12
FALL 2012 Class Summary December 10, 2012
FALL 2012 Class Summary
December 10, 2012
• Course Overview • Textbooks • Case Studies • Group Project • Supplement Exercises &
Materials
2
The Power of Dreams Imagining what does not yet exist beyond our senses
Imagination
Invention & Building The use of imagination to invent and build new things
Creativity
Maximizing Value The use of resources and processes to diffuse inventions
Innovation
Text Books Ideas & Entrepreneurship
Case Studies Product & Mgt Innovations
Group Proj Collaboration & Leadership
Supplements Guest Speakers, Discussions, Essays
TEACHING METHODS
3
Where Good Ideas Come From The natural history of innovation
Steven Johnson
Adjacent Possible
Liquid Networks
Predictable Patterns
4
Error Serendipity Platforms Exaptation Slow Hunch
“Chance favors the connected mind.”
The Startup Owner’s Manual A Step by Step Guide
Steve Blank
Customer Development
Advice For Startups
5
Business Model Canvas
Persist OR Pivot
Minimum Viable Product
“A startup is an organization built to search for a scalable business model”
Secondary Research Finding and reviewing an innovative product (or company)
Innovative Product
Original Product Nature of Innovation
6
Impact on Society Creative Business Model
Students’ reflections on what makes an innovative product varied widely
Primary Research Interviewing leaders & stakeholders of an innovative practice (mgt innovation)
Innovative Practice
Company Culture & Openness To New Ideas
Levers of Innovation
7
Programs to Foster Internal & External Collaboration
Resource Allocation & Structures to Support New Initiatives
Students’ gained insight on the various levers of innovation
1. Idea generation/ selection
3. Proof of Concept
2. Early stage idea
development
Front End of Innovation Dealing with uncertainty: Idea generation & selection, early stage development, proof of concept
FE of Innovation
8
Discover
Network Accelerate
DNA Methodology
Discover, Network & Accelerate Vision is the cornerstone of innovation, but so is support and execution
Innovation requires a community of purpose Collaboration & leadership are hard, but necessary Diversity & inclusion are highly recommended values
Major Takeaways
Entrepreneurs They are people like you! Jenny, Brad, Derek, Stefan, & Mike
Speakers
Peer Reviews Important to understand how a generation thinks
Discussions
Contextual Advice Your learn by doing – do seek advice in context to save time
Essays
Good to see creativity & innovation from an entrepreneurial perspective - Even larger organizations can institutionalize entrepreneurship
Major Takeaway
9
Disruptive vs. Sustaining Disruption is usually something easier, more convenient, cheaper
Disruption
User Centric Great things have a deep meaning, realized around constraints
Design
Seamless Boundaries Smart people are everywhere, allow new connections
Open
New technologies and new business models allow the redefining of almost anything (at varying speeds)
Major Takeaway
10
“Human salvation lies in the hands of the creatively maladjusted.”
Martin Luther King, Jr.
11
