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An Edward Charfauros Presentation Environmental Scanning
Transcript
1. An Edward Charfauros Presentation Environmental
Scanning
2. About A social networking and commerce platform offering
unlimited 4G nationwide voice, text, and data mobile phone service.
Contract-free without credit checks which pays its members back for
adding new customers.
3. How SolaVei creates value and sustains its competitive
advantage through its business strategy Environmental scanning
SolaVeis internal and external environments Determining SolaVeis
competitive advantages and strategies SolaVeis measurement
guidelines that verify its strategic effectiveness How effective
are SolaVeis measurement guidelines Your Plan or Summary Layout
Topic 1 Topic 2 Topic 3 Topic 4 Topic 5
4. Environmental scanning SolaVeis internal and external
environments Economic Situations Industry Potential Pitfalls
Political Events Regulatory Emerging Issues Social Relationships
Technological Trends
5. Determining SolaVeis competitive advantages and strategies
Strategies 1. Creating a personal dialog with customers 2. Offering
data 3. Offering data plans matching mobile lifestyles 4. Enabling
flexibility 5. Adopting new business models 6. Varying
approaches
6. Pays its member for referrals No contracts No credit checks
One monthly cost or FREE Ad avoidance Member promotions Social
network platform Member awards, incentives, and rewards How SolaVei
creates value and sustains its competitive advantage through its
business strategy Value Sustainability
7. SolaVeis measurement guidelines that verify its strategic
effectiveness Ad Impression Measurement Guidelines Ad Campaign
Measurement Process Guidelines Ad Verification Guidelines Audience
Reach Measurement Guidelines Click Measurement Guidelines Digital
Video Ad Measurement Guidelines Mobile Web Advertising Measurement
Guidelines Rich Media Measurement Guidelines Rich Internet
Application Guidelines (IAB, 2012)
8. How effective are SolaVeis measurement guidelines Effective
Not Effective
9. References PR Newswire. (2012, September 21). Solavei
launches nationwide, delivering the first mobile service that pays
consumers. Retrieved from
http://marketresearch.ulitzer.com/node/2371977 Cadwgan, N., &
Diqulou, C. (2012, April 30). Key strategies to grow mobile
broadband revenue. Retrieved from http://www2.alcatel-
lucent.com/enrich/en/v6i2/key-strategies-to-
grow-mobile-broadband-revenue/ SolaVei. (2012, Oct). How it works.
Retrieved from http://www.solavei.com/chozen IAB. (2012).
Measurement guidelines. Retrieved from
http://www.iab.net/guidelines/508676/guidelines