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Microsoft corporation case analysis

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Microsoft Corporation Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software. Training and development at Microsoft In Microsoft training and developing employees is very important aspect of the company’s day-to-day operations. At Microsoft all employees are “thrown” into normal business operations right away. Since 1975 the company has used the method “learn as you go”. It depends heavily on learning by doing rather than learn and then do it. The company recruits young and talented specialists from colleges and universities. The company is well known to look for four important qualities in all-new hires: Ambition, IQ, Technical expertise, and
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Page 1: Microsoft corporation case analysis

Microsoft Corporation  

Microsoft is the leading and the largest Software Company in the world. Found by William

Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in

only ten years. It all started with a great vision – “a computer on every desk and every home”

- that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60

countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic

growth and success was driven by development and marketing of operational systems and

personal productivity applications software. 

Training and development at Microsoft

In Microsoft training and developing employees is very important aspect of the company’s

day-to-day operations. At Microsoft all employees are “thrown” into normal business

operations right away. Since 1975 the company has used the method “learn as you go”. It

depends heavily on learning by doing rather than learn and then do it. The company recruits

young and talented specialists from colleges and universities.

The company is well known to look for four important qualities in all-new hires:

Ambition,

IQ,

Technical expertise, and

Business judgment.

Experienced employees conduct interviews and it is very important to note that the team

managers are the people that actually hire, not the recruiters. That gives the managers the

flexibility of selecting and hiring the best of the best. It is an interesting fact that only two to

three percent of all recruits expressing an interest in Microsoft are hired. Once hired the new

employees are assigned to teams where they start doing projects by close supervision. The

new employees are expected to know the specifics of their job responsibilities and how to

perform different tasks. That is why in May 1997 Microsoft launched the new Microsoft

Skills 2000 initiative. The purpose of Skills 2000 is to reduce the growing gap between

company needs and available skills by reaching out to employees in the computing work

Page 2: Microsoft corporation case analysis

force as well as those interested in developing an IS career. Microsoft pays relatively low

salaries and often does not pay for overtime, but employees are compensated by excellent

benefits. The company offers Savings Plus 401(k) plan, Employee Stock Purchase Plan

(ESPP), paid maternity and paternity leave, tuition reimbursement, annual bonuses, etc. The

company’s culture is also an important HR factor as it refers to employee motivation,

development and quality of work. Microsoft has anti-bureaucratic atmosphere that gives the

employees the freedom to take risks. 

Microsoft has been criticized about not training its new employees. Today in the software

business new hires are required to know the material and the specifics of their job

responsibilities. Also, they are assigned to more experienced employees, where they can learn

during the work process. 

To help applicants to the Skills 2000 program determine their technical aptitude, Microsoft

offers an online Information Technology Aptitude Tool. It asks a series of questions that

identifies an individual's potential in eight career categories: database administration

associate, information systems operator/analyst, interactive digital media specialist, network

specialist, programmer/analyst, software engineer, technical support representative, and

technical writer. 

The tool also describes technical training to help users develop the skills they need for the

career categories that best suit them, helping them set a course for a new career. 

Compensation for these newly trained Microsoft Certified Professionals varies. The average

salary for an entry-level MCP is $61,200, according to MCP Magazine's 1998 salary survey.

The starting salary was $57,300 in a similar 1997 study. 

If recruiters are searching for staff from this group, they will gain highly motivated

employees who are certified in the latest Microsoft technologies as systems engineers,

developers, or trainers. The program is not only an excellent source of technical training for a

diverse set of employees, but it also offers additional training for IS “old-timers”. 

Creating the Microsoft Skills 2000 program was a great idea for recruitment. At the end the

company is not only having the brightest and the most talented workers, but is also making

profit from training and developing their future employees. 

Page 3: Microsoft corporation case analysis

Delivering Microsoft mission requires great people who are bright,

creative, and energetic, and who share the following values: 

• Integrity and honesty. 

• Passion for customers, partners, and technology. 

• Open and respectful with others and dedicated to making them feel better. 

• Willingness to take on big challenges and see them through. 

• Self-critical, questioning, and committed to personal excellence and self-improvement. 

• Accountable for commitments, results, and quality to customers, shareholders, partners, and

employees. 

Page 4: Microsoft corporation case analysis

Microsoft is using two types of training for its employees: 

- On-the-Job training where new employees learn from more experienced coworkers. This

type of training is based mostly on practice at the workplace. 

- Off-the-Job training where employees refresh their knowledge and learn something more

in order to keep their performance in high quality. Mostly this type of training is performed in

classrooms and it is more theory than practice. 

The first method is more Microsoft alike, even though the company requires that all

employees must take refreshment classes. Feedback from training is very important for the

company performance. 

Once trained the company is concentrating on developing people. Developing employees

with already recognized abilities help the company’s long-term needs such as developing

ideas, promoting to a higher position in order to improve job performance and increase

profit. 

Diversity is a part of Microsoft culture and recruitment program. The company has created

the Diversity Advisory Council that offers two programs: Diversity Awareness and Business

of Diversity. Both of them were created in order to attract and keep talented employees who

come from a wide variety of backgrounds. Externally Microsoft actively seeks to bring the

benefits of information technology to underrepresented individuals and communities.

Company’s commitment to this effort is demonstrated by substantial cash and software

donations that help thousands of communities, including public libraries, colleges and

universities, and community-based nonprofit agencies. Internally Microsoft “…believe that

diversity enriches our products, empowers us to provide excellent customer service, enhances

the lives of our employees, and connects us to the communities where we live and work…”.

Within the company diversity takes place in the form of diversity education and recruitment,

supplier diversity, diversity awards and recognition, etc. 

Page 5: Microsoft corporation case analysis

Workforce from around the globe

Today Microsoft tries to concentrate its workforce outside of the United States in order to

reduce labor costs. Countries like India and China offer a lot cheaper labor and the same

quality of work. Also, foreign laws and regulations are often a lot more flexible than these

existing in the United States. Benefits such as ESPP and 401(k) plan are not offered in these

countries, which maximizes company’s profit. That is why the company prefers to develop

their products overseas. 

Undoubtedly Bill Gates is the person whose vision and talent brought Microsoft where it is

now – the biggest Software Company in the world. Microsoft mission statement: “To enable

people and businesses throughout the world to realize their full potential” refers directly to

the consumer. The message behind is “…innovations in every field of human endeavor,

delivering new opportunity, convenience, and value to our lives…” The name of Bill Gates is

personification of power, dependability, and success. It affects the culture and the

environment of the company and plays a great role when it comes to motivation factors and

willingness for success. His speeches and publications inspire the company and attract

clients’ attention. His personality and vision as well as his the ability to see in the future are

key factors for the prosperity of Microsoft Corporation. 

Microsoft values organizational learning, which encompasses individual employee, manager,

leader, business group, region, and discipline-specific needs as they relate to the company’s

mission, values, and business priorities.

Page 6: Microsoft corporation case analysis

Training Mechanism At Microsoft.

Microsoft reaches its 92,000 employees through four major workforce education

organizations:

1. Field readiness (sales and customer-facing employees),

2. Product development (engineering group),

3. Professional development (leadership and management), and

4. Marketing.

Leadership of each organization functions as part of a corporation-wide Learning Council.

The Microsoft Learning Council -the enterprise-wide governance team

It provides alignment between the core learning organizations within the company:

engineering, sales, marketing, and corporate learning. The Learning Council ensures linkage

of learning and development initiatives to the business priorities and provides

enterprise-wide strategic planning and direction for the various learning communities within

Microsoft. The Learning Council also ensures that the processes, systems, and infrastructure

are in place to deliver on the company’s business requirements.

The Corporate Learning and Development group

As a part of the Talent & Organization Capability team, is responsible for the programs and

infrastruture to attract, develop, and manage talent at Microsoft. This Learning and

Development group drives talent development against core competencies and core programs

for all Microsoft employees, business groups, and professions by audience—individual

contributors, managers, and

executives. 

Engineering Excellence

As one of the core learning organizations at Microsoft is a strategic performance

improvement team primarily responsible for driving learning across all Microsoft engineering

disciplines worldwide (35,000-plus people) and for building engineering processes, tools, and

practices. The group’s primary goal is to ensure delivery of prescriptive, authoritative

Page 7: Microsoft corporation case analysis

guidance for engineers in the form of product engineering processes, training curricula and

resources, career guidance, subject matter expertise, community experiences, and customer

information—all tied directly into Microsoft business

priorities.

The Sales, Marketing, and Services Group Readiness (SMSGR)

This organization is responsible for building complete selling knowledge and skills that are

role-specific, targeted to the field’s needs, and delivered in the best and most time-efficient

method possible. This helps

continuously improve and simplify how Microsoft field staff, partners, and customers

innovate, grow market share, and increase the customer and partner experience.

Page 8: Microsoft corporation case analysis

Developing Employees as Strategists and Innovators

Microsoft’s Vega Project: Developing People and Products Christopher A. Bartlett With a

focus on Matt MacLellan and his careful development as a project manager under his boss

and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource

philosophies and policies and illustrates how they work in practice to provide the company

with a major source of competitive advantage. It looks at employee development, motivation,

and retention efforts in one of Microsoft's product groups. Dissatisfied with his project

management role, MacLellan decides to become a developer despite the fact that he has never

written code professionally. Kaplan is faced with the decision of whether to support his

protege's radical career shift, and if so, how to do it not only to MacLellan's satisfaction but

also in the organization's best interest.

Learning Objective: To illustrate the role of senior management as developer and coach of

scarce human assets and the role of human-resource policy in supporting an organization's

development of competitive advantage. This is a decision-oriented implementation case.

Subjects: Corporate culture; Human resources management; Motivation; Organizational

behavior; Software; Strategy implementation. Setting: Redmond, WA; software; $20 billion;

1975-1998.

Page 9: Microsoft corporation case analysis

Microsoft's Human Resource Practices: Making People Strategic Assets

Throughout the meteoric two decades of growth that made it the world’s most valuable

company, Microsoft’s leaders attributed its outstanding performance to one core capability:

its continued ability to recruit, develop, motivate, and retain exceptionally capable people

—“The best team of software professionals the world has ever seen,” as CEO Bill Gates liked

to boast. And although the policies and practices that the company had developed during its

brief life were often

quite different from standard human resource approaches, within Microsoft they were part of

the deeply embedded management philosophy.

Recruiting the Best and BrightestFrom the startup days, Gates recognized that success depended on hiring exceptional people.

“We’re in the intellectual property business,” he said. “It’s the effectiveness of our

developers that determines our success.” Above all, he wanted to raise the bar through

recruiting. Commented a human resources executive, “What Bill has always instilled in us is

to hire people who are better than we are.” As one magazine article observed, “Microsoft has

been led by a man widely recognized as a genius in his own right, who has had the foresight

to recognize the genius in others.”

From the day he was hired as Gates’s assistant in 1979, Steve Ballmer became Microsoft’s

first recruiting coordinator. His mantra was, “We want people who are smart, who work hard

and who get things done.” This combination of “horsepower and drive” was to shape

Microsoft’s recruiting for the next two decades. Once the smartest and most driven were

identified, they were pursued relentlessly. “There’s a standing policy here,” said Ballmer,

“whenever you meet a kick-ass guy, get him. There are some guys you meet only once in a

lifetime. So why screw around?”

Candidates were subjected to an intense interview process, involving up to ten Microsoft

employees. The recruiting process was particularly rigorous for developers, who were tested

not only on their technical competence. Oddball questions like, “Why are manholes round,”

were aimed at testing the candidate’s deductive reasoning, creative problem solving, and

composure. As soon as the interview was over, each interviewer would send e-mail to all

Page 10: Microsoft corporation case analysis

other interviewers, starting with the words “Hire” or “No Hire,” followed by specific

feedback and suggestions for follow-up by the next interviewer.

Microsoft's Work Environment: The Caffeine CultureMicrosoft’s cultural norms could be traced back to the company’s start-up days when Gates,

Allen and four programmers created a hot-house of innovation and hard work. Software

developers dominated the company, and up until the early 1980s, Gates knew all their names,

faces and telephone extensions by heart.

Yet to many, Microsoft’s resource-constrained, intellect-driven management model was

disorganized, even chaotic.

By 1986, Microsoft’s nearly 1,200 employees moved into new offices in Redmond,

Washington. The low-slung buildings nestled into the 29-acre wooded “campus” were

designed in the shape of an X to maximize the number of windows. Unlike in the open-plan

buildings popular elsewhere, each employee still had a fully enclosed 9’ x 12’ office with a

door, to ensure privacy necessary to “sit and think.” Numerous cafeterias, with food at prices

subsidized by the company, facilitated social interaction. Microsoft spent more than $8,000

per employee each year on nonmandated benefits, with more than $715 a year per employee

on beverages and food subsidies alone. As one employee noted, “Anything with caffeine is

free.” In many ways, it had the feeling of a college campus and provided a comfortable post-

college sense of familiarity and belonging.

Although employees’ average age moved above thirty in the mid-1990s, the culture remained

remarkably unchanged: employees dressed informally, there were no status symbols, and the

early ethos of thrift remained. There were no set work hours, but the culture attracted those

comfortable with fourteen-hour days and working weekends. Yet motivation and morale—

routinely measured in internal surveys—remained high

Page 11: Microsoft corporation case analysis

Development Through Stretch and Challenge

Because the company recruited primarily technical experts, it was important to allow

people to develop along either of two career paths—one in the technical domains (such as

development and testing) and another as a management track (in the product groups, for

example, or at the corporate level). The technical career paths were essential to retain skilled

people and afford them the same recognition and compensation as those who advanced as

managers. Although the titles did not always reflect roles accurately, the typical career path

was to move from being a new hire to being a mentor, a team lead, then a team manager in

one functional area of a product (e.g. development manager for Word, or test manager for

Excel). Above these managers were senior level positions that integrated functional activities

or cut across product units.

In Microsoft, there was a strong belief that smart, driven people (“hard core” in Microsoft

terminology) were best developed through challenging and engaging assignments. The

company’s rapid growth coupled with its “n minus 1” staffing philosophy ensured that people

were thrown into stretching assignments early.

Review and Reward: The Options-Driven Engine

Reflecting Gates’s belief that shared ownership motivated and retained employees, even in

the days when Microsoft was structured as a partnership, key employees were given equity in

lieu of high salaries. Equally well established was the linkage between individual

performance and reward—primarily in the form of stock options, to conserve cash in the fast

growing startup. Gates’s style was to give employees frequent and typically brutally honest

performance reviews, a norm that became institutionalized in company-wide semi-annual

reviews tied to pay raises, bonus awards and stock option grants.

Gates’s belief in setting specific quantifiable objectives also became part of the process, with

each individual committing in writing to measurable performance objectives every six

months—for example, a developer might agree to complete three modules of code or reduce

the number of bugs from 1000 to 50. Eventually, the acronym SMART was applied to

performance objectives—Specific, Measurable, Attainable, Results-based, and Time-bound.

Finally, the reviews reflected Gates’s obsession with learning from mistakes—often referred

Page 12: Microsoft corporation case analysis

to as “the disease model of management.” Review sessions were routinely punctuated with

questions such as, “What did we learn?” or “What could we have done better?”

In the late-1980s the performance review system incorporated a 1-to-5 performance scale tied

to a forced evaluation curve in which 25 percent of employees received evaluations of 3.0 or

lower, 40 percent 3.5, and 35 percent 4.0 or higher. At the end of each six-month period,

every employee filled out a performance review form, describing what he or she achieved

and what did not go well and providing a self-evaluated score. Then, in a face-to-face

discussion, the manager provided the employee with his or her rating. A score of 3.0 or lower

was regarded as undesirable and a 2.5 rating or below usually meant the employee was on the

way out the door. On the other hand, a score of 4.0 or above was good news; there were very

few 4.5 and only two or three 5.0 scores each year, an honor that warranted a personal visit

from Gates.

Page 13: Microsoft corporation case analysis

Microsoft Performance Review Form: Key Sections.

Part 1. Performance Review and Planning

A. Evaluate Performance Against Objectives

List each performance objective in priority order

Beneath each performance objective summarize and rate results for this Review

period

Discuss specific reasons for the level of performance achieved on each objective, for

example:

o Personal factors that helped or hindered performance

o Situational factors (e.g., resources, people, events) that helped or hindered

performance

Give constructive suggestions for how performance could be improved

B. Identify Performance Plan for Next Review Period

List 5-7 specific, measurable performance objectives in priority order for the next

Review period

Identify keys to success for achieving each objective, for example:

o Resources, tools, or other kinds of support

o Training or development needs

Performance objectives should be mutually agreed upon by employee and manager

If you are a manager, objectives should cover your contribution to your group or

organization, as well as your individual contribution

If you are a senior manager, include steps you are taking to understand and value

diversity in your organization

Page 14: Microsoft corporation case analysis

Part 2. Competency and Career Development

At Microsoft, each employee is responsible for owning and driving his/her own development.

The employee’s manager is responsible for providing appropriate mentoring and guidance.

This section of the Performance Review process provides a framework for a useful

employee-manager discussion. Ratings are not used in this part of the Review.

A. Identify and Discuss Strengths and Weaknesses

In this section, the employee should briefly evaluate his/her competencies:

o Strengths or personal assets (e.g., attributes, skills, knowledge, experience)

that can be leveraged for career development

o Current weaknesses or personal liabilities (e.g., attributes, skills, knowledge,

experience) that may limit career development

The Microsoft Competencies can be very helpful in identifying and articulating

strengths and weaknesses.

B. Identify Development Plan for Next Review Period

Identify 1-2 development objectives for the next Review period—strengths to be

leveraged, weaknesses to be addressed

Identify keys to success for achieving each objective, for example:

o Resources, tools, or other kinds of support

o Training or personal development needs

Information provided for each of the Microsoft Competencies can be helpful in

developing objectives.

Page 15: Microsoft corporation case analysis

C. Discuss Career Interests and Goals

This section is for discussion only. Written comments are not required.

o In the Review meeting, it is important to have a brief discussion of the

employee’s longer-term interests, goals, and concerns. This discussion could

cover a variety of issues such as: things that are motivating or de-motivating to

the employee about his/her job and working at Microsoft; perceived

opportunities for learning, growth, and contribution; jobs or assignments of

interest to the employee; support or assistance the manager can provide

Part 3. General Comments

A. Employee Comments:

Feel free to comment on work assignment, the Review process, or the company as a

whole.

B. Reviewer Comments:

Note any additional comments regarding employee’s accomplishments and/or

performance trends.

*Both the reviewer and the employee were required to complete the review form which

became the basis of at least two one-on-one feedback sessions. The on-line form was also

linked to other resources and help such as Microsoft Success Factors/Competencies, Giving

and Receiving Effective Feedback and Managing Employee Performance.

Page 16: Microsoft corporation case analysis

Part 4. Overall Rating and Signatures

Rating Definition

5.0 Exceptional performance rarely achieved. Marked by precedent-setting results

beyond the scope of the position. Demonstrates the highest standards of

performance excellence relative to individuals with comparable levels of

responsibility.

4.5 Consistently exceeds all position requirements and expectations.

Accomplishments are highly valued and may be well beyond the scope of the

position. Demonstrates higher standards of performance excellence relative to

individuals with comparable levels of responsibility.

4.0 Consistently exceeds most position requirements and expectations.

Accomplishments are often noteworthy. Overall performance is consistently

above levels of quality and quantity relative to individuals with comparable

levels of responsibility.

3.5 Exceeds some position requirements and expectations. Successfully

accomplishes all objectives. Overall performance consistently matches levels

of quality and quantity relative to individuals with comparable levels of

responsibility.

3.0 Meets position requirements and expectations. Accomplishes most or all

objectives. Some aspects of overall performance may require additional

development or improvement to match levels of quality and quantity relative to

individuals with comparable levels of responsibility.

2.5 Falls below performance standards and expectations of the job. Demonstrates

one or more performance deficiencies that hinder acceptable performance

relative to individuals with comparable levels of responsibility.

1.0-2.0 Does not meet minimum requirements in critical aspects of the job and has

numerous performance deficiencies that prevent success at Microsoft.

Page 17: Microsoft corporation case analysis

Employee Overall Rating (employee’s opinion of the overall rating):

_______________

Reviewer Overall Rating _______________

Signatures

Attrition Rates

Microsoft Worldwide

1994 1995 1996 1997 1998

9.3% 8.5% 7.5% 7.6% 6.9%

Software and IT Services Industry

1994 1995 1996 1997 1998

N/A 13.7% 16.4% 17.2% 15.3%


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