the hotel’s roo op to ensure a sustained supply of fresh, quality, organically grown herbs for the kitchens. The roo op garden also demonstrates The Maslow Hotel’s focus on environmental sustainability and resource effi ciency. Roo op gardens, also known as green roofs, are becoming popular in urban environments to remove heat from the air through evapotranspira on, thereby reducing temperatures of roof surfaces of buildings and the surrounding air. By absorbing heat and ac ng as insulators for buildings, green roofs help reduce internal hea ng and cooling costs. +27 (0)10 226 4600 • suninterna onal.com

KWAZULU NATAL A lot of eff ort went into ensuring that Southern Sun Elangeni & Maharani was environmentally friendly when it went under refurbishment. The hotel strives to reduce consump on of natural resources through the responsible use of energy, gas and water, and the iden fi ca on and implementa on of sustainable energy solu ons. The staff at the hotel ac vely seek to minimise pollu on, emissions and effl uents emana ng from its opera ons. From a conferencing perspec ve, Southern Sun Elangeni & Maharani provides environmentally friendly sta onery. Eight of the mee ng venues off er natural light. +27 (0)31 362 1300 • tsogosun.com

CAPE TOWN Situated at the foot of the iconic Table Mountain, the Cape Town Interna onal Conven on Centre (CTICC) is commi ed to reducing the carbon footprint of mee ngs and events. The centre is con nually se ng the benchmark in terms of interna onal standards of best prac ce. The CTICC makes every eff ort to encourage and enable suppliers, clients and visitors to minimise their footprint. To this end, the centre off ers sustainable conference packages and event solu ons. +27 (0)21 410 5000 • c cc.co.za


Green from the get-go

WHILE IT CAN OFTEN seem like a simple process to green a stand, the reality is that green elements and

materials need to be incorporated from the very start of the stand design to ensure that a stand is as sustainable and environmentally friendly as possible.

When considering how to make your stand-build as green as possible, it’s important to look at each element of the stand. Ask yourself the question: Where will this all go when the exhibition is over? Make sure that you can reuse elements of your stand, or consider donating any additional materials to worthy causes or local community projects. Everything must have a purpose after an exhibition; otherwise it will just become waste.

Over the years, the team at Scan Display has carefully selected various initiatives to benefit from additional materials that become available after an exhibition. An example of this would be the leftover fabric that is sent to the Soweto Sewing Company. This initiative was started over 10 years ago and now employs 12 ladies who create a variety of items to support themselves. The Soweto Sewing Company is run out of an office in the Scan Display factory in Newtown, Joburg.

REUSEScan Display’s design team always tries first to fulfil elements of a stand with reusable materials that may already be in storage or can be used again in future. Natural raw wood and materials that can be repurposed for other uses after an exhibition are important to consider. Similarly, you may want to look at upcycling waste products to create furniture or fittings. At Meetings Africa 2014, logs and old tyres were used to create seating in meeting areas in the exhibition hall.

REDUCEThe team will also take the ‘consumption’ of a stand into account. This refers to elements like the amount of power the lighting will draw as well as how to reduce waste on a stand. For instance, an LED lighting scheme will draw less power than larger lamps while still providing the intensity of light needed. Professional Beauty Johannesburg 2014 was an exhibition run entirely on LED lighting, a coup for sustainable electricity usage at a show. The Climate Change Response Expo (CCR Expo)

at COP17 was one event where Scan Display used solar energy to power the show. After the show, the solar panels were installed in the Scan Display Cape Town offices.

The CCR Expo was an exhibition that embraced green initiatives and Scan Display adopted a range of green options, including eco-friendly sound-dampening walling (used for the first time as a modular system in South Africa), glass-fronted marquees to allow natural light in, a giant banana leaf canopy made from 99% sustainable materials to provide shade, and eco-friendly floor graffiti. Scan Display also built a marquee around a tree trunk without causing the tree any damage.

GREENING STARTS AT HOMEWhile Scan Display encourages its clients to go green at exhibitions and events, it also believes it is important to adopt sustainable practices within the company. Scan Display staff members are encouraged to car pool, recycling stations have been set up throughout their offices, the offices have LED lighting and there is even a veggie patch.

As a premier green stand-building team in South

Africa, Scan Display builds the greenest stands while

not compromising on elegant, innovative design

and functionality.


I N T H E S P O T L I G H T

My exhibit, my show, my returnFor 3D Group’s Conrad Kullmann, getting the most

out of an exhibition is what really counts.

WHEN CONRAD KULLMAN starts talking about the exhibition industry, there is no stopping him.

This industry runs through his veins and it is easy to see why he is the group sales and marketing director of 3D Group.

A qualified gas and refrigeration technician by trade, Conrad started his career in the business event industry as a salesperson

for an audiovisual company. This was the catalyst for what was to come. Knowing that he was good with people and had a natural talent for sales, Conrad started his own company in Botswana, Audio Visual Traders, even though he still lived in Joburg. Well, only on the

weekends. “When I started my first company, I owned a Beetle and it couldn’t make the weekly trip to Botswana. So I had to hitch-hike up and down to Botswana. I did this for nine months until I eventually saved enough money to buy a bakkie for the weekly trips,” says Conrad.

His commitment to his company did not go unnoticed and, when he sold his company, he started working for Whiteboard, which was bought by Waltons. Conrad ran this company for two years but his entrepreneurial spirit yearned for more. In 1996, Conrad, together with his brother John, started 3D Design – and the foundation for 3D Group had officially been laid.


which is a one-stop shop for the organiser, supplier and exhibitor. This online system will simplify the way our industry does business,” says Conrad.

INNOVATION3D Group is a big supporter of the South African exhibition industry. Not only is it in their best interest but they are also passionate about the industry. They want everyone involved in an exhibition to get the most out of it.

2014 was certainly challenging on many fronts for 3D Group. January to April was a slow start and this impacted heavily on the cash flow. “We put our heads down and strategised. We focused heavily on the organisers and our infrastructure offering, and signed up a total of 15 new shows for this year, says Conrad. 3D Group will be capitalising on these shows and their existing ones to see a return on our design stand side of our business.

“This year, I will be launching my new talk on ‘My exhibit, my show, my return’. This talk will be offered free to all organisers’ exhibitor briefings. This talk encompasses subjects such as design exhibition stands to support exhibition goals, how to budget for your stand, writing effective briefs, measuring your ROI, sales staff incentives, stand graphics and leveraging technology. It’s important that exhibitors use these tools to maximise their experience and return,” says Conrad.

AWARD-WINNINGThere is no better person to give this talk than Conrad. He is constantly keeping up with exhibition trends. “We regularly rotate our designers to keep our designs fresh. We have monthly design meetings where we discuss

UNDERSTANDING THE EZIXPO SYSTEM3D Shell has made great strides in our industry to close the gap between organiser, supplier and exhibitor, enabling a seamless communication between the parties which ultimately leads to happy exhibitors and a great show. As a result, 3D Group has launched an industry first – EZIXPO system.

WHAT IS DOES ……FOR THE EXHIBITOR All services, such as furniture, plants, plumbing, audio-visual, carpeting and electrical, can be ordered. Exhibitors will also have access to show manuals, mandatory forms, management spread sheets and will be able to upload any documents relating to their exhibition. The system also facilities online payment.…FOR THE ORGANISER All they have to do is load the exhibitor and everything else happens automatically. The exhibitor is sent a user name and password. Once logged in, the exhibitor is guided through the whole process....FOR THE SUPPLIER Extract reports can be drawn up from the system, from how much furniture was ordered, right down to how many spot lights were supplied. The supplier can also send out newsletters and communication to exhibitors on the organisers behalf using the system.

ABOUT 3D GROUP OF COMPANIES3D Group is a full turnkey exhibition solution provider. The five business units supply all services needed to ensure a successful exhibition. 3D Group has the capacity to design, construct, project manage and execute up to 400 events/exhibitions a year.

3D Group offers the following in-house services in Joburg and Cape Town:• Shell scheme• Electrical hire• Furniture hire• Exhibitor services office• Online exhibitor and organiser

management and services purchasing system

• System design stands• Custom design stands• AV hire• Large-format digital printing

new trends, ideas and products. We also have a group on Pinterest that is added to on a daily basis. Regular trips to international and local exhibitions and design events help us to broaden our design minds and incorporate the X-factors that are always needed on a stand,” says Conrad. All of this hard work has paid off as, in the last three years, 3D Group has won 28 awards for design and delivery excellence.

With a flawless track record for design, execution, delivery and quality, combined with passion for the industry, under the watchful eye of Conrad, it is easy to understand why the group has grown into one of the largest suppliers of exhibition infrastructure and management in Africa.

When looking back at the past 19 years, the growth of the company has been one of Conrad’s many highlights. “This is a very tough but rewarding industry with great people and wonderful comradeship between competing companies. The past 19 years have been amazing, stressful, fun, scary and rewarding,” says Conrad.

Being able to offer so many people an income and getting to know them is a key driving force for Conrad. “Our people are our success. We employ the best minds in our industry who are passionate about our company culture. We are only as good our people.”

ONE-STOP SOLUTIONSWith a staff compliment of 287 and an inventory valued at over R45 million, 3D Group is on hand to provide exhibition and event organisers with immediate solutions. All their services are ready to use at any given time.

“For clients that have left it really late, we have a library of 4 800 stands arranged in their respective size, budget and configurations for them to choose from. Clients will be able to input their stand size configuration and budget on our website. The system will then show them various designs within their criteria to choose from,” says Conrad. In addition to this, 3D Group’s modular Octanorm exhibition system is light to transport and quick to assemble, making it a firm favourite with exhibition organisers. “3D Group has launched the EZIXPO system,

3D Group of Companies’ 2014 Markex stand


Built on goldFrom inner-city sanctuaries to luxury hotels and indoor arenas, Gauteng offers unique and innovative spaces.

A LOT HAS changed for many of Gauteng’s cities that started out as mining towns.

Nowadays, with its world-class infrastructure, state-of-the-art meeting and exhibition facilities and ease of access, the province plays host to numerous international conventions every year and is popular with delegates. Gauteng’s rich history and heritage is complemented by modern design and innovation.

Gauteng may be the country’s business gateway, but locals work hard and also play hard.

Visitors can expect a variety of entertainment, from outstanding restaurants catering to global tastes, to museums,

D E S T I N A T I O N • G a u t e n g

Garden Court Milpark boasts a fresh new look and brand-new off ering a er an extensive refurbishment and upgrade of facili es. Conference organisers can choose from fi ve conference rooms, all of which are equipped with the latest conferencing equipment. The biggest room can seat up to 140 cinema style. The hotel boasts 251 en-suite rooms. +27 (0)10 219 1000 • tsogosun.com

DID YOU KNOW? The only street in the world that has housed two Nobel Peace Prize winners is located in Gauteng: former South African president Nelson Mandela and Archbishop Emeritus Desmond Tutu both lived on Soweto’s Vilakazi Street.

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YOU KNOW? The only street in world that has housed two Nobel ce Prize winners is located in Gauteng:

mer South African president Nelsond l d A hbi h E it

art galleries, theatres and shopping malls with designer labels to home-grown fare. It is therefore no surprise that Gauteng is the first choice for many event professionals.

UNIQUE SPACESGauteng has numerous large exhibition and conference venues with world-class facilities, making the province the first choice for business tourism on the continent.

It is also home to many unique venues, from rooftops to underground venues. Whatever event needs you have, Gauteng has the perfect venue for you.

GETTING AROUNDWith world-class road infrastructure, getting around Gauteng is easy. Public transport includes buses, the Gautrain, trains and taxis. For those wanting use of a private car, all major car hire companies are located at O.R. Tambo International Airport and throughout the province.

With its melting pot of culture, explosion of art, food and music, as well as its rich history and innovative environment, isn’t it time to add a touch of gold to your next event?

MUST-USE VENUES

Kleinkaap Bou que Hotel in Centurion is the landmark celebra on venue that off ers guests a vibrantly contemporary experience, while s ll evoking feelings, memories, and the warm nostalgia of days gone by. The venue provides the ideal environment for hos ng a successful mee ng, func on or conference. Rust-en-Vrede is ideal for large conferences, product launches or presenta ons for up to 400 delegates. For smaller groups, Goedehoop and Vergenoeg can cater for up to 30 guests.+27 (0)12 654 9878 • kleinkaap.co.za


MabonengFEEL THE HEARTBEAT of Gauteng and Joburg’s CBD by having your

next conference in the Maboneng Precinct. Meaning ‘place of light’, Maboneng is home to several retail, restaurant and entertainment

venues as well as a museum, crea ve factory and independent cinema.

GETTING THERE Mabo’go provides a private shu le to and from Maboneng, 24 hours a day, seven days a week. If driving, Maboneng is easily accessible from the M2 highway.

VENUES A variety of venue op ons is available:• Chalkboard Collabora on Café is the ideal spot to grab a cup of coff ee

with your colleagues and have a brainstorming session.• Bioscope can be hired as a conference venue for up to 67 delegates. It is

equipped with facili es such as audiovisual presenta on equipment to enhance the professionalism of your conference.

• Arts on Main Events Space is designed for larger groups, as the venue can accommodate up to 400 guests, and off ers a seated conference style. This venue is ideal for concerts, exhibi ons, award ceremonies and weddings.

• Main Street Life Roo op Bar is the ul mate venue for an event that needs to be a li le closer to the skies. It can accommodate up to 250 guests, making it perfect for a slightly more personal event. This is an exclusive venue for product launches, cocktail-style func ons, day me events, client apprecia on and entertainment events, as well as weddings.

CULINARY FARE With over 20 exci ng independent eateries, Maboneng has established itself as a proper culinary des na on for even the fussiest of foodies.

ENTERTAINMENT Maboneng off ers world-class entertainment for delegates. Popart is a bite-sized theatre experience with a reputa on for premiering cu ng-edge theatre. Shows run Thursday to Saturday at 20:00, with a ma nee show on Sunday. Stand-up comedy takes place at 17:30 every Sunday. popartcentre.co.za

ACCOMMODATION There are a variety of hotels in a 10 km radius of Maboneng. If your delegates want to spend the night in the precinct, then the 12 Decades Hotel is for them. 12decadeshotel.co.za

SHOPPING Retailers stocking a variety of local designs and cra s make Maboneng a showcase of the best fashion, art, furniture and more, and retail distribu on for discerning shoppers.

mabonengprecinct.com

A GUIDE TO HOSTING YOUR NEXT EVENT INSandton Conven on Centre is situated in the heart of Sandton, near a number of accommoda on, retail and entertainment op ons. The 12-storey centre provides conven on and exhibi on space over fi ve main levels and covers 22 000 m2. The pavilion can seat 4 500 guests, while the ballroom can accommodate 2 000 banquet guests. The smaller event rooms can accommodate up to 350 people. +27 (0)11 779 0000 • sacoven on.co.za

REASONS TO PLAN YOUR EVENT, TEAM-BUILDING ACTIVITY OR INCENTIVE IN GAUTENG

1 ORIGINS OF HUMANKIND With over 440 attractions in the Cradle of Humankind, business travellers and conference delegates will be spoilt with choice. A

visit to the Origins Centre will reveal the largest collection of rock art in the world with what is believed to be some of the fi rst images made by humans in South Africa.

2 FREEDOM STRUGGLE Delegates can tour Constitution Hill or Liliesleaf Farm, where Nelson Mandela and other political heroes once held secret meetings, or visit Freedom Park and the Apartheid Museum. A day in Soweto is a must, with stops at Hector Pieterson Museum and Memorial, Nelson Mandela’s former home in Vilakazi Street and fi nally a shebeen.

3 WORLD-CLASS VENUES Gauteng boasts world-class conference venues that can cater for small to very large events, be they in major centres or in the bush. Venues range from conference centres to facilities at accommodation establishments and educational institutions. Whatever event needs you have, you will fi nd the perfect venue.

4 GREAT TRANSPORT It’s easy to get to and around Gauteng. About 70 international airlines fl y to O.R. Tambo International Airport, where the Gautrain offers a fast transfer to major centres. Transport includes coaches, buses, car hire, hotel shuttles and taxis.

5 INCENTIVES DESTINATION With fi ve-star luxury accommodation, one of the largest man-made forests, lakes and rivers, nature reserves, botanical gardens and a mountain range on its doorstep, Gauteng offers many opportunities for incentives.

For more, visit gauteng.net

5

A MABONENG MUST: MARKET ON MAIN

Market on Main is a weekly food and design market with over 100 independent traders. The market happens at Arts on Main every Sunday from 10:00 to 15:00. The night market takes place once a month, on the fi rst Thursday of every month. A top-class market celebra ng the best in food and design, Market on Main is a metropolis of culinary experts, food entrepreneurs and food lovers. Couple this with an outstanding design and vintage sec on that includes locally designed furniture, clothing, accessories and cra s for one of the best retail experiences the city has to off er. marketonmain.co.za

1 ORIGattrabusdel

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B E S T P R A C T I C E

THERE IS A tide in the affairs of men, when taken at the flood, leads on to fortune.” A well-worn quote from

another age, yet no saying is more apt than Shakespeare’s immortal words from Julius Caesar as we venture cautiously into a year that could hold great opportunity.If we react positively to the signs, good prospects are in the offing. However, if we believe there is no shift in the tide, diminishing returns could be the outcome within all sectors of the MICE industry.The savvy end users and shrewd negotiators, spurred on by economic conditions and with a general realisation that what could be ignored or avoided or simply accepted in the past, are unlikely to perpetuate these in 2015.Dramatic changes are already prevalent and it is the prudent readers that will think through and indeed heed the coming

MICE trends in 2015Being able to adapt

to the changing meetings and event

landscape will ensure your survival. This

2015 trend forecast by Helen Brewer will

assist you in developing a strategy for success. Take note or take issue.

of a new era within the South African MICE industry.

1 SUPPLIERS Service providers with actual product – venues, staging, exhibition stand designers and decor providers – will have a greater impact on non-core sectors of organising and registration services.

2 VENUES With high competition within MICE, venues that have lower-end capacities of 200 and less will need to operate smarter in order to gain and retain bookings. While operating costs continue to rise, MICE venue management must understand the differences between hospitality and a MICE client. If MICE venues fail to grasp that a delegate is not a tourist and adopts an attitude in misunderstanding the MICE client’s needs, bookings will go elsewhere. By the


same token those who become clued-up and realise MICE client requirements are not the same as basic hospitality will grow their bottom line significantly.

3 INDEPENDENT PLANNERS Those providing an organising service as their core business activities will be required to have credible proof of ability. In fact, the proliferation of professional conferencing is becoming a challenge to the extent that highly experienced and knowledgeable independent planners will seek methods of proving their credibility going forward.

4 TRAVEL INDUSTRY The end user/buyer is realising that in most instances, whether an internal travel desk or an appointed travel agent, the knowledge base in MICE organising requirements is lacking. There are

exceptions, however and these examples are in the minority. The smart travel agent will concentrate on what they do best while a preferred list of independent organisers will undertake the more logistical requirements. This manner of operating between travel and MICE is likely to grow in 2015.

5 TOURS AND INCENTIVES Inbound groups from countries that recognise tax deductions for incentive groups and tours only on the basis of an included meeting component will continue to handle the meeting component as an added value. Commissionable booking of venues without indicating the added-value benefits to the venue may discover venue resistance in paying the commission.

6 GROUND ARRANGEMENTS Luxury bus transporters will also start adding value with custom-made passenger food and drink packs, as well as tour guide presentations of historical sites en route will be the preferred choice of group transporters by the end users.

7 REGISTRATION The charges will decrease as more competition enters the South African market. This situation has been brought about by the advent of international registration software providers’ successful registration software implementation in Southern Africa as an income generator.

8 PROMOTIONAL ITEMS As more green, local products are purchased, the lower the price per unit will become. Supply and demand with a South African brand loyalty base will be the norm rather than the exception.

9 TECHNOLOGY Fibre-optic cables will be installed in more MICE venues allowing the extensive use of videoconferencing. This will reduce travel expenses dramatically.

10 CATERING The more people who gather for a variety of MICE undertakings, the more likely palates will become more discerning and a greater variety of choice is likely to be demanded.

11 BEVERAGES There will be little change in the range of hot and cold served beverages – dependent on the season. However, attractive displays of choice will prevail. Unflavoured bottled water will remain the single most consumed liquid.

12 AV, STAGING AND PRODUCTION End users/buyers with greater choice of staging and production companies are likely to opt for the less sophisticated with competing companies reducing charge structures to suit clients’ budget restrictions.

13 DECOR As with promotional items, the green element, with less electricity and more battery-powered table lighting, will rule the day. Suppliers also will be more cautious by using decor that cannot be easily removed.

14 MEMBER ASSOCIATIONS The proliferation of trade associations will be required to provide serious, real-time benefits in order to retain members.

15 PUBLIC SECTOR Although dragging their heels towards reducing budget costs on venues and entertainment, the public sector will not undergo a major noticeable shift towards lesser venues that do not have a variety of entertainment distractions. Venues that do not secure bookings with substantial deposits may wait extended times for accounts to be settled.

HELEN BREWER is a director of the MICE Academy. She has been involved in the MICE industry for over 35 years and has immense knowledge and experience to assist with best practice.

Take the online Q&A test and start accumulating credits. miceacademy.bizCode 130/14

Think through and indeed heed the coming of a new era within the South African MICE Industry

All CPD tests applicable to IBTM subscribers



Lend me your eyes

and earsMaking the most of your

exhibition stand involves focusing

on two key things; attracting

visitors to your stand and

interacting with them once they

are there, writes Jacqui Higgins.

IF YOU ARE able to interact with visitors on your stand, you can expect new connections, increased conversions and

plenty of new business leads. This is more possible than ever thanks to amazing advances in technology. An increasingly growing trend spotted on custom exhibition stands in 2014 was the strategic use of technology. From iPads, to large audiovisual screens, to an impeccable sound system, audiovisual technology is being used in fun and innovative ways to attract exhibition visitors and help make exhibits stand out from the rest.

“AV and lighting is one of the most versatile ways to highlight and showcase interesting elements. People are intrigued by it, it draws you in, giving an elevated customer experience and helping exhibitors to engage with customers. Making full use of technology on a stand communicates professionalism and successful change adaptation,” says Michael Collyer, CEO of TechRig Technical Solutions Agency.

Here are some of the latest in international AV exhibition trends.

4KExhibition trends are leaning towards modern clean designs using one of the hottest items in the tech world right now – 4K resolution. The 4K technology is rewriting the rulebooks;


it has been hugely successful where 3D failed. Interactive flat-panel screens offer ultra-high-definition image clarity, perspective and depth due to the superior display. You can stand right next to them and have a 3D experience, without utilising 3D technology – there is nothing to beat the image quality.

According to a round-up of what was trending at Infocomm Expo, one of the largest international AV expos, 4K projectors dominated the show. 4K resolution is one of the technologies that are driving the high-end of the projection market. More video is being shot in 4K resolution; this higher resolution content requires less scaling and looks sharper on megapixel video walls and on the Ultra HD resolution signage displays. In plain language, your brand never looked or sounded this good.

LED DIGITAL SIGNAGETo give visitors a totally immersive experience, LED video displays are the future of the large-area display market.

LED displays are versatile and can be used to excite customers, enhance experience, raise company awareness and promote brands. Many companies are opting for mobile video walls using LED technology, which can be moved and positioned wherever needed. Digital signage operators are increasingly finding that inclusion of live video in their sign designs is effective at

drawing customers to exhibition stands and it is holding their interest for longer periods of time. The versatility this gives and the interest it generates are well worth the expense.

DIGITAL CONSUMERSWhether we in the AV community think we call the trend, today’s consumers, in whatever venue they’re in, are more connected than ever before. Digital signage, kiosks, tablets and smartphones are all part of our everyday digital experience and should be part of your interaction with customers. First iPads and now Android-based tablets are finding a place in the digital signage industry and generating a variety of accessories and applications. The design of the technology enables the rapid development of multimedia-rich, multi-touch-enabled, and interactive projection-based displays; for instance: door displays, floor displays, wall displays, and interactive tables. Using a variety of digital platforms to engage with the consumer makes it all the more stimulating and allows the user’s interaction to be a strong and more memorable one.

MAPPINGVideo mapping is a fascinating and growing means of communicating with customers in a fun and innovative way. Mapping is projection technology used to turn objects, often

irregularly shaped, into a display surface for video projection. These interactive projector-based displays can be used on small and large scales. It works by projecting vivid imagery and user content like games and apps onto everyday surfaces such as floors, walls and even transparent materials like glass.

By using specialised software, a two- or three-dimensional object is spatially mapped on a virtual program, creating optical illusions and the feeling of movement onto previously static objects. This is massively entertaining and boggles the mind. It is a crowd pleaser and can be used on almost any thing from cars to sneakers.

SIMULATORSHaving a simulated experience is bound to bring out the kid in you. Simulation is used in many contexts; it allows you to experience ‘life-like’ scenarios without actually being there. The most popular type is interactive simulation, which is a special kind of physical simulation, often referred to as a human-in-the-loop simulation, in which physical simulations include human operators, such as in a flight simulator or a driving simulator.

If interactive simulation is the play-like-a-kid, fun part, then computer simulation is the more serious and useful older brother that allows customers to immerse themselves in your brand and gain insight into operating systems. There are many different types of computer simulation; the common feature they all share is the attempt to generate a sample of representative scenarios and how your product can be used in various ways.

These are exciting times with thousands of ideas, apps and technical innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better. The wonderful thing about technology is that it is constantly evolving, which means exciting changes in the way we communicate our brand and how consumers experience it. We look forward to watching the future of AV and its presence at exhibitions.

JACQUI HIGGINS is the marketing manager and media liaison for TechRig Technical Solutions Agency and CLA Brand & Event Engineering.




Ditch the paper, drive engagement


It’s no secret that everyone is connected in

today’s world, but with so many distractions on

the phone and tablet, John Fisher asks: “Are people connecting with

your event?”

AS A GOOD HOST, a lot of time and money go into planning your corporate event – from the amazing

line-up of speakers to securing the perfect programme – it’s natural that your greatest priority is to ensure the best possible experience for your audience. What does this entail and how do you measure your event’s success?

No longer a just trend, mobile apps are now an essential tool in the events industry. As an effective platform to engage delegates before, during and after an event, apps are used in conferences, incentive trips,


roadshow events and exhibitions. Not only do they enhance a delegate’s on-site experience but they also serve as a better communication tool for event managers and the marketing team.

So why are clients often hesitant to invest in an app for their own event?

Marketing managers are often highly sceptical of event apps and dismissive of them as an expensive alternative to traditional print and online solutions. If welcome booklets containing delegate information, itineraries and maps work well, why invest in a different solution?



in their own? One of the main reasons seems to be the possibility of failing immediately after launch.

The biggest mistake that a marketing team can make is to commit to a project but not shout about it before, during and after the launch.

Regardless of the nature of the project, the outcome is almost always the direct result of the level of dedication by the marketing team to make it work. This is the case for training programmes and it is the case for incentive trips – event apps are no different. Commitment to make the product is one thing; commitment to make the project a success is quite another. It is at this second stage that teams often slip.

Just as you would promote and communicate your event to fill registrations, you must also promote your event app and recruit advocates to encourage its success. After all, the greatest app is nothing without good PR.

Apps for an event need to be valued as useful by everyone that hears about the app, so it is important to take an integrated approach to communication and shout about it across multiple platforms. The launch is only the beginning – not the end – so the only thing that marketing managers should be sceptical about is the faith they have in their own ability to succeed.

DRIVE ENGAGEMENTJust as an event app is a great tool for information, it is an even greater tool for interaction. Frequently, audience participation is highly valued at conferences and roadshow events and, to accommodate this, third-party suppliers have traditionally been brought in to provide the required tools for engagement.

Physical clickers, connectors and communicators that enable the audience to respond to quiz questions or vote in polls for real-time data have in the past proven quite popular. However, these clickers and communicating solutions are often bulky and awkward to handle – especially if delegates are trying to juggle a smartphone

and a tablet in their seat. Many will become distracted by their mobile device and may lose interest in the task at hand. Mobile technology enables us to engage the audience directly through the event app without the use of clunky clickers and communicating devices, making Q&A sessions and voting processes quicker and easier for both delegates and organisers.

People are distracted by phones and apps anyway, so why not use it to our benefit and use apps to drive engagement among the audience?

THE CRUCIAL STEP IS TO TRYEvent apps do not have to be seen as the unfavourable, expensive alternative to traditional print and online solutions. Keep in mind that the cost to hire devices and produce print collateral takes. up a sizeable portion of your budget, and this can be redirected to fund an event app that consolidates information into one easily accessible source.

Have an annual kick-off conference or quarterly sales review, training roadshow or regular incentive travel trips? Event apps can easily be refreshed with a different identity for each new event, providing you with a cost-effective solution.

With the right content, it can only mean a better experience for your audience, event manager and marketing team.

This article was first published on fmigroup.co.uk/category/brandtalk/

DITCH THE PAPERJust as every person who has attended an incentive trip, conference or roadshow is no stranger to welcome booklets and bulky programme schedules; no marketing manager is a stranger to producing them for their corporate event. Print collateral is often expensive to produce and ship (especially if the event is overseas), and can lead to multiple versions due to last-minute updates in the programme (incurring high costs).

Unfortunately, these often end up in the bin at the end of the event or are ditched earlier on due to their size and weight.

This is not to say that print collateral should be completely abandoned. Welcome letters to accompany room gifts and printed menus at a group dinner are nice touches at any event, and the small details of these thoughtful touches are all that it could take to make your event a memorable one. A lot of printed collateral is used at events, but surprisingly very little of the event is reliant on printed paper.

DON’T JUST LAUNCH IT, FLAUNT ITGiven the benefits of event apps, why are marketing managers so sceptical of investing

DITCH THE PAPERJust as every person who has attended an incentive trip, conference or roadshow is no stranger to welcome booklets and

JOHN FISHER is a director of FMI Group. He has 30 years’ business experience, as both client and consultant. He has also written a number of business books, speaks French and German, and spends most of his leisure time in Italy.




Improving experiencesKarmen Vladar shares six reasons why you should use technology and mobile apps at your next event

KARMEN VLADAR is the marketing manager at Lumi (previously IML). In 2009, she worked at the head offi ce in the UK, where she gained insight into international business events industry.



1 IN-THE-MOMENT FEEDBACK Receive instant event feedback that reflects how attendees are feeling while they’re still in session, in the moment or on-site. Attendees are much more likely to respond while still engaged in the event, rather than filling out something later online or on paper. Speaker evaluations, live polling and event surveys help you know what’s working and what isn’t, so you are armed with as much information as possible to help you plan your next event.

2 MEASURABLE ROI Return on investment matters to event stakeholders, especially CEOs. According to event industry research, over 82% of CEOs say considering return on investment is important when planning events. Real-time audience response provides

attendees are given the opportunity to engage in session, sharing their thoughts, opinions and questions.

5 IMPROVE LEARNING Audience interaction creates an environment that encourages learning and participation, while real-time metrics and feedback show the presenter how well attendees understand the content. For events with a more formal education component, technology can also help with auditable attendee tracking for compliance regulations.

6 ADD SOME FUN Gamification via real-time response technology can add a fun and exciting twist to your event. Integrating games into your event can help facilitate networking, education, sponsor integration and more. Adding a little competition and some great prizes to the mix can really take your attendees’ event experience to the next level.

you with the quantitative and qualitative data you need to measure against your required success criteria.

3 GREENING With all the interaction taking place in a virtual space, there is no need to print anything. This means that no waste will be created.

4 MAXIMISE ATTENDEE ENGAGEMENTAttendees expect to use technology at events, whether it’s a tool provided for them or their own device. If you’re not giving them the opportunity to participate in the event with technology, you’re missing out on the conversation that’s taking place. By incorporating live audience response like polling or messaging into your event,


Behind the scenes

Marilyn Woolfrey provides us with the view from the not-so-cheap seats, behind the world’s finest speakers!

IT GOES WITHOUT saying that helping to plan and arrange the marketing, booking and

confirmations of some of the world’s finest speakers comes with its fair amount of pressure. After all, it must be accepted that all of the Unique Speaker Bureau’s (USB) speakers interact and interface with some of the country’s – and sometimes the world’s – biggest company leaders.

We never take it lightly when we organise a showcase at which our premier speakers will talk. The same goes for promoting our emerging speakers – USB has a mentoring programme to integrate and promote exciting new talent.

TALENT GALOREWith the level at which we impact corporate South Africa, there is no room for mistakes. That includes ensuring that the speakers know where they have to be, when and what the brief is.

It’s knuckling down into the role of arranging promotional events that will showcase all the

Marnot-

T GOES WITHOUT saying helping to plan and arranthe marketing, booking a

USB talent. Very often, these events are collaborations with major stakeholders in South African commerce. Meetings Africa has to be the premier trade event of the year, calling into play our ability to involve local and international business into a myriad of offerings.

MEETINGS AFRICA 2015This year is the 10th anniversary of Meetings Africa and we have lined up an exciting speaker showcase programme – 40 premier local and international speakers as well as a section for emerging talent. If you don’t have your events team there, you are missing an extraordinary opportunity to plan your whole year’s events; not just your speaking talent but destinations, venues and other relevant conferencing offerings.

Behind the scenes of what we sometimes term the ’rock concert for business‘,

it soon dawns on you that being involved in a business that helps energise, enthuse, and propel local business is an important and very exciting place to be, especially in these challenging economic times.It’s not a glamorous position

to be in, planning and staging

events; whether it is for one speaker who is presenting to 20 people or 20 000, it takes as much effort. Knowing how to interface and interact with people who have not only achieved some of the highest accolades in global business but recognising their value to diverse businesses and how their talk will impact business, I guess takes insight and experience gained from years of dealing with some of the most demanding businesses and personalities that exist.

Having said that, I wouldn’t have it any other way.

In her role at Unique Speaker Bureau, MARILYN WOOLFREY connecting corporates and event organisers to premiere professional speakers who deliver exceptional messages and content.

Not to be missedHave you booked your table for the USB Annual Speaker

Showcase at Mee ngs Africa on 25 February 2015?

For more informa on:

+27 (0)11 465 4410

+27 (0)72 577 2621

uniquespeakerbureau.com


S P E C I A L F E A T U R E

A ADVENTURE SPORT South Africa is the ultimate destination for adventure.

Take to the skies, keep your feet on the ground or feel the rush of the ocean. The Northern Cape is a Mecca for adrenalin-pumping extreme sports. If you're into more laid-back sport, South Africa boasts some of the best golf courses in the world.

B BIG SEVEN Few experiences are as absorbing

as seeing Africa’s great beasts up close. South Africa is home to the Big Seven: buffalo, elephant, leopard, lion, rhino, the great white shark and the southern right whale. If you want to see all seven, then a visit to the Eastern Cape is a must.

C CONVENTION CENTRES South Africa has a wealth of conference and

exhibition facilities, including custom-built centres designed to top international specifications in all major cities. Settings for your conference in South Africa range from beach resorts to exclusive golfing estates or game reserves. In 2014, Durban ICC was voted as Africa’s best convention centre for the 12th time by the World Travel Awards.

D DESTINATIONS With nine distinct and diverse provinces, South Africa will

appeal to any person. Explore the small towns and cultural villages or get lost in the big cities and discover their secrets; trek across the

magnificent coastlines or simply be in awe of the scenic surroundings.

E ENTERTAINMENTBursting from its seams,

South Africa is home to amazing talent – from

acrobats to singers and comedians. No matter the event,

there is entertainment to match.

F FESTIVALS You can host your event around one of the many

festivals that are held throughout the year.

Delegates can maximise their stay by attending the festivals. Some famous festivals include the Standard Bank National Arts

Festival in Grahamstown, the Cherry Festival in Ficksberg and Franschhoek

Cap Classique and Champagne Festival.

G GAUTRAIN Get your Gauteng event on the

fast track to success with the Gautrain. With speeds of

160 km/h and access to commercial hotspots, the Gautrain is a safe and

efficient means of public transport. Take the Gautrain for a convenient journey and predictable travel times. Leave Gauteng’s infamous traffic behind.

H HISTORY With over 440 attractions in the Cradle of Humankind, you can learn

about the origins of man. The Origins Centre boasts the largest collection of rock art in the world and is believed to be some of the first images made by humans. Visit the Sudwala Caves, the oldest known caves in the world, dating back 2 000 million years. A visit to South Africa means you can step back in time.

I INFRASTRUCTURE South Africa is the powerhouse of Africa, the most

advanced, broad-based economy on the continent, with infrastructure to match any first-world country. There’s more to Africa than lions. Johannesburg, a city of skyscrapers, sprawls wider than London or New York. The lights work, the water flows, there are multi-lane highways and – unfortunately – traffic jams.

J JOURNEYThe best way

to get to South Africa is by air – unless you have a boat or rugged overland vehicle. More than 70 airlines and more than 23 million passengers a year move through South Africa’s 10 principal airports, including the

three major international airports in Johannesburg, Cape Town and Durban.

K KRUGER NATIONAL PARK South Africa’s most exciting African bush

destination is by far the Kruger National Park. Steeped in legend and history, the iconic Kruger National Park is waiting for you to explore its vast landscapes and spectacular African wildlife. The park spans private and public game parks and stretches across national borders into neighbouring Mozambique and Zimbabwe.

L LUXURY From five-star hotels and

super-luxury tents to subtle, sophisticated eco-lodges and glorious colonial villas, South Africa is the epitome of luxury. While staying here, treat yourself to one of the many award-winning spas. Your comfort is our treat. There are 5 779 star-graded accommodation establishments in South Africa and 109 946 star-graded rooms. Star grading is by the Tourism Grading Council of South Africa.

M MELTING POT OF CULTURE South Africa is a nation of 51.8 million people

of diverse origins, cultures, languages and beliefs. There are 11 officially recognised languages, most of them indigenous to South Africa. It is this diversity that has gained

South Africa its nickname, the rainbow nation.

N NELSON MANDELA A man of vision, a man of integrity, a

man of his people, a man of this world, Nelson Mandela left a legacy

that not only South Africans, but the whole world, can be proud of. There are

numerous sites throughout South Africa that pay tribute to the former state president as well as the Freedom Struggle. A visit to Constitution Hill, Liliesleaf, Freedom Park and

A to Z of hosting


the Apartheid Museum is a must.

O OWL HOUSE Helen Martins’s

Owl House in Nieu-Bethesda is an

extraordinary, other-worldly home of concrete and ground-glass

sculptures. Her creativity conjures up an array of emotions – from wonder to excitement, curiosity and sadness. South Africa is peppered with quirky towns and villages – from Clocolan in the Free State, Pilgrims Rest in Mpumalanga to Grahamstown in the Eastern Cape and Matjiesfontein in the Western Cape. These towns with their colourful history provide a unique backdrop for any event.

P POST-EVENT TOURS With lush bush, golden beaches, spectacular scenery

– ranging from mountains to deserts – ecosystems found nowhere else in the world, an opportunity to experience African culture first-hand and one of the least expensive holiday destinations, South Africa is ideal for post-event tours. For an added bonus, the weather is fantastic. If you’re visiting from the Northern Hemisphere, just remember: when it’s winter over there, it’s summer over here. Bring sunglasses and sunscreen; leave the raincoat at home.

Q QUALITY Anyone hosting an event in South

Africa can be assured of quality. From venues to service providers, every detail of your event will be taken care of by industry professionals. According to the South Africa National Convention Bureau, communication of South Africa’s service excellence track record has been constant in key markets and this has gone a long way in attracting more business events to the country.

R RECORDS South Africa is the top convention destination in Africa and the

Middle East, and ranks 34th globally, according

to the International Congress and Convention Association. This can be attributed to South Africa being a capable business event destination with superbly equipped and professionally run and managed international convention centres, thousands of smaller business event facilities across the country, and skilled service-orientated people who work in all levels of business events. We offer great service by a dedicated industry.

S SUSTAINABILITY Greening and sustainability are no longer just

buzzwords for events in South Africa. Many venues have significantly increased their sustainability by instituting on-site recycling facilities, limiting bottled water, and implementing automated light and temperature controls to reduce electricity consumption. Event gifts are being sourced from numerous social upliftment programmes.

T TABLE MOUNTAIN Believed to be one of the oldest mountains in the

world, Table Mountain’s powerful and charismatic pull enchants and draws any and

all who fall under its spell, creating the perfect backdrop for your

Cape Town event.

U UNESCO WORLD HERITAGE South

Africa is home to seven UNESCO World Heritage

sites – places of outstanding value to

humanity. Natural heritage sites are the St Lucia wetlands, the Cape

Floristic Region and the Vredefort Dome meteor impact site. Cultural heritage includes the archaeological site of Mapungubwe, and Robben Island, for centuries a jail for political prisoners – including Nelson Mandela. The Drakensberg mountain range, with its dramatic scenery and rich store of rock art, is a mixed natural and cultural World Heritage site.

V VILAKAZI STREET The only street in the world that has housed two Nobel

Peace Prize winners Nelson Mandela and Archbishop Emeritus Desmond Tutu, is

Soweto’s Vilakazi Street. Soweto is the perfect location for a day excursion. Some must-see sites include: Vilakazi Street, the Hector Peterson Museum, Diepkloof, Kliptown squatter camp and Kliptown Museum.

W WINE South Africa is home to the longest wine route in the world. The

Franschhoek Wine Tram hop-on, hop-off tour is one of the best ways to experience the picturesque Franschhoek Valley and its 300-year-old wine farms. South African wines are award-winning and perfect to drink at any event.

X X-FACTOR VENUES From rooftop and underground venues to city and

bush retreats, South Africa has any venue for any event. There are 178 star-graded meeting and events venues and 969 star-graded meeting rooms.

Y YUMMY FOOD One thing is for sure, a visitor to South Africa is in for a

culinary sensation. Braais, potjie kos, koeksisters, bunny chow, biltong, tripe, vetkoek, walkie talkies and waterblommetjie bredie are some of the culinary delights that will whet your appetite. If you are not an adventurous eater make sure you know what you are about to dig into.

Z ZZZ With so much to see and do in South Africa, there is little time to

sleep. However, when you do need to catch some shut-eye, you can fluff your pillow at the numerous establishments – hotels, guesthouses and bed and breakfasts.

Sources: southafrica.net and southafrica.info

your event in SA


Bringing an extraordinary element to the Cape Town International Convention Centre’s culinary offerings, executive chef Warwick Thomas is all about creating memorable experiences.

to sample a diverse array of cuisine. Neuro-gastronomy is another upcoming trend, which entails a holistic approach to dining and embraces all the senses – sight, hearing, touch, taste and smell. For example, the music that plays when guests eat their starter, and presenting that dish in a way that promotes guests to eat with their eyes – enhancing the guest’s experience.

What is the number-one mistake people make when it comes to catering for conferences? When event organisers select catering based on their personal preference instead of considering the diverse group of people who will be attending the conference. This is why I recommend meeting with clients, to help them to create memorable experiences for their delegates and visitors.

How do you present ‘plain’ food in a way that makes it look appealing to delegates? Every plate is different and I understand that people eat with their eyes first; therefore I encourage individualised portions of food. We have moved away from traditional buffet stations to more interactive stations, which enhances the experience. We focus on fresh produce that is simple yet sophisticated.

What dish are you asked to make the most often? The most popular signature dish at the CTICC is beef fillet with caramelised onions. Other dishes which we are renowned for include our lamb shank, sticky roast chicken and sustainable SASSI fish options.

What is your favourite food and why? I don’t have a favourite food as my passion is for all food; as long as it’s fresh and innovative. I do, however, relish lamb chops infused with rosemary on the odd occasion.

What was your favourite part of being a fi nalist on Ultimate Braai Master? I got to interact with a diverse group of people and I cooked for 52 days, on and off the road, in weird and wonderful places and even paddled down rivers. I enjoy being adventurous and trying new things – both in and out of the kitchen.

Why did you decide to become a chef? There is no grey area about being a chef – either you love it or you don’t. I have a genuine appetite for the industry and view it as culinary art. Being able to express my passion and creativity through food is an intrinsic part of who I am.

Chef Warwick Thomas has garnered recogni on for his culinary feats, and boasts extensive knowledge and experience of diff erent culinary cultures, obtained through his worldwide travels. He also spent two months on the road cooking his way into the fi nal 15 when he entered Ul mate Braai Master, an extreme outdoor reality TV cooking series. He has extensive experience in high-volume banque ng and conferencing, having headed up the cuisine off erings at various fi ve-star establishments in South Africa.

ABOUT CHEF WARWICK

food fundiPassionate

How has the food and beverage industry changed over the past fi ve

years? The industry has revolutionised itself. Trends five years ago have become obsolete as we continue to push the culinary boundaries and transform a simple meal into an extraordinary experience. One such trend is a movement towards green and sustainable practices. Working at a convention centre that incorporates sustainability in its daily activities makes this easier to do. In the past it was popular to have Norwegian salmon on your menu, now we look at sourcing local produce such as Southern African Sustainable Seafood Initiative (SASSI) approved fish.

What do you enjoy the most about working at CTICC? Working at a convention centre means that each day is different and I love the challenges that come with working in such a dynamic, exciting environment. I have been provided with free

creative licence and an inspiring team, to take CTICC’s cuisine offerings to new heights.

What are some of the trends you see in the food and beverage industry?One significant trend that has risen is the ‘small plate movement’, which encourages our clients and guests to order several small dishes as opposed to eating one meal. This allows guests

THE MEETINGS & EVENT PLANNER’S GUIDE TO

IN 2005, A SMALL GROUP of exhibitors gathered at the Sandton Convention Centre for the inaugural Meetings Africa

business events trade show. Back then, no one envisioned that one day we would be celebrating 10 years of the show’s success, growth and widespread continental imprint. If you were part of the group that initially participated, I am certain you will agree.

To illustrate the great attendance at the Meetings Africa trade show, it is important to look at some numbers from 2014:• 169 international, qualifi ed hosted buyer

delegates (15% more than in 2013)• 31 regional African–association-hosted

buyer delegates (down marginally on 2013)• 238 local corporate buyer delegates

(up 140%)• 839 visitor delegates (up 16%)• 262 exhibitors (up 11%)

FOREWARD

02 • meetingsafrica.co.za

Celebrating a successful fi rst decadeIn the last 10 years, Meetings Africa has evolved from humble beginnings into the continent’s premier and best-represented business events exhibition.

• 162 journalists (up 19%)• 3 295 people, in total, passed through the

Meetings Africa 2014 gates (up 15%).While we are delighted that Meetings Africa is growing, our focus has always been on quality rather than quantity.

INCREDIBLE SUCCESSWho do we have to thank for Meetings Africa’s success? Without a doubt, you – the people who work in South Africa’s business events industry. It is your commitment and passion to work together to enhance South Africa’s global reputation that has seen Meetings Africa grow.

Meetings Africa is about exhibitors meeting and networking with hosted buyers from around the world and also about building relationships with each other.

One of our loyal Meetings Africa exhibitors, Robyn D’Allesandro, from the Gearhouse Group of Companies, summed it up best: “Not only is this event a very useful business development opportunity for us but, over the years, it has fostered a strong unity and pride among all our local participants in what South Africa has to off er the global business events market.”

It is this spirit of unity and sense of solidarity that will continue to ensure the exhibition and the industry’s ongoing growth and success.

In the fi rst two decades of our democracy, we have already taken massive strides forward. We have fi rmly established ourselves as the leading business events destination in Africa and the Middle East, and are the 34th most popular destination globally, according to the latest International Congress and Convention Association global rankings. Furthermore, two of our cities – Durban and Cape Town – are placed in the top 100 cities in the world for business events.

South Africa is focused on growing this industry not only because it sustains jobs and contributes to the country’s GDP, but because it also creates business opportunities.

These opportunities would possibly not have taken place if these events had not been brought to South Africa, exposing our varied knowledge-economy credentials to global audiences.

THANK YOUI would like to take this opportunity to off er my very heartfelt thanks to all of you who have exhibited at Meetings Africa during the last decade. It is because of you, and the variety of products and services that you bring to the show, that each year we are able to attract a growing number of quality buyers and media from around the world.

It is also because of your commitment that more and more African exhibitors are convinced that Meetings Africa is an invaluable platform to grow their business.

I would also like to thank the South African National Convention Bureau (SANCB) for the role they play in taking Meetings Africa to the next level. Through their focus and commitment, the SANCB has ensured that

an ever-increasing number and quality of prequalifi ed local and international buyers attend the show.

I look forward to welcoming all of you to Meetings Africa 2015, which takes place at the Sandton Convention Centre

from 23 to 25 February. We have good reason to celebrate and look forward – together – to the next 10 years.

Thulani NzimaChief executive offi cer: South African Tourism

Meetings Africa is about exhibitors

meeting and networking with

hosted buyers from around the world

MEETINGS AFRICA 2015, which takes place from 23 to 25 February at the Sandton Convention

Centre, is the single best opportunity you have to make face-to-face contact with qualified international and local hosted buyers in the business events industry. It is two days packed with opportunities to meet people whose focus is exclusively on finding the best business events products and services in Africa.

Celebrating its 10th year in existence in 2015, Meetings Africa has earned its place at this continent’s premier and best represented business events trade show. It attracts quality buyers from around the world. It attracts the cream of South Africa’s corporate buyers, too. It attracts the premier business events products and services on the continent.

CONFIRMED EXHIBITORSConfirmed exhibitors for Meetings Africa 2015 include Sun International, The Blue Train, CSIR International Convention Centre, Botswana Tourism Organisation, Kempinski Kenya, Kenyatta International Convention Centre, Mozambique Tourism, Four Seasons Hotel The Westcliff, Malawi Tourism, Namibian Tourism Board, Calabar International Convention Centre, Seychelles

EXHIBITING

meetingsafrica.co.za • 03

Why exhibit

Tourism Group and Fairmont Zimbali Resort to name but a few.

Meetings Africa is engineered to service the business-growth needs of exhibiting companies. The event is owned and hosted by the South Africa National Convention Bureau (SANCB), whose offices are based in Sandton, Johannesburg.

Exhibitors and buyers are polled after each Meetings Africa to ensure that subsequent events meet their expectations, and to give them excellent return on their investment in time spent in Sandton over those two days.

MATCHMAKINGMeetings Africa’s electronic diary and matchmaking system, for example, gives exhibiting companies unprecedented access to opportunities. As an exhibitor at Meetings Africa, your profile is made available to buyers who come to secure deals with businesses offering the services you deliver. Email diary synchronisation, tags and search capability makes this a seamless and effective system.

At Meetings Africa 2014, 8 693 meetings between 819 profiles were set up via the Meetings Africa Matchmaking system. This averaged out at about 10 meetings per Meetings Africa participant. These kind

If yours is a business in Africa that services the business events sector of the industry, you need to seriously consider exhibiting at Meetings Africa 2015.

of opportunities are difficult to ignore. In its determined quest to provide exhibitors with the best business opportunities, Meetings Africa invests significantly in attracting the world’s very best buyers to the trade show. At Meetings Africa 2014, international buyer numbers were 15% up (to 169 international buyers). There were 31 association buyers; and 15 government buyers working the tradeshow floor to find services and products for their clients. In addition to this, 500 local corporates attended the Unique Speakers Bureau event.

These buyers helped swell the total delegate attendee numbers to 3 295, 156% more delegates than attended the show in 2013. Meetings Africa 2014 had 262 exhibitors from 13 African destinations doing business on the trade show floor.

Exhibiting at Meetings Africa 2015 is easy. This is a world-class, exceptionally professionally managed show whose focus is firmly on business events, and exceeding your expectations as an exhibitor.

SANCB and its Meetings Africa delivery partners are fully committed to making sure your experience as an exhibitor is seamless, accessible, and that it delivers the business rewards you demand from a tradeshow of this global calibre.

Register to be an exhibitor at Meetings Africa 2015 at meetingsafrica.co.za/#exhibitors

IN A NUTSHELLMeetings Africa provides the perfect business platform to present your products, services and brands to senior decision-makers, buyers and infl uencers. Meet local and international professionals from the meetings, events and business travel industry:• meet over 650 highly qualifi ed

hosted buyers• face-to-face meetings with key

decision-makers• targeted business matchmaking

(online diary system)• network with industry colleagues

across multiple sectors• launch new product and

service offerings• update the industry on your

existing products• participate in networking events

and educationals.

DATE EVENT TIME SLOT VENUE ATTENDEES

Monday23 February 2015

Association Day – in conjunction with ICCA African Associations

09:00 to 17:00 Bill Gallagher By invitation only

IMEX-MPI-MCI Future Leader Africa for tourism students only

09:00 to 15:00 Boardroom 6, 7 By invitation only

AIPC Africa Summit 09:00 to 15:00 Boardroom 4 By invitation only

Event Greening Forum meeting 08:30 to 12:00 Boardroom 1,2 & 3Registration open. Limited seating

SAACI, SITE and EXSA industry round-table discussions

12:45 to 15:00 Boardroom 1,2 & 3Registration open. Limited seating

ICCA African Chapter Meeting 15:15 to 17:00 Boardroom 1,2 & 3Registration open. Limited seating

SITE AGM (TBC) 18:00 to 20:00 Boardroom 1,2 & 3PAX: 100 – round-table discussion


Tuesday24 February 2015

Registrations 08:00 to 17:00 Exhibition 1 Open to all

Morning Live – live outside broadcast 06:00 to 09:00 Exhibition 1 Open to all

Opening ceremony 08:45 to 09:30 SCC Foyer Open to all

Exhibition Day 1 09:30 to 16:00 Exhibition 1 Open to all

Minister’s Walkabout 10:00 to 11:00 Exhibition 1 Invitation only

Media Face-Off 11:00 to 12:00 SCC Foyer Open to all

Corporate B2B speed marketing session 09:00 to 15:00 TBC Invitation only

Hosted buyers lunch 12:00 to 14:00 Bill Gallagher 350 pax – 2 sessions

Welcome drinks 18:30 to 19:00 Ballroom Foyer Open to all

Gala dinner 19:00 to 24:00 BallroomOpen to all. Tickets on sale


Wednesday25 February 2015

Registrations 08:00 to 17:00 Exhibition 1 Open to all

Exhibition Day 2 09:30 to 16:00 Exhibition 1 Open to all

Local Corporate Buyer Eventhosted by Unique Speakers Bureau (USB) 08:00 to 17:00 Ballroom

Invitation only – 500 pax round-table discussion

Green Stand Awards 12:00 to 13:00 SANCB stand Open to all

Hosted buyers lunch 12:00 to 14:00 Bill Gallagher 350 pax – 2 sessions


Event programme


GREENING


THROUGH A PARTNERSHIPbetween the South Africa National Convention Bureau and the Event

Greening Forum, a non-profi t organisation promoting the sustainability of events, Meetings Africa 2015 is set to remain Africa’s greenest exhibition.

Meetings Africa was awarded the Best Green Exhibition for 2012 and 2013 in the Exhibition and Event Association of Southern Africa’s Annual Green Show category and it is our intention to carry on being the fl agship exhibition in the greening arena, with even more initiatives implemented at the show in 2015. The major focus areas for these green initiatives include:

EXHIBITORS As in 2014, Meetings Africa 2015 will continue to off er exhibitors the opportunity to purchase renewable energy resources and contribute towards planted trees to off set their carbon footprint. While there was a small take-up in 2014, by creating greater awareness of these initiatives this year, the numbers should be impressive. The Green Stand Awards will be running again and we encourage exhibitors to submit their green stands for any innovative and eff ective greening initiatives.

INFRASTRUCTURE Meeting lounges created by using upcycled and natural materials will be available. These will be produced using the furniture we had last year. Indigenous plants will be used at the show and will once again be donated and planted after the show.

WASTE In order to recycle as much waste produced at the show as possible, on-site waste separation will take place again.

Greener than everAfrica’s premier business event exhibition, Meetings Africa 2015, will prove itself to be the greenest it has ever been.

Caterers can make use of the Bokashi (probiotic biodegrading system) for any food waste.

ENERGY In order to decrease the amount of electricity being used throughout the exhibition, exhibitors should consider using LED lighting. Low power will be used at the show on the fi rst evening, requiring exhibitors to turn off their plasmas and electrical appliances during non-show times. As in the past fi ve years, the show will be run on renewable energy.

WATER Johannesburg has excellent natural water, and free fi ltered water will be available throughout the show. This means reducing the amount of bottled water used at the exhibition and minimising the large and unnecessary carbon footprint created by plastic bottles.

TRANSPORT All of the hosted buyers, exhibitors and attendees will be encouraged to use the Gautrain and its corresponding bus services to make their way to the event. Direct fl ights to Johannesburg are encouraged, coupled with a carbon-off set programme.

ACCOMMODATION To encourage accommodation providers to adopt more sustainable practices, they will be required to complete a green checklist. The information gathered from the checklist will be included in the show’s eco-audit.

CATERING Traditional South African food will be available for catering with lots of vegetarian options. SASSI-approved seafood will be used alongside fair-trade coff ee and BWI (Biodiversity and Wine Initiative) wines.

SOCIAL INVESTMENT Meetings Africa will donate trees that will be planted after the event. In 2014, a total of 15 trees were planted by Food and Trees for Africa at the Madiba Primary School in Lenasia. The aim for 2015 is to get 20 or more trees planted. The carpets from the exhibition will be donated to nursery schools and crèches in Alexandra.

TRAINING During the 2015 show’s planning stages, the Meetings Africa team identifi ed certain key areas where more could be done to improve on the 2014 greening initiatives. These areas included accommodation, catering and exhibitors. A training session held in November covered these elements to ensure that everyone involved in these areas understands their greening options.

VENUE


The home of Meetings AfricaWith world-class facilities and accommodation options, combined with professional expertise and a myriad of services, SCC is the ideal venue for Meetings Africa.

SITUATED IN NORTHERN Johannesburg, in the heart of Sandton’s business, hotel and

entertainment district, Sandton Convention Centre (SCC) off ers easy access to over 5 000 hotel rooms (ranging from economy to deluxe), is adjacent to some of the country’s premier shopping and entertainment complexes (Sandton City and Nelson Mandela Square), and provides 10 600 secure parking bays.

Purpose-built to international standards, the 22 000 m2 SCC is able to host meetings, conferences, exhibitions and special events of virtually any size and nature. It off ers some of the most advanced technology available for convention and exhibition centres anywhere in the world.

Multiple events can be staged simultaneously on four main levels and 10 000 visitors can be accommodated at any one time.

Expect a high standard of service from the staff who are there to provide you with support services.

The SCC is fl anked by three hotels that provide 1 000 guest rooms on the centre’s very doorstep. A further 15 hotels lie within comfortable walking distance, and as many again lie within a 15 km radius, providing a full range of modern hotel facilities and accommodation.

Sandton CBD off ers its visitors a unique shopping experience. The SCC is linked by skywalk to Sandton City and adjacent to Nelson Mandela Square.

If travelling from O.R. Tambo International Airport, use the Gautrain for the quickest and easiest access to Sandton.


What is your favourite holiday spot and why? I go to a different place every year but probably the bush, so somewhere in Mpumalanga. I am a birdwatcher and love nature.

What are you hidden talents? Blowing huge bubbles with bubble gum.

If you could speak another language, which and why?I would like to speak better Zulu so I can communicate better with the team.

What is the weirdest food you have ever eaten?Mopani worms.

What do you do in your spare time? Cycle, spend time with my family and watch movies.

Are you a dog or cat person? A dog person.

If you could meet anyone living or dead, who would that, be? Sir Winston Churchill, for his pure grit and determination; I admire that.

What would your obituary say? Lived life to the full and made a difference in people’s lives.

Justin Hawes thinks big, green and out of the box.

Jus n Hawes is the managing director of Scan Display. He has served on the Exhibi on and Event Associa on of Southern Africa’s (EXSA) execu ve commi ee for six years. He is co-founder of the Event Greening Forum and treasurer of Brussels-based Interna onal Federa on of Exhibi on and Events Services (IFES).@jus nhawes1 @ScanDisplay

a es i

ABOUT JUSTIN HAWES

How do you see the industry at the moment? There is

quite a shift going on with people really asking whether or not it is worthwhile to be at a show or event both as an exhibitor and as an attendee. People want to be sure that they are getting a return on investment at shows and conferences.

What drew you to the exhibition industry?I qualified as a chartered accountant and I got involved in this industry by accident. My father saw a pop-up system while he was overseas and brought one back to South Africa. I was quite inspired by it and we started selling the product. The rest is history.

What has been the biggest change in the industry that you have seen? Years ago, everyone was defined in a box. Venues

Making a differencewere venues, contractors were contractors and organisers were organisers. Nowadays, the lines have become quite blurred.

Why should one use Scan Display? Scan Display adds value; its key ethos is value creation, ensuring that our clients find the most effective, best-value solution for their particular exhibition, event or retail requirements. Our national network allows us to manage activations throughout the country in an efficient manner.

You are passionate about event greening – what ignited this? I felt that our industry was very wasteful. Once the show or event was over, stands were destroyed and disposed of, food was left over and often transport costs were incurred unnecessarily. A lot of other industries were doing great things but nothing was being done in the event industry and we needed to do something.

What has been your career highlights so far? Winning a UFI (The Global Association of the Exhibition Industry) Sustainable Development Award in 2013. We were judged against entries from throughout the world and it was a great honour to receive the award.

MEETING

Jus n Hadirector ohas serveand EvenSouthernexecu veyears. HeEvent GretreasurerInterna oof ExhibiServices (@jus nh

Jus n Ha

ABOUT J

charteredd I got involved by accident. Myop-up system whileas and brought oneAfrica. I was quite nd we started duct. The rest

een the nge in theat you haveago, everyonea box. Venues

a great honour to receive the award.

Building the infrastructure at the Climate Change Response Expo at COP 17; this was a greening super event and we had the budget to use some groundbreaking green initiatives.

What three words would describe you? Impatient, passionate and driven.

What quote best describes you? Don’t put off for tomorrow what you could do today.

How would you best describe yourself as a leader? I try to engage with my staff; really listen to them and try to see different points of view. I like to think I take staff members’ feedback and use it to make positive changes. I lead by example.

What super power would you like to possess and why? My super power would be to create employment. This would change the world and people would then be in a position to worry about the environment.

What are you addicted to?Coffee, biltong and exercise.

What is the best and worst advice you have received?The best: Swim your own race. This came from a talk I heard by Penny Heyns who said one

should focus on one’s own ‘race’ rather than on what

other people are doing. The worst: In your

business, stick to one area of expertise.


S E R V I C E P R O V I D E R

2014 refl ectionsBeing able to evolve

and keep up with trends has made 2014

a successful year for ConCept G Exhibitions

& Events. Owners Andrew and Gill Gibbs share their highlights.

WHEN TAKING STOCK of 2014, it definitely was a year for celebration. It also marked the culmination of a

busy and productive year for the exhibition and events industry. For trailblazing ConCept G, it was also a year of exponential growth.

DOING IT DIFFERENTLYYou cannot ignore the fact that operating in the exhibition landscape in the past few years has been tough and the way business is done is very different from that of the past. ConCept G has kept up with trends, constantly evolving and moving forward. Each staff member lives by the company’s slogan and always goes ‘beyond the ordinary’.

In keeping with this philosophy, ConCept G has expanded their premises to over 3 200 m2, incorporating a full graphic design, CNC and printing facility, with the latest technology printers, laminators and software.

IMPACT AND INFLUENCE ON INDUSTRYAs an industry, shying away from the impact of technology has is not an option anymore. We are dictated to by technology and the

virtual world has given us many choices. If used correctly, technology is a powerful and effective tool. It’s an app world – everything happens immediately and people want in-the-moment feedback and measurable return on investment. One-size-fits-all is no longer welcome in this world.

Looking back to 2010, when ConCept G started, there has been one constant in business, and that is trust. Brand loyalty is not guaranteed. One needs to instil and build trust in business. ConCept G does this by keeping the human factor, delivering an exceptional product on time and maintaining consistency in business and delivery excellence.

Design is everything and, at ConCept G, the team constantly strive to provide a unique visual experience and appeal. The challenge lies in keeping Generation Y and Z happy while ensuring that Generation X also feel as if they’re being catered for. ConCept G creates unique experiences that have captured and maintained their client relationships. It is about doing things differently and doing them well. This has been a key driving force for the success of ConCept G.


Another factor affecting our industry is the economy. ConCept G definitely experienced this direct correlation. The first and second quarters of 2014 saw a slowdown in production with a gradual and positive rise in the latter part of the year. In September, business activity expanded at the fastest rate in over 21 months. Cost pressures remained high, with both purchase prices and staff costs climbing sharply. Power and water outages affected productivity and deliverables; but the management team at ConCept G made a plan. South Africans are world renowned for being most adaptable. With adaptation and change, comes growth.

GREENINGGreening and sustainability took centre stage in 2014 for ConCept G. Event greening is the process of incorporating socially and environmentally responsible decision-making into the planning, organisation and implementation of, and participation in, an event or exhibition.

ConCept G strives towards greening. It recycles, reuses and reduces wherever possible. This means constant educating across the company, with regular meetings to assess and change the way things are done.

The company has a range of clients that exhibit regularly in the year, with the stand being stored at ConCept G when not in use, then refurbished and rebuilt where required over a two- to three-year period. As the trend mainly extends to bespoke structures, ConCept G designs smarter and creates modular bespoke structures that can be reconfigured to the required orientation. In refurbishing and rebuilding the structures, the company utilises less timber.

Where it is not required to rebuild a particular stand, ConCept G will still reuse elements where

possible for other projects applicable

to the client, or even deliver some of the

elements to the company’s offices after the event for reuse.

In the context of exhibition and event manufacturing and production, architect and interior designer Frank Lloyd Wright says it superbly, “When we use trees respectfully and economically, we have one of the greatest resources on Earth.”

In February 2014, ConCept G became an OSPI partner (Octanorm Service Partners International). One of only two contractors in South Africa, ConCept G can offer its clients an off-the-shelf, natural anodised aluminium framework and an infill panel system, which

is a green solution to temporary architecture. The much-anticipated arrival of their custom-manufactured, large-bed CNC machine further emphasises ConCept G’s consistent strive towards greening. Having the CNC equipment on-site will reduce the wastage normally experienced when utilising conventional tools. In addition to this, the CNC capability will provide more cost-effective solutions to clients.

When looking at the 2015 forecast, ConCept G’s year will be positive and exciting. It will continue to go beyond the ordinary. Watch this space!

DID YOU KNOW?

ConCept G Exhibi ons & Events is a single-source supplier, specialist

exhibi on stand contractor and event infrastructural supplier, off ering an a en ve-to-detail,

in-house turnkey solu on including full design, manufacturing,

construc on and realisa on of exhibi on stands and event

services locally, na onally and interna onally.

The Siemens stand at Electra Mining 2014 won the Best Stand Award: Custom 51 to 100 m2

at the EXSA Awards Event

Nowhere can the story of South Africa's turbulent past and its extraordinary transition to de-

mocracy be told as it is at Constitution Hill.Situated on a hill overlooking the bustling

Johannesburg city and the fostered suburbs, Constitution Hill provides a unique per-spective of Johannesburg and its rich history.

Constitution Hill is one of South Africa’s most education-orientated heritage sites. Thousands of citizens including Mahatma Gandhi, Nelson Mandela, Robert Sobuk-we, Albertina Sisulu, Fatima Meer, Esther Barsel, and many more were imprisoned at Number Four, Women’s Jail, and the Old Fort, now known as Constitution Hill.

The site that once stood firmly and sup-ported segregation and later apartheid is to-day the Home of the Constitutional Court, the guardian of the basic Human Rights and

Freedoms that so many imprisoned here had fought for and won.

Not only is Constitution Hill a National Heritage it is also home to the Flame of Democracy and beam of light outside the Constitutional Court in the Awaiting Trial block which were lit by Deputy President Kgalema Motlanthe with a flame ignited by former President Nelson Mandela. The Flame signifies the commitment of the country to Democracy, Human Rights and Constitutionalism.

The Mahatma Gandhi bust in the Number Four prison was unveiled by Her Excellen-cy, Ms Pratibha Devisingh on 3 May 2012. This is a poignant reminder to all who pass through the prison walls of Constitution

Hill of the sacrifices and contribution made by this physically fragile icon but who had through his teachings and life made such a phenomenal impact on the world as we now know it. The fight for Freedom in all its forms is not the fight of the minorities, but should be embraced by all in an endeavour to upholding the Constitution and entrenching Democra-cy, Human Rights and Freedom.

As a multipurpose and unique Heritage Site Constitution Hill offers a variety of indoor and outdoor venues, available for hire. This is a prestigious location for your meetings, conferences, performance events, receptions, screenings, parties and product launches. Constitution Hill offers

dramatic venues in three prisons and herit-age buildings, dating back 100 years.

Some of these spaces are used to host gripping exhibitions with themes that reveal South Africa’s rich heritage and advocate human rights. Furthermore, Constitution Hill is an imperative platform for Heritage, Education, and Tourism related programmes.

Constitution Hill is in Johannesburg and is ideally located with easy access from your major highways and from the airport. The Gautrain bus stop is in close walking distance to Constitution Hill which makes access to and from the airport very conven-ient and onsite secure basement parking is available.

Constitution Boardoom – African Presidential Roundtable

Woman’s Jail Human Rights Conference Old Fort Parade Ground

– 1200 pax room

CONSTITUTION HILL 11 Kotze Street, Braamfontein, Johannesburg | t +27 (0)11 381 3100 | f +27 (0)11 381 [email protected] | www.constitutionhill.org.za

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MEETING PLACES

is everythingHaving your event right next to an airport provides great convenience for your out-of-town delegates. Meetings shares its top picks for meeting venues close to South Africa’s major airports.

CAPE TOWN INTERNATIONAL AIRPORT Hotel Verde is not hailed as Africa’s greenest hotel for nothing. Every aspect of the hotel is aimed to be as sustainable as possible – from below the ground up, literally. Reduce your company’s carbon footprint by choosing this energy-effi cient hotel for your next conference. This will not only benefi t the environment, but it will also aid your company in achieving its CSR target. Only at Hotel Verde will your conference be carbon neutral (at no addi onal cost to you). Each conference company and/or delegate will receive their very own carbon-off set cer fi cate, shareable by social media. The hotel is 400 m away from the airport.+27 (0)21 380 5500 • [email protected] hotelverde.co.za O.R. TAMBO INTERNATIONAL AIRPORT

InterCon nental Johannesburg O.R. Tambo Airport is a luxury hotel and a must-use venue for your mee ng needs. The conference centre is ideally situated for both local and interna onal business mee ngs without the associated logis cs of transport, road conges on and missed fl ights. With seven boardrooms and two conference rooms, facili es cater for between 10 and 100 delegates and can accommodate up to 140 guests for cocktail func ons in the Savu Restaurant. The hotel is 70 m from the interna onal arrivals hall.+27 (0)11 961 5400 reserva [email protected]

Location

Why do you think event planners are drawn to venues in close proximity to the airport? It is all about convenience and, in today’s world, the

business traveller wants the convenience of being able to travel in and out of a destination without the added hassle of commuting in a large city. Being able to hop on a shuttle and be at your hotel within five minutes takes the stress and strain out of travelling to the destination, leaving you relaxed and ready for your meeting.” Ulrich Kleer, general manager: Garden Court O.R. Tambo

HE SAID IT


Glitz andCrowne Plaza

Johannesburg – The Rosebank transforms

into a fashionista’s haven twice a year for the

biggest event on the fashion calendar:

SA Fashion Week.

BRINGING DESIGNERS, bloggers, celebrities and fashion lovers to the hotel for four days of glitz and

glamour is SA Fashion Week. Crowne Plaza Johannesburg – The Rosebank undergoes a complete changeover for the must-be-at event on the fashion calendar.

“Crowne Plaza Johannesburg – The Rosebank’s urban edge and trendiness make it the perfect home for SA Fashion Week. The hotel is a true chameleon – any space hotel can change into a fashion experience. This season, the hotel’s sunken lounge in the front lobby was the place to be. We turned it into a fragrance experience thanks to Unsent,” says Lucille Booyzen, director of SA Fashion Week. She adds: “The Edgars VIP Lounge, with access to the Zen Garden, was also a wonderful space.

THE STAFF“Over and above the space, it is the staff of Crowne Plaza Johannesburg – The Rosebank that keep us coming back. They help us and run with us. The hotel can definitely house the thousands of feet coming through the doors in hospitality, friendliness and accommodation. For us, it’s our hotel and the perfect space for fashion.”

THE SPACESThere is an energetic vibe when you enter Crowne Plaza Johannesburg – The Rosebank over SA Fashion Week; DJ’s are spinning the decks in the Circle Bar, people are taking photos at the media wall and

getting their make-up done in

the brand activation stations. The Crowne Café is turned into an interactive bar with 3D viewing of the runway.

The hotel’s conference rooms are changed into a wonderland of make-up and fashion with photo booths loved by lots of South African celebrities like Bonang Matheba and Zuraida Jardine, as well as designers like Gert-Johan Coetzee, Clive Rundle and Black Coffee.

A massive marquee housing the main runway is erected in the hotel’s open parking space. A smaller marquee serves for hair and make-up. Inside the main marquee, changes are made every night from a long runway to a double-sided runway.

“To feel the energy and vibe over SA Fashion Week at Crowne Plaza Johannesburg – The Rosebank is a wonderful experience and we are very excited to be in this partnership with them,” says Bronwen Shaw, director of sales and marketing of Crowne Plaza Johannesburg – The Rosebank.

For events with je ne sais quoi, make Crowne Plaza Johannesburg – The Rosebank the home of your next function.

To see Crowne Plaza Johannesburg – The Rosebank’s transformation visit youtube.com/watch?v=TyXpVVxw37Y

+27 (0)11 448 3600reserva [email protected]

therosebank.co.za

M E E T I N G P L A C E S • G a u t e n g

WATCHONLINE

DID YOU KNOW?

Crowne Plaza Johannesburg – The Rosebank provides

seven venues right in the heart of greater

Sandton that off er some of the best conference facili es in a quiet and relaxed environment.

glamour



conferencing MeccaHoliday Inn Sandton, Rivonia Road provides nine state-of-the-art meeting rooms in one of Africa’s most sought-after destinations.

ELEGANT FURNISHINGS, world-class conferencing facilities and unsurpassed service all converge at

the Holiday Inn Sandton, Rivonia Road to provide the ideal location for a variety of successful meetings and events.

At this hotel, the staff understand all that goes into planning and hosting meetings and events. The state-of-the-art conferencing technology provides the perfect tools for a successful experience – ceiling-mounted projectors and screens, audiovisual connectivity, complimentary Wi-FI, teleconferencing facilities and personally controlled light and temperature settings.

THE VENUESHosting a maximum of 70 guests in theatre style, the first floor boasts six meeting rooms, all of which are accentuated by natural lighting. The Emerald meeting room, hosting a maximum of 12 delegates in boardroom style, provides guests with teleconferencing facilities in a professional and modern environment.

Providing unsurpassed views of the Joburg skyline, the Cullinan meeting rooms are

housed on the ninth floor. The largest venue, Cullinan Suite, offers a luxurious venue for events as well as hosting a maximum of 260 delegates in theatre-style seating.

Also on the ninth floor is the opulent Skye Bar. This venue affords guests with dazzling panoramic views of Joburg and surrounds. The décor shows the incredible attention to detail and oozes luxury.

This venue is serviced by an external lift with running lights and has become a Sandton icon.

Two levels of ample parking are provided underground. Delegates are provided with access key cards for security and exclusivity.

STAY CONNECTEDKnowing how important it is to stay connected, Holiday Inn Sandton, Rivonia Road provides conference delegates with 350 MB of complimentary Wi-Fi per day. HI Connect offers dedicated conference bandwidth, separate from the complimentary guest Internet, available per day from 1 Mbps to 40 Mbps speed increments over a dedicated fibre-optic line by a first-tier internet service provider.

+27 (0)11 282 000reserva [email protected]@hisandton.co.za

hisandton.co.za

CATERINGMouth-watering cuisine is prepared for every event hosted at the Holiday Inn Sandton, Rivonia Road. In addition to various menu options, tailor-made menus are also avaiable.

REWARD YOURSELFEvery time you book a conference or accommodation at the Holiday Inn Sandton, Rivonia Road you earn BusinessClub points that are redeemable at parcipating hotels, restaurants and various retailers. For more information, visit businessclub.ihg.com or email [email protected].

ed th vity.

FAST FACTSNumber of mee ng rooms: 9Total area of mee ng space: 690 m2

Largest room capacity: 260Largest room measurements: L: 28.5 m, W: 11.7 m, H: 3.5 mSmallest room measurement: L: 7 m, W: 4.5 m, H: 3.2 m

EQUIPMENT• Overhead projector*

• HI Connect*

• AV equipment*

• Business centre services*

• Videoconferencing facili es*

• Flip chart and markers

*Addi onal charges may apply

Sandton’s


Local expertise goes globalThe Johannesburg Expo Centre (JEC), South Africa’s

largest purpose-built exhibition, conference and

events venue, is the leading venue of its kind in Africa.



contribution towards the growth of the local economy and job creation.”

SIZING UP SOUTH AFRICA’S INDUSTRYAccording to the Exhibition and Event Association of Southern Africa (EXSA), South Africa is one of the most competitive countries in sub-Saharan Africa, increasing its global competitiveness at a steady year-on-year pace as well.

South Africa is well positioned within the international exhibition sector, with many global events planned and hosted in South Africa by international investors. Over the past

years, the South African exhibition industry has seen a series of new joint ventures, purchases and investments from Europe, the UK and the Middle East, and these include organisations such as Messe Frankfurt, UBM Montgomery, Terrapin, Fleming Gulf FZE, Reed Exhibitions and Fierra Milano.

“Well-established international brands bring with them large international exhibitors, linked to their local distributors, and bring credibility and critical mass to an exhibition. We believe that global interest in the local exhibition, conference and events industry will continue to develop even further in years to come,” says Newman.

LOOKING BACK ON A SENSATIONAL YEAR2014 was particularly successful for the JEC. It celebrated its 30th anniversary and hosted a number of its iconic events – including the 120-year-old Rand Show, the annual Boat and Bike Show, Interbuild Africa, African Farmers Expo, Electra Mining and the China Global Sourcing Expo.

To mark its 30th anniversary celebration, the JEC launched its highly innovative JEC mobile app to clients and stakeholders, providing a range of benefits to all of its exhibition, conference and event organisers, and visitors.

Messe Frankfurt announced its 56% majority stake in South African trade fair organiser South African Show Services (SASS). This portfolio includes some of the JEC’s leading events, including the Johannesburg International Motor Show, the AMID Motorcycle Expo, the Johannesburg Boat Show and the SA Outdoor Lifestyle Show, as well as Automechanika Johannesburg.

The JEC also bagged the PMR.Africa Gold Award for Best Exhibition and Events Venue in September 2014, reinforcing its status as a world-class events venue.

In October, Newman was elected to the main board of directors of UFI, The Global Association of the Exhibition Industry, where

THE JEC HAS always remained a proud international ambassador for the local industry. “We believe that spreading

the word about South Africa’s exhibition industry capabilities, its successes, potential and what it can do to help promote other industry sectors, is what makes us an ambassador for the success of the exhibitions industry,” says Craig Newman, CEO of JEC.

“South Africa’s exhibition, conference and events industry is fast-becoming one of the country’s most important industry sectors to attract foreign visitors and foreign investment,” says Newman. “The local exhibition industry also makes a considerable

We must always do our best to give each event the hospitality, professionalism and attention it deserves

CLOCKWISE With fi ve-star catering facilities on-site, delegates will be treated to mouth-watering fare; the JEC was custom built for the Rand Show where drum majorettes are a common sight; no matter the size of the event or its theme, the JEC will cater for all your needs; the Johannesburg International Motor Show calls the JEC its home


+27 (0)11 494 [email protected]

expocentre.co.za

This year the JEC will once again play host to Ultra Music Fest – the world’s premier electronic music festival

MEET THE TEAMThe attention to detail that general manager Hannes Venter gives to each and every exhibition, as well as

to the logistics, helps make the events the successes that

they are.

Exhibitions and events manager Desrae McDonnell’s logistics experience is monumental in the planning process. She advises and helps clients plan and see their event

come to fruition – an extremely important role.

Christo Venter is the operations manager. He and his team are vital to the smooth and daily operations

of the venue before, during and after any exhibition,

conference and event.

Karabo Moikangoe, marketing and sales executive, handles the JEC’s business development. He secures new venue clients and builds on existing

relationships too – it’s all about keeping the client happy.

And then there’s the glue that holds everything together: JEC’s CEO, Craig Newman. “The JEC’s mission

has always been to offer professionalism, flexibility and

hospitality so that we can provide our clients with world-class service and ensure that their experience exceeds expectations each and every time,” he explains.

MEETT

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he was further appointed to the UFI executive committee, the decision-making body of UFI. “Newman is the major driving force behind the JEC, and is a man of exceptional vision with the confidence and ability to make things happen. Newman has made a phenomenal contribution to the South African exhibition and events industry and will no doubt represent Africa with distinction, as a member of the main board of directors for the UFI,” says Paul Woodward, managing director, UFI.

FUTURE COMINGS AND GOINGSLooking ahead, the JEC says it plans to strengthen its position as a globally recognised venue for the exhibition and events industry. It’s calendar of events for 2015 includes Ultra Fest, held for the first time on South African soil in 2014, which proved to be such a success that its international organisers are returning for a second instalment in 2015.

The New Year calendar will also see the advent of the IFAT Environmental Technology Forum and, most notably, BAUMA Conexpo Africa from Munich, Germany.


In 2015, the JEC will, for the first time, host BAUMA, which is the International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles.

“We are delighted by the recognition the JEC has enjoyed over the past year. This gives us an even greater incentive than before to really focus our attention on our core business.

“We must always do our best to give each event the hospitality, professionalism and attention it deserves. We are confident that the future of the exhibition and events industry in South Africa will continue to grow, and we must therefore aim to exceed the expectations of our clients,” concludes Newman.

0861 blucube

www.blu3.co.za

[email protected]

bluCube

Exhibition Design

Studio has been

appointed as the official

infrastructural contractor for the rAge expo held at the Coca-Cola dome, Northgate in

Johannesburg. The 12th annual rAge expo ran from

Friday 10 October to Sunday 12 October, 2014.

rAge is Southern Africa’s largest consumer gaming and

technology exhibition, held annually in Johannesburg,

featuring the sleep-depriving three day NAG LAN, the biggest

gaming LAN in South Africa, with 2,000 gamers connected to the

same network for a weekend of pure gaming. Over the course of a

single crazy weekend, tens of thousands of eager visitors

gather within the Dome to soak up the latest and greatest in

gadgets, video games and everything else that gets attendees’ hearts

racing.

bluCube Exhibition Design Studio…

evoking inspiration, creating impact

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Blucube-Exhibition-Design-Studio

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Nature’s meeting placeKnown for its scenic surroundings and its unique events, Riverside Sun Resort offers a variety of meeting and event facilities to suit your budget.

RIVERSIDE SUN RESORT offers a spectacular setting for private celebrations, weddings, business

conferences and any other corporate functions. They can accommodate anything between 10 and 500 guests with ease. The resort is also ideal for team-building events and corporate getaways.

LOCATIONOn the banks of the flowing Vaal River, Riverside Sun Resort offers a serene setting, traditional hospitality and world-class facilities. Delegates are guaranteed the perfect balance of business and pleasure. Riverside Sun Resort is only a 45-minute drive from Johannesburg.

MEETINGS AND EVENT SPACESWith 11 venues on offer, conferencing has never been easier at Riverside Sun Resort.

For events with a difference, the hotel’s lower lawns, with the Vaal River in the background, are ideal for any event under

For a wide range of events, Riverside

Sun Resort off ers an excep onal des na on on the banks of the Vaal River.

rangeveRive

t off ers an eexcep o

MEETINGS RECOMMENDS

the African sky. The Riverside Island is the perfect spot for summer barbeques and spit-braais.

Event planners can also make use of the Liquid Lounge, a floating restaurant and party boat on the Vaal River that can accommodate up to 120 guests.

A variety of packages to suit your business and event requirements, including day conferencing and accommodation packages, with themed functions and tailored menus available.

The banqueting team is on hand to ensure that your event is handled with meticulous attention. Complimentary Wi-Fi is offered to all delegates.

CATERINGDining at the resort offers diverse menu options to suit every taste. Forget the tea and biscuits, delegates will be treated to themed tea breaks.

In addition to this, overnight delegates can enjoy a delicious daily buffet breakfast, a leisurely a la carte lunch and a mouth-watering buffet or a la carte dinner menu at the Riverview Restaurant. The restaurant can also be used for private functions.

ACCOMMODATIONA total of 398 en-suite rooms are available. Selected rooms have spectacular views over the hotel’s landscaped gardens and the Vaal River. Smoking and wheelchair-accessible rooms are available on request.

+27 (0)16 982 7300riversidesun.reserva [email protected]

tsogosun.com

Room name Cinema Schoolroom Banquet CocktailConference Centre (D)

500 300 300 400

Ethunzini 40 30 30 40Garden Centre 90 50 30 90Meyerton 50 30 25 50Monyake 40 30 30 40Sasolburg 50 30 25 50Syndicate Room 1 20 12 12 20Syndicate Room 2 20 12 12 20Syndicate Room 3 20 12 12 20Syndicate Room 4 20 12 12 20Vanderbijlpark A 150 60 65 150Vanderbijlpark B 150 60 65 150Vereeniging 50 30 25 50

VENUES AND CAPACITIES



Fuss-free conferencing

Southern Sun O.R. Tambo International

Airport offers uniquely crafted event

experiences set in an energetic environment.

WHETHER IT’S A CONFERENCE, product launch, wedding or exhibition, you can be assured that

Southern Sun O.R. Tambo International Airport will deliver an exceptionally high standard. The energetic banqueting team work hand in hand with you to tailor each event to suit your specific requirements, right down to the smallest of details.

LOCATIONThe hotel lies just 500 m from O.R. Tambo International Airport with a complimentary shuttle between the airport and hotel. The Gautrain bus service stops directly outside the hotel’s entrance en route to the nearby Rhodesfield Gautrain station.

Nearby, a host of commercial headquarters, business facilities, restaurants, shops and

local attractions can be found.

MEETINGS AND EVENT SPACESWith eight venue options, the hotel offers tailor-made conferencing solutions. From the large 468 m2 Khanya Suite to the smaller yet equally impressive

Imbiza Boardroom and Score Boardroom, Southern Sun O.R. Tambo International Airport has just the right venue for your function. Complimentary Wi-Fi is available for delegates.

CATERINGExceptional service and delicious meals are on offer, whether it’s a quick snack or leisurely dinner.

The Bernoullis Restaurant provides an extensive array from both the buffet and a la carte menu. The executive chef is on hand to create menus perfectly suited to any type of event, whether an indulgent gala dinner or light cocktail snacks.

ACCOMMODATIONThe hotel boasts 366 en-suite rooms. Other facilities include a fitness centre, swimming pool, Caroline’s Day Spa and Salon as well as a business centre.

Ideally located and renowned for its excep onal facili es, Southern

Sun O.R. Tambo Interna onal Airport conference venues cater to events and private func ons without a glitch.

andfor ifacil

mbo Interna onal A

MEETINGS RECOMMENDS

Room name Cinema Schoolroom Banquet Cocktail BoardroomIlanga 480 230 250 330 –Imbizo Boardroom

– – – – 10

Khanya 1 140 70 60 80 –Khanya 2 140 70 60 80 –Khanya 3 140 70 60 80 –Khanya Suite (D)

530 240 300 380 –

Score Boardroom

40 24 20 25 16

Sports Boardroom

15 10 – 12 10


+27 (0)11 977 3600ssortambo.reserva [email protected]

tsogosun.com


eventsThe Tshwane Events Centre has been part of the Pretoria landscape since 1954 and has hosted some of the most memorable events in the country’s history.

THE TSHWANE EVENTS Centre is part and parcel of the community of Pretoria and the greater Tshwane

Metropolitan Area, and has helped boost local economic development and activities on various levels.

With more than R50 million being generated, for the regional economy, and an estimated 1.3 million people visiting the centre, its Jacaranda Agricultural Show (previously the Pretoria Show) is a highlight on the Tshwane Events Centre’s calendar.

THE BEGINNINGThe show’s rich history already begins before the Second World War, when farmers were exhibiting produce on the lawns of City Hall in Paul Kruger Street. Lack of space forced the organisers to seek another venue and, in 1954, the show moved to its current home, Tshwane Events Centre, which was then known as the Pretoria Showgrounds.

The show was also famous for its beauty pageants. The first Miss Pretoria Show was held in 1975. Initial rules were amusing. It didn’t matter if you were single or married, you just needed to be beautiful. Winners, Bernalee Daniel, Odette Scrooby and Cindy Nell went on to be crowned Miss South Africa and Anneline Kriel was crowned Miss World.

Nowadays, the Jacaranda Agricultural Show is regarded as one of South Africa’s


DID YOU KNOW?

Having accommodated the Independent Electoral

Commission’s na onal opera onal centre during

na onal and provincial elec ons, the centre’s been

at the heart of poli cal milestones since 2005.

Everlasting


top agricultural events. It is a platform for farmers and the agricultural community, to come together, network and promote the importance of the agriculture industry and food security of South Africa.

“Many generations of families have visited the centre over the years and we would like to uphold this tradition,” says the centre’s marketing manager, Ricky Da Costa.

With Tshwane Events Centre’s impressive infrastructure and facilities, turnkey solutions and knowledgeable team, not only will the Jacaranda Agricultural Show remain one of South Africa’s top shows, any event held at the centre is guaranteed to be memorable and successful.

BRIMMING WITH POSSIBILITIES From business meetings and conferences to themed events and exhibitions, the Tshwane Events Centre team looks forward to helping existing and new clients take their events to new levels of innovation, colour

and excitement. The centre offers space, variety and flexibility to its clients, allowing for truly memorable and successful events to take place – it is a true blank canvas awaiting the artist to fill it with imagination, innovation, creativity and colour.

Over the years, the Tshwane Events Centre has kept up with national and international trends to maintain its status as one of the best conference facilities and events locations in the country. The centre is the second largest exhibition venue in South Africa.

SPACESThe centre is a multipurpose facility which can accommodate more than 50 000 visitors simultaneously. There are 11 exhibition halls that vary in size and can accommodate a variety of functions, from large-scale indoor exhibitions to music concerts and sporting events,” says Da Costa.

The main arena can accommodate an impressive 25 000 people. The centre also has excellent auction facilities for every type of livestock auction. Other infrastructure services include on-site banking facilities, telecommunication services – including wireless internet access – top-class catering facilities and easy access and secure parking for up to 3 500 vehicles.

Over the last few years, the centre has also carved a name for itself as a top-class conference facility.

“We’ve decided to unlock the potential of the centre even further by focusing on offering full-scale conference facilities that can host up to 300 delegates at a time,” says Da Costa.

TURNKEY SOLUTIONSThe exhibition and conference centre also includes other essential turnkey services such as decor, flowers, catering, sound equipment and many more.

“In a sense, you can describe us as a one-stop shop for all your exhibition and conference needs. It’s like having a blank canvas that you can paint according to your needs. Here at Tshwane Events Centre, you will not only get a great location for your event, but also helpful staff who can be as involved as you would like in the planning and execution of your event. Whether you would just like someone to open the doors, or you would like assistance with set-up and catering, we are here to help.

“Not only are we a multifaceted events centre and organising company, our focus is offering full turnkey solutions to our clients – full logistical services, from the draping, to the flowers, to the accommodation – you name it, and the centre organises it. We allocate a project manager to each function or event and run it on behalf of the client,” concludes Da Costa.

The turnkey services are not restricted to inside the centre, and they can provide the same packages to outside events. Without divulging much information, Da Costa hinted at many more exciting developments for the centre in the near future.

“We’re busy with a continuous rejuvenating process to ensure unique, innovative and exceptional services in the years to come. This will ensure that the Tshwane Events Centre remains a centre of choice for our clients and delegates alike,” concludes Da Costa.


1350 delegates and can now accommodate up to 750 delegates at the foot

everyone to enjoy.

years with the clubhouse rated in the t ve 19th holes in South Africa. So whether you are wearing your

Tel: 036 468 8000 Fax: 036 468 1169 lwww.champagnesportsresort.com

M E E T I N G P L A C E S • K w a Z u l u - N a t a l

The personal touch

Themed functions galore

Charming and intimate, the highest levels of personal service and excellent cuisine are what you can expect at Pumula Beach Hotel.

Themed events are becoming increasingly popular in the corporate world. Let Champagne Sports Resort help you choose the right theme for your event.

PUMULA BEACH HOTEL – with its stunning views of the Indian Ocean – has the best seaside location on the

KwaZulu-Natal South Coast. Situated 100 km south of Durban and surrounded by indigenous coastal vegetation, it makes an ideal venue for relaxing, stress-free conferences.

A THEMED EVENT can be lots of fun, but it is also very hard work to get those little details just right and on

budget. Champagne Sports Resort has a range of materials and colours with which to provide your basic colour selection and contrast detailing.

The team will work around your themed colour choice with a variety of materials, such as taffeta, velvet, and organza, to create the

look and feel to suit your conference theme. Draping of venues, ceiling decor, serviette detail, buffet decor and gifts for your guests can all be arranged through Champagne Sports Resort. The decor is designed around your individual needs.

+27 (0)36 468 8000conferences@champagnesportsresort.comchampagnesportsresort.com

the annual sardine run, and dolphin and whale viewing, there is a sea-facing, saltwater swimming and paddling pool, beach sand volleyball court, nine-hole adventure golf course, table tennis, trampolines, ladies bar, original pub and a TV and games room. Nearby amenities include a selection of well-known golf courses, tennis courts, deep-sea fishing charters, ocean safaris, hiking trails and much more.

Now you can mix business with pleasure. You can confidently arrange you conference or event knowing that Pumula Beach Hotel has a backup plan for everything – including inclement weather.


MEETINGS AND EVENT SPACESThe hotel offers four conference venues including the newly renovated Intshambili conference room, which seats up to 140 delegates and banquets up to 120 guests.

Pumula Beach Hotel will gladly arrange tailored menus to give your conference, event or team-building event that special touch. From Mongolian braais, spit braais to potjie kos competitions and even magicians, bands, comedians or just about anything your heart desires, the conferencing team will arrange it for you. The hotel boasts 62 beautifully appointed hotel rooms.

ATTRACTIONSBesides the obvious attractions of never-ending golden beaches, protected bathing, rock pools, excellent fishing opportunities,


com

FUN THEMED EVENINGSWith trends changing continually, Champagne Sports Resort will adapt its themed evenings to suit your conference theme. Themes that have been done successfully include:

• Around the World• Crystal Ice• A Night of Magic• Seven Seas• Four Elements• Sands of Time• Mexican Fiesta• African Affair• Western• Pub Evening• Tropical Evening


The brightest star on the Golden MileWhether it’s a small or large conference, an intimate meeting or a sizeable launch, Southern Sun Elangeni & Maharani has the right venue for you.

SOUTHERN SUN Elangeni & Maharani boasts 15 venues, 734 stylish bedrooms and eight restaurants. Its great location,

easy access and endless views of the Indian Ocean make this hotel the perfect choice for your next meeting, conference, incentive trip or event in Durban.

LOCATIONLocated on the spectacular Durban beachfront, Southern Sun Elangeni & Maharani overlooks some of the best beaches in KwaZulu-Natal. The hotel complex is just metres from

and events. In addition to this, there are many other varying sized venues that perfectly suit any type of event.

The suite can be subdivided into five rooms ensuring that there is plenty of space for your event. When used as one room, the floor space is 564 m2, making this an ideal venue for exhibitions. Eight of the meeting venues offer natural light.

Want that wow factor for your event? Then Sky is for you. Located on the 31st floor of the Maharani Tower and offering breath-taking 180-degree sea and city views, Sky is a multipurpose venue for a conference, launch or themed event. It can accommodate up to 150 people for a cocktail party.

Being so close to the coastline gives Southern Sun Elangeni & Maharani the advantage of being able to arrange group check-ins, tea breaks or themed lunches served on the beach.

M E E T I N G P L A C E S • K w a Z u l u - N a t a l

the vibrant boardwalk and many other local attractions.

The hotel complex is situated 32 km from the King Shaka International Airport, 1.8 km from the Durban International Convention Centre and 1.6 km from the Durban central business district.

MEETINGS AND EVENT SPACESWith 15 venues to choose from, each of these spaces will allow you to bring your concept and theme to life. The largest venue is over 400 m2 and is ideal for banquets and larger seminars


The professional events team provides personalised service and meticulous care to meet exact requirements. Complimentary Wi-Fi keeps delegates connected at all times.

CATERINGA place to enjoy great food and beautiful scenery, Southern Sun Elangeni & Maharani offers you a wide choice of restaurants and bars to suit every taste, appetite, occasion and celebration.

Restaurants like Panini and Ocean Breeze can be used for private functions.

Your event catering needs will be taken care of, as you can chose from a wide range of menu options.

ACCOMMODATION AND FACILITIESThe hotel offers 734 stylish bedrooms and suites all beautifully furnished. Facilities across the complex include two well-equipped gyms and three swimming pools all of which are heated. For those in search of relief from the stress of busy days, Mangwanani Boutique Spa provides a tranquil oasis.

Room name Size (m2) Cinema Schoolroom Banquet Cocktail BoardroomBoardroom - - - - - 12

Congella 95 90 48 30 80 -East Ilanga 67.2 50 40 40 50 -Great Ilanga 420.4 500 400 350 500 -North Ilanga 67.2 50 40 40 50 -Sky 293 150 120 120 150 -

Small Ilanga (D) 238.6 150 100 80 150 -

South Ilanga 82 30 15 30 30 -

Suite 1 112.5 60 50 40 70 -

Suite 1 to 5 564 500 - 500 500 -

Suite 2 100 60 50 40 50 -

Suite 3 100 60 50 40 50 -

Suite 4 100 60 50 40 50 -

Suite 5 175 100 90 100 100 -

Tugela 292 200 150 150 200 -

Umgeni and Congela (D)

142 110 60 60 100 -

Umgeni 42 30 12 20 30 -

Sundeck 47 - - 80 100 -


+27 (0)31 362 1300sselangenimaharani.reserva [email protected]

tsogosun.com

REASONS TO HAVE YOUR NEXT EVENT AT SOUTHERN SUN ELANGENI & MAHARANI5

1 LOCATION Southern Sun Elangeni & Maharani is ideally located in the heart of Durban, on the Golden Mile, and is in close proximity to uShaka Marine World, Moses Mabhiba Stadium and SunCoast.

2 ARRAY OF VENUES With 15 meeting venues to choose from, your every need will be catered for. For a truly memorable event, Sky offers 293 m2 of space as well as its own stage, lighting, sound and production equipment.

3 EVENTING WITH A DIFFERENCE Bring your event outdoors by taking advantage of the Durban beachfront on the doorstep of Southern Sun Elangeni & Maharani.

4 A GREEN FOCUS Southern Sun Elangeni & Maharani is committed to environmentally friendly stationary and is consistently looking for ways to reduce its energy consumption. Eight of the meeting venues offer natural light.

5 ONE-STOP-SHOP SERVICE When organising your event at Southern Sun Elangeni & Maharani, you will deal with one person who will assist you with all your event requirements – from decor to audiovisual. As an added advantage, you will receive a single invoice for all the services used for your event.

With an array of 15 mee ng rooms, Southern Sun Elangeni &

Maharani off ers private, fully serviced facili es for any size group. Themed func ons and menus can be tailored for events that will host from 12 to 500 people.

of 1roomSun

MEETINGS RECOMMENDS

Get in touch with us today for a tailored made package.

Contact us: 021 872 4343 / [email protected] / www.kaggakamma.co.za

CORPORATE ENTERTAINMENT - Packages from R9 9 9 pppns

CONFERENCE EQUIPMENT INCLUDES:

EXAMPLE ITINERARY:

KAGGA KAMMA NATURE RESERVE'SEXCLUSIVE CONFERENCE

UNFORGETTABLE EXPERIENCE

CONFERENCES - Packages from R 1 59 9 pppnsLuxury accommodation, breakfast, lunch, dinner, 2 coffee breaks + 1 TOUR PER DELEGATE

Our facilities can accommodate up to 18 single delegates and 36 delegates sharing

Terms and Conditions


TALKING POINTS

Looking backBefore you join the rat race for 2015, Frank Lee wants to reflect on the successes of 2014.

WHAT AN INTERESTING year 2014 was. There was a lot of change – good, bad and ugly.

THE GOODOnce again the EXSA Awards showcased the best of the industry. Congratulations to all the worthy winners and thank you to EXSA for organising this prestigious event for our industry. See, I can be nice to EXSA.

For me, there were two stand-out exhibition companies in 2014. 3D Group brought well-known shows into their fold – Design Indaba, Mama Magic and Huntex. Well done to Concept G and Inspire Trade Expo. Great show, well designed and well organised.

THE BADPlease can exhibition organisers communicate with each other with regard to their shows and dates. Last year, Electra Mining and AAD were held at the same time. This put all suppliers under huge strain and stretched their

capabilities. Let’s be mindful of our industry’s capacity and remember that a happy exhibitor is a returning exhibitor.

THE UGLYSomething I have noticed is how volatile our continent is. Just as I thought Africa was on the dawn of an exhibition/business tourism awakening, we have terrorist attacks in Kenya, kidnappings in Nigeria and then to top it all off, Ebola. I know that many international exhibitors have cancelled stands at shows like IFEA and NGV due to these incidents. Unfortunately South Africa feels the repercussions of these events even though we are far removed from them in many ways – quite sad really. I have also heard that certain foreign investors in our industry do not see Africa as a priority anymore.

With this mind, it has never been more important to work together to not only promote our industry but our country.

As the cogs of 2015 start turning, let me leave you with this thought, “If you can dream it, you can build it.”

Have a great year!

FRANK LEE is not a member

of the Meetingspublication team and is

a completely free-minded and

independent individual who is

here to encourage change.

FRANK LEE SPEAKING

An exhibi on industry expert’s

frank views

T A L K I N G P O I N T S

BRAD ADLER is the chairman

of EXSA.

THE EXHIBITION INDUSTRY has been fairly resilient in difficult economic conditions. This resilience originates in creativity, innovation and the

entrepreneurial spirit, which is plentiful in the exhibition industry. Furthermore, the ability to adapt to change is creating new efficient opportunities for companies to communicate and market their products.

With traditional media becoming more fragmented and expensive to reach targeted audiences, exhibitions continue to bring in immediate and solid results. We have also seen increased recognition for the role of exhibitions and events in contributing towards the economy.

As we approach the midpoint in the decade, more international franchised exhibitions and events will reach South Africa in 2015, with increased joint ventures and partnerships with international exhibition companies. Furthermore, there will be an increase in the reliance and integration of electronic communication and social media for both pre- and post events, while app culture could become the preferred method of visitor registration, communication updates and payments.

Exciting year predicted

Which shade of green are you?

Brad Adler shares his predictions for what we can expect from the exhibition industry in 2015.

Globally, the pressure to be environmentally friendly – in all aspects of life – is mounting, writes Adriaan Liebetrau.

INDUSTRY VIEWS

INDUSTRY VIEWS

SAACI's take on keeping current

ADRIAAN LIEBETRAU is the CEO of SAACI. He

has many years of experience within

the conference and events industry.

environmental audit was done of our annual congress in St Lucia last year, based on the principles of the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard Methodology. A mouthful, but a whole lot of common sense.

St Lucia, in particular, is a destination with scarce resources and taking our congress there was, on the one hand, very exciting but on the other, well, a calculated risk. The organising committee was acutely aware of this. In planning the event and communicating to delegates, the efficient use of the town’s resources, including water and electricity, was top of mind. Waste reduction and recycling also received attention and delegates were most cooperative.

After all, the town is surrounded by the greater iSimangaliso Wetland Park, South Africa’s first World Heritage Site.

A number of SAACI members also won the prestigious Imvelo Responsible Tourism Award last year and we congratulate them on their sustained efforts to make a difference to the environment.

Let’s get the basics right in 2015 – one by one. Let’s grow together on this essential, yet exciting journey.

AT THE BEGINNING of a new year, I believe it is apt to pause for a moment to reflect on the principles we use to do business. So much has been said in

recent years about greening – to the extent that many industry members just don’t want to hear any more about it. The reality is, though, that it is not going to go away.

I think the secret is that we should be careful not be too fancy or clever when going green. We shouldn’t make it too complicated or scientific, unless of course it is our actual business to do so.

But for most of us involved in arranging business events, there is a myriad of essential aspects to give attention to and being environmentally friendly should not be a punishment – rather, it should be second nature.

We should build greening principles into whatever we do – and before we know it, we will be experts.

SAACI is a proud founding member of the Event Greening Forum. As such, we regard it as our duty to encourage our members to implement greening principles and initiatives. We are putting our money where our mouths are. An

Despite a challenging and tough business environment, EXSA believes 2015 has a lot going for it. The AGM will take place on 17 February, CEP Africa (the new industry professional body) will launch during the year and the EXSA app catering to both suppliers and organisers will be completed in time for the EXSA conference, which has been moved to June.

The exhibition industry will also see two of the biggest exhibitions, BaumaAfrica and the Johannesburg International Motor Show, take place in 2015.

BaumaAfrica, the international trade fair for construction machinery, building material machines, mining machines and construction vehicles, deemed the biggest event for the sector in Africa, takes place from 15 to 18 September. The biennial Johannesburg International Motor Show 2015 is a 12-day comprehensive automotive exhibition and automotive lifestyle event that takes place from 14 to 25 October. Both shows will be held at the Johannesburg Expo Centre.

The exhibition industry and business in general is changing rapidly, and 2015, in my opinion, will be an exciting year full of promise and opportunities.

EXSA – giving a voice to

the industry


+27 (0) 21 380 [email protected]

www.intercape.co.za

LUXURYCOACHCHARTERS

EVENTSCONFERENCES

DAILY EXCURSIONSCORPORATE FUNCTIONS

SCHOOL TOURSSPORT GROUPS

TOURING

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Connections mean everything.

Find out how this exclusive event can connect your business to international MICE buyers: www.ibtmafrica.com

Hosted Buyer® is a registered trademark of Reed Exhibitions Limited. Reed Travel Exhibitions is a registered trademark of Reed Elsevier Group Plc. The IBTM™ trademark is owned and protected by Elsevier Properties SA and Reed Exhibitions Limited uses such trademark under licence.

Organised by:

Part of:

PART OF:

MEET GLOBAL DECISION

MAKERS HERE

TALKING POINTS

THE 172 AIPC MEMBERS’ convention centres represent a collective capital investment of more than R679 billion in over 50 countries around the

world. This investment provides an additional measure of the economic impact such facilities have in their host communities, as it is typically repaid by the incremental tax and operating revenues generated by the events they attract from a variety of markets.

CREATING JOBSAs an industry, we have long focused on the economic impacts generated by the events our members host rather than the stimulus that the initial construction creates in a community. What this study shows is that even in the development stage, centres are already generating jobs and spending in the local community, all of which will ultimately be paid for largely by the users of the facility. When you add these impacts to the ongoing business and tax revenues a centre will continue to generate throughout its operating life, you begin to realise just how much of a factor our member facilities represent in their respective communities.

Making a difference

Networking opportunities

A recent study has highlighted the direct impact that convention centres have on their communities, writes Geoff Donaghy.

IBTM Africa 2014 was hailed a success by both buyers and exhibitors. Charles Drewe tells us why you should exhibit in 2015.

INDUSTRY VIEWS

INDUSTRY VIEWS

IBTM 2015 – what to expect

CHARLES DREWE is the hotel operations

manager at the Indaba Hotel,

Fourways.

which made the experience that much more useful. There were networking opportunities for both hosted buyers and exhibitors every evening. This provided everyone with immeasurable benefits.

COST-EFFECTIVEA real cherry on top was that there were no hidden costs,

which meant that not a lot of money was spent on our stand. In addition to this, IBTM Africa took place during Africa Travel Week, which consisted of IBTM Africa, ILTM Africa and WTM Africa. This meant I could attend WTM Africa as well.

My team and I are really looking forward to IBTM 2015. It’s going to be bigger and better. The whole concept is growing and IBTM is sure to pull bigger crowds.

HAVING ATTENDED many of the IBTM shows, from EIBTM in Barcelona, GIBTM in Abu Dhabi, CIBTM in Beijing and AIME in Melbourne, I have always taken

great interest in the IBTM brand.What specifically attracted me to IBTM Africa was that

I would get the same quality of international buyers without having to travel abroad to find them, as I usually would. I couldn’t miss out on this opportunity.

REFLECTIONSIBTM Africa 2014 was very successful. There were fantastic quality buyers and, more so, qualified buyers. They were very relevant to our business at the Indaba Hotel, in that they are entrenched in the business events industry. All the buyers turned up for their appointments,

The recent analysis was performed by Sentis Research on data gathered on investments made in centres over their lifespan, and includes secondary investment made for the purposes of upgrades, renovations and facility expansions. These are not just one-shot investments. In today‘s highly competitive markets, centres need to keep improving their products and adapting to the rapidly changing expectations of clients and delegates. Our members maintain a close watch on industry developments in order to ensure they can deliver what event organisers want and need in a time when those requirements are evolving quickly.

ADVANTAGESAnother aspect to consider is the role that convention centres play in helping communities address their economic, academic and community development priorities. As well as the stimulus surrounding construction and the ongoing revenue benefits, government investors are realising they can use to their advantage the power a centre has to attract events that help them profile and address their own policies. Taken together, these factors make a powerful economic argument that is driving centre development throughout the world today.

AIPC on the role of conference

centres

concto punts,

ABOUT IBTMIBTM Africa is the leading global one-to-one event for Africa’s inbound incentives and meetings industry. Taking place in Cape Town from 13 to 15 April 2015, this highly targeted event offers an exclusive opportunity for African exhibitors to connect and engage with top-level international decision-makers during three days of face-to-face business meetings and networking.

GEOFF DONAGHY is the AIPC

president, CEO of International

Convention Centre Sydney and director:

Convention Centres,

AEG Ogden.



T H E B A C K PA G E

Avis Rent a Car 31blucube Exhibition Design Studio 37Champagne Sports Resort and Pumula Beach Hotel 42-43Climate Neutral Group 8Concept G 28-29, IBCConstitution Hill 30Crowne Plaza Johannesburg – The Rosebank 32Event Greening Forum 4Holiday Inn Sandton, Rivonia Road 33, IFC

IBTM 50Intercape 49Ivok Studios 47Johannesburg Expo Centre 34-36Kagga Kamma 46LUMI 22Premier Hotels & Resorts 2Riverside Sun Resort 38Scan Display 11Sandton Convention Centre OBC

Southern Sun Elangeni & Maharani 44-45Southern Sun O.R. Tambo International Airport 39Tshwane Events Centre 40-41Unique Speaker Bureau 23Val du Charron 1Xplore Afrika 3

SANCB PULL-OUTJOBURG TOURISM SUPPLEMENT

INDEX TO ADVERTISERS

Dim the lights, cue the musicMiss Meet had the privilege to work as a sponsorship activation manager during Season 10 of South Africa’s biggest reality competition, Idols.

MISS MEET, a professional

event manager, shares her

personal experiences

within the meetings,

events, incentive and

exhibition industry.

IT WAS MY FIRST time working in the world of reality competition shows. The experience was truly amazing and opened my eyes to

some valuable lessons that can be drawn from the world of reality talent competitions and the

entertainment industry.

THE WORLD’S YOUR STAGEAs it is for the contestants on Idols, which is broadcast to millions of viewers, so too is the world our stage as event organisers. There

really are no limits to where events can take place and who the audience will be potentially. This made

me realise that we should always keep an open mind so that we can receive opportunities when they knock. We also need to keep learning, keep on top of trends and keep

trying out new and creative ideas as we never know where and when our next ‘stage’ will be.

NEVER UNDERESTIMATE YOUR AUDIENCEAs many a fallen Idol has experienced, the power of one’s audience cannot be underestimated. The audience keeps you on the show. As event planners, our audience is vitally important. They are never to be underestimated and we need to remember that they are the people that keep us in business. We therefore need to put on a fantastic show every time – no matter how big or small the audience.

YOU’RE ONLY AS GOOD AS YOUR LAST PERFORMANCEA contestant’s last performance is generally what everyone remembers. This performance keeps them on the show or gets them voted out. So too, in the event world, we need to

ensure that we always give our best performance so that we stay in demand and in business. Factors such as arrogance, bad preparation, a lackadaisical attitude or a misunderstanding of the brief and the audience can lead to a poor performance. We therefore need to keep a clear head, over-prepare, listen carefully, research and remain confident in our abilities. This will ensure that our name does not complete the sentence “Dim the lights, cue the music, the person with the least votes who is going home tonight is…”

ACKNOWLEDGE YOUR TEAMThe spotlight and attention may be on the contestant when they walk out on stage at the live shows, but it is in no way a solo performance. There is a huge team behind the contestant making them look good. There are mentors and voice coaches, make-up artists, wardrobe consultants, technical teams, the band, back-up singers, family and fans, just to mention a few.

This is even more the case in our world of events. Behind every successful event manager is a huge team that makes them look good. Remember that it’s not only your own staff that should be seen as your team, but also your suppliers and anyone that forms part of your support system. To keep churning out successful events, we need passionate, inspired and dedicated teams. It is therefore essential to acknowledge the team’s contribution to the successes, to treat team members with courtesy and respect, listen to the advice and suggestions of team members and make everyone feel that they are part of a team. Remember this African proverb: “If you want to go fast, go alone. If you want to go far, go together.”

So as we move into a new year, I wish you all a long and successful journey and may the lights never dim on your passion and success.

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