Date post: | 28-Nov-2014 |
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blue view2000
Levis Brand
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Mega -Trends
Reality Checks
The Blue Book
Pioneering Tools
Levis Brand Concept/Direction
Contents
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Where are we?
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Mega Trends2000
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Mega Trends
A major movement or shift in cultural behaviour that influence different subjects within the environment around us. Including communication, retail, music, media, art and fashion. Not a “fad”, a mega trends last for a longer period of time, 3 -5 years.
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Mega Trends 1999Self reliance
Escapism
Anxiety culture
Flexible genders
Membership networking
Choice
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Reality check
Not a trend, but an event or effect resulting from a mega - trend
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Reality Check ChoiceYear 2000European Community EURO Currencies
TechnomaniaGlobal - LocalRetromania Individuality
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Mega - Trends2000
5 trends evolved from 1999 that takes us into the 21st century. As reflected to youth culture and the apparel market
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The soul of Mega - Trends 2000The body of the 21st. century
PhysicalSpiritualHomeExpressionTemplate for innovation
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1. Soul Safari“I have a body therefore I am, I will and I can change”.
(Descarte 2000)
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What could Soul Safari means to us ?
From bodyscape to retailscape
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2. D.I.Y“The consumer insist on playing a larger role, creatively, and wants to become more and more a producer,at all levels. It’s a silent escape from mainstream”.
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What could D.I.Y means to us ?
Blank canvas
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“It’s the Millennium thing everyone’s getting stressed about. The human race just carries on, so enjoy yourself. That’s the message ofour album, in fact. We’re sick of the trend that it’s cool to be fucked upand on heroin. We want to be positive and colourful”.
Basement Jaxx’s Simon Ratcliffe
3. Positive Anarchy
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What could Positive Anarchy means to us ?
Honesty of communication and intent
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4. OneismThe desire to achieve “happiness” in life.A demand for comfort and details.“Happiness” built on a balanced life while achievingOne’s goals….
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What could Oneism means to us?
Engineered natural products
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5. SDGPSalvador Dalis Garden Party
The creation of a fantasy world we want to live in.Technology as an extension of the skin for exploringemotions and for fun.
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What could SDGP means to us ?
Hybrid-product innovation with other
industries
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Mega trends 2000 who has evolved into 2011
what happend