Mehtap Avci

L’ORÉALPARIS

History

• 1907• Eugène Schueller• French chemist• Start hair-color• 500 brands

What is it?

• Largest cosmetics• Beauty• Paris• Cosmetics• Hair colour• Skin care• Make-up

Hair Care

• Different products• Women• Men• Kids• Coloured• Long• Damaged• …

Skin Care

• Face:

HydratationAge SpotsYouthfulness

• Body

MoisturisingMature SkinSelf-Tan

• Cleansing

CreamScrubGentle

Make-up• Face

FoundationPowderPrimer

• Eyes

MascaraEyeschadowEye liner

• Lips

LipstickLipglossLip Pencil

• Nails

ColourCare

Why investing?

• 2003: best managers of the year• 2004: most respected company• 2005: first of 40 companies• 2006: wins 3 awards• 2008: honored “Lifetime Achievement Award”• 2010: world’s most ethical companies!• Successful commercial organisation• Still launching new products

Balance sheet

Sources and applications of funds

Financial ratios

Thank you for watching my presentation

Sources

• http://www.loreal-finance.com/_docs/us/rapport-2009/LOreal_Rapport_Annuel-Tome_1_va.pdf

• http://www.loreal-paris.nl/_nl/_nl/home/index.aspx