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Together. Free your energies
Mesh CollaborationTomorrow’s business value created through today's social networks
Steinar Årdal
Software 2009, 12.02.2009
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Mesh CollaborationTomorrow’s business value created through today's social networks
� Introduction� Trend analysis� What is the impact?� Summary
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Gartner Hype Cycle for Emerging Technologies, 2008
Information Technology Trends
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Mesh CollaborationCreating new business value in the network of everything
“Mesh Collaboration is the name for the collaborative model in which the power of the network for innovation is unlocked
through mechanisms such as video, instant messaging, blogs, wikis and social networking”
Andy Mulholland, CTO Capgeminihttp://www.meshcollaboration.com/
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Example of Social NetworkMy Twitter network
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Mesh CollaborationTomorrow’s business value created through today's social networks
� Introduction� Trend analysis� What is the impact?� Summary
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
TechnoVision 201217 key information technology trends
Real-time integrated business
intelligence
Smart business networks
Software-as-a-service
Real-timebusinessprocesscontrol
Packaged sector /segment solutions
iPodification
Jericho style security
Mashupapplications
Sensing networks
Social collaboration tools
/Wikinomics
Composite applications
Role-based user portals
Utility business
infra-structure
Free agents nation
Google-fication
Rich Internet applications
Mastered data management
Key
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7
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
TechnoVision 20126 major technology drivers
© 2008 Capgemini. All rights reserved 8
Real-time integrated business
intelligence
Smart business networks
Software-as-a-service
Real-timebusinessprocesscontrol
Packaged sector /segment solutions
iPodification
Jericho style security
Mashupapplications
Sensing networks
Social collaboration tools
/Wikinomics
Composite applications
Role-based user portals
Utility business
infra-structure
Free agents nation
Google-fication
Rich Internet applications
Mastered data management
Real-time integrated business
intelligence
Real-time integrated business
intelligence
Smart business networks
Smart business networks
Software-as-a-service
Software-as-a-service
Real-timebusinessprocesscontrol
Real-timebusinessprocesscontrol
Packaged sector /segment solutionsPackaged sector /segment solutions
iPodificationiPodification
Jericho style security
Jericho style security
Mashupapplications
Mashupapplications
Sensing networksSensing networks
Social collaboration tools
/Wikinomics
Social collaboration tools
/Wikinomics
Composite applicationsComposite applications
Role-based user portals
Role-based user portals
Utility business
infra-structure
Utility business
infra-structure
Free agents nation
Free agents nation
Google-ficationGoogle-fication
Rich Internet applicationsRich Internet applications
Mastered data management
Mastered data management
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
• New generation of user interface technologies and Internet-based collaboration platforms
• A customised experience for users allowing them to connect freely to the outside world to act, interact, collaborate, co-create, learn and share knowledge
• A new generation of technology with a myriad of features that will change the habits of buying and communication
The You Experience1st major technology driver
iPodification Rich Internet applications
Mashupapplications
Role-based user portals
© 2008 Capgemini. All rights reserved 9
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Rich Internet Applications1st trend in The You Experience
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© 2009 Capgemini. All rights reservedSteinar Årdal
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iPodification
2nd trend in The You Experience
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Mashup Applications
3rd trend in The You Experience
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© 2009 Capgemini. All rights reservedSteinar Årdal
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• Organisations and individuals in a continuous cycle of learning, creating and collaborating
• Creating additional value through business innovation with markets, players and consumers constantly shifting position
• Global ‘open’ markets where information on available products and vendors vastly increases the competition compared to the levels of existing localised ‘closed’ markets
From Transaction to Interaction2nd major technology driver
Social collaboration tools
/ Wiki-nomics
Free agents nation
Smart business networks
© 2008 Capgemini. All rights reserved 13
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Social Collaboration Tools1st trend in From Transaction to Interaction
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Smart Business Networks2nd trend in From Transaction to Interaction
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Free Agents Nation3rd trend in From Transaction to Interaction
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Mesh CollaborationTomorrow’s business value created through today's social networks
� Introduction� Trend analysis� What is the impact?� Summary
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Emerging Power of Social Networks
Forrester predicts that social networking tools and internal wikis will have the greatest
impact on workplace collaboration
http://www.readwriteweb.com/archives/forrester_predicts_enterprise20_grow_decline.php
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Emerging Power of Social NetworksEstablished as common tools
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Emerging Power of Social NetworksInformational footprint of your company
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Attracting new talent
It is essential that organizations understandhow social software is altering the
recruitment landscape and adapt recruiting strategies and systems accordingly
http://www.gartner.com/it/page.jsp?id=834312
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Attracting new talentIf your not on a social network, you are not on the internet
If MySpace where a country…..it would be the 4th-largest in the world and Facebook would be the 9th-largest
http://www.slideshare.net/jbrenman/shift-happens-33834
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© 2009 Capgemini. All rights reservedSteinar Årdal
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Attracting new talentThe Y-generation is coming to work
”59% of the Norwegian population aged 16-19 years visit Facebook one or more times daily”
http://www.media.uio.no/forskning/prosjekter/nettfenomener/
”In Sweden, a third of all girls between 16 and 18 years are blogging”
D2, Bloggeblues, fredag 30.januar 2009
”Almost 20% of the Norwegian population aged 15-75 years visit Facebook daily”
http://www.regjeringen.no/upload/FAD/Vedlegg/IKT-politikk/Brandtzaeg_og_Luders.pdf/
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
24
Together. Free your energies
Mesh CollaborationTomorrow’s business value created through today's social networks
� Introduction� Trend analysis� What is the impact?� Summary
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
25
Together. Free your energies
Mesh Collaboration Key points
� Social networks are well established and are most likely commonly used by employees within your organization
� This collaborative model can unlock innovative thinking and value adding solutions in your network of colleagues, partners and clients
� The next generation employees will soon enter your company and will expect using “Facebook-type” tools as a part of their work
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Mesh Collaboration Key points
Release the power of your organization by
encouraging sharing and collaboration by
using blogs, wikis and social networking
| Software 2009
© 2009 Capgemini. All rights reservedSteinar Årdal
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Together. Free your energies
Together. Free your energies
www.capgemini.com