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1
“Hitting the International Target”
Presentation to
CEO and Senior Management of PM Company
C. Ard, A. Bunje, J. Burggraf, N. Carter, & M. Coe
MGM355-0804A-05/PPT
October 28, 2008
2
Overview of Canada, China & Germany
Cultural Diversities within these countries Dr. Hofstede’s take on these countries (ITIM, 2008)
Recommendation for PM Company
Objective
Michael Coe, 2008 3
Canada’s Cultural Factors
Language (CIA, 2008)
Technology
4
Dr. Hofsted’s View
Canada’s-Culture
Individuality (ITIM, 2008)
Wealth division Masculinity Traditions - (continued)
J. Burggraf, 2008
Michael Coe, 2008 5
Domestic (Transtech Company, 2008)
Canadian (Canadian Seating, 2008).
Competition
6
What potential do we see in this market?
Aging population Trade convenience Access Currency exchange rate Existing trade relationships
Physical Mobility
J. Burggraf, 2008
Michael Coe, 2008 7
Recommendations
Cultural Factors
Human Resource restructuring
Country accessibility
Cultural Factors
China Language Wages Working hours Employment (Dessler,
2008)
April Bunje, 2008 9
One of the largest countries in the world (China Window, 2008)
Population counts for 23% of the world’s population
Ranking economically will grow to 2nd largest by 2030
Cultural and Financial Dimensions
C. Ard, 2008
9
Business attire (China-Window, 2008)
Bright colors are inappropriate
Touching is frown on in business
Senior personnel are acknowledged first
Cultural Factors
C. Ard, 2008
10
Number one travel destination
Global Economic Power
Benefits In Foreign Trade With China
C. Ard, 200811
Recommendations
China
Cultural Factors
Human Resource restructuring
Country accessibility
April Bunje, 2008 13
13
What will the benefits be in China?
Population (CIA, 2008)
Transportation Communication Currency exchange rate Supporting Industries
April Bunje, 2008
Physical Mobility
14Nicole M Carter, 2008
Germany’s Cultural Factors
Second Most Heavily Populated Nation
Economic Integration (CIA, 2008)
Second Largest Importer (Encyclopedia, 2008)
Strong Country (Ball, pg 313)
N. Carter, 2008
15
Business Cultural Dimensions
Individuality (ITIM, 2008)
Masculinity
Uncertainty Avoidance Index
N. Carter, 2008 16
Distributors that purchase Wheelchairs (Alibaba, 2008)
Living LONGER (People Daily, 2006)
Technological Advances (CIA, 2008)
Exchange Rate
“We Get Around”
N. Carter, 2008 17
Challenges
RISK OPPORTUNITIES
Competition
Importation
Payment (CIA, 2008)
Global Expansion
Profit
Public Relations
Business Behavior
Business is Business
We are all equal here
“The Show me Country”
M. Coe, 2008 18
N. Carter, 2008 19
Marketing in Germany
• Efficiently/effectively manufacture product
• Get paid promptly (including exchange rates)
• Provide quick and accurate shipping
• Track our orders by computer (ITIM, 2008)
Why we want to export?
Risk
Benefits/Goals
Where we choose to market
21
Summary
M. Coe, 2008
Build Strong Customer Base Avoid and prepare for barriers Invest time and money Be flexible
22
Conclusion/Questions?
M. Coe, 2008
Alibaba,(2008), Homepage, Retrieved: October 24, 2008, http://www.alibaba.com
Ball, D. A., & Geringer, J. M., & McCulloch, W. H. Jr., & McNett, J. M. &
Minor, M. S., (2008), International Business, The Challenge of Global
Competition, (11th ed), McGraw-Hill Irwin, NY
Bank of Canada, (2008), Homepage, Canadian economy in decline, but 'sky not falling”, Retrieved: October 24 , 2008 http://canadianpress.google.com/article/ALeqM5iIUho2NdbjvAWCCSrMPOLT3gCvxg
Canadian Seating and Mobility Conference.
Retrieved October 25, 2008.http;://www.csmc.ca.
N. Carter, 2008 23
References
Canadian Salary Survey, (2008), Homepage, Retrieved: October 24, 2008 http://www.livingin-canada.com/work-salaries-wages-canada.html
CCBC National , (2006). Canada China Business Council. Retrieved October 25, 2008, Web site: http://www.ccbc.com
Central Intelligence Agency. (2008). Retrieved: October 15, 2008, https://www.cia.gov
China Window (2008). The Way to China. Retrieved October 25, 2008, from Web site: http://www.china- window.com
N. Carter, 2008 24
References
24
English-French Bilingualism, (2008), Homepage, R retrieved: October 24,
2008 http://atlas.nrcan.gc.ca
Harris, M., (2008), Homepage, Transport industry prepares for major shift in demographics, Retrieved : October 24, 2008http://www.canada.com
History .com, (2008), Encyclopedia, Germany, Retrieved: October
25, 2008 http://www.history.com
Hofstede, G., (2008), Homepage, Retrieved: October 22, 2008
http://www.cyborlink.com/besite/hofstede.htm
J. Burggraf, 2008
References
25
Morisselle, R., & Zhang, X, (2008), Revisiting wealth inequality,
Retrieved: October 24, 2008
http://www.statcan.ca/english/freepub/75-001-XIE/11206/art-1.htm
People’s Daily, (April 27, 2006), Is Germany Headed for a Demographic Disaster?, Retrieved: October 25, 2008, http://english.peopledaily.com.cn
Transtech Company Website. Retrieved October 25, 2008 http://www.transtechmobility.com/
J. Burggraf, 2008
References