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MICE (Meeting, Incentive, Convention, and Exhibition)

Date post: 04-Aug-2015
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Ground Services Ground Services To identify the role of • Venue • Accommodation • Transportation • F&B establishment
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Ground ServicesGround ServicesTo identify the role of• Venue• Accommodation• Transportation• F&B establishment

Balai sidang - convention centre• A convention centre is a

special purpose building offers a full in house MICE activities.

• A convention centre acts as a destination image.

• Full equipped with MICE facilities and services.

• Have their own sales and marketing teams

• Operated by government and/or collaborate with private

• It is a multi-dimension venue that provide:– Convention rooms– Meeting rooms – Exhibition hall incl. storage – Arena – Assembly hall – Ballroom– Business centre– Simultaneous interpreter– Accommodation– F&B services– Safety and security services

Ground Floor

Jakarta Convention Centre – Floor Plan

Bali International Convention Centre

Conference centre

• A conference centre is a venue that provides conference needs, start from meeting room until organiser staff.

• It is a multi function building, equipped with function room, conference room, AV equipment, business centre, etc.

• Operated by government and/or private• Types of conference centres:

1. Executive conference centre 2. Corporate conference centre 3. Resort conference centre 4. Educational conference centre 5. Non-residential conference centre

▲Gedung MRP-DPR dan Aktivitas Persidangan

Balairung, Universitas Indonesia ►

Conference Centre

Conference hotels• Conference in hotels can be held in

– City hotel– Transit hotel

• The capacities of conference hotels are not as big as other venues since the main function of hotels is accommodation.

• The meeting rooms and the function rooms can handle meeting, conference and exhibition, or any other function such as wedding, party, gathering, etc.

• The venue has business centre, F&B facilities (restaurant, bar, café), sport centre, recreational facilities or even shopping centre.

Westin Bali Conference Hotel

Multi purpose building

• Multipurpose building is created to manage the society meeting needs.

• Other than that, the building can be use for dance lesson, sport event, wedding, graduation, gathering, etc.

• It is furnished with standard meeting requirement.

• Some provide accommodation and catering.

Universities

• Universities have auditorium and class room which can be managed as MICE facilities during holiday.

• The requirement for MICE event can be provide in source and outsource.

• Some universities have AV equipment, F&B facilities, accommodation and recreational facilities. Or even an exhibition hall which can be use for banquet.

Advantages Disadvantages

Convention centre

• Complete facilities• Destination image• Spacious• Various event at the same time• High capacities• Accessable

• Relatively expensive• High risk• Not flexible• High cost

Conference centre

• Various location• Complete facilities• High capacities• Well-known

• Accommodation & FB not provided

• Limited activities• Limited buyers

Hotel conference

• Accommodation & FB provided• Incl. entertainment & recreational

fac.• Privacy• Location & widespread

• Limited capacities, activities, equipments

• Not focus

Multipurpose building

• Relatively cheap• Multi function• Location widespread

• Less secure• Limited capacities,

activities, equipments

Universities • Relatively cheap• Location widespread• Well-known• Educational atmosphere

• Limited capacities, activities, equipments

• Seasonal

Kelebihan Kekurangan

Balai Konvensi • sarana- prasarana lengkap• kapasitas besar• beragam kegiatan secara bersamaan• pengelola pemerintah-swasta

• biaya besar• lokasi terbatas• SDM terbatas

Gedung Konferensi

• variasi jenis gedung• lokasi beragam

• tidak dilengkapi dengan penginapan• tidak ada ruang pameran

Hotel Konferensi

• multi fungsi – penginapan• lokasi banyak

• daya tampung terbatas• tidak ada ruang pameran

Gedung Serba Guna

• multi fungsi – musyawarah, olahraga, dll.• biaya relatif rendah

• daya tampung terbatas• fasilitas MICE terbatas

Universitas • multi fungsi – pendidikan, MICE• biaya relatif rendah

• fasilitas MICE terbatas• keterbatasan waktu penggunaan – low season

Transportation

• Air transportation

• Land transportation

• Water transportation

Type of Accommodation• Hotel• Motel (motor hotel)• Pondok Remaja (Youth

Hostel)• Villa, bungalow dan

cottage • Pondok Wisata• Wisma atau Mess

(Guest House)• Marina atau nautel• Persinggahan

(Homestay or Dormitory)

• Kapal Pesiar (floating hotel or floatel)

• Karavan (Caravan)• Hotel Perahu (Boat

Hotel or Boatel)• Flat (Holiday Flatlet),

Apartemen dan Kondominium

• Boutique hotel, design hotel dan gallery hotel

Type of F&B Establishment

Food• Restaurant: Fast-

food & Dine-in• Rumah Makan: Grill

House, Steak House• Catering• Warung• Bistro• Pattiserie

Beverage• Coffee shop• Bar & Pub• Club &

Discotheque• Lounge• Café

Conclusion

• It is important to chose the proper and appropriate ground service.

• The sophisticated facilities is not always suitable for any purposes of event.

• Discuss the selection and visit the site before make a decision.


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