Men Stopping ViolenceA Group Audit by:

Gillian DavisPreston MayfieldSubanti MortuzaAntonio PizanoDerrick Allen

Kai Chan

Overview of MSVEstablished in 1982

Aims to prevent violence against women

5 Programs Currently:“Allies” Support Network“Men At work” Indiv. Prevention Program“Safer Communities” Facilitator Training Program“Because We Have Daughters” Self-Dev. Programhttp://www.youtube.com/watch?v=hh-7tcfIXLA&feature=share&list=ULhh-7tcfIXLA“Tactics and Choices” Compulsory Workshop

Target AudienceHusbands and FathersCivic OrganizationsChurchesEducatorsTherapistsMens GroupsDoctorsSocial Media NetworkEmployers

Maximize Visibility to AudienceSearch Engine OptimizationSocial Media Channels

Increase Traffic and User EngagementPromote MSV through website, social media,

blogs, etc…

Implement Sustainable Marketing PlanDevelop a structured social media calendar

Marketing Objectives

S.W.O.T.Strengths

Supporting Strong CauseSupport from other Organizations and

CommunityDiversity of Programs

WeaknessesLow visitors to websiteLow quality inbound linksSocial Media Activity

S.W.O.T. continued…Opportunities

Increase social media use in order to reduce costs and boost awareness

No major competitorsMaximize website via SEO tools

ThreatsLosing target audience as a result of low

activityCompetitors could take advantage of SEO and

Social Media opportunities

Digital Audit Homepage Evaluation

Basic and Clean Easy to Navigate Few HTML links

Global Navigation Links are working and direct

Category & Subcategory

Content Pages Adequate use of key words and brand name on website Content on website can be indexed

Facebook & Twitter Likes an Followers low on these channels Tweets and posts do not happen on a structured schedule

Channel Data Analysiswww.menstoppingviolence.org

Information is goodOrganization and strategy of distribution could

use improvementChannel not SEO optimized

Facebook (Community Communication)IMC

Same consistent information throughout channels.

Youtube is lacking information to link to MSV.

IMCLinkedin – great presence for thought and

business leaders.Google Plus – local pages and business

information“Share-This” sharing tools to promote

social media presence.Integrate social media plugins > redirect actions/website links.

SEO

Social Bookmarking – Digg and DeliciousMeta tags and description (errors with search

engine website description)

Geolocal apps & Mobile website to build presence

SEOOptimize with tagsCombine articles and blogs within the

websiteStrive for good backlink sourcesHOOTSUITEMonitor feeds related to MSV and violence.Share their knowledge and experience. Be a thought leader and actively speak to

others to build audience. Engage in conversations with hashtagsLook at competitors tweets.

Search Engine OptimizationLow Social Media Activity leads to:

Low SEO rankingsMore reference’s increase SEO rankingsDiluted within other Anti-Violence Groups

ResultsFacebook:

Post every 4 days (Approx.)2453 likes and 456 people “talking about” and 109 likesComments- Employees, and followers

Twitter: Linked with TwitterIrregular866 followers

YouTube:5 videos, 8 subscribers, 1287 views

Instagram: No account

CalendarFacebook Twitter Instagram YouTube

Sunday * *

Monday Post Tweet * *

Tuesday Tweet * *

Wednesday Post Tweet * *

Thursday Tweet * *

Friday Post Tweet * *

Saturday * *

*Indicates that social media channel should be used whenever there is an opportunity.

RecommendationsIncrease Activity on Social Media Channels\

More Tweets, Posts, and VideosIncrease Inbound links:

High Quality inbound links increase Domain Authority and overall popularity.