color Forecast what’s ahead for Spring/Summer ’10

Nature’s bounty “Naturally beautiful” –

new interpretations, innovations, and opportunities

complete protection against the sun

The trend toward healthy skin – from one source

magazinecos 1.09Vol.

02 / From the editors cosmagazine@merck .de

Dr. Matthias Lergenmüller, left

and Dr. Hansjürgen Driller, right.

Dear cosmetics professionals,

Welcome to the first issue of COsmagazine, a Merck magazine devoted to today’s cosmetics industry. We hope you’ll enjoy it as much as we do.

you might be wondering why we’ve launched a magazine specifically for cosmetics. At Merck, our customers are incredibly important to us, so we think it’s equally important to share the latest insight with you on a regular basis – about issues in cosmetics that matter to you most. And as trends change so rapidly in cosmetics, our customers need to stay ahead of key developments. With this tool, Merck will spread the latest news on a regular basis.

“that’s what’s in it for you” was our guiding principle in creating this biannual magazine. inside, you’ll find all the latest on Merck products, research, and support – from research to formulation and regulatory affairs. two stories in this edition explore protection against the sun plus the “natural” products trend and eco-positioning. Another feature is our highly popular Color forecast – be sure to look for it in every issue! COsmagazine also includes news and upcoming industry events, such as this year’s in-Cosmetics from April 21-23, 2009.

COsmagazine is, really, about you: how Merck can assist you in developing application technologies, sorting out regulatory affairs, conducting precise research, or finding exactly the right formulation – just to name a few of the things we do besides supply raw materials and products. COsmagazine is more of what you want – more information, more support, more inspiration. that’s what’s in it for you.

We’d be delighted to hear what you think about the subjects covered in this issue or its look and feel. Please drop our editorial team a line at cosmagazine@merck.de

see you at in-Cosmetics!

sincerely,

dr. hansjürgen drillerDirector Global Business Cosmetic Actives

dr. Matthias lergenmüllerDirector Global Business Pigments for Cosmetics

08 color ForEcaSTThe rundown on popular color choices

and trends for Spring/Summer ’10.

what ’s ins ide / 03www.merck4cosmet ics .com

16 In-cosmeticsan exciting look at complete protec-

tion against the sun as well as plenty

of new items in color cosmetics and

personal care. Join us at Booth D700!

10 Special report: the “natural” trend“Natural” encompasses many things.

we tell you what you need to know about

certification, natural ingredients, and raw

materials – and how you can stay ahead

of the trend.

02 From the editorswelcome to coSmagazine!

what’s in it for you?

03 what’s insideFind everything you need at a glance.

04 Special report: complete protection against the sun Skincare is changing – can your products

keep pace? we examine why protection

needs to extend beyond preventing sunburn.

Don’t miss the special section on how to

double your SpF.

16 Eventsmark your calendar! and don’t miss

another opportunity to meet merck in

person. Find every important date here.14 recent

developmentsThe cosmetic Forum, a new pigment,

four fillers, a new active ingredient,

increased production – all the latest

from merck, all right here. Be the first

to know!

04 / Specia l report : complete protect ion against the sun cosmagazine@merck .de

Specia l report : complete protect ion against the sun / 05

EVEryThINGuNDEr THE

SUNThe isn’t sunscreen enough? days are long gone. Proper protection against the sun sees skin as a complete entity – and offers a complete range of products to match.

WithOut the sun, life On eARth WOuldn’t be the sAMe. Our crops wouldn’t grow. Our bodies wouldn’t produce essential Vitamin D. In fact, life as we know it wouldn’t exist! And what about the indirect benefits of sun-light? We use it to disinfect drinking water, for instance, and cure adhesives. Activities that we take for granted today. But what about the damaging effects of the sun?

heAlthy skin shOuld neveR be tAken fOR gRAnted. Although it nourishes our crops and helps us produce potable water, sunlight also contains UV radiation. We know that prolonged exposure to this radiation invites sunburn and skin cancer – and it assaults our bodies’ natural defenses. As ever, it’s important to wear sunscreen, but protection from the sun goes beyond protection against sunburn. >>

www.merck4cosmet ics .com

tWiCe the sPf – An inteRvieW With dR. fRAnk PflüCkeR

06 / Specia l report : complete protect ion against the sun

>> ACROss-the-bOARd PROteCtiOn – it’s heRe tO stAy. As we discover how our skin reacts to the sun, we must develop solutions that meet its changing needs. Thanks to ex-tensive research, we know that damage goes beyond sunburn. Healthy skin starts with SPF – but it doesn’t stop there. Any com-petitive range of products will need to offer complete protection.

COMPRehensive PROteCtiOn fROM One sOuRCe. At Merck, we’ve developed a variety of ingredients and additives that do precisely this. As well as blocking UV rays, they counter-act the build-up of free radicals and help shield skin’s living cells from further damage. Let’s explore each component and how they benefit you. For a real-life example of how to dramatically boost your SPF performance, please refer to our interview.

tRend: Who said complete protection against the sun can’t look good? Stand-out sunscreen and after sun products can also contain inter-ference pigments – such as gold or red – that lend skin a healthy, natural glow. //

COsmagazine: Is it true you can significantly increase your total SPF with

just one agent?

dR. PflüCkeR: It is – just add Eusolex® UV-Pearls™.

COsmagazine: How does that work?

dR. PflüCkeR: Let’s assume you’re interested in having a formula contain-

ing avobenzone and octocrylene at 5 :1 ratio and a total UV filter content

of 12% which has been formulated via the oil phase. You’ll be able to get

Sun Protection Factors of approximately 10-12. If you then add 2% of EHMC

as encapsulated filter – our Eusolex® UV-Pearls™ OMC – you double your

total SPF in vivo to approximately 20-24.

COsmagazine: That’s a pretty dramatic boost. Is this always the case?

dR. PflüCkeR: Well, you won’t always see a 100% jump. It depends

on your specific formula, the encapsulated filter used and the SPF of

the original formula. In any case it’s worth screening for this effect in any

formulation – Eusolex® UV-Pearls™ will definitely add value to your

UV filter’s performance.

inteRvieW:

cosmagazine@merck .de

Specia l report : complete protect ion against the sun / 07

Eusolex® UV-Pearls™:

the fiRst line Of defense AgAinst uvA And uvb RAdiAtiOn

RonaCare® AP:

the tiReless AssAult On fRee RAdiCAls

RonaCare® Ectoin:

the ChAMPiOn Of living skin Cells

Service:

MeRCk exPeRtise is At yOuR seRviCe!

in line With neW eu RegulAtiOns

WhAt. Invisible to the naked eye, these UV

filters are entrapped in a shell of sol-gel

silica glass. The filters remain on the top

layers of the skin, and the highly stable

capsules will not dissolve. The capsules also

avoid direct contact of active ingredients

with the skin and will not mix with other

substances that might be incompatible.

hOW. Using these capsules, you can de-

ploy lipophilic UV filters into the formula’s

aqueous phase and even combine with

other UV filters in the oil phase.

Why. Exaggerated UV irradiation is known

to prematurely age skin and damage DNA.

benefits. Eusolex® UV-Pearls™ work like

sunglasses for our skin, screening out UV ra-

diation at its first point of contact. They also

offer greater flexibility in formulation – by

combining the pearls in the aqueous phase

with other filters in the oil phase.

WhAt. Much more than a highly stable

antioxidant, this colorless and completely

transparent cosmetic oil works to neutral-

ize free radicals. Its advanced efficacy

mechanism is especially appropriate for

those radicals caused by UV exposure.

Likewise, when RonaCare® AP is converted

to its oxidized form upon radical scaveng-

ing, it provides ongoing protection from

the negative effects of the sun.

hOW. RonaCare® AP dims oxidative stress

during the day, it prevents free radicals

from forming after the sun has set, and

provides protection from free radicals

during the night.

Why. UV radiation can penetrate the

skin’s upper layers, creating free radicals

and other reactive species that may lead

to damaged DNA and skin cancer sooner

or later.

benefits. Incredibly effective and remark-

ably stable over the long term, RonaCare® AP

outperforms conventional antioxidants

like Vitamin C or Tocopherol. It works day

and night, functioning much longer than

conventional sun protection products.

WhAt. This natural substance helps living

cells cope with the stress of UV radiation

and other environmental stressors.

hOW. It supports every aspect of our skin’s

natural defense system – even its repair

mechanisms. What’s more, RonaCare®

Ectoin protects our skin’s very cells and

delicate matrix.

Why. Living cells are susceptible to

numerous stress situations like elevated

temperatures, dryness and, in particular,

UVA radiation, one of the key catalysts

of skin aging.

benefits. No cosmetic product that pro-

tects skin against the sun is complete with-

out RonaCare® Ectoin. Very easy to process,

this substance helps keep skin looking fresh,

increases skin’s moisture retention for up to

five days at a time, and – most importantly –

bolsters the skin’s defenses against UV rays.

Thinking about rounding out your range

of products? Visit one of our APPliCAtiOn teChnOlOgy CenteRs in:

Brazil, France, United States, Taiwan,

China, and Germany

Our representatives would be delighted to

assist you with formulations or answer any

questions you might have about applica-

tion technologies. Simply contact your local

sales partner for more information.

Eusolex® UV-Pearls™ B-O fulfill the new

UVA recommendations stipulated by the

European Commission and COLIPA:

– UVA protection factor at least 1/3 of

labeled SPF

– Determination of UVA protection factor

by preferably an in vitro method or by the

in vivo PPD method

– Critical wavelength must be > 370 nm

www.merck4cosmet ics .com

08 / color Forecast

distinCtive feAtuRe Cold and clear tones pivot around mock whites, beiges,

and pearl-inspired, barely-tinged pastels with mauve and pink overtones.

distinCtive feAtuRe Light and dark jewel tones emerge – even as pastels.

Whether multicolor or monochromatic, very matte, high shine, and metallic

effects steal the show.

Portraits: © Luis Huber, make-up artist – Munich

Global Heritage 2010In cosmetics, you always need to be thinking about what’s around the corner. With the Color Forecast from Merck

Chemicals, you’ll know what trends are coming your way. The Spring/Summer ’10 season continues to draw on

global fashion heritage. Whisper and Vestiges pay tribute to the classics, from antiquity to the golden age of couture.

Color Forecast Spring/Summer ’10

WhisPeR gives minimalism a sensual and poetic twist, balancing the classic

and visionary. Beauty adopts an understated nude look, but lends a touch

of color and glamour, such as pulpy lips or textures applied in unexpected

places – like the arch of an eye. As well as boosting the complexion and gently

redefining features, make-up moisturizes and diminishes the signs of aging.

The natural nude look exudes a healthy glow, and classic beauty takes on an

experimental edge.

shOW giRls is rooted in every facet of nightlife – from the fanciful to the

fast-paced. Eclectic looks slip effortlessly between day and night. The multi-

shade palette is equally flamboyant, ranging from ultra darks to dirty pastels.

High shine and bright colors are stage-ready for the bold, smudged for the

modest – but always seem slightly overdone. “Girly” punks and cabaret sirens

delight in color everywhere – cheeks, lips, eyes, and nails.

Whisper Show Girls

cosmagazine@merck .de

color Forecast / 09

distinCtive feAtuRe The palette centers on blues, from aquamarine to jade.

Subtle sand, stone, and ivory neutrals soften the look, while gold adds an

antique edge.

distinCtive feAtuRe Colors evoke a natural yet sophisticated look:

sun-kissed tones, charred shades, and rich pigments punctuated with copper,

brass, and gold.

Where minimalist Whisper nods to the future, Vestiges updates the classics by crossing them with timeless inspirations from

around the globe. Wild Deluxe and Show Girls tap into new sources of energy and creativity, whether infusing functional

workwear with renewed femininity in Wild Deluxe or playing with the over-the-top cabaret and rebel styles of Show Girls.

vestiges updates the classics by crossing them with universal basics to

create looks that transcend cultures and regions. It’s a carefully crafted

style that likes to play with the unconventional. Time-honored beauty

basics take their cues from ancient Egypt. Mineral reflections and gemstone

colors abound, radiating romance and feminine charm. Mesopotamian

goddesses find a new home in modernity with bare lips, striking eyeliners,

and iridescent sheens.

Wild deluxe infuses the urban jungle with a spirited sense of the outdoors.

Utilitarian looks lose none of their femininity. Whether halfway down the

street or halfway around the world, beauty stays vibrant, recalling days

spent in the sun. Complexions are warm and luscious, playing with a mineral

sheen or touch of gold. Sun-touched loveliness takes on the evening with

a rich palette. Jewel-toned powders and pigments beckon with velvety and

sparkling textures.

Vestiges Wild Deluxe

www.merck4cosmet ics .com

10 / Specia l report : the “natura l” t rend

THE natural PART OF COSMETICS – A TREND THAT’S RAPIDLY GAINING GROUND.

merck shares what’s behind the movement, how it affects you, and how you can make your mark.

People think quite differently about “nature” than they did ten or even five years ago. Some attribute this new mindset to climate change, others say it’s an understandable “back to the roots” response to increasing urbanization. Whatever the reason, this trend toward natu-ral products permeates our every-day lives. Such as all those hypo-allergenic products on the market. Or companies that use energy more efficiently during production. And let’s not forget about cosmetics, where the source of raw materials is attracting more and more attention. But what does “natural” mean? And how does Merck help you use this to your advantage?

“Natural” is actually an umbrella term that applies to the cosmetics industry in several different ways.

We’ve done our homework here at Merck and have identified the most salient ones for you: certification, natural ingredients, and raw materials. Let’s explore how “natural” shapes each issue.

NaVIGaTE your way ThrouGh NaTural cErTIFIcaTIoN laBElS.

A seal of approval from reputable institu-tions is a fast, relatively simple, and highly visible way of communicating a product’s eco-friendliness. Trying to find one single guideline or definition of a natural product is a fruitless task – it doesn’t exist! In fact, regulatory bodies, economic interest groups, and industry associations have drawn up their own standards. This means that there are a number of private and independent organiza-tions that certify natural products. Two major players in Europe are ECOCERT and NaTrue.

eCOCeRtActive in over 80 countries, ECOCERT inspects and certifies food and non-food products such as cosmetic products and raw materials, perfumes, and textiles. This organization audits both finished products and manufacturers, differentiates between natural ingredients and ingredients of natural origin, and has even identified which ingre-dients cannot be used. Among other stan-dards, ECOCERT stipulates that a minimum of 95% of the total ingredients are natural ingredients or ingredients of natural origin (as determined by ECOCERT). Certificates require extensive documentation and must be renewed every year.

natrueFounded in 2008, NaTrue is the European Interest Grouping for manufacturers of natural and organic skin care and cosmetic products. So far, this organization does not certify ingredients – only finished cosmetic

cosmagazine@merck .de

products are subject to review. NaTrue will only accept a raw material if it’s produced according to NaTrue criteria. Even if a particular substance is listed as nature-identical, manufacturers still have to fill out the certifier’s Raw Material Documentation Form – every single time.

Merck is working with ECOCERT to obtain raw materials certificates for all substances with a natural or nature-identical back-ground. Not all products, however, can be certified for several reasons.

We’re also joining forces with NaTrue to tell you which of our raw materials are eligible for your NaTrue certification and final prod-ucts. This helps you make the most of the “natural” trend – and communicate the right information to your customers, and your customers’ customers. >>

WhAt’s in OuR Cids fOR yOu?

eCOCeRt nAtRue

If you’re looking to obtain certification from these two bodies, you’ll need to submit extensive

documentation. Merck can help. Plenty of our products are already certified – one way we make the

process easier for you. You’ll also find our Cosmetic Ingredient Dossiers (CIDs) – over 350 in total –

extremely helpful in saving you time and money.

AssuRed sAfety. Since our CIDs usually contain more data than the law requires, you can be sure

that your products meet or exceed every requirement – and you don’t have to worry about gaps.

end-tO-end dOCuMentAtiOn. Each CID features a thorough rundown of regulatory information,

chemical data, and safety evaluations – complete with safety data sheets and toxicological profiles.

COnstAnt uPdAtes. Whenever the law or formulation changes, we’ll adapt our CIDs accordingly.

So you’ll always have accurate information at your fingertips.

CIDs are essential in quality management, especially where regulation is concerned. But they can also

help you obtain eco-friendly certification more quickly and inexpensively - also essential if you want

to keep pace with the natural trend.

This seal Certifies raw

materials and cosmetic

products. Learn more

at www.ecocert.com

Founded in 2008, this label

covers three “grades” of natural

cosmetics. Visit www.natrue.org

for more information.

www.merck4cosmet ics .com

12 / Specia l report : the “natura l” t rend

carE: a GooD maTch wITh NaT-ural INGrEDIENTS.

>> You could say that certifica-tion looks outward – to logos and brands, for example. But that natural trend also looks inward – to ingredients. Mother Nature has developed her own highly useful mechanisms for warding off attacks and environmental stressors as well as for locking in moisture. That’s a valuable lesson, and we’ve trans-formed those systems into inno-vative substances designed to care for skin in a variety of ways.

Whether they’re natural, derived from nature, or nature-identical, these eight substances aim to deliver effective results as they imitate natu-ral processes. So you won’t have to compromise on performance or lose out to the competition in capitalizing on the eco-friendly trend.

ROnACARe® isOqueRCetinIsoquercetin is the bioflavonoid that keeps apples – and our skin – looking fresh and at-tractive. A powerful antioxidant, Rona Care® Isoquercetin scavenges superoxide anion radicals, which lead to tissue damage and accelerated skin aging. It also prevents the formation of AGE (Advanced Glycation Endproducts), one of the many catalysts of skin aging.

ROnACARe® tiliROsideTiliroside is known to protect young, tender leaves in certain tropical plants. Purified from its natural source, tiliroside extends its benefits to human skin. As well as working as an antioxidant, RonaCare® Tiliroside is highly effective in preventing inflammatory processes. It also delivers anti-aging benefits, especially to dry and sensitive skin.

ROnACARe® tROxeRutinA derivative of natural rutin, this substance combines Merck expertise and natural active ingredients to bring you an anti-inflamma-tory agent. RonaCare® Troxerutin also boosts microcirculation of the blood and lymph.

ROnACARe® RutinsulfAteAnother derivative of natural rutin, Rona-Care® Rutinsulfate is a valuable addition to any anti-cellulite product. It’s also suited to a number of other applications thanks to its antioxidant and anti-inflammatory properties.

ROnACARe® eCtOinFound in deserts and salt lakes, halophilic bacteria developed a protection mechanism based on ectoine to minimize the stress resulting from high UV irradiation, dryness, and changes in temperature. Today, we know that ectoine is present in many microorgan-isms – and that natural ectoine benefits skin in a number of ways. RonaCare® Ectoin uses this substance to support repair mechanisms, help prevent premature aging, and hydrate to keep skin looking younger, longer.

neW

neW

cosmagazine@merck .de

Specia l report : the “natura l” t rend / 13

ROnACARe® eMbliCAIsolated from natural emblica fruit, this substance is primarily known as a safe and effective skin-brightening agent. It also works as a powerful cascading antioxidant, and other applications use RonaCare® Em-blica as an anti-aging ingredient.

ROnACARe® bisAbOlOlObtained from natural chamomile, RonaCare® Bisabolol is an excellent anti-inflammatory ingredient. Well suited to sensitive skin, this substance also shows anti-bacterial properties.

ROnACARe® luReMin™Identical to the substances found in certain kinds of rhubarb and rhododendron – plus its use in traditional Chinese and Japanese remedies – RonaCare® Luremin™ offers all of the anti-aging and anti-wrinkle advantages of retinol without the disadvantages. What’s more, RonaCare® Luremin™ shows anti-inflammatory properties and an excellent stability and toxicology profile.

NaTurally GorGEouS DEcoraTIVES NEED ThE rIGhT raw maTErIalS.

Another branch of the natural trend explores minerals and how to add a “precious touch” to cosmetics. The earth’s crust is an excel-lent place to start – it’s loaded with minerals such as mica as well as gemstones (to a lesser extent) like diamonds and rubies. Mineral make-up, one of the very latest trends in cosmetics, takes its cues from these raw materials. Using minerals in cosmetic products ex-presses a certain affinity with nature. In fact,

more and more con-sumers are subscribing to the safe and healthy image that these in-gredients offer. How-ever, no clear definition of “mineral” exists in cosmetics. Companies

all over the world promote mineral use in a number of ways – some focus on the ingredients, others highlight the finished product properties. This is good news for you. With no standard in place, you’re free to decide how to best play up minerals in your cosmetics.

Already know how you’re going to tap into this trend? Merck has functional fillers and pigments in place. Our RonaFlair™ MTU and RonaFlair™ LF-2000 fillers help bring minerals to life in founda-tions and concealers, improving application and wearing proper-ties. Pigments also add a genuine mineral look and feel. Our inter-ference pigments (in the Ronastar® and Timiron® series) and colored pearl pigments (in the Colorona® range) help you visualize your gemstone story. //

neW

www.merck4cosmet ics .com

14 / News

A neW ACtive ingRedient tO RivAl RetinOl: ROnACARe® luReMin®

Despite a justified reputation, retinol has its

drawbacks – stability and possible skin irritation

to name a few. Good thing there’s RonaCare®

Luremin®, a brand-new active ingredient from

Merck featuring a revolutionary molecule that

delivers benefits similar to retinol.

All the advantages of retinol…

Both are designed to diminish the appearance of

wrinkles and aging. And they’re a close match in

effectiveness. Another shared benefit: a similar

gene activation pattern in skin cells. In fact, Merck

has conclusively demonstrated that RonaCare®

Luremin® works at the molecular level. Last but

not least, both RonaCare® Luremin® and retinol

stimulate collagen synthesis.

…without the disadvantages!

Internal studies have shown that RonaCare®

Luremin® – a nature-identical substance –

has fewer side effects, is less irritable to the

skin, exhibits greater stability, and has a

perfect toxicological profile.

To learn more about this innovative alternative

to retinol, visit www.merck-chemicals.de.

PROduCtiOn iMPACts OveRAll PROteCtiOn – eusOlex® uv-PeARls™ COMes tO geRMAny

Despite their miniscule size, Eusolex® UV Pearls™

are genuine multi-taskers. With a UV filter encap-

sulated in sol-gel silica glass, these capsules can

be used in the aqueous phase and won’t dissolve –

they’re that stable. They also avoid direct skin

contact and contact with other substances that

might prove incompatible. And now, Merck is in-

creasing production of these filters – and moving

it to Germany.

What’s in it for you? At Merck, we’re planning on

growing Eusolex® UV Pearls™ into an extensive

portfolio of UVA and UVB products, helping us stay

on top of the trend toward complete protection

against the sun. By moving production of the

capsules to Darmstadt, we’ll be able to tie this

technology much more seamlessly into R&D –

meaning more tailor-made products, more quickly.

And you can get back to business.

five tiMes the Oxynex® st liquid

Merck knows how to build on a good thing. Take

Oxynex® ST Liquid: it stablizes colors and odors as

well as light-sensitive substances. Knowing that

the demand for stable colors and odors will grow,

Merck is now quintupling its production capacity

for Oxynex® ST Liquid in Goa, India. The outcome:

more of your needs met. In more parts of the

world, and closer to your own operations.

The new facilities will adhere to GMP production

standards, which are in force around the world

and monitor the quality and safety of drugs and

the substances used in their manufacture. But

what’s in this expansion for you? You’ll benefit

from twice the expertise in one product – from

the research wizards in Darmstadt and production

professionals in India.

PRe-RegistRAtiOn COMPlete fOR ReACh COMPliAnCe

December 1, 2008 has come and gone – that was

the final day to pre-register all cosmetic pigment

components and cosmetic active ingredients

that must comply with REACH. You’ll be pleased

to know that we’ve met this deadline for you.

A proactive approach to legislation and time-

frames: just another way you can take advantage

of Merck’s expertise in highly regulated markets.

cosmagazine@merck .de

News / 15

COsMetiC fORuM: A RetROsPeCtive

Complete protection against the sun, the natural

cosmetics trend, and GHS and REACH compli-

ance: just some of the many topics explored at

the Merck Cosmetic Forum on January 27, 2009.

As has always been the case in cosmetics, new

products need to roll out constantly. To support

industry professionals in accomplishing this,

Merck has taken the lead over the last seven years

with an annual forum. This event gives customers

in German-speaking countries the opportunity

to meet, share ideas, ask questions, and gain fresh

inspiration.

Many participants took advantage of one-on-one

appointments for the next day with Merck experts

in application technology. Immediate follow-up

and in-depth discussions with the right people –

that’s precisely what we mean at Merck when we

say we react more quickly and individually to your

needs. And that’s what’s in it for you when Merck

is at your side.

All work and no play, however, makes for a one-

sided forum. After untangling the intricacies

of trends and regulatory affairs, guests unwound

with the intrigue of a mystery dinner theater.

bAlAnCe, MAttify, And beAutify – 4 neW filleRs

Merck customers can now take advantage of

four new fillers. As well as providing a soft skin

feel, each filler helps you improve your products’

performance in areas such as compressibility

and skin adhesion. And as you’ve come to expect

from Merck, these four new fillers do an excellent

job of “filling” skin.

What makes RonaFlair™ Balance Gold, RonaFlair™

Balance Red, and RonaFlair™ Balance Blue so

unique? These functional interference fillers that

both balance and mattify are found nowhere else

on the market, giving you a definitive edge over

your competitors.

RonaFlair™ Softshade is specifically designed to

help skin look more beautiful. It diffuses light so

skin appears more even and balanced. RonaFlair™

Softshade also works to diminish the appearance

of fine lines.

As with all of our fillers, Merck would be delighted

to advise you on application technologies.

dAZZle With COlOR tRAvel: xiROnA® vOlCAniC sPARks

A luminous, fiery glow that glitters and beckons.

From ravishing red to coquettish copper to

glamorous gold, studded with intense sparkle

throughout. That’s Xirona® Volcanic Sparks, a

brand-new cosmetic pigment from Merck. Its

secret: very thin, smooth, and uniform Calcium

Aluminum Borosilicate platelets that are encap-

sulated by metal oxide layers. Xirona® Volcanic

Sparks is the only pigment on the market that

helps you achieve such stunning depth, vivid-

ness, and pure colors – and makes competitors’

products pale in comparison.

Versatile & transparent

With incredibly high transparency, you can also

highlight cosmetic formulas without changing

the formulation’s base color. What’s more, no

limitations on use level have been placed on

Xirona® Volcanic Sparks, but you’ll often find

that just a little is more than enough to produce

eye-catching shifts in color plus exceptional

glitter. So go ahead – give creativity free reign

when designing color cosmetics and personal

care products.

Xirona® Volcanic Sparks is approved for use

around the world. If you’d like your products to

turn heads, order a complimentary sample from

your local sales representative today.

www.merck4cosmet ics .com

16 / Evemts

Published by Merck KGaA Performance & Life Science Chemicals Frankfurter Strasse 25064293 DarmstadtGermany

Phone: +49 6151 72-6899 Fax: +49 6151 72-916899cosmagazine@merck.de

editing & lAyOut RTS Rieger Team, www.rts-riegerteam.de

disClAiMeRWe provide information and advice to our customers on application technologies and regulatory matters to the best of our knowledge and ability, but without warranty, obligation or liability. Existing laws and regulations are to be observed in all cases by our customers. This also applies in respect to any rights of third parties. Our information and advice do not relieve our customers of their own responsibility for checking the suitability of our products for the envisaged purpose.

SOMETHING FOR EVERYONE – AT in-COsMetiCs

Will thRee dAys be enOugh? Merck has plenty to showcase in color cosmetics, personal care, and sun care. And the information to match – thanks to two presentations on func-tional fillers and superior sunscreen solutions as part of the Innovation Seminars.

COlOR COsMetiCs And PeRsOnAl CARe ARe full Of innOvAtiOn. Four new fillers – RonaFlair™ Bal-ance Gold, RonaFlair™ Balance Red, RonaFlair™ Balance Blue, and RonaFlair™ Softshade – are groundbreaking additions to RonaFlair™. A new cosmetic pig-ment, Xirona® Volcanic Sparks, offers color travel and dramatic sparkle in one. Timiron® Ice Crystal and Colorona® Precious Fine Gold, both new on the market, delight with a silvery glow and an intense golden sheen.

PeRsOnAl CARe Will AlsO feAtuRe Plenty Of neW iteMs.RonaCare® Luremin™, for example, contains an all-new molecule that is comparable to the benefits of retinol. Or explore all of the nature-inspired products on display and learn how you can capitalize on the eco-positioning trend.

COMPlete PROteCtiOn AgAinst the sun Will be On hAnd, tOO. We’ll be launching our UVA filter Eusolex® UV-Pearls™ B-O to broaden our portfolio of refined UV filters within the Eusolex® UV-Pearls™ range. Check out our encapsulated UV filters for the aqueous phase. Or discover how to make truly superior

sunscreens thanks to the chronoactive power of RonaCare® AP.

MeRCk exPeRts At the COs-MetiC sCienCe COnfeRenCe. Calling all formulators, bench chemists, and R&D specialists! Dr. Corinna Wirth will outline Merck’s natural products research

in her lecture, “Nature Meets Technology: Reinvent Nature.”

heAR innOvAtiOn sPeAk.Merck is hosting two Innovation Seminars: one on superior sunscreen solutions and another on multi-tasking functional fillers. That’s information with insight!

disCOveR All the detAils At this yeAR’s in-COsMetiCs fROM APRil 21-23, 2009. see yOu At bOOth d700!

www.merck4cosmetics.comthis magazine is just a taste of Merck expertise and service. discover more of what’s in it for you at Merck at:

EVENTS IN 200904/21–04/23 IN-coSmETIcS 2009, BooTh D700, muNIch, GErmaNy www.in-cosmetics.com

05/12–05/13 Scc SupplIErS Day, NJ Expo cENTEr EDISoN, uSa www.curtinproductions.com

06/04–06/05 Scc chIcaGo, uSa www.scconline.org

09/09–09/13 2009 SuNScrEEN SympoSIum orlaNDo, uSa www.scconline.org

10/07–10/09 IFScc mElBourNE, auSTralIa www.iffscc.org

10/14–10/16 56th SEpawa wuErzBurG, GErmaNy www.sepawa.com

10/25–10/28 colamIq GuayaquIl, EcuaDor

cosmagazine@merck .de