Date post: | 14-Jul-2015 |
Category: |
Internet |
Upload: | social-media-strategist-club |
View: | 373 times |
Download: | 1 times |
DIGITAL PROPERTIES CATALOG WEBSITES BLOG MOBILE EMAIL
EMBASSIES FACEBOOK TWITTER YOUTUBE INSTAGRAM LINKEDIN PINTEREST GOOGLE
OUTPOSTS RELEVANT MESSAGE BOARDS BLOGOSPHERE
INCENTIVE AFFILIATE BRAND AMBASSADOR
ADVERTISING BANNERS
DISPLAY PAID
ENDORSEMENTS
CONTENT BUILD TRUST
EDUCATE CURATE
UOC REVIEWS
LOCATION-BASED SERVICES
INFLUENCERS ENGAGEMENT
RESPONSE ADVOCACY
LOYALTY
PARTNERSHIPS CHARITIES
CO-BRANDING CELEBRITIES
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*based on voting done by Gawker Media Group http://co-op.kinja.com/three-best-sets-of-rechargeable-batteries-1649438969
80% Users voted
for them
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OWNED Website, e-commerce site, partner e-commerce site
PAID Google Display Network, Blade DSP (Demand Side Platform), Facebook Ads, Retargeting (via DSP), Video Ads
SOCIAL-OWNED Facebook, Twitter
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A DSP (Demand Side Platform) is defined as: “A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.”
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Knowing audience, effective campaigns
Multiple networks, more coverage
Get more for your money’s worth
One interface , consolidated reports
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1. Faster results: Multichannel approach can drive faster results.
2. Control your campaign: You can guide the user journey between platforms. (website to social media and vice versa)
3. Grow loyalty along time: Keep the database of your past engaged users and launch a campaign to them in the future period using retargeting or audience targeting.
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