Date post: | 20-Sep-2014 |
Category: |
Business |
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I’M A PC and I’ve been made into a stereotype.
I’M A PC
Life Without Walls
Singular vs Diverse Identity
What’s Next?Tell a greater story that involves both directions equally, authentically based on Microsoft reputation. If I’M A PC talks to diversity of users and Life Without Walls demonstrates compatibility, how do we evolve the conversation—What does it mean for people, for this world?
Windows is the Common Denominator
\\\ Windows 95% MKT/// Small World Effect
\\\ People & Technology & Ideas and 1 Billion things in between
/// Everything is connected —Literally, not hypothetically
(or LESS)
Six Degrees of Separation
Phase I Teaser Making Connections
Teaser Degrees of Separation
Physical Connections
Phase II Six Degrees of Separation
(or LESS)
Online Connections
Phase III Viral Bacon
Bacon’s Common Denominator
Bacon on String Theory
RESULTS
The team from Crispin Porter + Bogusky awarded our team Best Overall Strategy because “the story sparks ideas. Not only did (we) make a fluid continuance of the Life Without Walls concept; (we) took into mind the qualities that can be perceived as negative and turned them on their head while capturing a truth of Windows. Winning teams get the opportunity to pitch the man himself in Boulder, Colorado.”
BEST OVERALL